After Li Xiucheng finished his instructions, he closed the door of the conference room and called to Jiang Meihua: "Go to your office and talk!"
"OK!"
When they arrived at Jiang Meihua's office, the secretary reorganized the language on the way and explained the matter in detail.
It turns out that just now, dealers called and reported that at 8 o'clock, a large number of Motorola advertisements suddenly appeared on multiple TV stations and radio channels in China, Hong Kong, and Southeast Asian countries.
The content of the advertisement says that in order to give back to its major customers, Motorola has carefully launched a gift package of colorful pagers.
The so-called colorful version is a new model of four different styles, each style has two colors, a total of four models and eight colors to choose from, and no matter which one is sold at the same price locally.
Of course, if it was just that, Li Xiucheng wouldn't be worried, but in the end the secretary said that Motorola had launched a pager sales package, which made him wary.
“I specifically asked dealers in various places, Motorola’s package is like this.
They promise that as long as they purchase any pager in the colorful version, they can get a 10% discount coupon. Then the customer can give the coupon to relatives and friends, and those who hold the purchase coupon will enjoy a 10% discount when they purchase the machine again. At the same time, you will get another 20% off purchase coupon.
Likewise, there will be a 30% off coupon later! "
"sharp!"
Hearing this, Li Xiucheng couldn't help but praise.
“Motorola’s marketing plan this time is very good!”
"Yes!" Although Jiang Meihua's expression was solemn, she still expressed her approval, and then analyzed: "Although the price of pagers has dropped, they are still very expensive, and the main users are still wealthy people, corporate groups, and government agencies.
These customers usually buy in bulk, and now that Motorola's package is out, it is quite attractive to them! "
"Yes, that's a point.
In addition, it can be seen from the opponent's sudden action that our opponent has begun to actively think about changes.
In this way, we can no longer deal with them with the same attitude of attacking them at first sight. "
"Then what should we do now?" Jiang Meihua asked deliberately.
Li Xiucheng shrugged, "You are the person in charge of Jinxiu Electronics, I should ask you this!"
Jiang Meihua's pretty face was slightly red. She didn't know what was going on with her, but she subconsciously wanted to rely on him in front of Li Xiucheng.
"Mr. Li, I will take care of it, don't worry."
After finishing speaking, she said to her secretary: "Immediately find the department heads of the product research and development department and the sales department. We will go to the conference room No. 2 for a meeting. We also found the Motorola advertisement. We will watch it together later."
"Okay!" The secretary immediately turned around and strode over to make arrangements.
More than ten minutes later.
There were many people sitting in conference room No. 2, and Li Xiucheng was one of them.
He sat on the far left side of the table and watched with everyone the advertising video playing on the large color TV in the corner.
In fact, the commercial is not complicated. It is just a close-up of the product, an introduction, and then the package description. The entire video only lasts for 38 seconds.
Pa~
After watching the advertisement three times in a row, Jiang Meihua turned off the color TV.
Then he walked to the top and said: "Motorola's actions this time were without any warning. I called and asked just now, and they didn't even say hello to the retail counter in advance.
According to our experience, this series of processes, from preparing products to shooting advertisements, placing advertisements through contact channels, and delivering goods to the counter, would take a month under normal operation.
The other party's intention to extremely compress time is very obvious, that is, to catch us off guard.
And apparently, now they're halfway there. "
At this point, Jiang Meihuamei asked, "Why do you say it's half?
Because this will inevitably shorten their publicity time. Even if the seven-day publicity period is powerful, it will still be limited.
So this opening is just a hard level for us and not a hell level!
Now, what we have to do is how to respond during the seven days before the other party's release! "
"Okay, now everyone tells us their opinions!"
However, no one spoke after she finished speaking, and many people secretly cast their eyes on Li Xiucheng, who was sitting casually at the top.
Obviously, in the presence of Big Boss, everyone is under great psychological pressure, fearing that they will say the wrong thing.
Jiang Meihua's beautiful eyes narrowed and she said displeasedly: "What? No one has any idea? Or does everyone think Motorola's action this time is insignificant and we don't need to pay attention to it at all?
Just sit and watch their performance? "
Seeing that the boss was getting angry and started to yell at people, everyone was so scared that they quickly raised their hands.
Just when Jiang Meihua was about to call his name, Li Xiucheng suddenly stood up and raised his hand to signal Jiang Meihua to calm down.
Jiang Meihua was stunned for a moment, then obediently took two steps away.
Li Xiucheng faced everyone and said: "Since everyone has an idea, let me first introduce it.
First I want to say something.
I think Motorola's action poses a great threat to us.
Judging from recent sales data, whether domestic or overseas, sales momentum has been on an upward trend, and judging from the sales data obtained from Motorola, their product sales have remained at the previous level.
In my opinion, under the premise of a good market environment, failure to make progress means regression!
So we must have put tremendous pressure on Motorola, which is the fundamental reason why they deliberately planned this action.
Everyone must also know the truth: once you make great efforts, you will be exhausted again and again.
This time it was a battle of revenge that they carefully prepared, so the outcome would be nothing more than victory and defeat.
What will happen if we win? "
Li Xiucheng glanced at the people who were listening quietly, slammed the table, and his voice suddenly dropped: "We will pursue the victory while we are victorious, we will concoct a more powerful counterattack plan, and we will be more active in targeting us and blocking us!"
“Of course, it doesn’t mean that they will accept their fate if they fail, but they will definitely not have such high morale and enthusiasm as they do now!
so...."
"This confrontation is an important test for everyone. If we fail, we are likely to be stepped on by Motorola, and then we will never recover.
If we win, we can go to the world on Motorola's body and climb to the top of the world! "
When he said the last sentence, Li Xiucheng's voice began to rise, and his tone became a little more sonorous!
Everyone seemed to hear the sound of fighting and fighting, and their hearts suddenly filled with pride!
In the past, Jinxiu Electronics did surpass Motorola in sales in a few places in China, Bayan, and Xiangjiang, but everyone knew that this was only a one-sided comparison.
