"Background light boxes, counters, display racks, posters, promotional coloring pages..."
No need for Wei Tao to point it out, everyone responded one after another, saying that there is no problem with these things on the manufacturer's side. When will your store, Mr. Wei, start to move in, and when will our supporting equipment be in place.
Empty glove, you have to have the capital of empty glove.
As soon as the Dexin Communication Mobile Phone Supermarket is unveiled to everyone, nothing is a problem. It is a standard item provided by the manufacturer to some large dealers. You can apply if you don't have it, and it will definitely be approved. What needs to be considered now is the location.
Everyone knows that place is a very large mobile phone store, so the location of our mobile phone brand counter area...
I just competed at Feiyue a few days ago. It can be said that everyone has experience.
To enter, you have to pay the ticket price. How much you pay early and late determines where you are.
Can a local dealer handle big manufacturers?
You may have similar thoughts about the asymmetry of information and understanding, but anyone who knows a little bit knows that if you use the resources provided by the company, you will use them, and if you don't use them, it will not necessarily save the company.
All the staff in the offices below and all the employees in the branches want performance to compete and win on their own platforms at the same level within the company. The number of sales and the profit brought to the company are always the most uncontroversial criteria.
The dealers below must become bigger and stronger. As the business personnel of the manufacturer, mutual benefit must be unconditional support. The bigger the store, the more customers will come, and some things will be more standardized. The market depends on everyone. Only by working hard can you continue to grow bigger, and then it’s time to really pick the fruits.
Except for things like light boxes and signs in the store, almost nothing has a cost, and these cost money. We only need to make a report. We need to fight for a good position and need to be in the largest mobile phone store in Songjiang to get more The counter will grant a special fee.
Wei Tao didn't spend a dime, and everything he wanted was already available in the mobile phone store.
He had told Guan Chunliang before that it was just that he had a big business and felt that taking advantage of such an advantage was a bit of a price drop. Now that he saw it, it had nothing to do with the price drop. It was just a basic operation. The manufacturer's support for the dealers below was far greater than Think bigger.
Early the next morning, Wei Tao and Guan Chunliang arrived at Xu Liang's office. After saying hello, Guan Chunliang directly called the general manager of Bird's provincial branch and invited him to Songjiang to see the market, two super supermarkets. It's also worth a visit.
"Mr. Guan, Mr. Wei, we are a family. If anything happens, say hello to me in advance." Xu Liang pulled the two of them, lighting cigarettes and pouring water. He didn't want himself, the director of the office, to be in the company. In front of the boss, my image was completely lost. I didn't even know what the big dealers in the area were planning.
Guan Chunliang raised his hand and signaled to Wei Tao that it was not something he wanted to hide. Now the two hypermarkets have begun to lay out. Being the leader on this street will be a lot of trouble, but the future benefits will be greater. , since you have already made the first move, and since you are already hated by others, let’s just get there in one step.
"The waveguide is here, we are all in charge. You can talk to the boss first and see if we can talk. Whether it is a provincial capital or somewhere else, we will take care of the goods. Now these merchants on the street are looking for you and let them Come to us. If the general manager of your branch cannot make the decision, then ask someone from the headquarters. The manager and I will make a promise to you. For your Bird's goods in Songjiang, you will set the sales target for the remaining ten months of this year. To be done."
Xu Liang was speechless. This was more uncomfortable than a hot potato for him.
The last thing that manufacturers want to see is a situation where the manufacturer only talks to one dealer. Although the work is simplified a lot, this is not conducive to the activity of dealers in the entire market and the connection between the manufacturer and many dealers. Also very weak.
The last thing he wanted to see happened in Songjiang. Xu Liang knew that he had no way to stop him. Guan Chunliang had this strength. He had chatted with some senior people in the company before and talked about those who had this strength but did not control the market. Don't want to be too high-profile.
Why did Wei Tao join and Guan Chunliang was about to enter the scene at this time.
Xu Liang doesn't know what will happen. As a manufacturer, you can wait for your winner to come to me. By then, you can play whatever you want? Whoever wins will do it in his own way.
He chose to contact the branch office as soon as possible. The branch office already had experience in handling such matters. If he didn't want to go back, he would communicate with some people to resist, but he would not really stand up and confront the local people head-on, like Wei Tao. If there is a direct commitment like this, the company will be in a better mood. One-to-one control of my office is low. There is nothing I can do. If the performance goes up, let their local bullies control it. You people are so stupid. , it has nothing to do with us, just guarantee our payment quantity and sales quantity.
“What if we can’t negotiate the price?”
"Then don't make a penny and transfer to another station. After the price of the model is adjusted, you can reset the purchase price to the dealer below. Don't pressure them to pay for the goods. You can come anytime, anywhere. You can give one or two. I don’t think anyone would object to adding thirty yuan to a mobile phone.”
Guan Chunliang thinks Wei Tao's method is good, but it will be very troublesome for him. He may have to set up a separate warehouse, and have separate warehouse managers and staff to handle this matter.
We take care of everything. If you get goods from me, no one will care if it seems that your status is low. What matters is the actual benefits.
Adding 30 yuan to one unit seems to mean they make less money, but you need to know that you need to negotiate with the manufacturer's office before purchasing, and the mess is very complicated. Even if you are a small dealer, you can get 102,000 yuan at a time. A purchase of RMB 100,000 also requires funds for turnover, and there is also the risk of overstocking and a slowdown in the frequency of capital turnover.
It’s no problem with us. If you don’t have a mobile phone, you can just sell the model. If a customer wants to buy it, you can directly arrange for someone to come to our store to pick it up. It’s a matter of just a few steps. When you go back, you can make money at the market price. If you sell it for one hundred and two hundred, you don't need to take up any capital space, and thirty yuan doesn't seem so disgusting.
Guan Chunliang felt that this would be much better, and he also gained confidence in the number of companies that could not be discussed.
Let’s talk about Bird first. Before the general manager of Bird’s branch arrived, the two of them separated. One went to the construction site and the other to the theater. The real situation was that in the eyes of the two of them, the mobile phone was not a particularly important thing.
……………………
The entire first floor of Songjiang Theater is full of digital products, and there used to be a counter selling mobile phones.
Wei Tao became the new boss. According to the previous agreement, the area division began, and his area needed to be vacated as soon as possible.
People from our own engineering team came in and started building partition walls.
When he arrived on the second floor, although the merchants were a little panicked, it didn't matter. They were all signed in black and white. Contracts were signed in black and white. They couldn't break the contract even if they had a new boss. They just hoped that the other party wouldn't come over to make trouble. If we can coexist peacefully, the order you gave , we are happy to listen to the vast majority who never go too far.
The entire building has two sets of stairs and two sets of elevators.
A set of stairs and a passenger elevator are in one corner. After getting off the bus, the left and right corners of the main street are also the place where Wei Tao was 'robbed of money' before. During the day, you can enter the building through this door. You can also take the stairs or take the elevator. There are two elevators here, which can handle the normal passenger flow. If there are too many, it will be stressful, but it doesn't matter. Even though the Internet cafe is on the fifth floor of the building, for the guests, If it is the fourth floor, they will only think that the lift between the third and fourth floors is too high.
Psychologically, the stairs you take may be the same, but there is a difference between the fifth floor and the fourth floor, and you will feel that the latter is much easier.
Inside the building, there are also old-style large staircases, the wide one goes to the first and a half floors, the first and half floors have small stairs on both sides to the second floor, and so on. The staircase area on the first and a half floors and the second and a half floors has bathrooms on both sides.
There is also a set of elevators in the backyard, which are freight elevators and are basically not open to the public.
Wei Tao likes the small courtyard at the back very much. It is not big, not much bigger than a basketball court, but it is undoubtedly much more convenient for parking and serving as a parking place for delivery vehicles.
Wei Tao walked around the theater for two days and ran his business for two days. Finally, he was no longer so embarrassed in his pocket.
After taking the key to the back door of DXN's Second Department, he didn't go home for several days. The lights in the office were on all night long, and no one knew what he was thinking.
He asked people to notify some large merchants in the building, and at the same time contacted several commercial and residential complexes that were selling in the city.
The side of my building is facing Mobile Communication Street. If you are on Songjiang Street, the main street in the city, from north to south, whether you are driving or walking, you can see the area on the side of my building.
Advertising space investment.
I talked to a regional director of a certain theater chain and decided that the old memory of the Songjiang Theater building is a movie theater. So now I will not change the name of this building, but the third and fourth floors can be renamed, and various productions can be made. Identification signage and corresponding advertising.
Songjiang Cinema has officially been renamed 'Songying International Cinema City', named after your cinema. On the large LED screen that you helped install outside, in addition to various movie promotions that need to be played every day, from 8 am to 10 pm , during this time period, no more than five advertising videos provided by your theater chain will be played a total of fifty times, evenly distributed in various time periods. If you only push one advertisement, it will be played fifty times a day.
Shen Haisheng, the manager of the original cinema, was full of resentment. He felt that the new boss completely ignored the feelings of the cinema and us old people, and completely became a slave of capital. Why are you so groveling? If it can bring higher profits, we will admit it if you bow your head, but now you feel like you have sold out all the cinemas.
In other words, Shen Haisheng is an honest person. No matter how much he has in his stomach, he will not show it and will obey orders.
If Wei Tao really knew about it, he would throw it over and look at it, you know what the heritage, the pride of the old cinema, the thoughts of the employees, without money, these are of no use.
