Some people have also begun to imitate and build chain supermarkets?
After hearing what Liu Hanrong said, Li Xiucheng was a little surprised, but it made sense after thinking about it.
Supermarkets are not a rarity.
In 1983, the country's first self-select supermarket opened in Haidian District, Kyoto. It was only 200 square meters in size, less than half the size of several flagship stores in Yongxing, but it had already begun to use computerized cash registers.
It is a pity that this supermarket only sells vegetables and meat, and the prices are much more expensive than the wet market. Ordinary locals will not buy them at all, only foreigners are willing to buy them.
Subsequently, supermarkets appeared in many places in the country. The difference is that these supermarkets are independent small supermarkets. They do not have computerized cash registers, and the goods are not comprehensive and the prices are expensive.
More like a slightly larger concession stand.
The advantage of chain supermarkets is that they have a complete range of goods, and because they purchase goods in large quantities, they can keep the purchase price of goods extremely low. This way they can earn more and have room to carry out preferential activities. This way, even if the gross profit is lower than that of ordinary supermarkets, Live very nourishingly.
There are many smart people in this world, and it is impossible not to be tempted to see yourself making money.
After clearing his thoughts, Li Xiucheng leaned on his chair and asked, "Who is that Shenghui? What scale has it developed to?"
"The Shenghui Supermarket chain belongs to a Wumart company, but this Wumart company is unknown. After our investigation, it seems that it is in Shanghai. We have sent people to investigate, but there is no specific information yet.
So far, the other party has only opened a dozen stores in the city, and the locations of several of them overlap with our supermarkets, which is bound to cause competition. "
Li Xiucheng asked: "Does it overlap with the supermarkets we have opened or the supermarkets we selected but have not yet opened?"
This is extremely important because it relates to the competitive mentality of the other party.
Seeing the big boss frowning, Liu Hanrong was worried that he would leave a bad impression, and hurriedly said, "Two of them are already open, and four of them are being renovated after being selected. The other ones are also renting not far away." The storefront.
Obviously not a coincidence. "
of course not!
Li Xiucheng's eyes narrowed slightly and he sneered: "It seems that this is not only following the trend but also acting rogue!"
"It should be like this!" Liang Shuo suddenly said: "The profits of those two stores dropped by 20% last month, and the impact is still not small."
Yao Jinshan nodded and said: "The situation was originally very good, but when something like this suddenly happened, it is really disgusting.
I have ordered those two supermarkets to carry out discounts and promotions to win back the customer flow.
So far, the results are pretty good. Although the other party has also offered discounts, they are obviously not as powerful as ours.
Obviously, we still have the advantage in terms of the purchase price of goods.
In addition, I have urged the following to keep the location and decoration of the new store as confidential as possible, and then to work quickly to open the store before others follow suit. "
Li Xiucheng didn't say anything. Making discounts and lowering prices are ways of hurting the enemy by one thousand and hurting yourself by eight hundred. It depends on whether the opponent is strong or not. If he is very strong and can afford the price, he would rather lose money than spend money with you. , this method has no effect.
As for confidentiality, it can only be a month or two ahead.
In fact, this kind of thing will happen in the future. When the competition among supermarket chains becomes fierce, convenience stores of several brands often open together on the same street.
At that time, the focus was on store size and decoration, purchasing experience and product brand prices.
Now, this was the 1980s, and someone had come up with this method. He was a talented person, but he was so disgusted that he couldn't do it anymore.
The supermarket is a cash cow that he likes, and he cannot allow anyone to disturb him during the golden period of development.
"I understand the matter!" After saying that, Li Xiucheng stood up and said to Yao Jinshan, who was looking at him expectantly: "Let's go to Shenghui Supermarket. Wumart Company must mean high quality and low price.
It seems to be a company with great ambitions. Let's go and see if this supermarket is really high-quality and low-priced. "
Yinhu Road is a relatively prosperous street. There are many shops on both sides of the road and the pedestrian density is extremely high.
In the middle of the street, a supermarket with a tall glass door is particularly eye-catching.
The blue and white light box sign above the door reflects soft light in the sun. The four red characters "Yongxing Chain" on the sign are extremely eye-catching.
Many pedestrians are attracted by the store from a distance, and when they reach the door, they can't help but slow down and look inside.
“Mr. Li’s design is really amazing!
Many customers praise our store for its beautiful decoration! "
Admiring the bright supermarket through the glass door, Liu Hanrong said with three points of compliment and seven points of reverence.
Hmm~
Li Xiucheng's nose rippled and he looked diagonally across at the store about forty or fifty meters away, and found that the signboard was 80% similar to the signboard he designed.
"The copying is really thorough, you stay here!"
The number of bodyguards was too irritating, so Li Xiucheng only took Zhao Qiang with him.
Several people entered Shenghui Supermarket. Not surprisingly, the decoration styles inside were not much different.
After going around in a circle, Li Xiucheng found that the variety of products was not as rich as that in Yongxing. There was not much choice in the same product, and there were no vegetables or meat.
In terms of price, Liu Hanrong pointed out several products and said they were not as low as those in Yongxing.
"Let's go."
Overall, it was as expected, and he was a complete follower.
Returning to Yongxing, several people entered the store and the store manager came over uneasily. Unexpectedly, the headquarters had just informed the big boss to come to Guangzhou and asked them to pay attention to their hygiene and attitude. As soon as they put down the phone, someone came from behind. .
Don't make any mistakes.
Fortunately, the bosses didn't stay too long. They just walked around the store twice, asked some questions and left directly.
"How are you, Mr. Li?" Yao Jinshan asked impatiently when he came to the car.
"Manager Liu, go get busy!"
Li Xiucheng did not answer, but sent Liu Hanrong away first, then got in the car and said: "This opponent is quite interesting.
Ordinary methods cannot deal with it! "
"Ah, there's nothing Mr. Li can do?" Yao Jinshan was extremely surprised. In his opinion, Li Xiucheng's ability and wisdom were beyond ordinary people. Even if he said so, this matter would be really difficult.
After being surprised, he became anxious. The supermarket has been regarded as his final career for the rest of his life. What would happen if this enchanting girl suddenly appeared and disrupted the situation.
Li Xiucheng turned sideways, looked at the surprised Yao Jinshan, and said seriously: "Brother Yao, the supermarket industry is very profitable, right?"
Yao Jinshan nodded: "That's right, the achievements we have achieved this year were something I would never have dared to think about before."
"So, competition is destined to be cruel!"
Li Xiucheng's tone was gloomy, and his eyes became deep in vain.
The war in supermarkets has never stopped, from the domestic rivalry to the invasion of foreign brands.
