The next morning, Yang Dongxu appeared at the headquarters building of Haina Company. This big boss, whom he had not seen a few times a year, made consecutive appearances yesterday and today, causing many Haina employees to speculate whether the company was making any big moves. .
But in fact, there was no big move. Yesterday was because of the celebration party. Today is because Heiner achieved a major success in the filming of Zhu Xian.
However, the international entertainment market is still dominated by Hollywood. Therefore, the main topic of the meeting is to affirm the current achievements. At the same time, after calming down, we will continue to work steadily and not to make rash advances, and gradually launch various genres that have been cultivated for many years. The overseas market is transforming towards film and television works.
The other biggest controversy is whether Haina should recruit a group of traffic stars to make money.
I don’t know if it’s because Haina was so awesome on the regular track that other peers couldn’t see hope. Or is it because of the inertia of historical development that capital always looks towards money.
After the traditional way of making money through works became more and more expensive, capitals discovered the password to make money through traffic, so the market for traffic stars began to rise in the past two years, especially in South Korea, which basically started mass production.
Moreover, they don’t just target traffic-packaging stars one by one, they just do it one team at a time. First, use the team debut to make a lot of money.
After the team is having trouble making money, they will disband and go solo to start making money again. After the solo career is about to get colder, then various CP bindings, various scandals and all kinds of weird things will come out to maintain exposure, and the old bacon will be stir-fried again to squeeze out the last drop of moisture.
Compared with traditional stars who rely on their works, some stars may not be able to have a popular work in their lifetime, and some stars even have a lot of big names and stars, but they cannot be popular.
The way traffic stars make money is much simpler and cruder. It is not too simple to spend money to establish a character. Money is nothing in the eyes of capital, as long as it can generate money, it’s fine. As for the character design, it’s even easier.
With the current ethics of the media, basically capital wants the audience to see the side of a popular star, so the audience can only see that side, which is not a problem at all.
Save time and make money quickly, this is not a project that capital likes. Therefore, in recent years, except for Haina, other companies in the industry have more or less begun to rely on this aspect.
Even though some traffic stars who have made successful debuts seem to have returned to China to set up their own studios, there are capital shareholders behind the studios. Otherwise, why would the Chinese market let you, a returnee from overseas, eat meat?
So in many cases, you don’t look at how much money the traffic stars make. If the traffic stars are so stupid, why do they still receive so many invitations and endorsements?
You have to see whether these traffic stars can still make money for capital, as long as they can still bring benefits to capital. Even if the audience feels that he is a piece of shit, capital will still bring this piece of shit to the audience not only to let you see it, but also to let you smell it. As for whether you feel disgusted, what does capital care about?
"Let's keep busy with our own affairs, and don't get involved in such things. Zhu Xian 2 is about to start now, and the first season of Where Are We Going, Dad will be released soon? Then there are Running Brothers, and other movies, TV series, There are also concerts held by international stars in China, aren’t these enough to keep you busy?”
Although I know that no one complains about having too much money, it is not a question of too much money and too little money now. Let’s not talk about whether recruiting these traffic stars will ruin Haina’s brand.
With all these things on hand, Haina doesn't have much energy to start new projects. If you do this, it will definitely be a bad brand. If it is small, it is not worth it. If it is big, you have no energy, so it is better not to do it.
And even if he doesn't do it, Yang Dongxu can still reap this wave of dividends. First of all, Korean trainees are very popular at the moment. Many Chinese trainees go to South Korea first, and then export and sell domestically to gain traffic.
Which entertainment company is the most powerful in promoting trainees in Korea?
It must be the BS of Li Fuzhen Holdings, and these traffic stars need to lose traffic after exporting to domestic sales, right?
At present, traditional media Yang Dongxu has not much involvement, but with the huge territory of online media and the film and television platform of 361, no matter how much these domestic entertainment companies try to boost traffic, 361 cannot get around them, so they take advantage of it again.
Finally, after Where Are We Going Dad and Running Brothers became popular, many celebrities rushed to appear on these programs, and some even paid money to be exposed. When the time comes, these popular stars will be given a few invitations to invite guests.
So it seems that Haina has his own integrity and does not participate in this matter, but he is able to reap this wave of dividends in other ways. His reputation is preserved and he makes money at the same time. It is a real win, right?
Yang Dongxu had a meeting in Haina. Some celebrities who attended the dinner yesterday did not leave after a night's rest. The next day, they met with some advertisers and some CEOs of other entertainment companies in the hotel's reception room.
For example, Wei Zai met with two advertisers, and then met with Mr. Wang from Huayi and several well-known mainland directors.
Although Wei Zai found someone to help him prepare to make a living on Haina in the Mainland, that does not mean that everything is tied to Haina.
Since it has become a new trend in the entertainment industry for celebrities to open their own studios in recent years, Wei Zai also cooperated by setting up a studio and letting Hai become a shareholder.
This kind of cooperation allows both parties to have more freedom. If Haina has resources, Weizi will take them, and everyone will cooperate and win. Haina didn't have much resources for the time being, so Wei Zai found resources on his own, and Haina had a share of the money he earned, and both parties were satisfied.
For example, among the two advertisers I met this time, one was from the international brand Gucci Men's Wear. This was the top resource Haina found. In the past, when such an internationally renowned luxury brand looked for spokespersons, the entertainment industry usually seemed very friendly and friendly. The big names in the world can fight with their wits.
And because Wei Tsai is now cooperating with Haina, the brand endorsement can be directly designated, and the price can be negotiated and signed. There is no need for an agent to find connections. He clearly announced that the endorsement contract is tens of millions, but the internal price is simply broken. Don't be too happy.
At noon, another wave of guests were sent away, and Brigitte Lin came to visit. She basically had nothing to do because of Xiying. After coming to Yanjing to get acquainted with some circles, she was ready to leave, so she came over to say hello to Wei Zai.
"Ayu still has a few commercials to shoot in Yanjing. If you have a chance, you can ask Ayu to take you to treat Director Yang to a meal. Or you can go to Oulan Villa to have a look when you have time.
Several mainland entertainment industry bosses and some celebrities in Yanjing often gather there. It would be good for you to get to know more people in the past. " Brigitte Lin said.
Tony Leung nodded to show that he understood, but he looked a little hesitant to speak.
Lin Qingxia seemed to have guessed what he wanted to say, "Don't worry about Andy's affairs. You two are not on good terms, but Andy is not a stingy person. It's not like he just ignored each other these years. No intersection?
Even if you step back ten thousand steps and say that you are targeting each other, since Director Yang has already nodded. Then what happened before you is what happened before. Regarding some matters in the mainland, Hua Tsai will definitely not trouble you. Otherwise, he still understands that hating Director Yang will outweigh the gains. "
(End of chapter)
