Liu Dalong and Liu Lei both figured out the benefits of the membership system. After thinking about it, they felt that Wei Tao's brain was really good. How did he come up with it.
Buying and selling, transactions are free. Customers come because your place is attractive, or the freshness and taste of the goods are superior, or the price has an absolute advantage. Now Wei Tao has added another one to this attraction.
No, it's one and a half.
For a normal family, firewood, rice, oil, salt, sauce, vinegar, tea, fruits and vegetables are all daily consumption. No one can say not to buy them. Buy as much as you earn, buy as little as you earn, but you have to buy them anyway.
100 yuan of consumer goods can be exchanged for two pounds of eggs, which costs four or five yuan. It is very good. This is attractive to many ordinary families. It is the same and the quality is no worse than others. Basically, customers will know it. Come to 'Xianshiguang' or 'Hongfu' to spend money. What's more, the things here are genuine and of good quality, and they have all the advantages. If you add a little more, they will be even more attractive.
In addition, anyone can sign up as a member and accumulate points for consumption, which is equivalent to using the words of customers to help promote our store.
In the past, the goods were genuine and the goods were good. When asked by others, people who shopped here would say, I bought them during the fresh season. The goods are good. You can also go and take a look.
Don't talk about taking advantage now. I'm not letting my neighbors, colleagues, or ordinary friends suffer. I'm just introducing you to a fruit and vegetable supermarket. The stuff there is genuine. If there is such a store in your home, you might as well go take a look and report it to me when the time comes. With your membership name, you can buy their member discount products.
As a member, you can also take advantage of new customers who don't understand "Xianshiguang" to spend money and accumulate more points so that they can be exchanged for things.
It's like invisibly 'forcing' old customers to promote the store.
Liu Dalong nodded: "Awesome, it shouldn't be a big problem. If we provide computers with advance payment, they will see the benefits and accept it. As for exchanging points for items, we are a family. Some people spend less with you but exchange them for gifts. It is bound to happen that you spend too much here and exchange gifts with others. Over time, the number of customers and sales will increase, and they will understand."
Wei Tao: "Also, the unified store uniform this time is just the beginning. We both paid for it, and we have to provide a service concept, not whether you want to buy it or not. As we hire more and more employees, we must improve Regarding the service concept of employees, when we go to a store, if the person who greets you speaks like spring breeze and gives people a good affinity, I will go there more. If it is an unfair face, it is not good to have a sullen attitude. I am a consumer "Although small businessmen and vendors do not talk about the concept of God, they must use this method to retain as many repeat customers as possible. This matter must also become a reward and punishment system, and those who are reluctant to pay should at least become a fine system..."
Liu Dalong understood it, and so did Liu Lei. The father would explain it to his son later.
After the communication between the two bosses was completed, the new model began to be implemented in 'Hongfu' and 'Xianshiguang'. As everyone made money by leveraging their collective advantages, it became clear that the two bosses were not only integrating everyone, but also holding the There are many supply channels, the newly slaughtered pigs, and the pork are placed on the chopping board, which is really rare. Once the neighbors have formed the concept of repeat customers, if you come to one, they will basically be divided among everyone that day, so good The food is delicious and the price is the same as outside. Of course the people know how to choose.
Buying a computer is a bit expensive, but with the concept of advance payment, Liu Dalong even suggested that if the effect is not good, I will take the computer away without you having to pay.
The implementation of the membership system, some people don’t understand it, but they can understand it after being explained. It is nothing more than transforming the concept of small profits but quick turnover into a more proactive behavior of customers. It is no longer the initiative of merchants to lower prices to attract customers, but the willingness of customers themselves. Walk through this door.
Once everyone accepts the concept of small profits but quick turnover and quick sales, there will be no obstacles to the membership system. Products such as fruits, vegetables, soy products, and meat are inherently fresh and timely. The retail price of apples you buy for two yuan may be three yuan or more. But this does not mean that if you buy a thousand kilograms of apples, you will end up with nothing. A method of calculating results that can earn more than 50%.
Fruit profits are relatively large, but the losses before and after will greatly reduce your real income.
Once you get it home, some bumps in the transportation process, as well as the quality degradation and even the rot of small pieces all the way out of the place of origin, all need to be factored into the cost.
In the running cycle at home, the quality will definitely decline. If you don't sell in the end, you will have to drastically reduce the price. If you lose money, it will be cheap. If you don't lose money, you won't be able to sell it. In the end, it won't be worth a penny and everything will be ruined. Lose.
Some fruit sellers make a lot of money, and some make little money. I occasionally hear someone say that I lost money by deducting a batch of watermelons two days ago. Don’t think it’s a lie, it’s really possible.
What is sold is money, what cannot be sold is not even a piece of paper in the end. Therefore, this industry of small businessmen and hawkers is a test of their eyesight and their own repeat customers. When going to Hongfu Fresh Fruit and Vegetable Supermarket one by one, the test is the supply of goods. Now Wei Tao will test another advantage of similar fruit and vegetable supermarkets in a few years to stand out from the crowd. , took it out in advance.
If it weren't for the fact that the current software system cannot support it, he would have wanted to introduce the activity of recharging and giving money. That is the binding method of real high-end thinking.
A restaurant recharges 500 and gets 200. It seems to be a lot and the customers take advantage of it, but in fact, there are some ordinary people who always go out to the restaurant to eat.
It's different when you recharge. The first meal cost more than 100 yuan. When you hold the membership card, you always think about it. I still have more than 500 yuan in the card. Is there any treat for me or my family in the future? Come here to satisfy your cravings.
Invisibly, the number of times you spend in this store will increase significantly, and the guests you bring in for dinner will also invisibly promote this restaurant.
It may seem like you have made a lot less money, but in fact, if the food in your restaurant is not particularly delicious, after spending more than 100 yuan for the first time, the next time the family goes to eat, they may choose another restaurant, even if you spend more than 100 yuan. If you make more than forty or fifty, it is just a one-time gain.
Five hundred is given as a gift of two hundred, which is a small profit, but a steady flow of water.
………………
Anshun Street's "Fresh Times" must be the first place to implement the new service system. Zhou Xinglian, Pang's mother and daughter, and new employee Xiao Hai all changed into employee uniforms and were told to serve with a smile. Liu Dalong and Wei Tao only You are responsible for conveying the new model to the store owner level, and you, the employees, are responsible for restraining it yourself.
There are some who don’t intend to obey the orders completely, and the two of them don’t care. You bought the computer, and there is a membership points system. We give away clothes for free, and you manage the service yourself. When you see with your own eyes that other people’s businesses have become better because of good service. , you also know that these seemingly orders are all for your sake.
A sky-blue T-shirt with a bright logo printed on it. After wearing it, no feedback came. Wei Tao felt much more comfortable. When he entered the store, he would also change into a T-shirt, so that when customers came, regular customers would not be counted. When new customers come in, they will know at a glance who is the customer picking the goods and who is the employee sorting the goods.
With the supply of goods in hand, these franchise stores dare not disobey. The subsequent franchise stores also chose to join as a member of 'Hongfu' and 'Fresh Times' because of the supply of goods and overall advantages, so they were mentally prepared to obey to a certain extent. The order is to advance and retreat together. As long as it does not directly harm our personal interests, we must follow the footsteps of the two leaders.
As soon as the membership points system was launched, sales increased first, which was a very obvious increase. The feedback from each store was the same.
Except for the newly opened ones and those with unstable customer base, those old customers learned about this good thing. I obviously only planned to buy some apples, pears and some vegetables today, but I learned that 100 yuan will give me two kilograms of eggs. I just don’t have many eggs at home. This time you spend 50 and you’ll run out of eggs. If you spend 50 again, you’ll get two kilograms of eggs for free.
Wei Tao did not hide it, but revealed another level to Liu Dalong.
The two of them were sitting at the door of a newly opened 'Hongfu' fruit and vegetable supermarket. The membership system has also attracted some customers to this new store, and the brand effect of 'Hongfu' and 'Fresh Times' has indeed been created.
Just a few days ago, the two of them personally dealt with an incident where a box of gift fruit sold to a customer in a store was damaged a lot. When the customer found the store, the boss didn't want to admit it. He was not being a rogue, but he thought that the customer was probably looking for trouble on purpose. My Things are fine.
After making a lot of noise, the customer rode a motorcycle, pulled the box of fruit, and went directly to another store. He asked directly whether you are the same boss. If so, find the boss. If not, which one of you is responsible for hanging a sign? Find people.
Liu Dalong didn't just wave his hand and I'll exchange it for you directly. Instead, he actually came forward to investigate and confirmed that this was a box of fruit that was crushed during the purchase. He didn't blame the store owner or the customer. He said that there was something wrong with our chain franchise store. You Just contact us. We will take half of the responsibility with the store owner and replace the customer with a new one.
I don’t care about the money. What I want is to deal with this matter and show the brand integrity to the neighbors. If you buy our products, you don’t need to worry. If one family runs away, so many of our families can run away together?
It's nonsense to say that you have trust worth tens of thousands of dollars, but if you buy something worth two hundred or three hundred dollars, and the money leaves you to go do errands and go to work, someone will naturally deliver what you selected to your home. You don't need to Don’t worry about quality, don’t worry about package swapping, don’t worry about the money being left unacknowledged.
My parents’ home, my father-in-law’s home, my own home.
As soon as the membership points system came out, some people were quick to think. Three or four families use one member. Your family has daily consumption, and mine also has it. I think 100 is more, and I need to spend a few days. Then we use one member, and three We collected 100 points in two days and exchanged them with anyone who was short of them. We took full advantage of such a bargain.
On Anshun Street, the membership system has been open for a week. Guan Jinyue helped make a statistics. When the computer was brought over, there was no need to manually calculate the data. The computer directly calculated the results. Compared with last week, Anshun Street's "Fresh Times" Overall sales increased by 40%.
Privately, she calculated that the net income was only less than 10% higher.
"I'll do whatever it takes to make money. It's only been a week."
