Time passes day by day.
After summer arrives, the weather becomes hotter and hotter.
Beijing, Bright Entertainment Company.
President's Office, in Tan Yue's office.
Wu Gong sat opposite Tan Yue and asked, "Mr. Tan, what are your plans?"
Tan Yue tapped his fingers lightly on the table and said: "The film of "Wolf Warrior 2" is almost finished. Mr. Wu, your department will make preparations and pre-heat the film online first. After the film is reviewed, the official promotion will begin. "
The promotion of a movie usually starts after it has been reviewed, but now there is not much time left for them, as the summer season is coming soon.
In order to make "Wolf Warrior 2" have enough popularity before its release, Tan Yue had no choice but to advance the promotion cycle.
In addition, Tan Yue and Bright Entertainment have never responded positively to the online voices questioning whether "Wolf Warrior 2" is just trying to gain popularity. This has also led to the online trolls becoming more and more unscrupulous, and some of their words are ugly. .
Wu Gong's spirit was greatly boosted, but he had been frustrated during this period. As the director of the public relations department, many trolls left messages on the official blog of Cuican Entertainment Company every day, slandering Tan Yue and "Wolf Warrior 2" .
He reported the situation to Mr. Chen several times, but Mr. Chen always said that he would wait until Mr. Tan came back to discuss the situation.
Wu Gong said excitedly: "Okay, Mr. Tan, I'll do it now."
The posters for the leading actors in "Wolf Warrior 2" were all produced a few days ago, and now it's time to put them into play.
After watching Wu Gong go out, Tan Yue also got up and went to the editing room.
Tan Yue knew that before the movie was released, the voices of doubt on the Internet would never disappear.
Instead of engaging in a war of words, it would be better to make the movie quickly and release it quickly. When the movie is released to the public, the doubts on the Internet will disappear on their own.
When Wu Gong returned to the public relations department, he immediately arranged manpower, contacted some media and short video platforms, and started the first wave of warm-up for "Wolf Warrior 2" online.
...
Skyview Entertainment Company Building.
In President Qin Da’s office.
Qin Da and director Wu Hong were sitting on the sofa, blowing on the air conditioner and sipping tea. Both of them seemed to be in a good mood.
Putting down the cup in his hand, Qin Da looked at Wu Hong and asked: "Director Wu, how is the response to "Arms 2" online so far?"
Qin Da has high expectations for "Arms 2" and is particularly concerned about every step of the plan for "Arms 2".
Wu Hong said with a smile on his face: "With the traffic and popularity of "Arms 1", "Arms 2" has now become the most popular movie at the moment."
"Arms 2" has passed the review and has been officially promoted online.
Judging from the current situation, "Arms 2" has become the most discussed movie among summer movies, and every trailer released can cause heated discussions on the Internet.
Qin Da nodded with satisfaction. Tianjing Entertainment Company spent a huge amount of money on the promotion of "Arms 2".
The shadow of the "Arms 2" promotional video can be seen in new media, traditional media, and major video players.
Everything is to make this movie the hottest movie of the summer and win the box office championship!
Qin Da tasted the tea that had just been poured: "Director Wu, what do you think the box office of "Arms 2" will be?"
Wu Hong said seriously: "I can't say how much the box office will be, but Mr. Qin, please rest assured, I am confident that it will once again break the box office record of military-themed movies."
The original "Arms 1" not only encountered difficulties in filming funds, but the later publicity also failed to keep up due to funding issues.
Under such difficult circumstances, "Arms 1" was able to achieve such a high box office. Wu Hong is certainly confident in "Arms 2".
"Arms 2" received strong support from the company. The filming was fully funded, and the publicity expenses were ridiculously high.
Qin Da smiled and said, "Okay, I like what you said."
The two sipped tea carefully and stopped talking about this topic. Wu Hong's mind became more active.
For "Arms 2", Wu Hong's focus can be said to be not only the box office, but more for fame.
Military-themed movies have always been considered unpopular among Chinese directors, and no one wants to touch them.
The Chinese film market has not seen a military-themed movie for a long time.
When Wu Hong decided to shoot "Arms 1", he hoped to break this situation and improve his status in the director circle.
It’s not that military-themed movies are unpopular, it’s that you directors are incompetent.
After "Arms 1" was released, it did not disappoint him and set a new box office record for this genre in one fell swoop.
Human desires are endless and will become bigger and bigger.
Now Wu Hong's goal is to make "Arms 2" into the top ten in Chinese film history.
The box office of the top ten movies is more than 5 billion, and Wu Hong's ambition is self-evident.
The smile on Qin Da's face never stopped, and the crow's feet at the corners of his eyes became more obvious. He was in a particularly comfortable mood, and he was increasingly looking forward to the box office of "Arms 2".
...
"Arms 2" has been promoted online for several days, and the popularity remains high. Seeing that "Wolf Warrior 2" has also started promoting it today, both fans and trolls have their hands on the keyboard and are typing.
"After waiting for so long, I finally saw the news about "Wolf Warrior 2". I am looking forward to Mr. Tan's debut as a film director."
"Teacher Tan Yue, don't let us fans down. I have been waiting for your TV series. I didn't expect you to make a movie. I hope the movie can be as exciting as the TV series."
"Let me state in advance that I am not a fan of any movie, I am just a simple movie lover. "Wolf Warrior 2" has not released many trailers, but the footage is definitely a work worth looking forward to. Many people have thought this before. The quality of the movie will be on the same level as other movies that follow suit, and now it seems that it should also be a big production."
"As long as it is Mr. Tan's work, I look forward to it. When "Wolf Warrior 2" is released, I must go to the cinema to support it."
The official promotion of "Wolf Warrior 2" has not yet begun. In the first wave of pre-heating videos, many shots basically flashed by.
There are also many comments from trolls in the comment area.
"It seems that some people can't sit still anymore. "Arms 2" has been so popular recently, and there are always some people who want to join in the fun."
"What kind of operation is "Wolf Warrior 2"? "Arms 2" has now been reviewed. It is a normal process to release a trailer. I have not heard about the news that "Wolf Warrior 2" has been reviewed. Why is it starting now? Propaganda is coming? It looks like this level is not that good, I really don’t understand why we are launching publicity now.”
"According to the current pace, it seems that the release time of the two movies is not much different. Who gave you the courage? Let "Wolf Warrior 2" be released at the same time as "Arms 2"."
"I hereby post this as proof that I will never watch "Wolf Warrior 2". If there is any violation, I will directly shave my head."
"I will always support "Arms 2". I have no interest in this movie."
For the navy, it doesn’t matter what level your movie is, as long as it’s dark, that’s it.
Both films have their own supporters, and neither side gives in to the other.
...
...
General Administration of Culture.
Director's Office.
The assistant knocked on the door and came in and said, "Director, here are some documents from yesterday afternoon and today."
Ye Wen was watching the news and nodded, "Okay, you put it here first, I will take a look at it later."
After the assistant went out, Ye Wen continued to watch the news. This was the official Weibo of Cui Can Entertainment. Just now, the official Weibo of Cui Can Entertainment posted a video about "Wolf Warrior 2".
Tan Yue originally contacted her and wanted to borrow a navy tank.
Ye Wen also had a headache for this request.
But thinking about Tan Yue agreeing to participate in the "overseas activities" without hesitation, the works he contributed triggered a ratings boom.
In order to thank Tan Yue for his help last time, Ye Wen also agreed to try to contact Tan Yue.
Ye Wen searched for connections through various connections, and finally borrowed the tank Tan Yue wanted.
The favor owed to Tan Yue was repaid, but at the same time, the favor owed to others was also owed.
Faced with this kind of favor, if the quality of "Wolf Warrior 2" is not good and the box office of the movie is not high, Ye Wen will definitely lose face. When I think about it, people will definitely be talking behind their backs, 'You can make a movie like this after such a big battle? '.
Therefore, Ye Wen attaches great importance to Tan Yue's movie and has been paying attention to the relevant news about "Wolf Warrior 2" on the Internet.
Now Ye Wen feels a little uneasy. Tan Yue is very talented in TV dramas, but he has not yet set foot in the film industry. She is still a little unsure about the quality of Tan Yue's first movie.
The video, which lasted less than a minute, was finished quickly, and Ye Wen's anxiety was not relieved at all.
There isn't much information in the video, and nothing can be seen from the few shots.
Nowadays, many promotional videos are full of routines. After watching the trailer, I entered the cinema with great interest. Only after watching the whole movie did I realize that the most exciting part was the content in the trailer.
Looking at the message area below, Ye Wen frowned even more.
"Wolf Warrior 2" hasn't even been released yet, and many people are boycotting it.
This is an unfavorable situation at the beginning. If the quality of the movie is not up to standard, it will be even worse.
At that time, it will trigger a chain reaction, which will have a great impact on Tan Yue's reputation.
In Ye Wen's heart, Tan Yue is the one with the most potential among the younger generation of directors. She doesn't want to see Tan Yue lose his wings just after he has achieved some success.
Ye Wen put her right hand on her brow and whispered, "Tan Yue, don't let me down."
...
Online public opinion had no impact on Tan Yue. He squatted in the editing room every day and followed the editing of "Wolf Warrior 2".
A few more days passed.
Wang Yang rushed to Tan Yue's office, sat across from Tan Yue's desk, and said, "Mr. Tan, all major theaters have been contacted."
After "Wolf Warrior 2" was approved, Tan Yue directly asked Wang Yang to contact the theater to discuss the issue of film schedule.
Tan Yue liked Wang Yang's work efficiency very much. Just two days after the matter was handed over, he got the news and asked: "How much did they give?"
There are currently four well-known large cinemas in China, namely: Penguin Cinema, Wanda Cinema, Huamei Cinema and Sky Cinema.
Compared with the other three, Penguin Cinema will give a larger number of movies to movies with relatively large traffic.
Wang Yang smiled and said: "The amount of films arranged by each company is acceptable. The highest one is Penguin Cinema, which gives 18%. The second is Wanda Cinema, which gives 16%. Huamei Cinemas gave 12%. Sky Cinemas gave 13%.”
Tan Yue sat in his office chair without speaking, thinking about the number of films given by major theaters.
Blue Star will initially give a film schedule based on the film's director level, cast, and popularity before the film is released.
Less than 5% is considered a very poor movie. Generally, movies with small productions, no star cast, and directors with little reputation in the industry will fall into this range.
Movies with a scheduling rate in this range basically don't have much potential.
Five to fifteen percent is a relatively normal film arrangement rate.
Tan Yue is now number one on the list of first-line public figures, and the ratings of TV series are extremely high. With his influence in the entertainment industry, major theaters will definitely not give him a low price.
But considering that "Wolf Warrior 2" is Tan Yue's first film, there is still a strong suspicion of following the trend, and the theater chain cannot give a high number of films.
Those with a preliminary film scheduling rate higher than 15% are either well-known directors or have very strong star lineups.
Penguin Cinema is able to give 18%, which is entirely due to the popularity of discussions about such a movie on the Internet.
Whether "Wolf Warrior 2" is a follow-up movie or not is not important to them. What is important is that many people are discussing it now. The louder the discussion, the more people know about it.
Wang Yang clicked his tongue and said: "In the past, most of our company's movies, the filming quotas given by major theaters were between 5% and 15%. We have never received such a high filming quota. .”
In fact, the scheduling rate of most of the previous movies of Cuican Entertainment was less than 10%, otherwise Wang Yang would not be so excited after hearing the news.
Tan Yue nodded. Although the movies produced by Cuican Entertainment Company were not considered to have shortcomings, they were not very good either. It was considered good to be able to get this kind of scheduling rate.
Wang Yang touched his chin and said, "In addition, I also inquired about the film schedules for "Arms 2" by various theaters."
"How many are they?" Tan Yue asked.
"Penguin Cinema gave 24%, Wanda Cinema gave 20%, Huamei Cinema gave 19%, and Sky Cinema gave 21%." Wang Yang said carefully, For fear of irritating Tan Yue.
After listening to Wang Yang's introduction, Tan Yue seemed calm. If he were the person in charge of a theater chain, he would probably give such a film scheduling rate.
"Arms 1" crazily harvested more than 2 billion in box office, and for "Arms 2", it is the guarantee of the box office.
There are currently more discussions online about "Arms 2" than any other summer movie, and almost all of them are positive.
Coupled with the influence of Wu Hong, a top domestic director, the cast also includes first-line actors such as Qin Feng.
It is normal for each theater chain to give this film scheduling rate.
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