Ma Fengyun's life has been a bit difficult recently, or to be more precise, life has been a bit difficult for him. Compared with Jingdong's various brands and quality routes, Diabao has a wide variety of products.
Therefore, many anchors or big Vs may not necessarily have a Jingdong store, but they must have a Dibao store, and then when they live broadcast the game, or when posting on Weibo, they will bring a link to the Dibao store or something. Earn rice.
But since R Live Broadcast entered e-commerce, although it has only been less than half a month, Kebao found that the sales of linked stores related to live broadcasts or big Vs have plummeted.
This is especially obvious for anchors, because currently the most popular anchors with the most fans are basically on the R live broadcast platform. These people used to be the main force in live broadcasting and selling links to Taobao stores.
And now these main forces have begun to post links to R live broadcast stores, so basically no one cares about the Dibao stores related to these accounts except for some old fans who bought something by mistake in the past.
On the contrary, the related link products of R live broadcast store are selling like hot cakes. Because although the wave of discounts during the live broadcast has passed at the beginning.
But now R Live Broadcast still has various welfare activities. For example, you can get points by purchasing things in the R Live Broadcast store. This is something that major e-commerce platforms will fail in a few years.
At this time, the effect is extremely good, because compared to other e-commerce platforms, points can only be exchanged for worthless gadgets or various coupons that are not used at all.
The points of users of R Live Broadcast can be used to buy gifts to reward the anchors, and except for the backstage, no one else knows about these gifts. You use the points after purchasing the goods to reward the hosts.
Because R live broadcast does not give out separate point gifts at all, which is different from other reward gifts. Theoretically, as long as you shop enough and accumulate enough points, you can even give the host a rocket during the live broadcast.
Of course, the share of such gifts must not be the same as the share of direct purchases of reward gifts. These R live broadcasts have already made arrangements with the big anchors.
However, although the share is a bit low, these points for rewarding tourists are not necessarily accumulated by buying things in your own store, but mosquito legs are still meat no matter how small they are, right?
No matter where the points come from, no matter whether the share is very low, as long as others reward you, you will make money. Therefore, after seeing the rocket floating past the live broadcast room, the voice of thanks was still exciting.
And it’s no problem to send gifts to Kahuang Vest, or add a private WeChat message or something. After all, even if you get rockets with shopping points, those who can save enough rocket shopping points have just enough spending power, so they won’t suffer any loss after being exposed to it.
"How about we also get a shopping point reward?" someone in the meeting in the Dibao conference room suggested.
Commercial plagiarism is not plagiarism at all. It makes no sense that you can use this idea but I can’t. You haven't applied for a patent, right?
So as long as you are thick-skinned and are not afraid of being criticized, let’s do fifteen if others are in the first year of junior high school. This is all to make money and not be embarrassed!
"It's possible, but the reason R Live Broadcast's shopping points are so popular right now is that you can use the points to buy gifts to reward your favorite anchors and interact with your favorite anchors. We don't have anchors who give shopping points here in Dibao. This There is no way to make up for the shortcomings," someone objected.
“If there is no anchor to digest shopping points, you can use the points to exchange for other things, such as various small gifts, or just give a few yuan coupons or something.
In fact, we don’t need to pay for these things. The merchants must be willing to pay for them. After all, they will definitely make more than a few yuan from selling one thing.
Of course, there must be a threshold for coupons, for example, they can only be used when they reach 50, or they can only be used when they reach 100. Merchants must make money before they are willing to provide such coupon subsidies.
Otherwise, the things they buy are only worth a few dollars. If you use the coupons to offset the value, the merchant will not only make no money, but also pay for the postage. They will definitely not be happy. "
The person who gave the suggestion was very quick in thinking. As soon as he suggested that he could develop this points model, he already had a draft in his mind, which basically completed the various operating methods of shopping points in future generations.
"You can give it a try, but you can put this issue aside for now. After communicating with the technical department, we will see if it can be added as soon as possible and then discuss it in detail.
Back to the topic of today’s meeting, how to divert traffic to Dibao. Although anchors have opened R live streaming stores one after another, it has not had much impact on the current day-to-day business of Taobao. After all, we have a wide audience and we don’t just rely on these anchors to attract traffic.
But a small impact is still an impact, and our current traffic diversion plan can be replicated in R Live. But R Live Broadcast’s plan of using anchors to attract traffic is not accessible to everyone. "Sun Yuntong, who was sitting on the main seat, said.
The conference room suddenly fell into silence. This is undoubtedly the most difficult problem facing Dabao now. In fact, it is not just Dabao Jingdong.
After all, you can have what others have, but you can't play with what others have. With such an advantage, as long as you don't take detours, it's probably only a matter of time before you catch up.
And will R live broadcast take a detour?
Obviously not. After all, if you don’t look at who the major shareholder is behind R Live Broadcast, no one in R Live Broadcast will be able to make any detours.
In this way, whether it is Taobao or Jingdong, the pressure faced at this time is unprecedentedly high. Sun Yuntong even feels that the competitive pressure she faces this time is greater than the previous impact of foreign e-commerce on the domestic e-commerce market.
Even at this moment, he couldn't help but reflect on whether his boss's tests were too frequent and his steps were too big, trying to tease someone.
As a result, he was still testing, but Brother Qiang on Jingdong's side added more force. It made one of them angry all of a sudden, and then R came out directly on the live broadcast, and the lives of the two families suddenly changed.
Sun Yuntong even couldn't help but have some daydreams. If R Live broadcast couldn't stand the pressure from one of them in the end and joined the resistance of Dibao and Jingdong, who would pull out another card and change the situation of the three-legged e-commerce. It became a melee between the four countries.
Sun Yuntong felt that one of them might really have some cards. After all, dishonest Jingdong came out of Dabao. Jingdong and Da Bao were broadcast live together on Dishonest R.
According to this practice, when Jingdong, Dibao and R Live broadcast are dishonest together, a strong competitor will probably appear out of nowhere.
So at this time, Sun Yuntong even wanted to persuade his boss, if possible, and Brother Qiang to stop making trouble recently.
Of course, if it's convenient, I'd also like to remind the boss of R Live not to show resistance so quickly. The three companies have not yet reached a balance in their competition with each other. If a fourth company comes out, it will be really unbearable.
Now he feels that the emergence of an R live broadcast makes him feel like the pressure he faced when he first started his business. If there is a fourth company, he is afraid that he will die suddenly at his job.
(End of chapter)
