In the morning market, the squeeze from peers became more obvious.
The old man selling flowers next to me is no longer here, and there is a fruit vendor in that place.
He smiled and chatted with Zhou Xinglian and Wei Tao without any hostility. He had even taken some fruits from them before.
"Your fruit is good. The morning market is over. If there are too many left, give me some and I will sell them in the market."
It looks like I am willing to help you bear some of the payment pressure. You can't find anything wrong with them. In the morning market, there are a lot of vegetables and a lot of fruits. Nothing is sold for one or two portions. When the passenger flow is large enough, competition between each other is also normal. In private, they may criticize each other as competitors, but when they meet, they will still greet each other with smiles as if they are friends.
Zhou Xinglian was not very able to hold his nerve, and his expression was on his face. Wei Tao didn't care at all. He smiled and smoked cigarettes and chatted with the fruit vendor who called his mother eldest sister and who was Tao's equal to him. days, maintaining a seemingly harmonious relationship.
In terms of price, the other party lowers prices and uses price wars to steal customers. If it does not have particularly good-quality fruits and vegetables, it does not mind lowering the price to maintain the rapid circulation of goods and payments, and it is acceptable to make a small profit.
The angry mother tried to argue with the other party several times, but was stopped by Wei Tao. After the morning market, he rode a three-wheeled motorcycle and drove slowly on the bicycle lane. His mother rode her second-hand bicycle and followed him to Qiangan. The area behind the corner door of the rest house.
"Why did you bring me here? It's not an intersection. It's definitely not as good as an intersection to practice stalling here. There aren't many people moving around." Zhou Xinglian thought her son was taking her to set up a stall here.
At the back corner of the dry rest house, the red brick wall is adjacent to the path, with tree branches extending out from inside. In summer, elderly people from the neighborhood would play cards and chess under the wall here.
There is a residential building nearby, which is divided into two areas: inside and outside. Along this path inward, there are two buildings for the families of the Education Bureau and four ordinary residences.
In the area where you enter the small street, there are six six-story new buildings on both sides. They were demolished and built four or five years ago. Some of them are welfare houses for faculty and staff of nearby primary and secondary schools, some are resettlement houses, and there are two large apartments. commercial housing.
The location here is very good. The only disadvantage in Wei Tao's eyes is that everyone feels that it is a bit remote - the entire area does not face the street.
In front of the dormitory is the barracks, which is connected to another street. The roads from these buildings to other streets are either the campus or the back walls of some buildings.
A recessed gourd-shaped area, originally the innermost part could be accessed. However, after the demolition there, a commercial residential community was built. People surrounded the entire area to form their own community, and also made this concave area , no longer connected on both sides.
On both sides of the street facing the only exit area, one side is the compound of the radio and television station, and the other side is the primary school. After entering, there is no commercial atmosphere of a store on both sides. Occasionally, there are some vendors practicing stalls, like Wei Tao and her son, in There is a stall at the intersection of this small street.
It will be more lively at night. The main street is not allowed to set up stalls. It will be very lively at night in the corner. Some small vendors will make money from the students here, selling ice cream, toys, and everything else.
But further inward, it is relatively quiet, and the stores on the alleys are mostly small shops, or some small businesses that do not have such big requirements for mobile customers.
For example, the business of home appliance repair shops, grain stores, and the rest such as barber shops and small restaurants is not good. Therefore, this generation of stores facing the streets are generally not recognized as commercial stores, and the prices are not high. , the rent is higher than that of ordinary private houses, but it is also limited. Many of them cannot be rented out. The owner lives by himself, fences off the doorway, and creates a small yard for his own use.
Wei Tao pointed to a location diagonally across from the back corner door of a dry rest house. It was far away from the main intersection. It was considered to be in this gourd-shaped area, close to the middle. Residents in the front area didn't need to walk a few steps when they came. Overall, It's not a good location in the residential area in front of the road.
The advantage is that it is square and large enough, and it is not the first floor of a residential building. It is a bungalow built on open space. You can say it is a warehouse or used as a garage. There are eight rooms in a row, three of which are garages. , two are warehouses, one is a book rental shop, and the other is a canteen.
Under the current environment, it is normal for one or two buildings to have two or three canteens. In this area, what Wei Tao saw alone was eight canteens, covering more than a dozen buildings here. The competition is fierce, and there is no room for price war. It can only compare with services and 'supporting facilities'.
There are light bulbs bright enough at night in front of your house, and there are some stone pillars, broken chairs and old sofas. In spring, summer and autumn, when people can’t stay at home after work, your place is a gathering place to hang out with neighbors or colleagues they know. Chat, smoke a cigarette and brag, or get together and play poker.
If a small shop can become such a gathering point, then your business will be better. After all, they are wandering around your neighborhood every day, and they will naturally come to you to buy something at home.
At this time, there are no high or low prices. Everyone has the same products. You have them and I have them. The competitiveness often does not lie in the core area, but in the relationship between you and the surrounding residents.
"Mom, three thousand yuan a year. I told the landlord that I will pay it every six months and he will also take care of the heating bill. This was originally their garage. Now that the house has been sold and people have moved to a high-end community, no one is buying this place. I just thought I could make some money by renting it out for a year. I talked to him. If I pay the rent for a year at a time for the first time, he will be responsible for advancing the money for us to install the sliding glass door. When we pay the rent every year, how much will it cost? Pay a little money, and if we return the lease without demolishing it, we will share the cost equally..."
Wei Tao had been talking for a long time, and Zhou Xinglian was still a little confused: "What do you mean, son, you want to rent here? What are you renting for? This is not a main road, there is no passenger flow, and it is not connected. All the people coming in and out are residents here, there is no Individual travelers…”
Wei Tao: "Mom, if half of the people here come to our house to buy vegetables, we can make more money than if we practice stall work now. Besides, it's getting colder day by day. You also went to the farmer's hall. The stall fee is It's not low, but it's still just a corner. It's really snowing and freezing outside to practice stalls. Mom, I'm worried about your health. Besides, it's cold and fruits and vegetables will be worn out even more. I don't want to come here. I can still accompany you if I delay you from going out to the morning market. It’s warm during the day, and there are some residents with higher incomes nearby. I sell all the wild vegetables Guan Jinyue sells around here. There are many teachers here. , there are also many employees in public institutions, and there is no shortage of money for food and drink. When the time comes, I have agreed with Guan Jinyue to go to the countryside to collect some home-grown vegetables."
"Mom, think about it, it's winter. These people know that wild vegetables costing only a few yuan are green and healthy. By then we will have some fresh green leafy vegetables grown in greenhouses. The consumer group must not be the working class with low income. They have potatoes. Cabbage is the main food. Where can we consume the vegetables we brought in? The morning market is not suitable. It is not suitable to freeze it a little. Besides, have you ever thought about the fruits? In winter, except for those few things, they are all Out-of-season fruits are expensive. After we purchased them, I calculated that one-third of the people here would come to our house to buy fruits, let alone half of them, which would be enough for us to eat. Besides, when the time comes, we will set up a phone number and all of them will be able to eat. It’s the residents who live on the left and right. Make a call. If you don’t want to go out in winter, we will deliver to your door. If there are items that the elderly cannot carry, I will help deliver them to their homes..."
Wei Tao had been thinking for several days about how to persuade his mother. He knew that his family didn't have enough money, and the most difficult thing was to borrow money from relatives, but he was confident that he would pay it back in the shortest time. Being alone with his mother, he had to do his job first, and it was best if he could 'fool' him into confusion. Otherwise, even if he acted like a rogue, his mother would have to give up her practice of working hard in the snow and ice.
The sensible children talk earnestly and sincerely, while the ignorant children act recklessly. Even if it is to keep me as a 'labor force', my mother will eventually compromise.
Wei Tao knows his mother's character very well. If this is the eldest aunt or the fourth aunt, it's hard to tell. Maybe if you act like a fool, others will grit their teeth. Your child is not sensible. I will do it myself, without you.
As for his mother, Wei Tao has confidence. She is soft-hearted. As long as he creates a beautiful blueprint for her, and then paints the cake for her, he can pass it on to her that even if our rental business fails, we will not lose money. With confidence, the success rate is very high.
He saw the size of the house through the rental bookstore next to it. Along the way, Wei Tao told Zhou Xinglian over and over again the conflict between the sales factors of wild vegetables, winter greenhouse vegetables, high-end fruits, etc. and the morning market, and the fit here.
Zhou Xinglian recognizes the fact that high-end fruits and wild vegetables make money. The money she makes from selling a few hundred kilograms of ordinary vegetables is not as good as dozens of kilograms of wild vegetables. She doesn't understand why so many people are willing to spend so much money. Eat this for the price.
"The family doesn't have enough money." The biggest reason is also the most realistic reason.
Wei Tao took a deep breath: "I'm going to borrow some from my aunt and my fourth aunt respectively. Mom, I know it's even harder to borrow money from relatives. If it's enough, I won't borrow money even if we buy less at the beginning. "
When Wei Tao and his mother began to carefully calculate how much money the two of them had in total, Wei Tao knew he had succeeded, and then it became just a question of money.
Except for the few fruits and vegetables left, all the change, including those in the current bank card, totaled six thousand eight hundred and fifty-six yuan and seven cents.
Wei Tao didn't calculate and understand it carefully, nor did he take it too seriously. Zhou Xinglian knew the approximate range of this number every day. Now that the specific number came out, she waited to see her son's happy expression, but the result was... It was very calm, which made Zhou Xinglian a little uninterested. She was still waiting for her son to give him a surprise when he asked.
For more than two months, after excluding expenses, including buying a three-wheeled motorcycle, fighting to lose money, and the mother and son buying more clothes, they still made more than 3,000 yuan. The figures that are calculated almost every day are also the capital that Zhou Xinglian can use to face the "attack of the crowd". He has made less recently, it doesn't matter, he still makes money, and makes more money than working, that's enough.
"Rent, plaques, interior decoration, purchase of goods cannot be less, and more purchase money than usual is needed."
The concepts of in-store operation and morning market operation are different. The latter is about small profits but quick turnover. In the former, Wei Tao wants to adopt the concept of high-quality fruits and vegetables, providing service and quality. In terms of price, he will no longer deliberately give away profits. The flow of goods must be slowed down.
Listening to her son calculating how much money he would need, Zhou Xinglian felt very unfulfilled. After a long time, she murmured: "It's best not to borrow money if you can."
