"Xiao Tao, I'm old. Xiao Lei's thoughts are no longer with Hong Fu. It's very chaotic now. Wang Hai has been busy with me recently. I've thought about it. Hong Fu has no meaning in my hands. Fruit The goods at the wholesale market are all wholesale, and you have not lost a penny of the money I earned for such a long time. I know you want to build a brand, and the stalls opened by Hongfu are not small. They are merged into 'Xianshiguang'. It saves you and mine, and I have nothing to lose. I guess within a few months, all my franchisees will have to thank me for no longer managing Hongfu."
Liu Dalong is sincere, and the key point is that there is not much influence from interests. If he is more ambitious and wants to build a chain brand, he will naturally have to hold it in his hands. At this stage, the real money is still provided by the wholesale market. Whether he has Hongfu or not, there is no restriction.
As long as you keep cooperating with Wei Tao, there are no restrictions.
Now he no longer plays with Wei Tao. He gave an order and wanted to make Hongfu a foodie like Xian Shiguang, but he knew that he couldn't do it. It was equivalent to sitting on a treasure mountain and not knowing how to play. If he took it out now, it would save Wei Tao. The trouble of integration is a great gift.
It does not have much impact on the income of his father and son. The few stores he opened can still be opened, and the franchisees cannot direct them.
It's not that they haven't thought about copying Wei Tao's headquarters management model, which is a bit shameless, but they both believe that Wei Tao will never be dissatisfied in this matter. He is not that kind of person.
Many years ago, Liu Dalong was in the wholesale business. It was Wei Tao who led him to engage in retail. At first, he made a lot of money. However, as the fruit wholesale market was consolidated by Wei Tao, Hongfu was in the system of the Liu family and his son. It is no longer the main business.
Wang Hai was in charge before and always was in charge of the wholesale market.
Hongfu followed several rounds of Xianshi Time's activities, but the reason why it couldn't keep up in the end was that the Liu family and his son had insufficient resources and insufficient attitude. They failed to convince everyone from the beginning. Later, Wei Tao's behavior that was obviously contrary to the principles of business management was ignored by Liu Dalong. I don't understand and don't agree with it, thinking that the other party is going to stumble and suffer a loss. The result is that every time Wei Tao succeeds in an item, he watches the flowing turnover crazily rolling into the franchise stores of "Xianshiguang". What can I say? In the end, there was only a sigh.
The headquarters has been established, the entire logistics system has been established, and the membership system has become a network-wide standard. In the past, only gift points could be collected across stores, but now stored-value cards can be used in all stores. When the word "convenience" became popular, "fresh time" , and also has better channels than other fruit and vegetable supermarkets. It can't hold it anymore. Hongfu can't hold it anymore. The two large warehouse supermarkets in the city also let the New Year Festival activities of "Fresh Times" last year. He is very passive. He can't win over others on the court, but he still wants to do something off the court.
Uh, forget it.
If you work off-site, you will die even more miserably. Your enemy is SoftBank. Play around with Jianghu? Stop making trouble. I have found some big brothers in Songjiang. They are all afraid of Wei Tao. Behind the key person is Cao Haiyang. What kind of role is that? A few years ago, all the big brothers were asked to look down upon others. Even more so now.
Liu Lei was more direct than his father: "Tao, don't think so much. As long as you don't kick me out of the wholesale market, we have nothing to lose."…
Wei Tao showed a jokingly distorted smile to express his opinion on his words - how could something like that happen? It's too funny.
Liu Dalong lit a cigarette, lowered his head, and chuckled with a self-deprecating look on his face: "Do you know what my later franchisees said?"
Liu Lei shook his head, with a trace of resentment on his face: "Made, these grandsons actually said they agreed to pay you the franchise fee. We asked for the franchise fee before, but none of them paid it. What the hell, Wei Tao, This man is really incomparable."
He coughed and changed the topic so as not to embarrass the father and son again. Later, they talked about logistics support, especially network services. Liu Dalong admired him very much. He was able to get membership cards for all stores into one card. This is amazing. .
Wei Tao held a cigarette, pinched it gently with his thumb and index finger, and then pressed it on the table. His original intention was to squeeze the tobacco tighter, but it was purely an unconscious behavior on his part: "Technological innovation, supporting facilities Technical services will be the mainstay in the future.”
An era where everything can be done via mobile phones and the Internet is coming. I have to grab a seat on this bus.
Bit.
On the sixth day of the Lunar New Year, all the Hongfu store owners gathered at No. 1 Anshun Street. Today is the day they need to pay the franchise fee.
You don’t have to wait until the holiday is over. Even if there are a few people who can’t figure it out, when you get here and see how positive everyone else is, you start to think about whether I didn’t understand it? Just chat with someone and you will soon be clarified. Pay the franchise fee of 20,000 yuan, and what you will get is the system of "New Times". People will help you plan everything. You only need to follow the orders and then look at yourself. As your turnover increases, just watch your income increase.
Lose some self-confidence and earn more money. If you don't save anything, you will have to live with money. Really, it doesn't matter, you can continue to use the 'Hongfu' brand to operate, I won't force it here.
Pay the franchise fee, replace all the fresh time, plaques, and one day. All overtime workers will be paid one to five wages. Zhao Kai, the logistics manager, chatted in the big conference room, signed a contract in the small conference room, and paid in the finance room. , the security department watched the network support department here at the headquarters to see how the membership system of 'Xianshiguang' worked.
In the large conference room, there were people telling everyone about the seemingly money-losing operations of various activities, but how they ultimately made money. It doesn’t matter if you don’t understand. I’ll let you know when you come. The quality of the brand effect guarantees small profits but quick turnover, which ultimately brings about the accumulation of capital. Although that little money cannot be called capital in terms of real capital, in a small store, you have just opened a store and haven’t sold a single thing. Stored value What is the experience like when the card amount exceeds 100,000?
The lecturer wants to change the view that the amount of stored-value cards does not belong to us. Let’s not talk about how to play in other industries. Let’s talk about fruits and vegetables. When you have the advantage of more purchase funds, is it good? When your channels are invincible and all kinds of goods are displayed in a dazzling array, is it appropriate to sell them out quickly or sell them at a high unit price?
We are a fruit and vegetable lifestyle supermarket, offering beverages, milk, yogurt, rice, oil, salt, etc. Even if fruits and vegetables don’t make money, you will make a lot of money by driving consumption. Your fast sales can avoid losses, so you think the strategy of only making a little profit at the initial price is profitable. . ….
For retail investors, if the goods are in good condition at first, they cannot sell them at a high price. Later, as the condition deteriorates, the sales price will be lowered, and eventually they will lose money.
In 'Xianshi Time', you don't need to worry about this. The headquarters will always provide some special products to attract customers. Eighty or ninety percent of those attracted by your special offers will not buy anything else. As long as there is some leftover, it will drive profits.
The eighth day of the Lunar New Year!
For Xianshi, this is a day that will go down in history, the eighth day of the Lunar New Year in 2007.
Fresh Time has more than 400 franchise stores in and around Songjiang City.
After completely incorporating Hongfu into its own system, Xianshiguang completely dominated the world in the Songjiang area.
Eggs on sale for 99 cents per pound.
Apples on sale for 90 cents per pound.
Ninety-nine cents a bag of farm sauce.
All fresh time members can enjoy special offers. Each member is limited to ten pounds and ten bags. This purchase limit is obviously not to prevent you from buying. A normal family can eat this amount for ten days and a half.
This purchase restriction, on the contrary, gives everyone a sense that perhaps their preparations are insufficient.
As a result, Wei Tao was well prepared and was really willing to throw money into it. In the eyes of all franchisees, even our franchise fees were not enough to compensate for this activity. Ordinary people may not know that they are in this industry. Of course they know some gossip. Except for the initial reserve, the quality of everything is above the standard. The farm sauce is a very popular brand. It usually costs two yuan and fifty cents to buy it in the supermarket. A bag.
Rumor has it that Mr. Wei is really spending money. What he wants is fame. What he wants is to have a good start at the beginning of the new year after the New Year Festival.
Four hundred stores have sufficient supply, and there is still a frantic rush. What I want is this, and what I want is for the whole city to become lively because of my event. What is important is that the whole province knows that there is a Fresh Food supermarket in Songjiang.
At the store, you can only hire two temporary workers and spend some money, but it is enough to increase the number of your members and the amount of stored value. One of the hundred customers who come to buy special products will bring someone with you.
I should buy something else from you and the headquarters should pay for it.
Liu Dalong and Liu Lei, father and son, were watching the rush-buying scene in front of the store opened by Liu Lei's aunt. They didn't understand, but they understood it once they heard someone explain it. When they looked at each other, they couldn't help but sigh: "Wei Tao was really worried about us before, otherwise he would have With this move, Hongfu was immediately finished."
"He's so brave."
On the afternoon of the ninth day of the Lunar New Year, it’s natural.
Wei Tao, as the main body, invited several large wholesalers from the vegetable wholesale market and a large wholesaler from another regional fruit wholesale market to have dinner at Tiantianju. Ten tables were opened and everyone was invited to raise a toast in the form of a party.
Liu Dalong and his son were also on the list. Wei Tao bought goods in two days and lost tens of millions. Some people shouted that this guy is crazy. They will compensate more than ten million for this event. This has whetted the appetite of customers. You can't do it if you don't keep doing it. Keep doing it and you will be able to compensate as much as you have.
The answer will be told to you today.
Today, it is not just the big wholesalers of fruits and vegetables, but also the heads of the rice, flour, oil, salt, sauce, vinegar and other daily ingredient factories, such as big brands of beverage and yogurt products, all of whom are at the provincial vice president level.
The quantity is so high that you have to be convinced. Who knows that fresh food doesn’t sell so many varieties? There are only two types of soy sauce and two types of household sauce.
With many stores, many members, and high sales, the threshold for entry is set by others. Everyone can see it. To use the most intuitive analogy, Fresh Times is not the main business of drinks, and there are so many small supermarkets, grocery stores, and newsstands. It also sells drinks, but that's the case. If Fresh Time only sells Coca-Cola and not Pepsi, Pepsi-Cola's sales performance in the Songjiang area will inevitably decline in one quarter.
One can imagine the power of Xianshiguang's main projects.
These people are the first to be convinced. Whatever policy you want, it must be reasonable and compliant, no problem. As long as you ensure the quantity of goods purchased, it will be no problem if you have the only one in Northeast China.
Now, it’s time for your fruits and vegetables. This is not a Hongmen Banquet, but you have to make a choice.
It is the invisibility that promotes Xianshiguang to become a people's livelihood protection brand in Songjiang area.
Or should we gather together to boycott and suppress them completely? .
Da Hao Di
