Online live broadcasts have gradually begun to penetrate into people's lives. More and more people understand what live broadcasts are about, and some older people also know a little bit about it.
But this outdoor live broadcast is a little less interesting if there is no fun and weirdness. Once it starts, people will not understand it. Some people will think it affects the appearance of the city, some people will think the noise is too loud, and some people will hate random shots. own behavior.
People who like it especially feel that it is live broadcast in the city where I live. I can watch the excitement nearby, or I will come forward to support it and make it more lively.
This time the excitement was so great that not only the Maoya platform, but anchors from other platforms within a few hundred kilometers nearby who were brave or good at live broadcasting outdoors also came to join in the fun.
Bustling means traffic. Finding a breakthrough will allow more people to enter your live broadcast room and improve your live broadcast career. As for how much hard work and sweat you need to put in during this process, even acting weird on the street without caring about your own image. Necessary means for live streaming.
Now there is such a traffic password opportunity. You no longer need to perform on the street. You only need to grasp what the audience likes and get popular. It would be a pity to miss such a simple opportunity.
If you can't find a breakthrough, you can watch other people's live broadcasts, visit various places, and find out the preferences of tourists. All Maoya anchors have been told one thing: do not go to Anshun Street for any form of outdoor live broadcast.
On the Internet, if you are interested, it is not difficult to find out where the home of Mr. Wei of Anshun Group is.
Maoya's anchors abide by this, but anchors from other platforms may not abide by it. Some of them really can't get enough traffic, so they bite the bullet and cheer themselves up internally. If there is anything they can't go to, that place is not a dragon's pool or a tiger's den.
As a result, as soon as the equipment was set up, the laptop was lifted, and the live broadcast started, someone was watching.
As long as he doesn't disturb the life here at Xianshiguang, Wei Tao won't let the security guards take care of it. After all, there is no clear rule anywhere that live broadcasting is prohibited. Anshun Street is a public area, not someone's back garden. , you think if they enter No. 1 Anshun Street and want to live broadcast, it will definitely not work.
Right at the door of Xianshiguang on Anshun Street, two security guards each moved a chair and sat at the door. They looked at the people broadcasting live. It was obvious that if you got close, you would face their expulsion.
"What do you do?"
The security guards of Anshun Group cannot control it, but someone can.
Our powerful community commando team of gray-haired old women with red armbands, in some old communities, in a social environment of acquaintances, any stranger appears, not only these people are responsible, but everyone living here will pay attention to you. I have no other intention, just watching you to see what you are doing, which unit door you enter, and how long it takes you to come out.
In this kind of acquaintance society in old communities, it is generally not easy for theft to occur. This group of old people is easier to use than surveillance. The key is that they not only watch, but also take the initiative to ask questions. If you want to be vague, then There is absolutely no chance. These old men and women will drag her directly to the police station.
This time, several middle-aged women and old ladies from the community came here, and their purpose was not so pure. It was their responsibility to protect the Anshun Group. The neighborhood where Anshun Street is located has never worried about anything.
If you need some sponsorship, help building a road, or some office supplies, it is no longer within the scope of approval and reimbursement. Needless to say, just make a phone call to Anshun Group and we will handle it all for you. In addition to giving some rice noodles to the street during the New Year and holidays. The oil and fresh time shopping cards are usually not used by individuals, but by businesses. Not only in this neighborhood, but also in many areas, the Anshun Group is happy to spend some money to support them every year.
When it comes to small matters, others may cause trouble. When it comes to Anshun Group's subordinate industries or people, it is always a green light and does not violate the regulations. It doesn't matter if grandma doesn't love your uncle or not. As long as you have a good relationship with Anshun Group, whatever you encounter at work will Some of your troubles will be solved easily. Even if you ask for some things in life, your visit will not be in vain.
Nowadays, not many people come to seek help from Anshun Group, but many people don’t dare to come. Except for those who are particularly greedy, they all know that such debts are too much. When the time comes, you will not be able to repay them. If you really want to repay them, the price will be too high. .
It's not their consciousness, it's Wei Tao who spread it secretly. He doesn't want to drag anyone into trouble, and he doesn't have any actions that break the bottom line and make people and gods angry. There is no need to breed greed, use 'rumors' to tell good things, and don't get too close. Otherwise, if anything happens to you in the future, you won’t even be qualified to refuse. Isn’t that bad now? Keep a good distance between each other.
"We are Wai Wai, live broadcasting outdoors..."
"Have your outdoor live broadcast been approved and whose consent has been obtained? Can you guarantee that no one will be photographed, and no place that belongs to other people's privacy will be photographed? If you can guarantee it, then you can film, otherwise it is best to close the door No one here wants to be photographed by you."
The people on the street were quite polite, but the old ladies didn't care: "Don't take pictures here, and don't make a scene. It's almost noon, and many families have children going to bed. You guys are whimpering and shouting." Yes, it’s not allowed to live broadcast here, go out and live broadcast wherever you want, but it’s not allowed here.”
Three waves of people came in a row, and now the old men were angry and tempered. On weekdays, in Xianshi time, with the help of other people's lights, storage stools, and a folding table, it would be no problem. If people are not busy on rainy days, The elderly did not pay fees to go to the chess club. Zhou Xinglian would invite them to the house to play for free. The lethality of the old men's staring eyes is even stronger.
It's okay with Zhou Xinglian, the old neighbor. We have a good relationship with each other. Facing Wei Tao, everyone feels a little owed a favor. In the past, we made money from the neighbors and gave some back to the neighbors. Now we don't expect my mother to make money anymore. Every year During the Dragon Boat Festival, Mid-Autumn Festival and Lunar New Year, there will be an act of sending some gifts to every household on Anshun Street in the name of the Anshun Group.
During the Dragon Boat Festival, I will give you a box of rice dumplings and a box of salted duck eggs.
During the Mid-Autumn Festival, a box of mooncakes and a small box of grapes will be given as a gift.
Give me a box of beer and a box of drinks for the New Year.
This is not about politeness but affection. This is the benefit of being neighbors.
It's okay once or twice, and if you persist for a few years, you can imagine the relationship between the neighbors. Every Chinese New Year, Xianshiguang also wholesales gift boxes. It doesn't break the market, but it's not expensive either. It gives everyone a certain discount and guarantees everyone's quality. The more I don’t want to make money, the neighbors will come over to buy some vegetables, fruits, meat, etc., and they are also willing to come to Xianshi.
It weighs a lot and is cheap.
The family has two working people, and occasionally something happens and I can't cook for the children. As long as the children are able to take care of themselves, starting from the age of twelve or thirteen, after school, I go home and put down my schoolbags. If there is no food, I make a phone call and eat at Xianshi in the evening. Food is a common thing nowadays.
The acquaintance living environment pattern that has gradually faded away has been preserved in Anshun Street. With Xianshiguang as a transfer station, everyone is more comfortable. Now it is clear that these young people from other places want to go to Xianshiguang to impress people. , can you give them a chance?
Mr. Wei has kept such a low profile. If you want to find news on Xiaolian, that won’t work. That kid Xiaotao has made it clear to all of us that no matter what media or anchor, no matter who comes, they want to gain popularity in my house. , not even giving them a chance.
After all, the team of old men and women who had nothing to do anyway during the day has grown. They usually live their own lives, but today they are very united and got together early in the morning.
First, the inward position of the street entrance. The fence wall of the primary school and No. 1 Anshun Street starts at the end of Anshun Street. I hold chairs and cushions and chatter all the way to the entrance of Xianshiguang. Today I just played poker. There are six or seven groups, who come in and give birth to people and cars. All the pairs of eyes are looking up at you. If this were a ghost movie from the past, the picture would be very eye-catching. The four old people playing cards all raised their heads and turned around. He turned his head and looked at you. He no longer cares about the cards in his hand and stopped playing. He just stared at you. Can he not panic?
…………
The popularity of the anchor's outdoor live broadcast only lasted for two days.
The real owner has arrived, and everyone's attention is drawn there.
Wei Tao from Kimchi Country does not favor one over the other, and is preparing a special episode there as well.
The members of the movie version of "Dark Glory" and the main actors of "New World" also went to Kimchi Country to have fun.
In the past, there would be people who would deliberately find fault with the people in the TV series and the people in the movie. Such baseless remarks, even if you are angry, you won't actually follow the network cable and beat him. The key is that there are really people who are willing to believe such things. It is really speechless.
In the middle is the Anshun Group. There will be fewer such voices. Some fans and netizens can also take the initiative to stand up and explain. Everyone knows the reason and it is not a secret.
Running Man is owned by the Anshun Group. Now that Kimchi Country is recording Running Man, the copyright fee still has to be paid. It was stated in the contract signed at the time.
No matter which version of "Dark Glory" is invested by Anshun Film and Television.
"New World" also has investment from Anshun Film and Television.
Most of the members of EXO are from Kimchi country, and they are now also participating in running men in China. When our people go there, it is not a matter of courtesy, they are all a family, just visiting each other.
Kimchi Country, which was once disliked by some people, is still changing the impression of a considerable number of people because of Anshun Film and Television. It's the same over there, whether they are arrogant or closed-minded, and don't know what to do with others, they are relatively close to Wei Tao and Anshun Film and Television.
There are international students from Kimchi country who came to Songjiang specifically to support EXO’s activities as fans.
Fans of young idols can do things that are beyond common sense.
After EXO arrived in Songjiang, Wei Tao asked them to go to bed early that night and get up early tomorrow morning. He would personally lead the team. The news was not leaked. He led these young people to get up at around three o'clock and go outside to the street at four o'clock. Prepare warm breakfasts such as soy milk, milk, fried dough sticks, steamed buns, etc., and give them to the sanitation workers who get up early in the morning to work.
They are elderly and not many people know them, so there won't be any crowds of fans early in the morning. By the time some news gets out and some fans see it, they have already left.
At noon that day, photos were leaked from their Weibo and videos were posted online.
Instead of showing off their love, they helped pick up the rubbish on the ground and threw it into the trash can. They then showed a picture of the sanitation workers and left a text: "They are very hardworking. We can get personal small things easily." happiness."
After that, everyone made a gesture of love, and finally, the text ended: "I hope our trip to Songjiang will be a beautiful memory that makes all of us happy."
There are many fans who come from hundreds of kilometers nearby, and there are also fans who come from thousands of miles away, not just theirs, but it is undeniable that they are the highest in terms of pure fan activity. Most of their fans are young people who are willing to go online. It is also this type of people who interact with each other. The idols set an example and plant a seed in the hearts of all fans.
On the same day, there was a fan support group, including fans of Running Man members, including Damimi, Xiaodi and others. After gathering in Songjiang, they responded to such behavior.
Holding banners, holding light boxes and signs, shooting some videos, and taking some photos, it is not about flaunting what we do, but making a promise about what we will not do next.
Wei Tao understands young people and the rules of the new era. When such marketing methods are completed, it will be feedback to all fans.
There is a large zoo in Songjiang. Outside the main entrance is a huge citizen square. The Running Man program team will conduct official announcements and special programs. All members will film here. At that time, 2,000 places will be opened for fans to enter. The zoo has the opportunity to have close contact with idols. We also call on all fans to help maintain order outside the park. At all peripheral fences, the program team promises that there is no need to rush, climb or destroy. It will definitely make every one of you happy. To see all the members of this program, all participants will ride bicycles. After the filming is completed, they will tour the zoo for a week to meet everyone.
Wei Tao himself is actually unsure, but compared to the even crazier state of fans a few years later, now is still the pioneering stage of crazy fans, and he can make some attempts.
What if?
If idols and fans can go both ways, then I have set a benchmark for everyone to understand one thing. Some things that you think are uncontrollable will become more difficult for the new generation of young people in the new era. Between people, it is controllable.
It's useless to argue with these young fans. We all have a common goal and ambition. If you give them a certain amount of respect, they will be willing to give more.
How to extract those two thousand viewers is also a problem. Fortunately, Wei Tao is not short of money, and the program team is not short of money. Others may have no chance of negotiating terms with the program team, but Wei Tao is different.
He holds all the valuable copyrights of Running Man and The Voice in his own hands. I can even let you use them for free, but don’t talk to me about unrealistic conditions. I am the only one who can control you and will not give them to you. Take my chance. There is no need to worry about how bad I will be. After several years of cooperation, Wei Tao has never made any excessive demands. In terms of character and credibility, he is very good and has a good reputation.
If you have money and the ability to create relatively fair conditions, you can draw prizes in various draws, distribute them internally among fan groups, and Maoya has quotas in many live broadcast rooms. Trading is not encouraged, because every fan who enters the zoo needs to abide by the collection rules. If you disrupt the shooting, you will be evicted. If you cooperate, there will be opportunities for you to take photos on the road, and you will even be asked to participate in the shooting.
Wei Tao opened his mouth to discuss the feasibility and probability, and if it could be implemented, then come, but he ignored it, and he really didn't have time.
As an official guest, this time Running Man had expectations in his heart about how to place advertisements and how to promote special products from his hometown, and it was impossible to hide from it. Besides, he was also happy to do something for his hometown. The delicious rice from his hometown and some special agricultural and sideline products from his hometown. When he saw the official sincerity of helping farmers, he just waved his hand and said, "I don't want to pay a dime, but it's free."
Referring to the experience of later generations, I just came to a game session to do special promotion. Play games, answer questions, and add these promotions. As long as the whole session can be played, the mixed in private goods will not cause too much concern among the audience. The disgust, compared to the publicity effect, the disgust value is completely worth mentioning.
There are also purely commercial negotiations. Wei Tao also made it clear that there are only two. You propose the publicity effect, and I will measure it. If it can meet your standards, for example, a celebrity will perform oral broadcasts, or a background appearance, or a special advertisement. Promote it, play it, and the one with the highest price will get it.
Two days later, Rebus arrived.
When he saw Wei Tao, he had a wry smile on his face and clasped his fists before meeting him: "Mr. Wei, I'm convinced."
"Stop it, Mr. Lei, do you want me to find a crack in the ground and burrow into it?"
Rebus looked at Wei Tao, and he really felt that he was impressed by the passage of time. He admitted in his heart that Xiaomi had a bright future. He felt that Wei Tao held a lot of shares, and he understood Li Xueliang's feelings at the time. .
The difference is that his structure is much bigger than that of Li Xueling, and he doesn't do some mindless things because of this. He is just a little alienated from Wei Tao, and some of his suppressors have also made special phone calls to apologize. Internally and externally, I still hope that Wei Tao will gradually reduce his holdings a little more, and then dilute it normally, so as to ensure that the overall shareholding status of Xiaomi shareholders is absolutely healthy.
He has never responded directly, and has given me a little bit of sympathy, but he has also expressed his attitude that he will not give in anymore. He has ideas for the D round of financing. It is not only the development of the company's brand and products that is hindered, but also the shares held by Wei Tao and Liu Qin. In terms of quantity, the latter is better. With the power of capital, the help provided can smooth out the 'weight imbalance' of excessive individual shareholdings.
Where is Wei Tao?
For individual shareholdings in a huge business empire, it is best for such shareholders to reduce their shareholdings in conjunction with the development of the company. In the end, you can personally get enough benefits. Any more will make the founder team feel uncomfortable, and other contributions will be even greater. Shareholders who entered the market at a large price are also uncomfortable.
For a long time, Rebus has been thinking about how to properly solve this problem. Although Wei Tao holds the shares personally, behind him is a huge Anshun investment and a huge network of contacts that he himself manages.
Both Wu Qiang and Xiao Tiande, as well as Rebus, knew each other and had met each other on some occasions. If they didn't know each other, they knew it would not be easy to win them over. Looking back at this time, Wei Tao was gaining momentum.
The balance in his heart changed again. Rebus took a fancy to Maoya and spent a lot of money to get some Maoya shares. Only then did he feel balanced. Now that Anshun Film and Television appeared again, he began to weigh the chips in his hand. , now looking at Xiaomi, although it still has an absolute advantage, it is no longer qualified to say that Wei Tao took advantage of his personal investment.
Da Mimi, Da Baobao, Nazha, Xiao Di, Wen Yongshan, and Zhao Liying took several sets of photos at Songjiang Dexin Communications. There were several photos of people holding mobile phones at the counter and store. The mobile phones were partially mosaic. . Just a few sets of photos like this can make many men buy new mobile phones before it's time to replace them. Celebrity endorsements, which can also make the celebrity effect less intense, are once again on the desks of entrepreneurs.
They had a premonition that the era of fans paying for their idols seemed to be coming. Only Wei Tao himself knows about the fan economy. If idols can really provide more influence, the spending power of fans will be very high. The premise is that idols must be responsible to their fans.
It’s not how much money I get to endorse your products. It’s a matter of money. It’s not big, about 20%. Celebrities also want a better material life. There’s nothing wrong with the idea of making more money. At the same time, everyone can A win-win situation, mutual achievement, and stars also get wider publicity.
In the face-to-face meeting, which was not a discussion at all, Wei Tao directly told them the answer, an answer that they must abide by.
The product must be excellent, so that your publicity can drive revenue, drive product sales, and also bring a good user experience to your fans, allowing them to have a sense of trust in the brand and you at the same time. Cultivate this kind of trust, and in the future, Your endorsement contracts will definitely increase steadily, and fans will trust you and pay for the products you endorse.
To be honest, Rebus came for Wei Tao and his artists. The main target was EXO. Wei Tao secretly smiled in his heart, just wait, my Dark Six Beauties, the future is not bad at all, female fans. The spending power is blindly strong, and the male fans are not bad at all.
Rebus had detailed investigation data and stored it in his mobile phone. The probability of Wei Tao's artists' houses collapsing was low, and the probability of their success not lasting long was also low. The things they produced and sold themselves were enough to maintain the popularity of his subordinates. Revealing the artist’s years of experience.
Xiaomi has spokespersons for all series and many business opportunities for individual product spokespersons. As mentioned before, Rebus always felt that it was not ideal. The investigation report was on his desk. He did not think that these people under Wei Tao would come to the door on their own initiative when called upon. , is the real sincerity, and he also has the idea of easing the previous indifference in his heart. Maoya and Anshun Film and Television, these two products, Wei Tao operates very well.
In all his previous investments, he didn't talk much. He was a pure investor and didn't interfere in any decision-making of the founder team. He even distinguished internal arguments about right and wrong. He acted like a normal person and seemed to suffer losses if he made the wrong decision. It's not him.
If you talk too much, you will be disliked; if you interfere, you will be disliked.
When you really don't care at all, the founding team like Rebus is still a little uncomfortable.
How is it possible to adapt? You, Mr. Wei, are not a novice. You obviously have this ability, why don't you speak?
Rebus is one of the very few people who has seen Wei Tao's advice. When Duowan was promoting Waiwai, Wei Tao once gave some advice. At that time, Li Xueliang was very unconvinced and did not want to use it. Later, Waiwai In the two years since its rise, Wei Tao's suggestions were actually used.
"This guy is hiding so deeply that I even suspect that there is really an expert behind him. Maybe the rumor that he is the illegitimate son of a certain big shot is very likely to be true. The level of this expert is ridiculously high."
From the bottom of his heart, Rebus still didn't want to believe that all of this was Wei Tao's level as a monster.
He would not reveal anything, which would be equivalent to completely offending Wei Tao. As everyone knows, if something reaches Wei Tao's ears, he will nod and agree with you, yes, you are right, how can I do that? With my strength, I am just standing on the shoulders of giants.
However, this giant is not the giant you imagined, but the giant of the memory of the times.
(End of chapter)
