After chatting with the Yuan brothers for a while, he asked Yuan Haitao to take his brother to handle the remaining matters. Wei Tao didn't think that a technical geek could handle all kinds of things well. With Yuan Haitao following him, there shouldn't be any problems with the preliminary preparations.
Yesterday afternoon I cleaned up and set up the counters, and this morning I did the final finishing work.
All the sales staff from DXN No. 1 were transferred. The first two clerks, Yan Jing and Cao Xue, were already store managers of the store and DXN Department 2. In addition to the old salesmen, the waveguide manufacturer suddenly hired four promoters, and other manufacturers There are also promoters entering the store, as well as new store clerks who have been trained independently.
This morning, when Yang Shanshan, manager of Dexin Communications, held a morning meeting for the mobile phone store, there were a total of 30 store clerks located at different 58th Festival counters.
Except for the entrance area and a door leading into the building at the back, the entire store is in the shape of a rectangular parallelepiped. The two walls outside the building are all covered with semi-floor-to-ceiling glass windows. The windows are bright and you can clearly see most of the areas inside the house when walking on the street.
Neat and uniform work clothes are also required when selecting salespersons, and the basic image is also a beautiful sight during the morning meeting.
Groups of young people wearing 'DXN' vests began to deliver new mobile phones to the store, and each salesperson began to arrange them. Sales personnel from various manufacturers also arrived at the scene early, and anyone who could help with anything was available.
There is no so-called opening. The door is open here, and machines are being placed on the counter. Customers come to the door. Pairs of flower baskets, eight pairs were sent from Guan Chunliang at once, and one after another, flower baskets are placed along both sides of the door. , placed all the way out more than ten meters away.
Wei Tao responded to the situation. At 10:58 in the morning, just as we still had the conditions, the advertising cloth on the innermost side of the building was about to be hung. Two firecrackers were hung directly from the roof. Zhu Xichun drove to buy them again. There were eight salute boxes, which also became lively and bustling, with a huge plaque with the words 'Dexin Communications'. Wei Tao also went up and pulled down the red silk cloth, and held a small ceremony, which was regarded as the official opening of this hypermarket.
Why are you here day and night leading people to decorate, so that you can open your business as early as possible and make money as early as possible?
Instead of inviting a lively performance from the roadshow team, it uses a very low-key but extremely lethal lottery and fixed gifts for phone purchases to attract everyone who intends to buy a mobile phone.
Ten great gifts when purchasing a machine.
Wei Tao took this out and asked the advertising company and Yang Shanshan to take responsibility and work it out together.
A few years later it was a common publicity strategy, but now the word "ten heavy" is very lethal. It's okay to be greedy for a little advantage. Everyone buys mobile phones at home, and of course I get more if I give gifts here. Some.
Such as the big bonus of double warranty when purchasing a phone, it is nothing more than another layer of protection given by DXN to customers. In addition to the manufacturer, if you buy a mobile phone from us, we also provide a warranty.
The battery is given as a gift, from the sub-factory, and it doesn’t cost much.
Comes with protective leather cases and plastic cases, delivered by the manufacturer, in pockets and pockets, and there are plenty of them.
Two movies were given as a gift, which was paid for by Wei Tao.
The last and most attractive thing is the lucky draw.
The first prize is a 32-inch LCD TV.
Second prize: two refrigerators.
Three third prize washing machines.
The fourth prize will be worth 300 cash discount coupons, which can be used for the next purchase in our store.
The fifth prize is 100 cash coupons.
The sixth prize is a blind box.
At first, everyone didn’t understand what blind box meant. Wei Tao used the simplest way to inform everyone about the concept of doing things without spending money.
Each manufacturer has a variety of gifts. This time Wei Tao directly told the salesman, please apply to your superiors to prepare a batch of gifts for us. The cost is ten or eight yuan, including small dolls, key chains, gloves, etc., etc. thing.
Buy small boxes, pack them up, and stack them directly on the side of the door. Someone will collect the prizes so that everyone who walks by can see them.
As for the discount coupon, there is no expiration date. As long as DXN is still there, you can use it anytime. No change is required. If you have a 100 yuan discount coupon and want to buy a charger that costs 80 yuan, you can also , free to you.
However, a few big items cost money, and the movie tickets are not considered money. But for the entire event, the effect is great. It’s really a win. The slogan is 100% win, and it is also deliberately mentioned behind each award. I took out the percentage probability, and the probability of winning the grand prize was low, but the probability of winning the discount coupon was very high. I clearly knew that this was an empty glove, but I couldn't understand that it was real money.
I originally wanted to buy a mobile phone for me next year, but forget it, now I have a 300 yuan coupon, so I bought it here.
Mobile phones don’t make money. If you buy a mobile phone, do you have to buy a mobile phone card, a more beautiful protective case, some small accessories, and a spare battery. In addition to the gifts given during the event, you will not lose money if you spend more or less. Moreover, Wei Tao is trying to recall the Nth round of mobile phone price adjustments in his memory. He dare not confirm it 100%, but he has been thinking that he was just right in the past two years before his rebirth. Working in the mobile phone industry, I tried to recall and vaguely remembered that it was a hot-selling model of TCL. I don’t know the exact time, but I was prepared to suppress sales for three or four months.
No matter what the attitude of your manufacturer is, if I can deal with Songjiang’s sales staff, then everything will not be a problem. Just buy like crazy, and the manufacturer’s sales staff will help you find a suitable reason. In fact, manufacturers don’t care how much goods are backlogged in your area? I don’t care if you are selling goods out? The remittance arrives and the machine is sold. For the manufacturer's marketing department, this is performance.
There was no time to eat at noon. Customers came in an endless stream. When it was a little empty, we hurried to the long and narrow changing room behind the innermost counter to have a bite of food.
Business staff from various manufacturers are squatting here. Compared with the renovated, expanded and opened Feiyue Store, the promotional activities of the Dexin Mobile Phone Hypermarket are really attractive, the lottery is good, and the gifts given with purchase are also good.
People who come to this street specifically for shopping are almost full of people with purchase intentions. Even if they just take a look at their thoughts, they still want to buy a mobile phone in the near future. Seeing so many activities now, it’s so exciting. It's a good deal, I might just buy it.
"Go buy drinks and deliver them to them. Each counter contains a box of chewing gum, Manager Yang. From now on, the chewing gum will be distributed regularly in the store."
Compared with chewing gum, which may be a bit rude, fresh breath during close sales conversations is obviously more important.
"If you work overtime tonight, it will be counted as one day's salary."
"Tell the canteen to work overtime at night and make something delicious."
Wei Tao is sure that his 'advanced' business model has a market, and with the rebirth advantage that mobile phones will inevitably become a must-have product for people, he has a certain degree of confidence in opening this store. If he can make money, he will definitely not lose money. I thought it would be so hot.
A few days ago, Feiyue reopened, and there was no increase in customer traffic. However, Guan Chunliang said that the sales were good. He did not elaborate. Wei Tao could feel that if it was just a small increase, he would not feel that he was like this. The strategy is to cater to the market.
Today I opened my own store, which means there are enough people who can help. The salespersons and young people running around in the store have no time to help. The business in the store alone leaves them no time to think about other things. .
The weather was also perfect. There was a bit of rain and snow in the morning, and the sun came out in the morning. Although the ground was dirty, it was warm and sunny all day long.
Zhu Xichun led the team, and Pang Mengxin and other young people went to the water room to wash the mop very seriously. In order to avoid the effect of wiping the floor with too much moisture and slippery, Zhu Xichun took the lead and wrung the mop dry directly with his hands, and went to the lobby Wipe clean the dirty footprints brought by incoming and outgoing customers.
A refrigerator was pulled out and the scene became more lively.
"Tell customers that this event will last for three days."
Wei Tao is not afraid that the grand prize will be taken away. Many people did not get the news today, so I will continue the event for three days to achieve the best effect of spreading it from person to person.
In the evening, the store closes at 6:30, and everyone gets off work at 7:30 to sort out sales and receipts, and do financial accounting.
In addition to an extra day's salary for everyone, Wei Tao also gave everyone 20 yuan in cash for transportation, so that everyone can take a taxi home. It doesn't matter the distance, that's it. Basically, they don't live in the suburbs. Ten yuan will be enough.
It was still around three o'clock in the afternoon. Finance Sister Lu and others first took the money received from the store and deposited it into the bank in the amount of 300,000 yuan. Specifically, the reconciliation in the evening was to compare the data.
I went to deposit money at three o'clock, and by the time the reconciliation was completed in the evening, there was still 170,000 in cash in the store. The money Wei Tao received some time ago has been transferred to various manufacturers to purchase goods. Today, the inventory has been reduced by one-third, and many hot-selling models are on the verge of being out of stock.
At four or five o'clock in the afternoon, he had arranged for people to fax the new purchase orders to each manufacturer's office. He also called them specifically and asked them to quickly transfer the goods from the branch and arrive at the office early tomorrow morning.
He also specifically said hello to Guan Chunliang that if his phone didn't arrive on time before opening tomorrow morning, he might need some support.
Guan Chunliang did not refuse. Although he was somewhat envious and jealous in his heart, he was not really hostile. At least this proved that Wei Tao had advanced ideas in his mind. He didn't hide it, he also talked about the lottery and the so-called giving away of luxury gifts, but he didn't pay much attention to it, and the 'luxury gifts' he gave were not as 'attractive' as he was. It wasn't the value of the things that attracted people, it was this As for the quantity, you don’t care how many are suspected of making up the numbers. At least when customers see the promotional poster, they will definitely be more interested in coming in to take a look than giving away one or two items.
One store sells nearly half a million yuan a day.
Wei Tao made preparations in advance. All counter salespeople reconciled with the manager and financial account individually. Maybe one or two people contacted each other and asked how much they sold, so they would not know more.
If you prepare in advance, the outside world will only know that the sales are very good, but not the specific figures. If you really know the sales of more than 400,000 yuan, many people will be envious and jealous, and they will even use Wei Tao as a target of hostility and hatred. Target for confrontation.
The sales have been booming for three consecutive days, and popular models will be urgently transferred almost every night. Many merchants have begun to follow suit, and I have also given out a few lavish gifts. Isn't it just a promotion? Who is afraid of whom?
Faced with 'ideas' that can be copied, Wei Tao has long been mentally prepared. He just needs to seize the opportunity and make a fortune first, and then the water will flow steadily. As long as the industry is still in the blowout stage, even a pig can fly in the tumult. Use the power of the tuyere to give yourself a way out.
Like now, he basically doesn't care much about the fruit and vegetable supermarket stores. He doesn't come every morning to stock up if it's not necessary, leaving almost everything to his brother-in-law Zhang Jian to take care of it.
The second DXN store, DXN accessories, and DXN’s used mobile phone business are also on the right track. The manufacturer relationships that paved the way before are still invincible after-sales. Accessories have seized the market. It is difficult for others to come in. As long as they don’t pull it themselves. Across the board, many stores are accustomed to calling DXN Parts. A new store suddenly appears. They have never cooperated with it and don’t have a special relationship. Few people can try new products.
With his business on the right track, he dared to spend all his money to contract the Songjiang Theater without worrying about the pressure of adding money every day to renovate it.
………………
As for the women's apartment, the beds have been made, the bathrooms and washrooms have been renovated, and a distant cousin of Zhu Xichun has been hired to serve as the dormitory aunt. She is widowed and has poor living conditions. She has been renting an apartment with her daughter, who is now in college. This job is both You can save on rent and earn a lot. Two cleaning aunts who don't need to go to work on time but have requirements for work content. You don't need to come early in the morning, nor too late. You can choose the remaining time to clean the bathroom, washroom, kitchen and corridor.
Not to mention other things, there were seven or eight girls staying in Dexin's own store as the first batch of customers, with exactly one room. They all came from towns or rural areas outside the suburbs. This place is indeed better than the average single room. The apartments are a little more expensive, the cheapest ones cost 50 yuan, and the better ones cost 70 or 80 yuan, but the invincible transportation and high-quality supporting facilities here are very attractive. Young people who like to sleep in the morning can sleep for 20 minutes more here. , that is extremely happy.
………………
After communicating with the designer on the second floor, the decoration team came in. All the merchants selling computers and computer accessories also received the news. The best location in the center of the second floor will be the installation station in the future, which will handle all installation and maintenance operations.
There are almost no shops for machine assemblers in the store. In the past, when encountering machine assembly, the boss would do it himself.
When opening a store like this, many bosses know a thing or two about installing computers, installing systems, doing some debugging, and installing some software.
Everyone has mixed ideas about this new project in the building.
There are some people who are dismissive of it, bah, if you don’t rent it out in such a good location quickly, how about getting an installation station? There are a few families who can afford personal computers now. If it is really a corporate project, just find someone to install and debug it temporarily. .
There are some opponents who feel that this is forced buying and selling. If the merchant sells the accessories and installs them here, he has to bear the cost of fifty yuan. Bah, I can keep this money for myself.
It doesn't matter, everyone has it, let's take a look and see what the specific situation is. We are not forced to install it there. If I sell one and can install it myself, then Mr. Wei won't say anything.
Some people think this move is very good. Computer parts assembly machines are highly profitable. Some bosses are unwilling to do it themselves or are unable to solve a small problem once they encounter it. They just want to hire an employee who knows the knowledge of computer installation and basic software to repair computers. This As soon as the installation station is released, fifty yuan is fine. The wool comes from the sheep. I save one employee and don’t have to pay monthly wages. One machine counts as one. Mr. Wei’s move is good and convenient. We are.
…………
The cinema ticket office and rest area on the third floor have been renovated.
The new ticket sales is no longer a window mode, but a face-to-face mode at the counter, as well as a seat map. Now it is displayed on a computer. You can select a seat. After selecting, the ticket for this seat is sold, and the conductor needs to click on the computer. Seats, with different displays to remind ticket sellers and customers that this seat is sold.
For similar small software, Yuan Hailong borrowed mature technology and made slight changes to meet the needs of movie theaters.
The new snack sales area does not have a lot of clutter. There is a milk tea shop, a drink cabinet, a Haagen-Dazs ice cream display cabinet, a popcorn display cabinet, and a shelf.
The package plan is clearly displayed on the prepared display rack, such as the milk tea package you purchased. Two cups of milk tea, a portion of popcorn, a large bag of snacks, and a small box of Haagen-Dazs Noble Ice Cream cost 22 yuan. The package price is 50 yuan and comes with a free ticket.
Two people come, buy one ticket, and then buy a package and get a free ticket.
Calculated based on the price of the goods in the package, not only is the package a few dollars cheaper, but the key is that you get a free movie ticket. It costs a little more, but it is a good deal. If a young couple is here, can they really just sit and watch a movie without spending money? ? This set meal is undoubtedly a benefit for boys. With such a lot of things and such an expensive box of ice cream, the girlfriend must be in a different mood to face all this.
Some people think that such a package ticket service will not last long. Cinema manager Shen Haisheng did not understand it at the beginning. He felt that it was not cost-effective and would cost money. Even if we did not make money, part of the basic ticket price of the movie tickets had to be handed over. Is it true? We lose money and make money.
Wei Tao didn't answer him at that time. Later, Vice President Lei Ping pulled this honest man aside and said something to him to wake him up: "Manager Shen, the price of the goods in the package is the sales price, not the cost price. ."
ah!
Shen Haisheng made a big blush. He knew the true cost of a cup of milk tea, and finally understood why the boss bought snacks that were not available on the market. Under the banner of imported goods, there was no reference for how much you marked the price, even though it was expensive. , no one can tell you that you are a black-hearted businessman, and there are feedback activities such as package tickets and free tickets, and the expensive ones have become a reason to take advantage.
If you haven’t eaten it before, give it a try.
"You can't make much money from this?" Shen Haisheng calculated carefully. He made some money, but after excluding the basic ticket price that needs to be paid to the film producer, he couldn't make much money either?
He thought about it for a day and didn't understand it. He also knew that at his level, he just followed orders. If he couldn't do it, he would be transferred back to another unit at worst.
"Mr. Lei..."
He asked Lei Ping, and he didn't look down on this honest man. There were still people who could carry out orders in a down-to-earth manner. This was why he understood why his boss kept Shen Haisheng.
"Manager Shen, we even sold a movie ticket at the regular price. Now that it's popular, there are still empty seats anyway. Selling one more ticket and making an extra dollar are all profits. It's better than staying the same. Mr. Wei's method is too Okay, let’s do some research, and there is no other package method.”
