entertainment channels.
Li Guotang, a well-known director in the station, wants to launch a new program. The station leaders have expressed support, and the channel has given the green light all the way.
The huge momentum has brought a lot of pressure to other programs on the entertainment channel.
"Starlight Show" program team.
Zhou Xiaoguang chatted with his colleagues and talked about Li Guotang and his new show.
"Director Li is also a planner, and he has been working as one of the best directors in Taiwan. The leaders of the station should take him seriously. He is really a role model for us." The male colleague wearing glasses said with a yearning look on his face.
Zhou Xiaoguang shook his head and said: "I heard that the provincial station wanted to poach him before, but the conditions were not agreed upon. Tsk tsk, it would be great if we could reach an agreement. It would also save us the trouble in our channel, which puts us under a lot of pressure now. "
No one would think that the ratings of Li Guotang's program would be bad, it would definitely break 10.
The ratings of "Starlight Show" are only over 6%. It is currently ranked in the middle among many entertainment channel programs. Once Li Guotang's new show comes out, the ranking of "Starlight Show" will definitely be pushed back one spot. Bit.
Ding ding.
The phone vibrated slightly, Zhou Xiaoguang picked it up, and someone sent him a message.
After reading the message, Zhou Xiaoguang's mood, which had been slightly depressed due to Li Guotang's new show, suddenly improved.
"The ratings of "The Wisdom Tree" are only 3.3."
Zhou Xiaoguang couldn't help but become happy.
It was exactly as he expected. With that bad time period and a rookie chief planner like Tan Yue, it would be strange if the show didn't hit the market.
He is now looking forward to whether "Wisdom Tree" will be canceled in a few weeks. He thinks that the stupid leaders of the children's channel will regret it. If an experienced planner like him does not choose it, he must let Tan Yue, a newcomer with no achievements, takes over.
hehe.
According to what Zhou Xiaoguang learned, so far, there seems to be no program on the station that was canceled after only two or three episodes.
If "Wisdom Tree" is canceled so soon, the children's channel will not only lose face in one channel, but also lose face in the entire channel.
...
Thursday,
With the foundation of last week's shooting experience, shooting the second issue of "Wisdom Tree" became much easier.
In just one day, the second issue of "Wisdom Tree" was filmed.
At the filming scene, Tan Yue also noticed that everyone's emotions were generally not as high as last week, and they were hit by the cruel reality.
We worked so hard to film a program last week, but in the end it only had a ratings of 3.3, which was just a little higher than the original "Liangliang Storytelling". If it was any worse, it would be canceled again.
However, regarding this situation, since it did not delay the quality of the filming and the program, Tan Yue did not say much. What the program team lacks most now is not him to boost the chicken blood, but a dazzling ratings.
As for the chicken blood injection, director Zheng Guang has done a very good job.
In his free time, Tan Yue has been thinking about the reason for the low ratings of "Wisdom Tree". In the final analysis, it is because the promotion is too little and too weak.
Jishui TV Station is right next to the provincial TV station, which is not necessarily a good thing. In fact, many resources will be actively or passively plundered by the provincial TV station.
Big channels such as news channels and entertainment channels have little impact, but other channels do not. Moreover, the rule of children's channels is that whoever has higher ratings will have higher funding. "Wisdom Tree" has inherited the mantle of "Liangliang Storytelling", and it is not a key program, so the funding is naturally pitiful. Compared with "Baby Weekend 7" Programs with high ratings such as "Half-past" and "Family Happiness" are even more incomparable.
The "Wisdom Tree" program team also asked the director if they could apply for more funds before, but was not approved. It was not because the director deliberately made things difficult, but because it was against the rules.
As for the so-called publicity resources, Tan Yue went to check it out, and there was only one channel he could find, which was a small corner on the official website of Jishui City TV Station announcing the establishment of the new children's channel program "Wisdom Tree", but in fact the effect Almost zero.
After get off work on Friday, Tan Yue was not in a hurry to go back, but stayed to think about how to promote "Wisdom Tree".
Before the first episode was broadcast, Director Zheng Guang asked other programs to help promote it in the show. "Baby Weekend at 7:30" and "Family Happiness" are programs that usually have stable ratings. The ratings are very good. They are the focus of the channel. They will definitely not do it for a new program like "Wisdom Tree". Who is responsible for accidents that affect the performance of the program?
I found two programs with average ratings, but this kind of program itself does not have many loyal viewers. What's more, people will watch a program they have never heard of because of the host's words. The effect is minimal.
Xu Nuo smoked two cigarettes at the door of the building and didn't wait for Tan Yue. He went upstairs to look for her and found that Tan Yue was still working. "Old Tan, it's time to get off work. Let's go have lunch."
Tan Yue shook his head. He was currently thinking about how to promote "Wisdom Tree" and increase the ratings. How could he think about going out to a restaurant? He told Xu Nuo about his worries. Xu Nuo was also a salty fish. Not much better than the original owner, there is nothing we can do, "How about placing an advertisement in the newspaper? Or find a marketing account to promote it?"
Tan Yue rolled his eyes. How could the program team have so much money?
Besides, go find a marketing account to promote it online. This is a local channel. If your Yimadu people are impressed, can you still go to the children's channel of Jishui TV station to watch it? The audience doesn’t know the boundaries either.
Shaking his head, Tan Yue stood up and said, "Let's go home."
Xu promised: "Aren't you going to eat?"
Tan Yue said: "I have to go back to my old house tomorrow. If you have time on Sunday, let's have dinner together."
Xu Nuo could only nod and said: "Okay, let's talk about it then, but I see that you look sad and miserable, so you may not be able to come out by then."
Tan Yue glared at Xu Nuo and said, "No matter how big or small, I am the chief planner now, do you talk to your boss like this?"
Xu Nuo dismissed it and said, "If you can be transferred to the provincial station to be the chief planner, you can let me call you dad."
Tan Yue: "..."
...
I went back to my old house in the suburbs to have a meal with my family on the weekend.
Tan Yue was originally thinking about what to say after his parents asked about the ratings of "Wisdom Tree", whether to tell the truth or to tell a white lie.
But what made Tan Yue relieved was that neither the old couple asked about it.
Even An Nuan, who had been paying attention to "Wisdom Tree" before, didn't talk about "Wisdom Tree" to him again.
Tan Yue thought they had all forgotten it at first, but after returning home at night and thinking about it, he realized that maybe it was not that they had forgotten, but that they already knew the results of the "Wisdom Tree" and deliberately did not mention it.
"Yeah, I gave my parents such a big pie, now I think they're a slap in the face."
...
In the blink of an eye, the weekend passed.
Tan Yue did not have an easy weekend. He thought of many ways to promote "Wisdom Tree", but there was not much practicality at all.
There is another way that doesn't cost much, that is, Tan Yue abandons his old face to beg Qi Xue.
As a popular young star in the entertainment industry, Qi Xue has more than 10 million Weibo followers, so an advertisement for him will definitely be effective.
But this thought was immediately spit on the ground with Tan Yue's spit.
Teacher Tan doesn’t want to lose face, right?
on Monday,
TV station building, conference room three.
The channel has a weekly meeting.
As the two leaders of "Wisdom Tree", Tan Yue and Zheng Guang also participate every week.
The meeting was chaired by Sun Xin, director of the program department who still has charm. He talked about the status of the channel last week, some things to pay attention to this week, and some new regulations in the station.
Finally, it is customary to announce the ratings ranking of each program group on all channels for the previous week.
Tan Yue and Zheng Guang looked at each other.
Okay, I have to lose someone again.
