A week later.
Bright Entertainment Company, President's Office.
Tan Yue picked up the cup and drank water, looked at the document in his hand, and showed a satisfied smile.
The program department and Penguin Video cooperated with the new network variety show to usher in the finale of the first season, and the ratings of the last episode reached a new high.
The topic remains hot on the Internet.
Whether in terms of popularity or ratings, this online variety show exceeded Tan Yue's expectations.
Nowadays, various variety shows are emerging one after another. Coupled with the lack of creativity, many programs have changed their contents without changing the ingredients. It is difficult for them to regain the grandeur of the past.
When he left, Tan Yue only determined the general framework of this online variety show, and the program department spent a lot of thought on filling in the details later.
After the first season of the program was aired, the show was very successful. Cuican Entertainment signed a contract with Penguin Video for the second season and has begun planning.
At this time, a reminder to receive an email message was received in the lower right corner of the computer. When Tan Yue was about to open it and read it, his phone buzzed with a new message.
Tan Yue glanced at his phone and saw a message from Wu Gong: "Mr. Tan, the data on the effectiveness of foreign publicity in the past week has been sent to your inbox."
It's the email I received a second ago.
Tan Yue replied "OK", put down his phone, opened the email, and read it carefully.
Last weekend, Wu Gong brought several key members of the public relations department and flew abroad to start the overseas promotion plan of "Forrest Gump".
As for domestic publicity, Tan Yue is keeping an eye on it, so he doesn't have to worry at all. He only needs to do a good job in foreign publicity.
At present, everything is going well with the overseas publicity plan. After all, I have already had one experience, and the operation is quite easy.
Wu Gong introduced the recent publicity process in detail in the email, from on-site publicity to online reactions... as well as various data.
Tan Yue looked at the data in the email. Overall, the progress was much faster than the last time, and the results were quite impressive.
After all, the audience of Chinese films in foreign film markets is still not high, and it is difficult to change foreigners' impressions of Chinese films just because of one movie.
Tan Yue had already been mentally prepared for this situation.
He is not in a hurry. All he can do now is to enter the international film market step by step.
When you accumulate enough fame abroad in the future, you will be able to do the same as in China, and you won’t have to go out of your way to promote it all over the world.
After seeing the results achieved in the past week, Tan Yue was very satisfied with Wu Gong's actions. He picked up his mobile phone and sent a message to Wu Gong: "I have read the email, it is very good, keep up the good work!"
Wu Gong, who was far away on the other side of the world, looked at the news with a smile on his face.
The happiest time for a person is when he reaps the fruits he deserves after working hard.
On the first day after arriving in the United States, I got right to work without even getting jet-lagged.
Wu Gong put down his cell phone, took out his computer and started planning his next trip.
The promotion in the United States has come to an end and it’s time to move on to the next destination.
The next period of time will be about flying around the world to carry out the first wave of overseas promotion plans for "Forrest Gump".
It was already past ten o'clock in the evening. Although he was very tired physically, Wu Gong was very excited mentally. This promotional event went much smoother than he imagined.
...
...
USA, New York, a movie theater.
Standing at the door of the cinema was a young Chinese man wearing a black peaked cap. He often looked down at his mobile phone and sometimes turned his head to look at the elevator entrance.
This person's name is Zhao Yan, an international student studying in the United States. He has been here for more than two years, and this movie theater is where he often comes.
His biggest hobby is watching movies. Whenever a new movie with a good reputation is released, he will come over to watch it.
Hear a "ding dong" sound
, Zhao Yan turned to look at the elevator door.
Several white and black people walked out of the cinema.
"Why haven't you come yet?" Zhao Yan is waiting for his friend.
A few minutes ago, my friend sent me a message that he was downstairs. According to the speed of the elevator going up and down, he should have arrived.
Zhao Yan looked at the time on his phone and the movie was about to start in more than ten minutes. He couldn't help but feel a little anxious. His friend who sent the message did not respond.
A few minutes later, the elevator door opened again. Zhao Yan shook his head helplessly. He finally saw his friend.
"I had a stomachache when I got downstairs, so I went to the toilet."
Zhao Yan whispered in Chinese: "The lazy donkey is grinding."
"What did you say?"
Zhao Yan was too lazy to pay attention to this matter, shook his head and said: "It's nothing, let's go quickly."
"You must be talking bad about me. I must learn Chinese from now on."
"Come on!" Zhao Yan made a cheering gesture.
He knew this friend very well, and his talent in language could not be described as poor.
"Get your tickets, the movie will start soon."
"Don't worry, if you are late, you will miss a little bit of the plot."
Zhao Yan pursed his lips and said, "You know I have obsessive-compulsive disorder. It would be very uncomfortable for me to miss a little bit of the plot."
The two stopped talking nonsense and walked into the cinema.
"etc."
"what happened?"
Zhao Yan pointed at a piece of sea and reported: "Look whose movie this is?"
"Tan... Tan... I don't know him." He spread his hands and couldn't spell the name.
"Tan Yue."
"Yes, yes, Tan Yue, who is he?"
Zhao Yan patted his forehead and said, "Do you remember the last time we watched "The Truman Show" together?"
"Of course, we watched the second show before it was removed from the shelves!"
Zhao Yan nodded and said, "Yes, this movie is from the same director. Are you familiar with this actor?"
"This...this...Yan, you know you Chinese people, I am blind when I look at your face. I can only recognize you. I feel like everyone else looks the same."
"This person is Ma Guoliang, the star of "The Truman Show."
"It turned out to be him. I thought he looked familiar."
Zhao Yan turned his head and looked at his friends beside him, having nothing to say.
"In other words, this "Forrest Gump" is a new movie in which the two of them collaborate again."
"Congratulations, your reflex arc is really long."
"Yan, we must watch this movie."
Looking at the poster, Zhao Yan seemed to have discovered a new world. He was very excited and said, "You must watch this movie."
He is a big fan of Tan Yue. After coming to the United States to study, he originally thought that it would be difficult to see Tan Yue's new movies in foreign cinemas. He did not expect that one time he suddenly saw that Tan Yue's movies were to be released simultaneously around the world, and he did not expect that there would be more. Part Two.
A week ago, Zhao Yan heard from friends in China that Tan Yue had a new movie to be released. At that time, he felt very sorry, but now it seems that it is another movie that will be released simultaneously around the world.
Zhao Yan took a photo of the poster with his mobile phone, and then went to watch a movie with his friends.
...
France.
The French people's slow-paced living atmosphere and immersive way of enjoying life make many people envious and yearn for it.
Along with the roar, a new subway train set off.
France's subways have been under construction for hundreds of years, so the noise is no surprise.
Even in the early years, due to some reasons, there was no signal when taking the subway, so many people held newspapers or books in their hands.
Nowadays, with the development of science and technology, signal coverage is relatively comprehensive. Basically, everyone is using their mobile phones when riding the subway. However, there are still some places where there is still no signal and mobile phones cannot access the Internet.
The subway at this time
There were not many people on board, and there were many empty seats. Some were playing with their phones with their heads down, while older people were reading books and newspapers.
The whole look highlights one characteristic: leisure.
The subway was noisy when it first started, but it got much better after it started running.
The cabin is relatively quiet.
At this time, an advertisement suddenly sounded on the display screen in the subway, and only a few people looked up.
The screens in the subway often play advertisements, so I don’t bother to look up. No matter which country you are in, advertisements don’t seem to be very popular.
A moderately loud voice introduced the content on the monitor, and more and more people looked up to watch.
The above is introducing a new movie, which is "Forrest Gump".
Placing advertisements in major places with a large number of people, such as subways, is one of the most effective ways to promote a movie.
When someone passes by and looks at the content on the display, it can leave some impression, and people who like to watch movies will pay special attention to it.
With the introduction of the movie, people are already talking about it.
"Do you remember this actor?"
"I have an impression. Isn't he the leading actor in "The Truman Show"?"
"Yes, I didn't expect him to have a new movie."
The two started chatting.
"If I remember correctly, he should be a Chinese, not a Japanese. When I learned about the movie "The Truman Show" at that time, I didn't even watch it. Later, I saw more and more people recommending it on Twitter. , and then went to the cinema.”
[In view of the general environment,
"I was dragged over to see it by you."
"But after watching the movie, your reaction was even more excited than mine. Do you still remember the scene where Truman drove his boat and hit the wall?"
"Stop talking."
The two people laughed as they talked and almost cheered in the cinema while watching the movie.
"I wonder what this movie is like?"
"It's probably just the beginning of the promotion. There is relatively little content in the video. Let's check it out after a while."
"What you said makes sense. There are not many good movies in China. It is already quite difficult for a movie like "The Truman Show" to appear. It is not easy to continue to make a movie of the same quality. "
"The situation is unclear at the moment. This actor is good, but I don't know whether it's because of his fame in "The Truman Show" to gain popularity, or because the movie is really good."
Foreigners don't know much about Ma Guoliang. Many people still stay in "The Truman Show". At that time, his acting skills really surprised many people.
But just one movie won't make everyone who sees his new movie run straight to the theater.
"We've arrived at the station, let's go."
"Remember the name of this movie and pay more attention to it during this period. If it's good, go watch it."
...
Italy.
The promotion method of "Forrest Gump" in Italy is similar to that in France, and advertisements are also placed on monitors.
The placement location this time was chosen in a densely populated commercial plaza.
One of the largest shopping malls in Italy has a large screen outside that plays various promotional advertisements.
Advertising on such a screen is charged per second.
Although the cost is relatively high, it is still the first choice of many big brands.
"Forrest Gump" is promoted in this way in many countries.
On a bench in front of the flower bed, you could just see the big screen. A familiar figure looked at the big screen and then looked down at the time on the watch.
This person was Wu Gong. He still liked this place, so after finishing the promotion in the United States, he took a plane directly to Italy and carried out the promotion and layout in person.
"It's almost time."
After Wu Gong finished speaking, the promotional video for "Forrest Gump" began to play on the big screen.
The price for each time period is also different.
The time when the "Forrest Gump" promotional video is released is the most expensive time period, and of course it is also the time when there are the most people.
Wu Gong stood up and looked at the reactions of passers-by on the street.
Some stopped and started to look at the advertisements, while others turned around and left.
Wu Gong was not surprised by this.
No matter what ads appear on the big screen, it’s impossible to satisfy everyone’s tastes.
As long as it can attract some people's attention.
Just like the early promotion of "The Truman Show", not many people knew about it. After the movie is released, online discussions will bring popularity to the movie.
He believes that "Forrest Gump" will gradually attract more people like "The Truman Show".
Just as Wu Gong was watching other people's reactions, the conversation of several young people next to him attracted his attention.
"'Forrest Gump' is a Chinese movie, so it probably won't be good."
"You can't say that, wasn't there a Chinese movie that became very popular on the Internet some time ago?"
"You're right. You've never seen that movie. The star of this movie is the same person as the star of the movie that went viral on the Internet."
"It's true! I said this actor looks a bit familiar, and I feel like I've seen him somewhere before."
"You didn't go to the movie last time, will you come with me this time?"
"I had never seen a Chinese movie at that time and thought it was not very good. There were so many discussions online and I thought it was fake. It wasn't until I saw the box office results that I realized that I might have missed a good movie. I must go see it this time. "
"You're right. I'm going to watch the movie this time to see if Chinese movies are as exciting as what is said on the Internet."
"You can rest assured. If I remember correctly, the director of "Forrest Gump" is the same director as "The Truman Show", and the starring role is the same person. This movie should be good."
"Check it online to see if it's Tan Yue? I even looked up the director's name when I was watching The Truman Show."
Wu Gong on the side couldn't help but smile, this is the purpose of promoting the movie.
