Chapter 1879: Unwinnable
The Fat Dong Lai model of Millennium Supermarket started to be promoted. At first, everyone felt that it was nothing. After all, the short video platform is not very developed now. It is difficult to feel the improvement of the service quality of a supermarket by just listening to what others say and not experiencing it yourself. .
However, although the short video platform has not become popular and cannot be intuitively felt, YY space and YY groups are now very popular. Photos of some of the details of Millennium Supermarket's services are starting to go viral online.
For example, if you don’t mention the water in the plastic bag when buying seafood, the working principle of Millennium Supermarket will also tear a corner of the seafood bag to let the water inside flow out.
This is in sharp contrast to the current seafood shop owners in the market who want to sell you half a kilogram of seafood with a kilogram of water in it, and sell you half a kilogram of hairy crabs and want to tie them up with three kilograms of binding rope.
Also, you can calibrate the scale of Millennium Supermarket at will, whether you put a standard bottle of mineral water on it. It’s better to go home and weigh something after buying something. If the scale is inaccurate, you can always find an explanation.
This is undoubtedly in sharp contrast to the unscrupulous merchants who sell you ten kilograms of goods in the market, but the weight is less than five kilograms.
In addition, all products in Millennium Supermarket indicate the production batch quality grade cost price and pre-sale price. All in all it's very transparent.
Cheap things let you know where they are cheap, expensive things also let you know where they are expensive and are definitely not a scam. Such a clear price tag and transparent operation detonated the market in an instant.
Even if some items are more expensive to buy, they are still very popular with consumers, because if the same brand of items seems expensive, you have to carefully distinguish the batches. Even if the products of this brand and this series are more expensive, Millennium Supermarket sells them more expensively. It's also more expensive than other stores.
What's more important is that the products sold by Millennium Supermarket are absolutely genuine. In recent years, Millennium Supermarket has not only established itself as a national enterprise, but also established a golden brand.
Another golden sign has been set up, that is, strict quality control of all products. Whether it is the production date or the production quality of the product, you can choose whatever you want, and there will be nothing that does not meet national standards.
For some customers who prefer foreign brand products, Millennium Supermarket has also opened a separate sales area for imported products. As long as the imported products purchased at Millennium Supermarket are found to be shoddy, you can get ten times the compensation.
In this way, the brand value of Millennium Supermarket is reflected. Many people would rather come to Millennium Supermarket to buy goods or imported products than go to the specialty stores of these products.
Because these days, specialty stores are also deceiving people. For example, car 4S stores are now called 4S stores. It is not uncommon for products in various specialty stores to be sold as substandard or even sold under OEM brands.
Therefore, when similar products appear in other stores on the market and are compared with those in Millennium Supermarket, even if Millennium Supermarket is slightly more expensive, customers will choose to buy them in Millennium Supermarket. This is how the brand is established. The value of trust.
With the exposure on the Internet and the word-of-mouth spread in stores, the results of Millennium Supermarket's reforms have become evident. All retail companies suddenly found that Millennium Supermarkets in every city were beginning to be overcrowded.
All high-end customers and loyal customers were wiped out by Millennium Supermarket overnight, and they wanted to continue eating in this market. Apart from going to the bad food section where there is a price war and seizing on the fact that consumers like to take advantage, other markets simply can’t take over Millennium Supermarket.
So many retail industry leaders shouted: "Wolf is coming!"
This call is undoubtedly inaccurate, because Millennium Supermarket is not a wolf but a dragon, and it is a local dragon. If he expands the market abroad, it will be more accurate for those foreign retailers to cry "Wolf is coming".
But no matter what, Millennium Supermarket began to make rapid progress and once again pushed Carrefour and Wal-Mart to the ground. Other second-rate supermarket brands and merchants have followed the first two into the cold winter.
Therefore, retail companies that felt that they had never done anything like this these days jointly protested to the relevant departments, saying that Millennium Supermarket's actions were disrupting the market and that they wanted to establish a monopoly and must be severely punished by law.
Faced with these groundless accusations, Hu Dashan burst into tears and said he didn't want to do this either. He was forced to do this because despite the previous smuggling incident, although Millennium Supermarket won the lawsuit, the yellow mud that fell into his crotch was either feces or feces, and the reputation of this brand was greatly damaged.
In order to continue to hold on to our position as a family enterprise, to benefit the general public, and to allow our compatriots to buy reliable products and eat reliable vegetables, we had no choice but to carry out such reforms.
He also countered by saying that businessmen should have a sense of social responsibility, make money through fraud and greed, and just earn the benefits they deserve, and the rest should be left to benefit the people.
This statement is very consistent with the theme that the country gets rich first and then gets richer, and entrepreneurs should shoulder a sense of social responsibility.
In addition, Hu Dashan lists the widows of various martyrs recruited by Millennium Supermarket every year, and donates money every year. And various tax details are placed in front of the relevant departments accurately.
Those colleagues who were clamoring for trouble suddenly stopped talking. Not to mention the first two senses of social responsibility, every penny they spent out was as uncomfortable as killing them.
That last tax detail alone is enough to shut them up. If you continue to clamor for the above to check the accounts, there is a high probability that the entrepreneur will become a prisoner.
Therefore, these people know that they will die if the Millennium Supermarket model is fully implemented, but they can only hold back and dare not make trouble again. Otherwise, do you really think that Hu Dashan, as a representative of a national enterprise, has no one behind him to follow the correct procedures and check your accounts?
Especially in an internal meeting, an official boss lost his temper and said that some people didn't do the work themselves and didn't want others to do it. When someone else has done something, he or she is jealous and insists on destroying the person who did the work.
In this way, the original so-called joint fight against Millennium Supermarket suddenly ceased. Those with connections are ready to change careers. Because there is a big mountain like Millennium Supermarket here, we can’t see the sky for this industry.
There are smart people who think they can stick to one side. If they can't resist, then learn. Although the profit is small, at least it can be done with peace of mind, and it is starting to move closer to the Millennium Supermarket model.
Some have no connections and are not smart enough, and are ready to fight a price war. Since you can’t eat good food, you’ll have to eat bad money.
Some smarter ones are targeting the more remote small markets in the country. Anyway, with the scale of Millennium Supermarket, it can only be opened in cities.
In some small counties and even some small towns in rural areas, Millennium Supermarket cannot be opened at all due to location and customer flow. Although these places are not as profitable as in cities, they still have a share of the cake.
In short, the joint complaint was useless, and I almost got a tax check and went straight to the jail. After this road failed to stop Millennium Supermarket, fellow retailers began to look for ways to survive one by one.
That's how people are, you don't know how smart you are unless you push yourself.
(End of chapter)
