"Charge in four hours and use for 15 days."
This is the advertising slogan for Lingyue MP3 that appears in Gome stores, major online media, and print media such as readers.
This advertisement immediately hit the excitement point of consumers.
MP3 players on the market are now divided into three categories. One category is world-renowned brands represented by Samsung and Sony.
This type of MP3 sells for a high price and is of very good quality, but its appearance is ordinary, and Chen Xiao can't appreciate it anyway.
There is also a category of rising stars represented by Netac. These products are sold at lower prices and of average quality.
Such products are meant to seize the market at low prices, and it doesn't matter to them whether the brand is effective or not.
The last category is Lingyue. Lingyue has good quality, moderate price and very fashionable appearance, but the brand is not good either.
But at present, whether it is Sony, Samsung or Netac, there are two biggest problems.
One is that the body of the machine is very heavy. Although MP3 players have improved a lot compared to CD players and Walkmans, they are still very heavy.
Another problem is that the battery life of MP3 is very poor.
Even though Sony's MP3 has used lithium batteries, its capacity is less than 2000 mAh.
Sony has launched several MP3 players that can use dry batteries.
But if the MP3 uses a dry battery, its battery compartment must be larger than that of a dry battery. If you put the battery in, the volume and weight will increase.
For those users who only care about cost-effectiveness and not quality, it doesn't matter if their MP3 is heavier. But for most large users, if there is an MP3 that is very thin, light and good-looking, it is self-evident which one to choose.
With the very cheap lithium battery, Zhou Linghua's heart was in his stomach.
A week later, 3,000 Lingyue MP3s using lithium batteries produced by Changtian Technology Company rolled off the production line.
Lingyue Company's advertising is very precise (a large number of advertisements are placed in magazines that students and white-collar workers like to read), as well as Guomei's local promotion. Therefore, when the new generation of Lingyue MP3 was put on the shelves, it immediately attracted the attention of consumers.
With a comprehensive use time of up to half a month, the price-performance ratio of MP3 is much higher than that of Sony, Samsung and Netac products.
As long as the selling price remains unchanged, consumers have an obvious choice.
Moreover, Chen Xiao’s promotional column set the precedent for front-to-side comparison of products.
Whenever you go to a Gome store, there will be a huge poster in front of Lingyue MP3.
The poster lists the performance comparison of three MP3 players.
One is Sony, one is Netac, and the last one is Lingyue.
The comparison between the three is all-round, from the price to the appearance of the product to performance and battery life, etc.
People will feel happy only after comparing.
Similarly, only after comparing products will you know what their advantages are.
Obviously, among the three products, Lingyue has a moderate price, but has the most powerful performance.
In particular, the cruising ability completely surpasses Sony and Netac.
Half a month after the sales of the Lingyue MP3 line stagnated, the sales of Lingyue at the Gome store exploded.
On this day, engineer Li Yong was wandering around the city with his salary.
After graduating from his undergraduate degree, Li Yong entered the Xiaguo Railway Construction Group to work.
Xia Guo Railway Construction is a central enterprise, and its benefits and remuneration are very good.
But the work content is rather boring.
Li Yong works in the mountains and forests for more than 300 days out of 365 days a year.
To put it nicely, he is a railway engineer, and he is adding bricks and mortar to the foundation of the motherland.
To put it bluntly, he built the railway in the deep mountains and old forests.
The boring life makes Li Yong very concerned about spiritual pursuits.
Listening to music is one of Li Yong's few hobbies.
At the earliest, he bought a Walkman and dozens of tapes.
But this is very inconvenient. Not only is the Walkman bulky, but there are also few songs on one tape.
In addition, the conditions in the mountains are very poor, and the tapes may become stuck or stuck when being transported.
Later, Li Yong bought a CD player, but the CD player was still inconvenient.
Genuine CDs are very expensive, and Li Yong is reluctant to part with them, so he only buys pirated ones.
However, pirated CDs usually cannot be identified after listening to them a few times, and the CD player's magnetic head is broken after a year.
Li Yong came out today and wanted to buy an MP3 player. MP3 players not only store many songs, but also can change songs at any time.
Li Yong has downloaded thousands of songs on his laptop and can change them at any time using MP3.
Li Yong walked into the Guomei store and immediately saw Lingyue's promotion board.
On the promotional poster, the youthful and sunny Wenqi wears a very thin Lingyue MP3 player around her neck and green headphones, giving people the feeling of a breeze blowing on her face.
Maybe it’s because of Wenqi’s image, or maybe it’s because Lingyue MP3 looks really good.
Li Yong was immediately moved.
He was looking at the comparative data on the display page in detail.
Lingyue is the best in both appearance and performance.
What makes Li Yong most satisfied is Lingyue’s battery life, with a comprehensive battery life of 15 days.
In fact, Chen Xiao played a little trick here.
What is comprehensive battery life?
Lingyue's own internal explanation is that it came to the conclusion after investigating how often most people use MP3 every day.
Otherwise, if you let an MP3 play music continuously for 24 hours, a fairy-level battery will not be able to last 15 days.
However, consumers at this time did not have these awareness, and they were really excited to see the 15th day.
Li Yong repeatedly looked at the products of Sony and Netac.
Sony is indeed famous, but the price is too expensive, and the appearance of Sony looks relatively bulky.
With Li Yong, the salesperson took out Sony's MP3 player and tried the feel and weight himself.
Very dissatisfied.
Even if it is an iron lump, it feels very poor and the experience is very poor. It is not worth the price at all.
Netac's is very cheap. On Netac's promotional poster, it is directly stated that it uses Sony technology, but the price is twice as cheap as Sony's.
Sony's latest MP3 sells for more than 1,400 yuan, while Netac only costs about 500 yuan.
Like all consumers, Li Yong also asked the sales staff to take out Netac's MP3 player and try out the feel and sound quality.
Of course the result is haha.
Netac has the worst experience among all MP3 players.
Li Yong was still dissatisfied. It was meaningless to spend so much money on such a thing.
Lingyue is still the best.
Without any hesitation, Li Yong bought Lingyue.
What he valued most was Ling Yue's lightness and long time.
After all, when working in the field, charging is sometimes very inconvenient.
If it can last for half a month without charging, it will certainly be a very good experience.
After Li Yong bought the MP3, he took it to the construction site, and then connected his laptop to play more than 20 favorite songs.
Li Yong put on his headphones and looked at the empty mountains and construction sites under construction.
At this moment, he felt that the whole world belonged to him.
The frivolous spiritual joy caused him to suffer the fate of his soul.
Li Yong's purchase of MP3 also attracted a little attention from his project department.
In 2000, when MP3 players had just begun to become popular, a thin, light and long-lasting MP3 player really attracted everyone's attention and made Li Yong's colleagues very envious.
Everyone gathered around, playing with the MP3 player and asking Li Yong where he bought it and what was his experience with it?
This scene gave Li Yong a sense of accomplishment.
For two consecutive weeks, in Guomei stores across the country, the sales volume of Lingyue MP3 continued to surpass Netac and Sony and became the first sales among all types of MP3.
Moreover, Lingyue has greatly widened the gap with other brands of MP3 players, gradually establishing its position as a well-known brand in the minds of consumers.
Jiangzhou, ADLINK factory.
Zhou Linghua was so happy when he saw the order coming from Lingyue Company.
The MP3 players originally in stock were all sold out after the batteries were replaced.
In addition, Zhou Linghua’s orders have been scheduled for the end of the year.
According to the current sales volume, it is certain that Zhou Linghua will earn one million after the Spring Festival.
Ling Hua is very happy this week!
He was very glad that he was cooperating with Chen Xiao. If he was still looking for middlemen to get Sony's lithium batteries, how could Lingyue MP3 be as competitive as it is now?
Zhou Linghua couldn't help but sigh and said: "Sure enough, technology is the primary productive force!"
In the Shenzhen Stock Exchange, Deng Yun, CEO of Netac, just received feedback from the marketing department.
He was shocked.
The highlight of the MP3 launched by Netac was less than a month ago.
Now is the anti-DB chapter. Please move to the starting point after 00:20 and refresh your reading. Those who have already subscribed do not need to pay again.
(End of chapter)
