Then after his careful rectification and product adjustment, the new product was not surprisingly popular with people, and he made a profit!
But he couldn't be happy for long, because sales growth soon stagnated. Although he still made money, his career was like sailing against the current. If he didn't make progress, he would regress.
But he had this awareness but could not find a solution, so after hearing Li Xiucheng clearly state the answer, he was even more excited and couldn't help himself.
Finally, he couldn't help but blurt out and asked: "Mr. Li has such a sharp eye that he can even discover such secretive things about our group.
I admit that what you said is true and the problem is real.
So do you have any solution?
Well, judging from what I'm asking, since you brought it up on your own initiative, I think it's probably true, right? "
After saying that, he looked at Li Xiucheng with burning eyes, as passionately as if he were looking at a peerless beauty, which made Li Xiucheng feel very excited.
I couldn't help but mutter in my heart: "Damn it, isn't it because I was directly swayed by my charm? I'm afraid, I'm afraid!
Forget it, let’s end it quickly, no more fun! "
Ahem~
Li Xiucheng coughed dryly and said seriously: "No one can guarantee a direct breakthrough through the bottleneck. I can only say that there is a high chance."
"What should I say?" This answer was not what he wanted. Pan Xiaosheng frowned and said, "Don't worry, Mr. Li. If you have any good ideas, please feel free to tell me. As long as it is effective for Xiaosheng Group, then the theater chain matter is not a big deal." Son!
I can pretend that nothing happened to Zhou Huaiwen! "
As he spoke, the corner of his eye caught sight of the old god Lei Jin, and he quickly added: "In addition, I can also learn from Senior Lei and will give special care to Jin Yi's films!"
Lei Jin was watching the show and eating melon with gusto, but he didn't expect Pan Xiaosheng to suddenly turn the conversation to him.
He couldn't help but glance at Li Xiucheng, with pride in his eyes!
Seeing Pan Xiaosheng being so straightforward, Li Xiucheng was giving him a thumbs up in his heart, but now that he saw Lei Jin's eyes asking for credit, he just ignored him.
No matter how knowledgeable Pan Xiaosheng is, he is much easier to deal with than an old fox like you!
You just say what you want, unlike you just now who had to pretend to be serious and appetizing!
Li Xiucheng was too lazy to talk to Lei Jin, so he cupped his fists at Pan Xiaosheng and said, "Mr. Pan is quick to speak! Then I will just give you my humble opinion!"
"Please, please quickly!"
“Actually, there is nothing wrong with your group’s operating policy, but there is a lack of understanding of the market’s potential and positioning!
This is the reason why several major businesses of your company cannot continue to develop rapidly. "
"Why? Several major businesses under the group have undergone numerical adjustments, and there is no deviation in the customer base."
Pan Xiaosheng was puzzled. He felt that their group had gone to the extreme in product improvement and development. This should not happen!
“I’m not talking about the positioning of a single market customer group, but the selected large market and national level.
In other words, it is a battlefield. For example, Pentu is a brand that is considered a high-end brand in China. Mr. Pan has also heard about the changes in this brand. It does seem to be a little taller than before, but only a little, because in the inherent This change in the luxury brand is not enough to achieve a qualitative improvement.
So I can only say it is better than nothing. "
Following Li Xiucheng's narration, Pan Xiaosheng nodded involuntarily, because it seemed to be true.
However, he couldn't help but retort: "Then why has the market sales increased so much than before? Why did we turn a loss into a profit?"
Li Xiucheng chuckled and said: "This only shows that your improved products are more popular with this specific consumer group, but it will not essentially bring changes to the brand. It will not jump up or downgrade."
Pan Xiaosheng could only nod now, "Mr. Li, please continue!"
"Actually, this is not a problem. Generally speaking, all brand building must go through this stage!
Until you can really make qualitative changes, it will be difficult to make a big breakthrough, but this is the most difficult thing.
Faced with this problem, some brand companies will settle down and accumulate themselves, waiting for the day when they can turn into cocoons and become butterflies.
Some brands are desperate to change the brand's positioning and forcibly improve themselves.
Both methods have advantages and disadvantages, and you can only judge the pros and cons by yourself!
But I think Xiaosheng Group does not need to rush to solve this problem now, because your company can completely focus on areas that deserve more attention, such as how to expand larger developable or even blank markets! "
White market?
As soon as these four words Li Youcheng came out, not only Pan Xiaosheng understood, but Lei Jin and Gu Qiucheng also looked enlightened.
It turns out that Li Xiucheng was referring to China!
Pan Xiao paused and said, "Mr. Li thinks we should vigorously explore the domestic market next?"
"Of course!" Li Xiucheng nodded affirmatively, "Although the living standards of ordinary people in China are still very average, they have not even been able to escape poverty.
But don’t forget that our country is a country with a large population. Although ordinary people make up the majority, there are also many rich people. "
"Mr. Li is telling the truth!"
At this time, Gu Qiucheng nodded and said in support: "Now a large number of people in China have become rich first. Many people come to Xiangjiang to buy luxury goods and even go to Macheng Casino to see more!"
"Yes, for example, those coal bosses, these people are the main force in luxury consumption. Nowadays, foreign famous brands have entered the country one after another, but not many have become popular, and there are not many luxury brands.
Now if Mr. Pan enters the scene, he will definitely have the first mover advantage! "
Li Xiucheng said slowly that these people don't understand how crazy the Chinese people will be for luxury goods after they get rich, but he knows it very well.
Let’s not talk too far, let’s just say that the first wave of news about China’s luxury consumption that shocked the world was in 2011.
That year, a piece of data was published in the official blue book of the World Luxury Association.
The amount of luxury goods consumption in China has been growing rapidly at a three-year pace of US$3 billion to US$4.9 billion to US$8.6 billion to US$10.8 billion, and it has quickly become the second largest luxury consumer country in the world. , No. 1 in overseas luxury consumption!
It was only the end of March 2011, and the total consumption of the luxury goods market in mainland China reached an exaggerated 10.8 billion U.S. dollars. This does not include items such as private jets and yachts that are difficult to count.
As a result, Hua Guoguang’s mainland luxury goods market accounts for a quarter of the world’s total consumption.
This is only the domestic market. How much is overseas consumption?
Li Xiucheng secretly thought that if he said it, he would definitely scare Pan Xiaosheng in front of him to death!
That is an astonishing 50 billion dollars, which is four times the total consumption in the domestic market and accounts for 75% of the total consumption funds in the European market (68 billion)!
