Although Zhuo Zhuo was recruited, there were no films for him to shoot for the time being, so Li Xiucheng asked him to run errands to find office buildings for rent, recruit staff, and buy office supplies.
As for the theme advertising, we simply put it aside for the time being. We first made two ordinary silent ads that purely showed product details and promoted them on TV stations and newspapers.
The main reason is that after Chen Huixian learned about the 'big plan', she immediately took action.
Li Xiucheng had to follow the two women all over Hong Kong to contact celebrity friends while preparing for the new company to prepare for the parade.
Although it was okay for him not to come forward in this matter, his purpose was not just to help, but also to build good relationships, so even though he was very busy, he still went along.
At this time, the advantage of Xiangjiang's small territory was shown. Although there were many celebrities, everyone knew each other and lived close to each other. As soon as we contacted him, many people expressed their concern.
During this period, the appearance prices of celebrities were not outrageous, so the lives of most celebrities were actually very tight, and they were far less prosperous than later generations.
Especially those popular movie stars who have been threatened by evil forces immediately began to respond to the invitations from Chen Huixian and Wang Zhixian.
But there are also many people who are hesitant.
"Twenty celebrity friends have already agreed to initiate the initiative and appeal to the higher authorities for legislation. Another six or seven are still hesitating."
Five days passed in the blink of an eye, and after contacting two more celebrities, everyone called it a day and went home. Li Xiucheng wanted to check out a house by the way.
In the car, Chen Huixian and Wang Zhixian sat in the back and talked with Li Xiucheng about the results of the past few days.
"These people are afraid that they will be settled by the queen after offending the dark forces. When there are more people, they will naturally put aside their worries and agree."
Li Xiucheng sat in the passenger seat and said calmly that he was not worried about these people at all.
People's herd mentality is very strong. As more celebrities are willing to join, these people will feel that they are aliens, feel uncomfortable, and worry that they will be despised and ostracized in the future.
At that time, they will naturally come to you.
The two women didn't think that deeply, they just felt that what Li Xiucheng said made sense.
It's rare to have a goal to strive for. Even though she has been working hard these days, Chen Huixian is still in a good spirit. She said doubtfully: "By the way, Mr. Li, I heard you were inquiring about luxury villas a few days ago, and you haven't chosen the one you like yet." ?
Let me tell you, it’s very expensive to buy a villa now, and you won’t live there all the time. It’s a bit of a waste of money to buy one! "
Upon hearing this, without waiting for Li Xiucheng's reply, Wang Zhixian leaned into her ear and chuckled: "You have entered the good wife mode so quickly."
"Go!" Chen Huixian's pretty face turned red and she mouthed silently at her.
Li Xiucheng didn't know the little moves of the two women. He looked at the tall buildings in front of him and said with a smile: "Anyway, if you have a company here, you will come here often. It is also a pleasure to buy it and live there."
The truth was more than that, but when he was considering an office location, he remembered some details that he had overlooked.
Hengxin Trust Bank has invested a considerable part of its funds in real estate. In fact, this is correct. Real estate prices in Xiangjiang have actually been rising, but the previous increase was very slight.
But now we are in 1990. From the end of this year to the return of 1997, Xiangjiang's real estate has started to skyrocket. Luxury homes have increased by 6 to 7 times, and CBD office buildings have increased by 4 to 5 times.
Ordinary residential buildings have increased by 10 times, and the average annual increase rate is approximately 72%!
This is a very exaggerated figure.
It is equivalent to an ordinary family buying a house worth 1 million. Two years later, the value of the house will rise to 2.45 million!
Absolute huge profits.
The reason why the real estate appreciation in Xiangjiang is so exaggerated is that the land is narrow and the people are densely populated. Another reason is that the government releases less land every year. Another reason is that the economic development in Xiangjiang is really good now. People want to buy houses when they have money, which has caused the real estate industry. Economic prosperity.
Supply is less than demand, and rapid appreciation of housing prices is inevitable, and then capital rushes into the market like sharks smelling blood.
With a large amount of capital and hot money pouring into the real estate industry, the market has exploded, and there is even an exaggerated phenomenon that one can earn hundreds of thousands from buying and selling a house within two months.
Real estate speculation became a way to make money faster than the amount, and later even many high-income earners took out loans to join it.
The reason why Li Xiucheng remembers this is because in his previous life, he knew two executives from Xiangjiang. They bought real estate at the highest point in 1997. As a result, they were unlucky and the house prices began to plummet from that time, trapping them in it. Eventually, they became People with negative equity did not get out of it until 2015.
When they talked about the situation at that time, they looked sad, and Li Xiucheng was very interested in it. In addition, at that time, he felt that he was not capable enough and was studying economics and management. Among the learning resources were the Japanese economy and the Asian financial crisis. I also searched for information privately for a long time.
Now suddenly thinking about it, he found a way to prevent Liying from acquiring Hengxin Trust.
It's very simple, acquire some investment properties from Hengxin Trust Bank.
As long as Hengxin Trust can recover some of its blood, it will not be so eager to sell the bank, and it will have more confidence in bargaining. Liying lacks liquidity, and the acquisition will not be so easy to negotiate.
As for the property you buy, you can use it and rent it, and at the same time, you can wait for the property to appreciate in value.
As long as I can delay it for a year or two, I will have the strength to seize Hengxin Trust Bank calmly.
Wouldn't it be nice to wait until 1997 to sell all these real estate properties?
While his thoughts were spinning, he felt dazed for a moment. He came back to his senses, turned to the two women and said, "If you have spare money, you can also buy two better houses."
"buy house?"
"us?"
Both of them were stunned, but Chen Huixian was the first to react, "Mr. Li, you mean real estate investment."
"Yes, if you have spare money, buy some good real estate, whether it's good to live in or the value can increase." Li Xiucheng finished the point without going into details. If the two women can follow him this time, they can be regarded as the 'veterans' of the company, so let them follow. It's also good to eat some meat.
The two women looked at each other and then said "Oh" in unison.
On the edge of Victoria Harbor, close to the Kowloon Peninsula, the car slowly stopped in front of a single-family villa.
A gorgeous three-story circular villa, surrounded by greenery, looks like a small castle.
Especially since it was already dusk and the sky was a little dark, the faint warm light coming from the windows of the villa seemed to create another world.
The two women fell in love with this place at just one glance.
"Wow, it would be great if I could own a villa like this." Wang Zhixian looked at the villa with enchanted eyes, as if he saw himself and her boyfriend living a happy and beautiful life in such a villa.
