Wei Tao has never felt that he is a good person, and he has never flaunted or explained some of his actions.
He said that he has no pressure to uncover the scars of the industry in the next few years. Even when it comes to Internet celebrities and live-streaming artists who are increasingly defined by their image, he is ruthless and ruthless, to a certain extent. It can be said to cut off other people's wealth and future.
He never excludes but also never envies Internet celebrities who can make quick money. Even before his rebirth, he worked hard to earn 20,000 to 30,000 yuan a month in a big city. He was neither envious nor jealous. That was the trend of the times. Only those with vested interests can become internet celebrities in the eyes of others, apart from luck and strength.
But he deeply resented the negative impact of this industry. A few years later, young people who were once unable to find a way for their future through learning would instead learn a craft or work part-time to seek a future in society. The value of existence is to slowly find a way to live by hard work.
But this industry, especially the emergence of a group of Internet celebrities who wore beanie shoes and had hair styles that were non-mainstream in those days, directly caused many young people to no longer consider the matter of working with their hands in the future.
When you reach adulthood, you have not been admitted to college, and some even drop out of school after graduating from junior high school. Your parents help you find a place to learn a craft. If you can't bear the hardship and don't go, your parents will ask, what do you want to do in the future?
The answer is almost unanimous. Wei Tao once heard this standard answer from his relatives at home: "I want to be an anchor, I want to be an Internet celebrity."
Internet celebrities are so handsome, they make a lot of money, and they have a decent body. After a few months of working, I will mention the big G. The Cullinan is all standard, and they are all famous brands. When they go out to spend money, they are prominent in front of others. They don't see how many people are wasting their years in this industry. They only see how much money the benchmark figures make and lose their ordinary fighting spirit in life. They directly extend the concept of aiming high to future choices.
I don't like it. Wei Tao doesn't think he can easily criticize others' right and wrong and choices. It just happens that he brings goods to the live broadcast this time. It has only been half a year, and all kinds of monsters and monsters have appeared. It used to be counted. All kinds of routines that only appeared in the new year have also emerged according to the trend.
He didn't know if it was because he had brought something in advance. This time, there were more assholes and more shameless people in the online live broadcast. On the contrary, there were some positive energy anchors who retained goodwill and had no way to survive. The land was suppressed by those people who united.
Cutting leeks doesn't hurt the roots. For the sake of the next crop, these turtles and some of them just want to make more money for themselves. They don't care. They actually found inferior products in some 'newly established' brand products. , that beautifully packaged wine, they are not even willing to pay an extra twenty or thirty yuan. Maybe they are willing to pay a little more for a bottle, but when the quantity is large enough to generate huge profits, there is no bottom line.
Some of the anchors who bring goods are deceived.
Some people simply know the tricks involved, and there is no bottom line in order to make money.
In the secret investigation, Maoya is not the hardest hit area. After all, there is a certain review mechanism for the selection of brands. There are problems in some links and problems with some people, and it is sporadic at most.
On other platforms, live-streaming of goods is so popular, and smartphones and 4G networks are so convenient, R&D is too lazy to develop, and they rush to seize the market in an unstable way or through backdooring.
It cannot be said that they are not strong in supervision. The best resources are occupied by Maoya. If they do not want to always pick up the wisdom of others, they can only find another way. As long as you are willing to come, as long as there is sales, as long as it can generate feedback to the platform. Traffic, the so-called supervision and review system, whether it exists and how to define it can be discussed later for the time being.
He has long passed the age of doing things when his head is hot, but if he is looked at with indifference and has nothing to do with himself, Wei Tao cannot pass the test in his heart. People still have to have a little passion and a sense of social responsibility, otherwise what would happen? Not too selfish.
But he didn't want to put himself in the vanguard position. Just like how he dealt with those employees who made mistakes, he used thunderous methods, but left a trace of strength, at least not leaving the other party with no way out.
Faced with the bad trend brought about by the huge benefits of live streaming, he thought about how to put the brakes on it. He still felt that the counterattack of the leeks was the most reasonable and reasonable. He only needed a little guidance for the best .
A meeting was held with middle-level and above-level management from Maoya. Three days later, after an anonymous report, inspectors from relevant official departments visited the live broadcast site and conducted a surprise inspection of the manufacturer's supply.
Maoya is the originator of short videos and the pioneer of the self-media era. There are too many ordinary people who, with their mobile phones and some supporting equipment, can become half-media people and track hot social news. Shooting and reporting, in exchange for traffic, also add some favorable factors to your career as an online video creator.
The manufacturers behind the products in question, including the anchors who carried the live broadcasts, are all invisible. First, there are inspections and exposures by relevant departments, and then there are real-time reports from self-media creators. In an era where public opinion can be transparent, it is difficult to coordinate some media content as in the past.
It’s not that we can’t communicate anymore, it’s that the speed is too fast, and there are too many channels for communication.
One mobile phone, one or two people, in order to avoid post-production traffic, they can shoot and upload directly, and the synchronization with the on-site incident will only be two to three minutes.
Ten people, ten mobile phones, that is ten communication channels for ten self-media accounts. Once these ten are sent out, there will immediately be hundreds of short video publishers who did not come to the scene, misappropriating your video and using their own Account is issued.
Maoya is responsible for promotion. It is not a clear-cut stand to lead this anti-counterfeiting campaign, but there is a slight deviation in the backend in the provision of popular recommendations. As for the matter after the fermentation, no one has the qualifications and level to run. Mao Ya said, you guys need to limit the current flow.
There is no need for Wei Tao to speak. People like Pan Xueyun have long been secretly promoting the transparency of this matter. We, Mao Ya, are the best at doing it. Others have many loopholes. Let alone not giving you a chance, you are just not living up to your expectations.
As small shareholders, the second generation Wang Sicong and Qin Yan, it is reasonable for them to cooperate. As they are not Internet celebrities but are better than Internet celebrities, if they stand on the moral high ground and come out to make eccentric remarks, not only will they not be resented , on the contrary, many people do this.
We can look for bargains online and buy cheap things, but we cannot accept being cheated. When we buy things, we don’t make a sound and buy quietly, but when we want to crusade, we are the incarnations of the messengers of justice. Among other things, in the past, the audience for comments on forums was still narrow, but now Maoya short video comments No matter how large the area is, we will be the charging warriors.
Online public opinion, using popular channels on the Internet, has surpassed all traditional media in the past.
Young people may not watch TV, let alone people's livelihood news programs, and older people may not be able to browse news on the Internet. But now, people of all ages can get corresponding consultation information and short videos of interest on Maoya. The content will once be crushed by the comment area. The comment area is full of talents, and some people just want to find common topics in the comment area. When they see many comments that match their inner thoughts, they will have corresponding recognition. Feeling grateful, let’s wave the flag together and protest against the injustices in society.
There were no channels to speak out before, but now there are self-media. Each of us is a follower and disseminator of the news, and we are also defenders of the news. In the end, we can also use the power of public opinion to arouse more public opinion. Pay attention and call on relevant departments to deal with it.
Wei Tao did not go into battle in person, but combined the power of all netizens and let them participate as witnesses. The live broadcast became popular in just six months. Qianda Laowang once made a bet with Lin'an Ma, but he lost it long ago.
As for Lin'an Ma, he has made money from his cooperation with Mao Ya, but of course his ambition and layout cannot be satisfied with relying on you Wei Tao. He will be completely strangled by you. He must develop on multiple fronts.
He is also cooperating with the entire network on Waiwai and other live broadcast platforms. This time, he was also tricked by some unscrupulous merchants and unscrupulous anchors. All relevant people in the entire channel were tricked.
Although express delivery companies do not have specific responsibilities for returns and exchanges, when some manufacturers went bankrupt, they were officially ordered to help consumers return and exchange goods. Exchanges are just the beginning, and all the later stages are returns. In disputes with express delivery companies, some manufacturers directly choose to refund consumers, so that the goods do not need to be returned. Those items will have no value when they are taken back, and they will have to bear some express delivery costs.
The courier companies did not do anything, but in order to calm consumers' emotions, the government intervened and stated that when the manufacturer goes bankrupt and settles, the corresponding expenses will be settled first to the courier company.
Just listen to this. If you really don’t have a penny when the time comes, you will still have to break your teeth and swallow the money. Who will you complain to then?
In the past, it was called minimizing the problem. To a certain extent, the people who should be dealt with were dealt with, and the culprit was punished verbally and writtenly.
In the era of self-media, Lin'an Ma, a man who started out on the Internet, also feels the gaze of God from the Internet.
When the majority of the Internet can come together for one thing and want to express some collective power that belongs to them, that is definitely the power of God, the God of the Internet.
From the anchor who brought the goods, to the brand that provided the supply, to the platform that provided the goods, and even to Lin'an Ma who gathered the matter later, all of them were picked out by powerful netizens, and they made bloody accusations one by one. The power of people, the power of a few people, the power of a small number of people, as ordinary users and consumers, there is no way to fight against the behemoth. You want to shout as many times as you want, but people will ignore you at all. There is no point in shouting. In the end, you will vent your anger. There is still no way to deal with this.
Not anymore. We can be a group of people, or thousands of people. As long as I speak clearly what I need to say, record what needs to be recorded clearly, and provide evidence where needed so that netizens who watch the short video can believe it.
Maybe in reality, it is impossible to help those in need face to face, even if it is help without any burden, due to time and space barriers, I feel that it is inappropriate to come forward, I feel that I am wasting time, and I feel that there is a difference between myself and myself. Not much, just a little bit of difference in emotion, and you might shrink back.
It's different on the Internet. When I post a comment, there is no time cost or space cost. Thirty-two thousand comments don't have enough momentum and influence. So what if it's three million and two million?
Because the Internet saves both time and space costs, the concept of continuous attention can also be extended. As long as the matter is hot enough and attracts enough attention, these millions of attention can continue. If you can get a satisfactory As a result, they will also have the pleasure of success after their sense of participation is satisfied.
'This matter, because we helped denounce it on the Internet and help form public opinion, can it attract the attention of relevant departments and handle it. Otherwise, the victims will definitely have nowhere to redress their grievances. '
Lin'an Ma seems to have the possibility of becoming the final villain BOSS, but there is no way, who puts his status there. Seeing that things were not going well, and his IQ was very high, he immediately chose to remove himself, putting himself in a position where if he made a mistake, he would have to accept the beating and stand upright. He should bear all the responsibilities, little by little, The compensation that should be carried out also faced the advance compensation, and he took the initiative to act as a guard against counterfeiting. Not all the money went into his pocket. Now that the money was not earned, it was a trivial matter. The reputation he wanted was not there, so of course he was full of anger.
We can understand that Maoya has contributed to this matter, and we can also understand that as the initiator, we are enjoying the dividends of live streaming and all derived values. Maoya is still promoting the internationalization process, and the cooperation between the two parties is still there. During the honeymoon period, the Maoya live broadcast account promoted by Lin'an Ma was also vigorously promoted by Maoya. Wei Tao even supported the invitations of some celebrities. Other Lin'an Ma were invited, but the traffic was In Wang's era, super top players like EXO still need to help out.
The cooperation is very good, so Lin'an Ma can see through everything, but he still has to be this evil person, otherwise he will easily become an evil dragon in the eyes of most people.
He will take the lead in standardizing the live broadcast environment and normalizing the supervision and review system, and proactively requires long-term and continuous tracking and verification of the brand's quality control, requiring the brand to sign a guarantee contract with a third party and carry out corresponding The deposit system is placed in a temporarily sealed account. Once any quality control problems arise, this deposit will be used to pay compensation.
Lin'an Ma also knew how to offend others, and Persimmon chose to pick on the weak ones.
The first 40-meter-long knife that was swung was directed towards the network anchor. At this time, some artists who started to receive the bonus of selling goods and started live broadcasting to sell goods themselves also entered the stage of trembling, fearing that they would also be killed. If you plan on it, that would be the end of your acting career.
At the Maoya headquarters, the project progress is very fast. Wei Tao is an advocate of simple style and can provide the best in various hardware and software. However, if it is a waste of time on the pleasing level, then he does not approve it. If it can be solved It's a matter of time and spending more money, so that's no problem for him.
In terms of high-end decoration, it is better to provide employees with good computers, desks and comfortable ergonomic chairs than to provide employees with meal supplements.
When Lin'an Ma arrived at the construction site, Wei Tao was wearing a safety helmet and following the engineers to inspect the construction site. He didn't have an office at the live broadcast base, and he didn't have any specific work. At most, he found someone to talk to, either in the conference room or directly. Just on a Coaster modified car.
"They say you, Mr. Wei, have quite good taste, and you can spend money on fashionable things. How do you work, so..."
Regarding Lin'an Ma's evaluation, Wei Tao laughed: "What's that? The key is that I don't work very much. At most I just talk. It's a temporary place. When the headquarters is completed, I will create a good office and invite Mr. Ma to do it." Go have tea."
Lin'an Ma smiled and shook his head. Facing the instant coffee that Wei Tao brought personally, he did not dislike it. He picked it up and took a sip: "Mr. Wei, what do you think is the best way to standardize the live broadcast of network anchors? "
In just one sentence, Wei Tao understood what he meant. He came here to express his stance. I took the blame for you and wielded the sword for you. Mr. Wei, why don't you keep hiding behind it? After all, the place that produces the most Internet celebrities today is Maoya.
"Mr. Ma, Mr. Bao back then had three guillotines standing there. Since we want to make rules, we just make red lines and those who touch them will die."
There is no need to deny or dodge. Just set the tone directly and let the people below talk about it based on what is below the red line. They will not even think about how to carry out a hierarchical treatment plan based on priorities.
Lin'an Ma nodded. Although Mr. Wei was young, he got up step by step. He didn't need to try many things, and he had already experienced everything that needed to be experienced.
"Well, let's be more ruthless. Don't just do this one thing. Those who bring bad influence on the Internet will be dealt with according to the degree of the circumstances. The most serious ones will be dealt with in the same way. They will directly push the official media to come forward and permanently ban the Internet. Don’t eat this bowl of rice.”
People who spread this kind of negative energy can be understood from the judgmental perspective of netizens who are jealous of everyone. No matter how severe the punishment is, they can also understand with a little hatred of the rich. After all, there are many things that many people do not like. I understand. I found that the thing is very popular, but the actual core has no connotation at all. It is just popular, and I have made a lot of money with those things. If you want to talk about the income gap after being pulled out of the job by a top student, you feel ashamed, but this... …
More or less, some people have a mentality of envy, jealousy and hatred. If they make mistakes and are punished, these people will feel very comfortable. These negative things should be erased from the Internet.
Wei Tao gave a thumbs up. With this first slash, the effect of killing chickens to scare monkeys must be expanded, and it must have a lasting effect. Otherwise, people will soon forget about it and will always be on the verge of death. If it happens too often, Picking up the machete, Lin'an Ma was unwilling, and neither were the officials.
The new ecological environment of the Internet and the economic feedback that live streaming can bring are now also a topic, and corresponding people are also studying it.
Is it the future trend to promote everyone's all-round online life?
It is the same as crossing the river by feeling the stones. You can kill chickens to scare monkeys, but you cannot kill chickens to obtain eggs. It is not even possible to scare chickens and monkeys. We still expect them to create more economic value and change more people's lives.
So and so, so and so, so and so...
In the first batch, as many as a dozen popular online anchors, including the top two, were directly and permanently banned from live broadcasting. Later, the official media came forward and banned them by name. This time, not only could they not live broadcast, they could not be broadcast in any public The equipment is not allowed to appear on camera and is not allowed to participate in any public events offline.
There is no such person in the account and it will be permanently sealed.
If any video material about them appears on any carrier, different penalties will be given depending on the circumstances. The most severe one will be banned from the live broadcast permission for one year, and the least severe one will be deducted a part of the commission and banned for seven days.
The reason is very simple. First, it deceives the audience, and then spreads negative energy, which brings bad pollution to the network environment.
From this day forward, do you smoke and drink during live broadcasts? This is no longer the case, including revealing tattoos, including some unsightly costumes and costumes, all have disappeared from the live broadcast industry.
In the past, cursing was the norm, and the pentathlon athletes were among the first batch of live broadcast experts. Among these people, there are many people who are quick-tongued and cruel. Now if you curse, you will be warned directly. If you curse again, the live broadcast will be banned. Permission to deduct gift commissions and cart proceeds.
Under Guan Jinyue's instructions, Mao Ya did not act like a leader. Now that Lin'an Ma has fired its bow, there is no turning back. The relevant departments directly contacted all live broadcast platforms to discuss various regulations and additional penalties for regulating live broadcasts. , it took a few days to formulate standards, directly block the anchors, and start the road to purify the Internet.
………………
Wei Tao saved a game.
Many people who know him know that he never takes the initiative to participate in any social activities. When he has time, he spends his time either drinking champagne or enjoying various sports. Moreover, he has good physical fitness and talent, and can put these things into practice. The sport eventually evolved into a model of extreme sports.
It has never happened that he took the initiative to set up a game. Even when he was playing Mao Ya and Anshun Entertainment, everyone found him.
He suddenly set up a wine shop and set it up in a small town in the south of the Yangtze River. Basically, everyone who received the notice gave enough face and arrived a day early to chat with Wei Tao. He wanted to invite him to dinner. What happened? What's for dinner?
Wei Tao, who has always kept a low profile and made a fortune, actually does not want to take on this responsibility. He also went abroad for business talks some time ago. After returning, he accepted invitations from some people in Yanjing and went to sit in some absolutely high-end offices. .
It cannot be said that the task falls on him, but just like when he goes abroad, he will be escorted by official security. No matter when, he is a Chinese and has some responsibilities. When it comes to it, there is nothing to consider. Yes, just go on it and it’s done.
(End of chapter)
