Regarding this meeting, the two sides talked very smoothly.
The most important thing is the price. Hedong Provincial TV Station offered two million per episode, which made everyone in the TV series department extremely excited.
Before the meeting, they were worried that Hedong TV Station would change its mind and lower the price.
During the negotiations, Hedong TV Station's straightforwardness surprised many people.
Everyone felt secretly ashamed that their confidence in "Lotus Lantern" was actually not as high as that of outsiders from Hedong Provincial TV Station.
But they also wondered how these guys from the Hedong Provincial TV Station believed in "Lotus Lantern" so much that they were willing to pay two million for an episode. They didn't know, but they thought it was money laundering... Some people present were thinking, yes It's not that I don't have enough status to have access to it, this is money laundering.
While the two parties were discussing cooperation, they also set a time for the broadcast of "Lotus Lantern".
It will be broadcast after the TV series currently airing at 8pm on Hedong Provincial TV Station, and will be scheduled for the prime time slot at 8pm on May 2nd.
Originally, another TV series was to be broadcast immediately. Before "Lotus Lantern" was completed, people from Hedong TV Station were ready for the next TV series.
It’s just that Tan Yue requested that it start broadcasting as soon as possible, before the start of the Magnolia Awards. It is best to finish the broadcast of "Lotus Lantern" a week before Magnolia starts.
Because the nominations will be announced one week in advance before the Magnolia Awards begins.
If you cannot be nominated for major awards, you will definitely miss out on these awards.
Now the leaders of the Hedong Provincial Television Station can be said to be responsive to Tan Yue's requests.
Tan Yue proposed to start broadcasting as soon as possible, so start broadcasting as soon as possible, and everything else can make way for "Lotus Lantern".
After the negotiation, Qian Tao immediately went to Tan Yue with the contract without even taking a sip of water.
First, he wanted to report to Tan Yue as soon as possible and was worried that the leader would be impatient.
Second, the contract still needs to be signed by Tan Yue.
Although Chen Ziyu is the president of the company, her workload is not as much as that of Tan Yue.
Unless it involves strategic decisions about the company's development direction, Chen Ziyu will always leave it alone.
Of course, this depends on Boss Chen's personal wishes. In the past, when Qi Kai was the vice president, Boss Chen would intervene in important matters of each department, but after Tan Yue became the vice president, Chen Ziyu became more like a hands-off shopkeeper.
Regarding the sale of the first-broadcast rights of "Baolian Lantern" by Cuican Entertainment to Hedong TV Station for 2 million per episode, it was officially confirmed in writing.
After the broadcast time was set, the promotion of "Lotus Lantern" officially began.
Bright Entertainment Company and Hedong Provincial TV Station will cooperate with each other to promote "Lotus Lantern". This aspect of work belongs to the public relations department. Tan Yue is still very relieved about Wu Gong's work ability.
Cuican Entertainment Company and Hedong Provincial Television Station divide their responsibilities with each other. Cuiccan Entertainment Company conducts online publicity, including marketing accounts, self-media accounts, website advertisements, etc. The Hedong Provincial TV Station is promoting newspapers and periodicals. These TV stations belong to the General Administration of Culture system and have connections with large newspapers and periodicals from all over the country. This is also a good publicity.
Colleagues from both parties worked hard, and the popularity of "Baolian Lantern" on the Internet immediately increased visibly, and the discussion increased greatly.
So far, the publicity for "Baolian Lantern" is still not small overall, but compared with the intensity of the all-weather sea, land and air bombing of "Palace" by Tianjing Entertainment, it is still far behind. Weakened by more than one margin.
However, Bright Entertainment Company has another big killer.
During the promotion of "Lotus Lantern", Wu Gonglai approached Tan Yue and applied for the new media department to cooperate in the promotion of "Lotus Lantern".
As the first pioneering department in the entertainment industry, the new media department of Cuican Entertainment Company is in a leading position among the new media departments of major companies in the entire entertainment industry. Several anchors in the department have huge influence in fighting sound. Influence and popularity.
Since its establishment, the new media department has been responsible for some publicity functions.
Regarding Wu Gong's application, Tan Yue naturally agreed directly with a wave of his hand.
.......
the following few days,
There are more and more discussions about "Lotus Lantern" on the Internet. If we talk about the TV series, variety shows, movies, albums, etc. that are currently being promoted in the industry, "Palace" is the first in terms of popularity, and then "Lotus Lantern" is the third. Two.
In the post bar, many posts about "Baolian Lantern" appeared, which aroused heated discussions among netizens.
"I noticed that there has been a lot of news about "Lotus Lantern" in the past few days. This drama seems to be quite popular. I don't know how good the quality is."
"I don't know about the quality, but I definitely spent a lot of money on publicity. I used to open Douyin, and out of ten short videos, five of them must be videos of beautiful women. Good guy, now there must be 10 videos. Seven are said to be "Lotus Lantern"."
"I saw some posters and behind-the-scenes of "Lotus Lantern". Liu Qian is so fairy-like. Is she playing the fairy in "Lotus Lantern"? She feels so fairy-like."
"I also saw the poster of "Lotus Lantern", but I feel that Liu Tianxian's role this time is not very fairy-like, but rather charming and fox-like."
"Have you not read the entertainment news? There is an introduction to "Lotus Lantern". Liu Tianxian did not play a fairy in it, but a vixen."
"What? A vixen? Hahaha, a fairy went to play a vixen? That's it, I'm going to take a look."
...
On Weibo, many Weibo influencers and marketing accounts started promoting "Baolian Lantern".
These people are very weird or a little clever. They did not have a clear-cut propaganda report like the news media. Instead, they approached it from the perspective of an audience and started a topic about "Baolian Lantern" on Weibo, which attracted the attention of many fans. .
For example, an entertainment marketing account [National Elite] with more than 3.7 million Weibo fans said this:
"I've been short of dramas recently. I don't know what drama to watch. By chance, I suddenly saw a very exciting scene, and I was instantly attracted. I dare say that this is the most handsome and handsome costume appearance I have ever seen. All the time We all know that he is a very talented person, but we didn’t expect that he looks so good in ancient costumes. Moreover, this drama also has Liu Qian as the heroine. I have always liked Liu Qian and want to follow her. Unfortunately, after looking at the broadcast date of this drama, we still have to wait a month.”
Under the text, [National Elite] also posted a video, which is a promotional video for "Lotus Lantern".
After posting this Weibo, netizens quickly commented that this kind of marketing account relies on Weibo for a living. They spend the whole day squatting in front of the computer, watching Weibo and interacting with fans.
For every comment, the blogger will try his best to bring up the topic and increase the popularity of his blog post.
Gradually, this Weibo post began to be vigorously promoted by the platform, and more and more netizens saw it.
"Aha? Blogger, do you want to watch "Lotus Lantern"? I suggest you watch "Palace". It has many big names. It will definitely be better than "Lotus Lantern". It will be broadcast on Magic City TV on the 26th of the end of the month."
"Hahahaha, like the blogger, I also wanted to watch "Lotus Lantern" after seeing the poster of Erlang Shen in "Lotus Lantern". Teacher Tan Yue is too handsome. If he doesn't come out to act, then it's really It’s such a shame.”
""Lotus Lantern"? Is this a new TV series? Why haven't you heard of it?"
"This "Lotus Lantern" seems to be good, but unfortunately, this drama seems to conflict with the broadcast time of "Palace", which is 8pm, and I want to watch "Palace" more."
"Like the sisters upstairs, I must have watched "Palace". This "Lotus Lantern" has no qualifications to be compared with "Palace"."
"What? This "Baolian Lantern" also has Liu Tianxian? Just for this, I have to go and take a look."
On Weibo, there are many similar situations like the [National Elite] marketing account.
The popularity of "Baolian Lantern" is rising rapidly.
.......
On the fighting sound,
Too many users have received relevant video notifications about "Baolian Lantern".
Several major anchors in the new media department of Cuican Entertainment Company have already exceeded one million Douyin fans, while top anchors like Momo and Jiang Yue have more than 10 million Douyin fans.
In addition to these anchors with tens of millions or more of Weibo fans, the new media department also has a number of accounts with Douyin fans ranging from dozens to millions.
Cuican Entertainment Company has a group of people led by Tan Yue who specialize in operating these accounts to ensure the high weight of these accounts and the amazing traffic.
Moreover, Cuican Entertainment was the first company to cooperate with Douyin Platform. Tan Yue had a long-term vision and added a condition in the signed contract that Douyin Platform would favor Cuican Entertainment's account traffic.
As the largest short video live broadcast platform in the country, the traffic of Douyin platform is terrible. Even if it is tilted a little, it is still a huge traffic.
In other words, this is the first advantage that the market has given to others. According to the news that Tan Yue learned, except for Bright Entertainment Company, no other company has obtained this traffic tilt qualification from the Douyin platform, including Tianjing Entertainment. Company and Guangmei Entertainment Company, two leading entertainment companies.
Dozens of high-weight and high-traffic accounts are working at the same time, coupled with the traffic support of the Douyin platform, and many reposts from other users of the Douyin platform, etc., for a time, Douyin is overwhelmingly about "Bao" Lotus Lantern" promotion.
The role of the new media department was once again highlighted, this time directly saving the Bright Entertainment Company nearly eight figures in publicity costs.
And this kind of publicity method is surprisingly effective.
For the current public relations department of Bright Entertainment Company, the new media department is their best brother department.
...
Magic City.
Tianjing Entertainment Company Building. Currently, in the entertainment industry, there are only two entertainment companies that have their own building. They are the two first-class entertainment companies, Tianjing Entertainment Company and Guangmei Entertainment Company.
This tests the company's financial resources and strength. To a certain extent, it is a symbol of status.
In the future, if a company emerges and becomes a new first-class entertainment company, it must have a separate office building. If it does not have this style, it will be looked down upon by other companies.
There is not even a separate office space, and it is crowded together with other companies. Is this considered a first-class entertainment company?
We in the entertainment industry cannot afford to lose this person. If we don’t recognize you as a first-rate entertainment company, it is probably just a second-rate one.
Downstairs of Tianjing Entertainment Company, there are many vehicles parked, ranging from luxury cars worth millions to ordinary vehicles worth hundreds of thousands.
From time to time, people wearing sunglasses, masks, and fashionable clothes come out of their cars and enter the Skyview Entertainment Building.
But the most eye-catching thing is that on the roadside dozens of meters away from the gate of Tianjing Entertainment Company, paparazzi from different entertainment newspapers and magazines are armed with long guns and short cannons, always aiming at the main entrance of the building, hoping What first-hand information can I get?
Three hundred and sixty lines, and he will be the number one scholar.
Although these paparazzi look very low-class, if they mix well, they should not be underestimated.
For example, there is a paparazzi leader, known as the king of paparazzi, who holds many celebrities’ privacy or suppressed negative news.
In order to prevent these secrets from being exposed, celebrities are willing to spend a large sum of money to the king of paparazzi to maintain their apparent innocence.
The income alone is as high as tens of millions.
This group is hated by many celebrities, but they cannot completely get rid of it. After all, celebrities need traffic, and these paparazzi can create traffic.
Since there is nothing we can do against them, we have no choice but to turn a blind eye. There are such a group of people at the gates of many entertainment companies, but there are more people than fewer people.
Tianjing Entertainment Company is one of the most powerful companies in the industry, so there are naturally a lot of paparazzi at the gate.
On the seventh floor, in an office.
Director Jiang Bei stood in front of the window, his hands behind his back, staring directly at the people below.
Jiang Bei has a medium build and a thin face. Because he has been filming on the set for a long time, his face looks a little weathered and his skin is not well maintained.
During the recent period, although "Palace" has been completed, he is still busy enough.
Take a break occasionally, that is, stand in front of this window and look at other places.
Jiang Bei looked downstairs and thought the scene downstairs was quite interesting.
This is a habit of Jiangbei's. The reason why he has reached this point may have something to do with his habit.
Jiang Bei has a pair of eyes that discover beauty. In daily life, he often pays attention to the things and scenery happening around him.
There are thousands of pictures stored in Jiangbei's mobile phone.
Most of these pictures were taken casually when he saw some interesting scenes.
Some people may lie on the bed and browse their mobile phones when they have free time, or they may lie on their sides, but when Jiang Bei is free, he never plays with his mobile phone and watches short videos, but instead studies the photos he took.
How can I use these scenes in my own drama?
After years of accumulation, the material in his mind has reached a level that can be called terrifying.
When many people watch TV series directed by Jiang Bei, they often lament the beauty and charm of the shots.
These are not taken casually, nor can they be summed up simply by saying that Jiang Bei is talented. This is his accumulation over the years, his efforts, and the qualitative changes he has achieved through constant quantitative changes.
No one's success is achieved overnight. You cannot only see the beauty on the surface and ignore the hard work behind it.
Jiang Bei looked downstairs and narrowed his eyes. He felt that this scene was interesting, so he took out his mobile phone from his pocket, looked at the downstairs, and found an angle.
Click.
Took a photo.
Jiang Bei had just finished shooting, and before he had time to appreciate the results, he heard a knock on the door behind him.
The sound was so sudden that Jiang Bei was startled, and the phone in his hand was almost thrown away.
My heart palpitated, I clutched the phone in my hand tightly, and took my hand back from the window.
Good guy, this is the seventh floor. If the phone falls, it can really kill someone.
Jiang Bei put his cell phone in his pocket, wiped the sweat from his forehead, turned around and said, "Come in."
After Jiang Bei finished speaking, a staff member opened the door and walked in, saying: "Director Jiang, everyone in the conference room is almost here."
Jiang Bei nodded and said, "Okay, I'll be there right away."
After the staff left, Jiang Bei also tidied up and went to the conference room.
.......
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PS:
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