This summer vacation is very busy.
'Hongfu' fruit and vegetable supermarket chain took the lead.
Compared with Wei Tao, Liu Dalong has great advantages, and there are much fewer obstacles to what he wants to do.
There is a meeting for all friends, family and partners. There is nothing wrong with everyone doing their own business and making money, but we work together as a whole to discuss lower prices for drinks, and pork and soy products also get the wholesale price of the daily production volume contract.
Everyone feels the advantages of a group, right?
Raise first and then suppress. If you don't cooperate, then everyone can get together and disperse easily.
Wei Tao also gathered all the bosses of 'Fresh Times' in a hotel. There were also some relatives and relatives present, doing the same thing, but without the 'Fresh Times' sign.
We invited them all over, and I haven’t calculated it accurately before. It’s really scary to see that some families come with two people, and some come with three people. There is a large private room in the hotel, and there are two dozen people in it. The big table was full.
This country was not conquered by 'I', but by me who raised this banner and received corresponding benefits. Everyone was inspired to conquer the world under the same name.
My uncle and his sister jointly opened a store, and now my uncle's brother and nephew have opened two more stores. One of them has a "Fresh Times" sign, but the other doesn't.
The fourth aunt's brother-in-law's second uncle, third uncle and aunt's three shops are all under the "Fresh Times" brand.
Qiu Bo and Zhu Xichun also have relatives who have opened a store, or are preparing to open a store. Whether they will join the "Fresh Times" is undecided. This time, they also heard their suggestions. Come and see if there is anything good?
You can get soy products, pork, and low-priced beverages, sodas, and ice creams without the 'Fresh Times' name, so why bother with the 'Fresh Times' name?
Compared with the unified name brought by Liu Dalong's prestige in Hongfu, this is the problem that Wei Tao must solve first as he is too young to convince the public.
When we say we are a family, what you show to outsiders is a unified plaque and a unified name. We don’t even have this. The huge purchase volume alone is not enough to open a brand name.
Before coming, Wei Tao specially communicated with his mother, don't talk when you get to the hotel, I will take care of everything.
It was rare to see her son so serious. Zhou Xinglian nodded, not knowing what was going on, but she chose to believe her son unconditionally. Now there are two established facts in the store, one for buying and selling goods in the store, and one for her son who traveled thousands of miles to purchase goods. She didn't even ask.
She only knows that in her bank card, her son will now deposit two thousand yuan every week, which means that this is your own pocket money, mom. It has nothing to do with the expenses in the store. You save it yourself. There will only be more in the future, not less.
Growing up, I did not have an outstanding son. He had the same common problem as many children. It is not wrong to love vanity. Everyone has it, more or less. As a mother, she cannot give her children more material things. No matter how difficult it is for Zhou Xinglian, she still feels sad in her heart. There is a bit of guilt that a mother naturally feels when facing her child.
The son suddenly grew up and took on the burden of the family. The pressure of a dark future caused by the sudden layoff was relieved. As Wei Tao became more and more proactive in taking on the task of 'making a choice', the changes in his son and the change in material income made things difficult for him. Zhou Xinglian was happy to let go and put the real say in this small family into his son's hands.
Picking up a glass of wine and a glass of beer, Wei Tao does not have the pressure of being young, but he also knows how to order others. The recipients always have innate resistance. In addition, Wei Tao's actual age of nineteen years old is placed here. Everyone present Many of them are his elders. What he wants to do today is difficult to open his mouth, but he must open his mouth. In this matter, there is no gentle breeze and drizzle to moisturize things. Sooner or later, this step must be taken.
After finishing the drink, Wei Tao raised the corners of his mouth slightly and smiled. When it was time to say something, he had to say it. He couldn't hide or avoid it. It's not that I killed Ma Su with tears, but it is similar. Some things should be said and must be said. Let's make it clear first and then not argue.
Wei Tao's performance is already good enough to be able to be focused on by everyone and handle it calmly. The benefits brought to everyone by the results of the two 'expeditions' during this period are also obvious. The younger generation is younger and the money is not small, so no one will follow him. Money can't get by.
Why do you think everyone is in place when he makes a phone call?
The value of interests far exceeds any relationship most of the time.
Wei Tao still spoke. The moment he spoke, it didn't matter anymore. There was no turning back. What was agreed with Liu Dalong must be implemented faithfully. This was the first time since he was truly recognized by Liu Dalong as a partner of the same position. 'Form of cooperation'.
Before, when talking to the meat factory, Liu Dalong asked Liu Lei to cooperate with Wei Tao on the grounds that I would lead a team to the south to purchase goods.
The core is that Liu Dalong has not yet regarded him as an equal partner, but more as a touchstone for his son.
It's different now. Wei Tao has successfully worked thousands of kilometers away alone. You can understand it as luck or something else. With the fruit and vegetable supermarkets blooming, his cooperation with meat factories, tofu shops, farmer farmers, villagers and farmers, vegetable and wild vegetable cooperation, and commissary and small supermarket supplier offices is exactly in line with the current situation.
Although the pressure is great, 'Hongfu' and 'Xianshengguang' have not been affected. With so many additional products and the concept of one-stop service, the impact of other fruit and vegetable supermarkets is not so obvious. These people here are all Unaware of the trouble that was coming.
This is the difference in vision.
Liu Dalong realized the trouble and realized that if he didn't lead, he would be beaten, so he asked for change.
He also saw the true value of Wei Tao, so he cooperated with Wei Tao, discussed it personally, and formulated the policy himself.
"It's like this. Everyone has seen the situation recently. The number of fruit and vegetable supermarkets has begun to catch up with small supermarkets and grocery stores. The impact may not be great now, but it will definitely not be easy for everyone to make money in the future. I discussed with Boss Liu of Hongfu After a while, the two companies cooperated to advance and retreat together from now on. They used their collective advantages to negotiate prices with all sources of goods and engage in price wars with all potential opponents. They nipped potential enemies in the bud first, so that they would not dare to start. Fruit and vegetable supermarkets, at least, don’t dare to open near our store.”
"Everyone knows that the circulation speed of most fruits and vegetables determines the real profit of the store. Many seemingly high-profit products, once they are not sold quickly, will not make any money or even lose money due to the decline in appearance and quality. In the end, It is very likely that some will be thrown away because they are rotten. Instead of lowering the income in this way, it is better to come and go quickly, reduce the price, and make small profits but quick turnover. If you have done the calculation carefully, you should know that the difference is not as big as you think. Maintain quality and quantity. , after the quality of the goods is divided into three, six or nine, the price is clearly marked and sufficient quantity is given, and this part is passed on to customers to attract more customers. In the short term, we may make less money. I know what everyone thinks, but it will not happen in the long term. I thought about being able to push others out, just to make others avoid us when they want to open a store, and not target us when they want to compete. Leave enough living space for ourselves..."
Before he finished speaking, a relative of Zhu Xichun's family interrupted him: "Why do you do this? It's very good now and the income is okay. I don't think it's necessary to make enemies everywhere. Why are we so domineering from a small family? If you offend too many people, how can you survive in this industry?"
"Yes, let's just be ourselves. Why should we have a price war? I don't agree with this kind of thing." The younger brother of the eldest uncle Zhao Fenghua also made it clear that he did not agree.
"I don't agree with it either. It's unnecessary. It doesn't have any technical content. Anyone can do it. It really brings down the price. What do we make? Everyone invests a lot of money, and they spend a lot of money every day to buy goods. It's a small profit." I understand the sales, but our fruits and vegetables are subject to loss. In the end, we will definitely lose money when selling the overstocked products. If we make less profit in the front, we will definitely lose money overall in the future." Brother-in-law Zhang Jian's second uncle, after having suffered the loss of fresh fruits before Regarding the fruit box business, I spoke cautiously, but inside and outside, I also had the intention of following the trend.
Sun Hai, a kowtow brother of Qiu Bo's father, had just opened a shop and didn't even have a "Fresh Times" sign. After following Qiu Bo for a few days, he felt that this business was just that. The peach he sold in the past two days. At the place of purchase, I kept saying, "The price is high. Isn't this a forced purchase and a forced sale?" Later, Wei Tao asked him to unpack and pick whatever he wanted, but he was the first one to come forward. At that time, Liu Dalong scolded everyone with a bad attitude, but he was actually the one staring at him.
"I don't want to do this. Let's consider ourselves first. Can we do this? Boss Liu is rich and powerful. It makes sense to suppress the people next to him. Why should we? Besides, the store has just invested a lot of money. Wan, when will I get my money back? I can't control others. I don't want to make enemies here, so I can make my own money with peace of mind." He was dark and skinny, with a look of generosity on his face.
Everyone was talking about it, but they all disagreed. Whether this thing was feasible or not was one thing. They felt uncomfortable after hearing Wei Tao's words. They felt that everyone was huddled together to keep warm and negotiate prices with others to take advantage. Everyone was the same. Shoulders and heads are level, why should we do whatever you say?
Boy, do you really think you are our boss?
No one close to Wei Tao spoke. Qiu Bo was furious when he heard Uncle Hai's voice getting louder and louder. He stood up and said, "I heard from Tao Zi. He brought us in. If it weren't for him in the beginning, , we don’t even know where the door is..."
Qiu Bo's father pulled his son to sit aside and glared at him, refusing to let him say anything.
Wei Tao has been sitting there calmly, taking a sip of tea, letting the noisy voices continue, and letting you all say what you want to say in your heart.
Zhou Xinglian looked at her son nervously, and Wei Tao gave her a reassuring look. He was waiting to see how his close relatives would react. To be honest, he wasn't worried about others, but he didn't want to strain the relationship between relatives and friends. They are all relatives and friends brought by relatives and friends. If you calculate carefully, they all have some kind of relatives. There are some things that he really doesn't intend to break up with.
But in the early stages of barbaric growth, there will definitely be abscesses that need to be removed. Otherwise, if you can’t command and prohibit, and you can’t drive like an arm, this business will be very difficult to do in the future. It’s not worth spending more than 200,000 to do anything else. It can't be done, it's just that in this open situation, it would be a pity to give it up.
Wei Tao also knows that even if he changes his career to something else, he will still have problems of one kind or another. Life is full of problems, and business is the same. This was his weak point. Liu Dalong told him directly: "As the boss, as the leader, you must be ruthless. If you can't control others, don't think about anything."
Wei Tao took out a cigarette, lit one, then took a lighter and tapped it on the table a few times.
It is quite now.
It wasn't because he had this sense of oppression that he could make everyone listen to him. He talked about it for a long time and started talking back and forth. They all secretly stared at Wei Tao to see what he said and knew he was going to do it. After talking, everyone became quiet.
"Everyone here, the store name needs to be changed to 'Fresh Times'. I have registered the trademark copyright. If I use 'Fresh Times' as a plaque name in the future, I need to use the matching trademark to be a franchise store recognized by the supermarket chain. I am here We will widely advertise to all customers that as long as the 'Fresh Times' fruit and vegetable supermarket uses the matching trademark, it is the real Fresh Times..."
