Yang Dongxu couldn't feel the pressure that the rise of R live broadcast had brought to Dabao or Jingdong, but it was certain that Ma Fengyun and Brother Dong were uncomfortable.
Especially as the Chinese New Year is approaching, this time of year is the time when shopping platforms have huge sales. R live streaming suddenly emerged at this point. It is estimated that the sales of the two companies for this year's New Year shopping will not be as good as expected.
Of course, although it is not as good as expected, it is definitely higher than last year. Although there is an annoying R live broadcast this year, through this year's development, the online shopping army has expanded.
Although New Year shopping will definitely take away a lot of turnover from R Live Broadcast, the base of online shopping has expanded, so this year’s sales are bound to be higher than the previous year.
"Stop focusing on the shopping platform. The factory has been acquired, the production lines have been updated, and the workers are basically in place. Now that the products are out, how can we sell them?"
The speaker was Zhu Hengyi, and the place was in the courtyard of Yanjing. The end of every year was the busiest time for Yang Dongxu. The main reason for the busyness was in addition to the year-end summaries of major companies. Yanjing paid an early New Year's greeting and visited the elders. It is also a top priority.
Therefore, Yang Dongxu will have to stay in Yanjing for at least half a month before the end of the year. He is even busier during the New Year this year because he will go home to attend the wedding of his cousin Yang Dongjie in a few days.
Therefore, Yang Dongxu wants to take care of important things quickly, so that after returning to his hometown to attend the wedding, and taking advantage of the time when the children have not gone on winter vacation, he can finish other things, and he can go home directly to celebrate the New Year when the children are on vacation here. .
"Wouldn't it be nice to just put it on the shelves of Millennium Supermarket?" Yang Dongxu said.
"Come on, sales aren't very good."
"Didn't I tell you how to promote it?"
"We have also promoted it, but the effect is not very good. This is an expert who is on leave and is in the news. He also bought traffic online, but the influence of this promotion just cannot increase." Zhu Hengyi said with a frown.
With the trump card given by Yang Dongxu, he and Lai Tianqing both thought that it was almost a sure thing to break into the seasoning market with MSG this time, but they never thought that wishes are beautiful, but reality is skinny, and a lot of publicity money was spent. , there was no spray at all, and such good MSG was just lying motionless on the supermarket shelves.
"The publicity is still not in place, and the way of publicity is wrong. You can't use such a normal publicity method, you must find another way.
For example, why do people eat chicken essence instead of MSG? A large part of the reason is that there are rumors that eating too much MSG will cause cancer, and there are also rumors that eating too much MSG will make your hair white.
Compared with the formal publicity you do, the influence of these rumors is much greater. Yang Dongxu said.
"You mean, let's also make some rumors?"
"It's a bit underwhelming to spread rumors."
"You are the one who said that the rumors are more influential than my formal promotion methods, and you are the one who said that the rumors are too inferior. Even if you say such nice things, I still say nonsense." Zhu Hengyi rolled his eyes.
"The rumors are indeed bad, and if someone catches him, he will be a mess even if he doesn't die."
"Then what do you think we should do?" Zhu Hengyi spread his hands and looked like he was lying down. Anyway, he had tried every method he could, but he still couldn't make the publicity popular, so he just lay down and let Yang Dongxu do this. .
"It's easy to handle. The rumors are a bit bad, but you can make fun of them."
"A joke?" Zhu Hengyi had a question mark on his head. It was obvious that he was very unfamiliar with the bad street words of later generations.
"For example, in the YY group, there are various tea sellers who are raging and everyone is beating them up. I don't know whether the tea will be sold or not. Anyway, it has a wide impact. All kinds of emoticons have come out. You know this, right?"
"I know a little bit, but what if MSG is not suitable?" Zhu Hengyi frowned slightly.
"I'm not saying this to mean that MSG does the same thing. I'm just explaining to you what a stalk is. This is the stalk that sells tea. So MSG can also play tricks.
For example, there is no fish in the fish-flavored shredded pork, there is no sauce in the soy sauce, and there is no chicken in the chicken essence. In short, post similar promotions to the group, or find some people who know how to play and make some emoticons.
As long as the meme becomes popular, then you can guide everyone to look at the ingredient list. In this way, when netizens looked at the ingredient list, they found that the main ingredient in chicken essence was MSG, and then there were a lot of unnatural additives, and the sensational effect was instantaneous. "
"It sounds pretty reliable, but I've never done this before. How about you do it?"
"I don't have time to do these trivial things. If you really have no idea, I'll give you some attention. Find a pretty girl who can look silly and cute, the kind who is pretty and innocent.
It can also look very beautiful, but give people a feeling of being a bit powerful, or it can be said that it is rough and rolling. Then find a small restaurant and ask for a fish-flavored shredded pork.
It turned out that there was no fish in the fish-flavored shredded pork, so the boss had to make a new one. The stupid ones can take the path of ignorance and eventually learn. Unreasonably, I shouted to my boss for compensation, and then made a video and posted it online. "
"that's all?"
"That's it." Yang Dongxu said.
"Playing jokes sounds very reliable, but why does your idea sound so unreliable?" Zhu Hengyi looked suspicious.
"You'll know if you try it. Anyway, it doesn't cost much in total. By the way, you have to use your mobile phone to take pictures from the perspective of a diner, so don't make it too easy.
Then post it on the Tieba forum, or I'll ask 361 News to pin it for you. You'll know the result in two or three days at most.
When it becomes popular, just try the fish-flavored shredded pork with no fish in it, and the chicken essence with no chicken in it. When it's not popular, think of other ways. Yang Dongxu said.
Anyway, he thinks this idea is quite reliable. First of all, beautiful women are a powerful tool for attracting attention, not to mention that it will be the same in future generations.
Secondly, netizens are more free than you think, and they have nothing to do to join in the fun. He wants to join in the fun no matter what, so it would be strange if it doesn't get more lively when something happens.
"Okay, that's it. I'm going to visit a few old people today, and I'm going out now." Yang Dongxu stood up, and before leaving, he thought of something and turned around and said, "By the way, choose one of the two, don't you?" I filmed both, and netizens were too busy to join in the fun, but it’s not because they were stupid and couldn’t see anything. I personally tend to choose the second girl type.”
"Why?" Zhu Hengyi couldn't help asking.
"Because the first type can certainly attract attention, but it basically attracts the attention of male netizens, and if they finally learn it, the matter ends here, and it is not very controversial.
The latter one is different, not to mention chaotic and full of controversy. Male netizens must pay more attention to someone who is so beautiful, while female netizens can't help but step on someone who is obviously prettier than them, but is such an unreasonable woman. "
"You still know how to play!" Zhu Hengyi couldn't help but give Yang Dongxu a thumbs up.
But that expression didn't look like a compliment, but rather a look of disgust, as if he was playing with something that made him feel dirty inside.
"Get out!" Yang Dongxu glanced at him angrily.
Pay attention to protection, this thing is much worse than a cold.
(End of chapter)
