Lin'an.
The live broadcast was stopped urgently.
Guan Jinyue held a meeting with all brand representatives.
The packaging remains unchanged, but the actual weight inside changes. The exact weight mark on the outer packaging is not considered deceiving. However, selling it in a familiar packaging has the subjective deception of substituting the concept.
This is just a case. Each brand owner has the idea of standing out in the online sales field. The price needs to be lowered and the quality needs to be guaranteed. They cannot damage their own brand. So what should we do? We can only provide you with some marketing methods that change the concept on a small scale.
Small Package.
Half or three-quarters of a bottle in a large package.
"Adjust immediately. If the supply cannot be provided, this live broadcast will not be broadcast. Not only will the Anshun Entertainment account not allow similar things to happen, Maoya officials will review all anchors who bring goods, and similar phenomena will never be allowed. Appear."
There is never a shortage of smart people in this world. In any matter, as long as the interests are in place, there will always be more people who can take advantage of loopholes than people who can set up security lines of defense.
Maoya’s review of the following live broadcast products, the ratio of those who approve and those who disagree, plus those who object, is almost 31 to 31. Those anchors who disapprove feel that Maoya is meddling in other people’s business. Don’t worry. You can earn your money safely and steadily. You will have corresponding official commissions for all live broadcasts. You can earn your money safely. We are all wage earners working for you. If you have money, you still don’t earn it. You have to establish a tall position for yourself. A mighty image, is it necessary?
Several third-tier stars and some old-time stars have unique vision and have begun to enter the live broadcast business. They borrow their celebrity faces to sell goods during live broadcasts. Those who are invited to other people's live broadcast rooms for live broadcasts need to get a slot first. Fee (a disguised appearance fee), no matter how much is sold, I will charge this price, and you have to give it to me first before you can invite me over.
Or you can register a live broadcast room with your own identity information and sell your own goods to make money.
Wei Tao arrived in Lin'an again and played games with Liu Lei and the others for a few more days. He had no shortage of opportunities to be prominent in front of others, so what he was looking for in online games was not a sense of presence, but a sense of confrontation.
Compared with competitive games that focus on technology, he still likes old-fashioned games that don't require full concentration to play. He uses krypton gold to replace technology and compete with some players in the game.
When he has time, people like Liu Lei, or the ones who are summoned, Wei Tao is also addicted to games. He also plays League of Legends and CF, but he doesn’t play for a long time. Basically three or four hours is the limit. , it is still the old-fashioned PC games that attract him, but now it is changed to a simpler web game, and he can accept it.
Like confrontation.
Some Krypton gold players like to beat a group of people alone, dominate the entire server alone, and enjoy the sense of existence that attracts everyone's attention.
Wei Tao doesn't like this kind of zone server. Even if he spends tens of thousands or hundreds of thousands to enter, once there are no opponents, he will immediately become a dead account without logging in.
Every web game has a support account for Qitianle. In the first seven days of opening the server, basically no one can beat them, and Krypton gold players will not struggle with an account that is destined not to go online again on the eighth day.
Wei Tao likes to have opponents. The more opponents, the better, and the crazier the intensity, the better. He admires players who can really play for a month, because those people will give him a sense of gaming experience within a certain period of time.
After playing for a few days, both sides confirmed that the other party was not the official account support. The fight was very enjoyable every day, and the recharges also waxed and waned.
Wei Tao finally found an entertainment project, but he didn't recharge vigorously, for fear that the other party's recharge would run away.
PC games are the most expensive, and web games are much worse. When it comes to mobile games, except for certain games, because players can choose and compete in a variety of languages, hundreds of thousands of servers are the norm, and hundreds of thousands in the later period are not very popular. All games can be recharged with krypton gold to dominate the server.
Drinking among good friends on weekdays is not interesting, and drinking every day is boring. They are not short of money, so there is no point in playing cards or anything like that. It’s not easy to get together with some other entertainment, so we can only find some recreational sports or games to play together.
After sleeping for a while on the plane, I got off the plane and went to the location of Maoya's new headquarters, which was the previous live broadcast base, directly in the live broadcast room area of Anshun Entertainment's main account, to hold a meeting for everyone. After the meeting, there will be a big gang war event in the evening. Well, games and entertainment are equally important. As long as I handle the business properly, it will not be considered as not doing my job properly.
He didn't talk nonsense. Sitting in the live broadcast position, for the people sitting opposite him, it was like sitting on the stage to speak. He just came up and took out some screenshots and videos.
"Here, the wine seller, the old comedian who said the young man couldn't control the water and went to live broadcast to bring the goods. Have you seen the wine he sells before?"
He also doesn’t have the behavior pattern to be a good teacher and doesn’t need the people below to cooperate in answering his questions.
Several pictures, different wines.
Wei Tao said calmly: "These wines are all new brands, with the names of well-known brands such as Moutai Wuliangye I. They are all playing word games, or Maotai Town Wuliangchun, or something like that." The location of the winery is the same, no matter what brand of wine, the county or city where your factory is located will not refuse someone to register a factory here.
I register a winery in Maotai Town. Is the wine produced Maotai? Can we call it Maotai? No matter when, who dares to say that my wine is not Maotai wine? We can't control things like this. No matter what kind of new brand is produced by a new manufacturer, or is it introduced in a glamorous way, or a star comes to exaggerate it, we can't control it. But everyone should know about this method and don't allow others to take advantage of it. Originally, it was with us. Cooperating brands should also be careful of loopholes they take advantage of. "
Everyone finds it incredible that the boss’s wild ideas are unimaginable. He can think of things that we can’t think of. We slap our foreheads and think, oh my gosh, it turns out this can still be the case.
"Everyone remember, don't be taken advantage of during the review. Well-known brands will re-produce a batch of products without being inspected by the retail market and sell them directly on the Internet. As long as the quality passes the test, we only require them to inspect all purchases. As long as the applicant clearly states all the public information of the new product. Don’t understand? Let’s put it this way, a cosmetic of our domestic brand has a retail price of 899 and an ex-factory price of 699. We can achieve a minimum price of 600 yuan. This price is beneficial to consumers. How long will it be attractive? Will you feel that the price can be lower after a period of time? Manufacturers feel that small profits but quick turnover are a bit slow, and some people want to take advantage of the loopholes of netizens and harvest those who are greedy for cheap. We will directly sell one for 499. This price is cheaper than ours. It is basically half the retail price. It can also have a gimmick. The price cannot be negotiated by the official, but I have negotiated it for you. Show it in the live broadcast room When you buy it, what you see and receive is exactly the same as what you see at the counter of the specialty store.”
Wei Tao paused, and he found that many people below had already understood thoughtfully.
"The bottles of cosmetics are not big. Sometimes the weight of the bottle itself is similar to the weight of the cosmetics inside, and no one will pay special attention to the feel. If there is a difference of a few grams, they will not notice. Furthermore, big cosmetic brands , all have different sets of multiple grades. How many consumers really know the differences between these grades? Why should we test the ingredients of these products? As long as they keep the cost down, things It’s still the same thing, the effect may be slightly worse, but this can only be noticed after many years. For the brand, who cares about what happens a few months or a year later? Perhaps, this new ingredient level set, It will become the main focus of the brand because of online sales.”
It is meaningless to capture people's "creative ideas" with a single case or multiple point-to-point methods. What Wei Tao wants is to open up a new way of thinking for everyone and make us think of those who take advantage of loopholes, not To completely block people's way, we need to know the source of their routines, and if possible, try to make it as public as possible. As for whether there are still people who are willing to be cut off, that is another matter.
One is willing to be beaten while the other is willing to suffer, and one does not want others to be cut off.
Wei Tao tapped the pen on the table, and the scene became quiet. Everyone looked at him attentively.
"Let me give you another idea. If I were someone who wanted to cut leeks, I would do this. For example, with the pen in my hand, I need to make it look valuable first, at least in terms of appearance and packaging. Then, I will open a store on the shopping website, list the goods, and mark the price at 888 yuan. I don’t need anyone to buy them. I will buy some by myself, and then find someone to place some orders. As long as there is corresponding data, I need When ranking some stores or products, you can also swipe some. I want to fix this price for consumers. My things are worth this money, this is the price.
Next, my product, which is not a well-known brand, needs to be promoted. I will find celebrities to live broadcast to bring the goods, and find Internet celebrity anchors to live broadcast to bring the goods. The price of a high-end product like mine was negotiated by the anchor today. The anchor wants to My fans try their best to talk about it. There have been price negotiations with well-known brands before. Everyone can understand that this is an act to benefit fans. They preconceptionally believe that our favorite anchors or celebrities have put in a lot of efforts to benefit us.
After that, this thing must be high-end and high-end in appearance, just like white wine and red wine. How many people can drink it? Does the value have anything to do with the taste? See you on the packaging and bottle. Today, we have lowered the price of this pen to give you benefits in the live broadcast room. We have a retail price of 888 yuan on a certain cat and a certain east, and we don’t bargain for a penny. Today, we don’t want 888, nor do we want it. 788, not 688. How many do you think is appropriate? How much do you think is appropriate? Some people say, 188, haha, brother, you are a bit joking, but I am just a fan, I will satisfy you, 188 get on the bus..."
Everyone was dumbfounded. Wei Tao then laughed and said: "This is nothing. At this time, there must be someone from the brand or someone close to the anchor to stop them and say that this is a loss of money and that the cost accounting cannot be calculated. Both parties will be furious." After making a fuss, the anchor slapped the table and said directly, I am a fan, and I will make up for the lost money so that fans can buy it. The price of this pen is only 188. In fact, this pen How much does it cost? The cost is no more than ten yuan, and with high-end packaging, it costs about twenty yuan."
The scene fell into silence for two or three minutes, and then there was noisy discussion. Mr. Wei opened a new world of live broadcast for them. After what he said, it was really a million tricks.
It's a bit exaggerated to say it's a pen. What if it's a very high-end liquor packaged and bottled?
What if it is a red wine with a very prestigious place name in France? It's up to me to decide how much I want to pay for the premium packaging and domestic prices. Even if some premium online sales orders require a certain amount of tax, I agree. After all, the real sales area is on the Internet.
Centralized sales, centralized shipments, and direct cash settlement. There is no need to wait for payment settlement from channel vendors and underwriters. In terms of capital operation frequency and efficiency, if both parties make the same amount, they must choose online sales.
"With the popularity of online live broadcasts of goods, there will definitely be a lot of branded goods that have never been seen in real life, especially in gift boxes. If they are cheap and well packaged, the consumption of giving gifts during the New Year alone will be enough." As long as it looks good, a few families who receive the gift will actually open it and taste it. Even if they open it and taste it, how many people can really tell the quality of it. This gift box is originally priced at 999 yuan, which is a gift of 999 yuan. , the current price is meaningless.”
Wei Tao was no longer on stage, but came down and said this to Guan Jinyue.
My thinking has been expanded for you. There are some things that we can take care of, we can set an example, and we can review. But there are some things that one is willing to fight and the other is willing to suffer. Some people hit the ball beautifully while others are willing to be cut off as leeks. What can you say? When will people still say, the anchor I like is working for our benefit and loses money to subsidize the products he sells to us.
His arrival seemed to have a hidden power, which made everyone feel that they had a backbone. Everyone was suddenly full of confidence, motivated to work, and confident in their future official stance.
Thunder, rain, and dew are all your grace.
To open up ideas for everyone is to open up ideas. On the Anshun Entertainment account, those responsible for docking will be severely punished if they neglect their duties. There are also a few who enrich themselves. You are not polite at all. They will be directly fined double and then fired. This aspect is ruthless. , but there are still some favors left. After all, you worked together for me, and your affairs will not be made public. It will be concluded that you resigned, so that when you look for a job in the future, you can still write that you worked in Cat on your resume. dental work.
As for whether it will deceive others, Wei Tao doesn't care so much. I am a dead Taoist friend and not a poor Taoist. There is no need for me to fight with the little people. You must know that as long as one of these people is crazy, I think the company will handle it. Being too ruthless, leaving no room for revenge, and doing anything casually will be troublesome to Mao Ya. If you are not guilty, you have to push people to the edge.
After processing by own employees.
The brand side also imposed rectifications and fines within a time limit. At the same time, some of the bad and unrepentant ones were directly blacklisted and refused to cooperate. This has not happened yet. After all, those brand sides know very well that they have pissed off Mr. Wei, and people are at the level of public opinion. The advantage is enough to make your brand's reputation plummet or even turn into stinking shit.
Finally, it was the turn of the brands that used the Maoya platform for live streaming to invite artists and platform anchors...
(End of chapter)
