High school graduate.
Current students in the first and second grades of high school.
Those from the second high school who were admitted to college, or those who were not admitted, including some relatively well-off families with a small number of first-year and second-year students, have started a new lifestyle in which students own mobile phones. Mobile phones are sweeping across the country like locusts. Maybe a year or two ago, mobile phones were a symbol of status and strength; now, they have become a daily necessities.
Even faster than the transformation of TVs, refrigerators, and washing machines from the four major items into essential daily necessities at home, during the special period, there were more types of mobile phones, more choices, and prices were also reduced, which formed A must-have item that exceeds the coverage of the BB machine.
Many young people have also begun to equip themselves with mobile phones. Those with better family conditions will buy new mobile phones, while those with poorer conditions will also want to buy an old mobile phone to use, so that they can be found or contact others wherever they are. , and holding it in your hand is a status symbol of 'showing off'. The former is the reason and value of buying a mobile phone, and the latter is another value point of buying a mobile phone.
After the news spread that Wei Tao had opened a mobile phone store, whether these young people persuaded their parents to buy it or they had some New Year's money in their pockets and wanted to buy a second-hand one, they all had a trustworthy destination to go to.
"Brother Tao, which one of these three mobile phones is better? I will buy whichever one you recommend. I will believe you."
"Brother Tao, do you have any second-hand mobile phones? No, do you know anyone who sells second-hand mobile phones? I don't have enough money in my pocket, so I can only buy a second-hand one. Can you introduce me to it?"
Not just this group of students, once the news came out, everyone from the acquaintances who met at the two wholesale markets to the family and friends of the partners of 'Fresh Times' and 'Hongfu' wanted to have confidence in everyone who bought anything. If you order at the bottom, you will not be fooled, and you will be protected in the future. When buying, it will be cheaper if you have an acquaintance to guide you.
These customers have also become the source of customers for DXN. At present, mobile phone sales are not an industry that attracts repeat customers. There are still only a few people who can change their mobile phones within a year and a half. The real customers are still customers on the street.
Every city is full of mobile phone streets. Everyone in the city who wants to buy a mobile phone will come here and make a selection based on storefronts, friends’ recommendations, and perception. 'Dexin' can't compare with those big stores, nor can it compare with the innate advantage of selling on behalf of the business hall, but compared with the shops and counters in the communication building, and compared with some small places on the street that look like grass-roots shops at a glance, Dexin The advantage of the letter is still very big.
The windows are bright, the overall indoor light quality with warm colors, and the sales staff are neatly uniformed, giving people a strong sense of trust. There are no fruits ripe in the south for the time being, and Wei Tao does not need a large amount of money. If there is a large quantity in the store occasionally, When purchasing goods, whether they are live pigs, fruits, vegetables or soy products, with the current brand value of 'Fresh Time', suppliers will not mind letting him check out a few days later.
Therefore, Wei Tao invested all his money in the mobile phone store. There were fewer and fewer places to display model machines in the store. Even the less popular models began to have one or two new ones. As for the inventory in the store, some other stores are afraid to take apart new machines, and have always kept only model machines. Only when customers are very strongly willing to buy will they open the new machines and show them to customers.
Wei Tao told Yang Shanshan very early on that at least one of the popular models should be dismantled, allowing customers to see new models anytime and anywhere. If the customer wants to see a new machine that is not popular, they can dismantle it. It doesn't matter if they don't buy it. As long as the machine has no traces of use, you can use a heat gun to re-seal the packaging box afterwards.
Operate with integrity. When facing customers who return with any malfunctions on their mobile phones, no matter which manufacturer's after-sales service is involved, or whether it is a human failure problem that is not within the scope of the three guarantees, he and all store employees have one request: to ensure your enthusiasm. It's no lower than when you sell the phone. You get a commission for selling a mobile phone. If you want to hide from troublesome after-sales problems, I can't control it in other places. Here at 'DXN', if you have any biased attitude, you will definitely be fined. Serve as a warning to others.
When encountering after-sales problems, the store cannot simply tell customers where the manufacturer’s after-sales service center is. Unless the store is really short of manpower, someone in the store must personally send the customer to the after-sales service center of the manufacturer on the same street to help. Solve it to satisfy the other party as much as possible.
Wei Tao has done after-sales service, and he knows that in this era where the quality of mobile phones is still not completely satisfactory, there is a probability that problems will occur within a month of buying a new phone. Unlike the era of smartphones more than ten years later, unless you are particularly special Remember, basically if you buy a mobile phone, you don’t need to worry about any quality problems within a few months.
It is difficult to satisfy everyone. He can only try to satisfy everyone in terms of attitude.
Mobile phones are small, and the current price is there. In the future, everyone will have one. If you want to make money from repeat customers, it must not be your customers who buy a second or third phone from you. It must be them who introduce their relatives and friends. When friends come to see you, this one point drives a large number of people, which is the true essence of the most cutting-edge counter sales in this industry.
The energy is not entirely focused on 'Dexin'. Wei Tao's strategy here is very simple. I set rules and set rules for the current 'Dexin' in a model that will be recognized by everyone in one or two years or three or four years later. I What is said must be implemented by everyone, otherwise many of the young people born in the 1980s will work as waiters or have no job. I can give a basic salary of 800 yuan to the little girls who apply for the job in this small northeastern city. , you can pick and choose, you have a crooked appearance, and you won’t choose one no matter how capable you are.
Half a month before the end of the summer, the mobile phone industry ushered in a small sales peak period. Wei Tao opened DXN in advance in order to take advantage of this wave of popularity so that DXN could completely expand in the upcoming period. The formed mobile phone street has gained a firm foothold.
Except for "seams" like Yao Xuejun, even if those big supermarkets and big stores are actually hostile, before they have any targeted behavior that I want to "protect food", many shops on this street have been successfully leased. Several shops have begun to be renovated, and many mobile communication-type shops have opened. The cake in the market no longer belongs to anyone, but everyone is crazy about grabbing the cake of the blowout mobile phone market.
The single-day sales record of 'Dexin' - seventy mobile phones were sold. Various factors came together, including the manufacturer's activities, China Unicom's corresponding supporting activities, and Wei Tao also doing activities for 'Dexin' , accessories purchased on that day are given away for free, and it’s the last weekend before the school season is about to begin.
Even though his main focus was still on developing supply markets for fruits and vegetables, during these two days of intensive activities, Wei Tao came back to personally sit in the store, provide logistical support to all sales staff, and also promised corresponding rewards and incentives.
"I will never think you make more money..."
On this day, people from various manufacturers also came. As for Bird Company, the marketing manager of the provincial branch came from the provincial capital to work in Songjiang. The director and deputy director of the office, Xu Liang, were also at the market all day, visiting each store one by one. During the inspection, if there are any needs and problems, they will be solved on site, whether it is machine supply problems or after-sales.
At noon, the marketing manager simply prepared a working meal at a nearby restaurant to entertain the Bird dealers. Even if you can only buy twenty units a month, you are still invited and set up a few tables. It is not a banquet, it is not. A long talk, a simple meal, and getting to know each other are also Bird's small thanks to all dealers.
Choosing the noon time period is not to delay everyone's making money. There are so many activities in these two days and sales are so hot that everyone is keeping an eye on the market.
Besides, if you set aside time in the evening, it won’t be a treat for the manufacturer.
Manufacturers with poor sales need to curry favor with dealers.
For manufacturers with particularly good sales, dealers have to curry favor with the manufacturer's personnel. Otherwise, if a certain model is particularly easy to sell, they will sell ten units for ten units or twenty units for twenty units, but the manufacturer's office will say no. Goods, that means you haven’t earned the money you should have earned. At this time, the distance and distance between the two parties, as well as some private relationships of food, drink, fun and interests, have become the key.
In a society of human relations, worldliness and sophistication are inevitable in the world, and vulgarity is inevitable in shopping malls. Human relations and sophistication are everywhere, and there are a lot of twists and turns in them.
Wei Tao is so young and has left a deep impression on many people. There are also many people who are willing to chat with him and exchange phone numbers. Firstly, 'Dexin' is running well, and secondly, because of Yao Xuejun's incident, they People can tell the difference. Recently, there have been seven or eight young people in Dexin. 'To cause trouble.
Wei Tao communicates with every boss seriously. They all work in this industry and are competitors, but more often than not, they cooperate more with each other. There are so many shops on this street. It is not accurate to say that they are competitors to each other, but if we are friends and exchange what we need, my new Motorola machine is sold out. If I need the goods at the last minute, it will definitely be too late to call the manufacturer. Do you have a complete machine at home? Yes, lend me one first. If I can’t return it to you quickly, I will give you the dealer’s shipping price and settle the payment directly in cash.
When selecting Yang Shanshan as the store manager, other new stores may be more concerned about the store manager's experience in related industries. Wei Tao here pays more attention to the other party's social status and maturity in dealing with people.
In less than a month, Yang Shanshan has become familiar with the staff of many stores around her. She has met many people in this industry. She is no longer an unknown person. She helps each other in other stores. At that time, Wei Tao gave full support, which seemed to be likely to delay the sales of his own store. However, at the critical moment, Yang Shanshan's previous smoothness was rewarded, and it played a role in the sales volume of 70 units on this day.
Five of the mobile phones were borrowed by Yang Shanshan from other stores.
A store of more than 100 square meters could sell 70 mobile phones a day during the prime sales period like the May 11th New Year. Everyone worked overtime that night. After Finance Sister Lu finally settled all the accounts, Wei Tao announced that everyone would have a meal. Sing, go to the bar and dance, and tomorrow morning, everyone can come to work at ten o'clock.
People in the store cheered, and Wei Tao was also happy. At 3:30 in the afternoon, he went to the bank to deposit 120,000 yuan in person. It was not the total sales of the day, but because he was worried that a large amount of cash would be left in the store after the bank closed, so Take out an integer in advance and deposit it into Wei Tao's bank card account.
It can be roughly calculated that out of the sales of 120,000 yuan, the gross profit exceeded 20,000 yuan.
Wei Tao is not happy for this day, he is happy for 'Dexin' to have a firm foothold. Such a business of making money by riding on the wind, no matter how big the overall profit is, it will not show a monopoly trend. If there is a group of available people, they can invest by themselves. A fixed amount of money can generate fixed income every month, and his purpose has been achieved.
