In the director's office.
Li Zheng, director of the children's channel, and Sun Xin, director of the program department, are both here.
Li Zheng chuckled and said, "I forwarded all the information about the "Wisdom Tree" you gave me to the sponsors last time."
"Originally, the sponsors were still hesitant, but now that the ratings of "Wisdom Tree" of 11.54 came out, the sponsors responded immediately and decided!"
Sun Xin was not surprised by this.
A week ago, after the ratings of the last episode of "Lively Paradise" came out, the director was very dissatisfied, so he asked Sun Xin to sort out the relevant information and results of "Wisdom Tree" and sent it to the advertising sponsors of "Lively Paradise".
This advertiser was already dissatisfied with "Lively Paradise" and even raised objections to Jishui City TV Station.
This also caused Li Zheng, as the director of the children's channel, to feel pressure to come up with a solution as soon as possible.
Advertising sponsors are the biggest source of income in Taiwan, and the leaders on the stage will be alarmed when the work is off.
After that, Li Zheng thought of the recently popular program "Wisdom Tree".
Not surprisingly, the ratings of "Wisdom Tree" can exceed 10, and because the program has only been established for a short period of time, it has not received advertising sponsorship.
Li Zheng attaches great importance to "Wisdom Tree", and this advertising sponsor is also a relatively big name, so he can make arrangements for these two.
Sun Xin said: "Director, if there are no changes, I will start making arrangements here."
Li Zheng nodded and said: "I gave "Lively Paradise" the opportunity, but they didn't grasp it themselves. They can only blame themselves for their inability, and no one else can say it. After you go back, arrange for this advertiser To "Wisdom Tree", as for "Lively Paradise", we just need to find another advertiser."
After finishing speaking, Li Zheng paused slightly and said, "I have another idea, how about you listen to it."
Sun Xin hummed and nodded.
When the boss comes up with ideas, can she refuse?
Li Zheng said: "I plan to switch the time periods of "Wisdom Tree" and "Lively Paradise"."
Sun Xin was stunned, "Change the time period?"
When Li Zheng mentioned this matter, it was beyond Sun Xin's expectation.
The production of so many programs on the channel is rooted in time periods.
Some programs are given a lot of funding just because they are in a good time slot and are more likely to have high ratings, so the channel puts a lot of effort into cultivating them.
Changing time slots has been done on the channel before, but it only gave the green light to good programs with good program quality and ratings, but poor time slots.
Thinking of this, Sun Xin felt that she had really thought too much.
Under such conditions, wouldn't it be perfect to change the time period for "Wisdom Tree"?
Among those previous programs, which one has the ferocity of the rise of "Wisdom Tree"? Besides, the current time slot of "The Wisdom Tree", Wednesday night at 9pm, is indeed very bad, not even worthless.
This kind of time period is no longer compatible with a program like "Wisdom Tree" with a ratings of over 10.
Sun Xin smiled and said: "The director is still thoughtful. I haven't even thought about changing the time period of "Wisdom Tree"."
Sun Xin quietly flattered him, making Li Zheng chuckle.
Li Zheng smiled and said: "There is another reason, because of the advertisers."
"Although the ratings of "Wisdom Tree" are very high and can impress advertisers, the time slot is placed at 9 o'clock on Wednesday night, which makes advertisers feel unsure."
"On the one hand, this time we do not give advertisers a chance to find trouble. On the other hand, we also give "Wisdom Tree" a chance. We have set up a platform for it. How high it can fly depends on itself."
"However, I am really looking forward to how high the ratings of "Wisdom Tree" will rise."
Li Zheng said, his eyes brightened.
After being a TV person for so many years, although Li Zheng is no longer working on the front line of programs, what he values most and makes him most happy is that the programs he owns can continue to achieve good results.
This good result is not simply that the ratings exceed 10, but that it is higher, which is also rare in TV stations.
After listening to Li Zheng's words, Sun Xin also looked forward to it.
The time slot of "Lively Paradise" is the prime time slot at 8pm on Friday night. During the week, it is second only to the 8pm slot on Saturday night, and is as important as 8pm on Sunday night.
"Wisdom Tree" can achieve such excellent results in a relatively bad time period like Wednesday night at 9 p.m., but what if it switches to a time period like Friday night at 8 p.m.?
"Okay, director, I will start making arrangements when I get back." Sun Xin said.
Involving the exchange of time periods between the two programs and the handover of advertisers, there are quite a lot of things to do.
Li Zheng waved his hand and said, "Go and get busy."
Sun Xin stood up and left, walking out of the director's office. She was already planning the next work in her mind.
"The Wisdom Tree" is tuned to 8pm on Friday, which must be a good thing for them.
But "Lively Paradise" was moved to Wednesday night at 9 pm, which must be a major blow to this program group.
Moreover, the original advertisers will also be reassigned to the "Wisdom Tree" program group, and the program funding for "Lively Paradise" will inevitably be less in the future.
Tsk tsk, it can be said to be an added blow!
Sun Xin frowned slightly. As the director said, no one can complain about this. The TV station is not a nursing home. The channel has given opportunities, but "Lively Paradise" itself did not grasp it and did not have the ability to make way for capable people. , is there something wrong?
...
soon,
A piece of news spread on the children's channel and caused a sensation!
The time slot of the "Wisdom Tree" program has been officially changed, from Wednesday night at 9pm to Friday night at 8pm.
The original program "Lively Paradise" at 8 o'clock on Friday night was moved to the time slot before "Wisdom Tree".
Although Tan Yue and Zheng Guang were worried about irritating "Lively Paradise" and affecting the harmony among their colleagues, the staff of the "Wisdom Tree" program team were overjoyed after receiving the news, happier than during the Chinese New Year!
