It can be said that Hallyu has been a hot topic in the entertainment industry in the past few years, with the decline of the entertainment industry in Hong Kong. Although veteran kings such as Andy Lau still have the ability to harvest the Asian entertainment market.
But what I have to say is that in the cultivation of a new generation of cash cows, Hallyu can be said to be far ahead.
In China, since the year 2000, apart from SHE, which is considered a popular Asian group, the twin group is almost interesting, but can barely be considered a successful debut.
In other words, Super Girl can beat a dozen, but Super Boy is not that interesting.
Therefore, the Chinese entertainment industry is always a little less interesting in cultivating a new generation of men's groups or women's groups. Although grassroots singers led by Daolang and others counterattacked.
Combinations like Phoenix Legend are also very popular, but they always feel like they are missing something when it comes to harvesting leeks as a cash cow. Looking at the entire entertainment industry this year, apart from the popular online singers and songs, Jay Chou is the leader alone.
In other aspects, compared to Korean boy and girl groups, they may not be bad in terms of reputation, but in terms of earning power, they are not as good as the old ones.
For example, Han Geng, who debuted in South Korea a few years ago, has already reached the level of established kings such as Andy Lau in terms of endorsements and various business appearance fees.
The Phoenix Legend is also popular all over the country, and its songs are floating in the streets and alleys. But the direct ability to attract money between the two parties is not at the same level.
Being popular or singing is not very profitable, being famous but singing is not popular, or being popular and not making money is not profitable. This has always been a strange phenomenon that has troubled newcomers in the domestic entertainment industry.
For example, Daolang is so popular now that he even composed a song for Principal Tan. The song has always been at the top of the KTV hot song list. Everyone knows him, but with his ability to attract money, you always feel that he is just a bar singer and a thief who makes money.
But based on the popularity of the song and the popularity of the person, the popularity of Daolang's famous song is definitely at the first-tier level, and it is still the kind that ranks high among the first-tier.
But whether it is appearance fees, income from songs, or advertising endorsements, excluding income from original songs, he is not as good as a third-rate singer.
There are many phenomena like this in the domestic entertainment industry, such as Pang Long and Zheng Yuan. Obviously his songs are very popular and his popularity is also very high, but he feels that there is an unbreakable gap between him and the first-line celebrity artists.
This does not exist in the Korean entertainment industry, or even if it does exist, it is very rare, and this rare phenomenon can also attract a lot of money.
If a song becomes a hit in Korea, then the person who sings and writes the song, whether it is a grassroots or an online singer.
They will be immediately packaged and promoted by the team of the brokerage company, and then various people will be established. There is obviously a big gap between young and established artists, but the glamorous appearance of the package can attract money, and it can attract a lot of money.
So despite the fact that the entertainment industry in Hong Kong still has its final glory, the entertainment industry in the Mainland is developing at its peak. In recent years, when it comes to the earning power of entertainment companies, South Korea's BS ranks first, and in China, except for Haina Entertainment, everyone has to stand aside.
Domestic florets and niche students seem to be very lively, but their fame is only in the second or third tier at most, not even the first tier.
As for South Korea's boy and girl groups, although their debut time may be very short, after all kinds of divine manipulation and hype, a commercial performance can easily cost millions to compete with the first-tier big names.
With all kinds of fashionable looks and constant endorsements from big names, it can be scary to make money.
So seeing the subsidiary next door eating all kinds of meat, while his own company obviously had so many good resources but all eating dirt, Liu Zongsheng was moved.
"What do you think?"
"I want to second a star-making team from BS to package the products for those people in China who are obviously very popular but can't sell at a high price." Liu Zongsheng said.
Not to mention that the execution of this proposal is very high. After all, compared to the newcomers in Korea, there are all kinds of personality designs and all kinds of hype. The songs are obviously just like that, and they are almost burnt before they are hyped.
Some domestic singers and artists have really good resources, their songs are very popular, and their popularity is not low. The only thing that is poor is the ability to monetize, and in terms of the ability to monetize singers and artists, the Korean team is undoubtedly having a hard time.
"It's easy to collapse if you take the character route." Yang Dongxu rubbed his chin.
It's obvious that the song is more popular than the other's, and the popularity is higher than the other's. But at first glance, he looked like an aristocratic young man, and all kinds of girls appeared screaming.
I appear here like a greasy uncle, and all sorts of foot-picking burly men pick me up.
In this comparison, everyone feels that squandering resources is simply a shameful waste, or that this person is incompetent, and such good resources cannot be used to monetize the company and make money.
But everything has advantages and disadvantages. It seems that the Korean men's and women's groups are very high-end and have great ability to attract money. But it comes and goes quickly, just like every version of LOL game in the future.
The South Korean boy and girl groups, which seem to have a terrifying ability to explode and attract money, went from becoming popular to disappearing faster than a meteor.
Three years is a long time, and usually for one or two years when fans are still immersed in their idol's character and can't extricate themselves, suddenly their idol becomes inexplicably cold and can't be found.
On the other hand, looking at the down-to-earth singers in China, Daolang will still be Daolang in five years, and Zheng Yuan will still be Zheng Yuan. At the same time, the Korean girl group, which was more popular than them and had a strong ability to attract money, has long disappeared.
Therefore, the Korean men's and women's groups feel like disposable sickles. After cutting the fattest leeks here, they can no longer be used there.
After the leeks grow again, a new disposable leek knife is used to harvest them, and so on.
So looking at the entire history of the explosive development of Hallyu, from the beginning to the end, there have been a lot of popular male and female groups, including celebrities and artists.
But three or five years later, the only ones who can still be active on the screen are a few familiar faces.
There is an essential difference between this Korean boy and girl group that Yang Dongxu personally controlled at the beginning, and the male and female celebrities who are promoted.
Even if the team disbanded, the Korean artists he supported have achieved good personal development and are still very well-known. For example, Kim Hee Sun and others are not comparable to the one-off boy and girl groups in the past two years.
So now the Korean entertainment industry is moving closer and closer to the artist assembly line of the previous generation.
Behind the seemingly glamorous girl group, 99.99% of the huge amount of money generated by the group belongs to the economic company, and the artists can only get the guarantee of the novice contract.
And when the novice contract ends, the star artist feels confident and wants to increase his profit share. Sorry, just go and play by yourself. Good luck to you if it continues to be popular.
The company has begun to promote newcomers to the position and continue to receive 99.99% of the income according to the newcomer's contract. There is no place for you.
Of course, Liu Zongsheng obviously does not want to follow this model, using celebrity artists as cash cows, then destroying the seedlings, cutting the leeks and throwing them away, and then cultivate the next wave.
This is contrary to the goal of Haina Entertainment not to rely on celebrities and artists, but to strive to create a large platform belonging to the entertainment industry.
What Liu Zongsheng wants to do is to find a team to help those grassroots and online singers who are currently popular in China plan their career paths, develop their personalities, and increase their profits. Both parties will benefit from each other and generate revenue for the company.
If the ready-made resources and the on-site team are not used and combined to increase the company's profits, isn't it obvious that he is unqualified as a general manager?
"It just needs to be packaged a little bit, and things like commercial performances and song monetization should be smoothed out. It doesn't have to reach the level of money-making that the boy bands and girl groups have been hyped up to do.
Just make use of these ready-made things. After all, these things are a waste just sitting there. It won't be like Korean BS, which will encourage others to grow.
But what I have to say is that BS has been really good at this in recent years. If Haina hadn't had its own clear development direction, and had been developing well and earning considerable profits, I would have wanted to be like BS, wielding a small sickle to cut leeks. Liu Zongsheng said half-jokingly.
But all joking aside, the Korean Wave is really profitable, and it’s really eye-catching to some entertainment companies.
Compared with Chinese artists, the growth cycle is too long and the revenue path is slowly increasing.
The one-stop process of cultivating, forming groups, launching, promoting, and harvesting Korean Wave is really too smooth.
First select a group of good seedlings and cultivate them conscientiously for a year or two, and then anxiously train them in various ways to make their debut in a year. Then all kinds of publicity and hype keep up, and you can achieve the ability to harvest first-line stars in an instant.
As for growth in a step-by-step manner, unless you are lucky enough to perform something popular or sing something that is popular. Otherwise, if you want to reach the top, if you want to achieve the ability of Tiantuan to attract money, you should not even think about it for three to five years. It is very common in the entertainment industry to work hard for ten or eight years.
But what about K-pop?
You can put it on the market in two years at most and make a lot of money, but it won't last long because the foundation is too weak, so it doesn't matter. This team couldn't be left behind, and the next team quickly made up for it, giving full play to men and women's bad habits of liking the new and hating the old.
The little sickle waved one after another, and it was really making money.
"Go and say hello to Mr. Li, and then go talk to the people at BS. Be careful and don't go too far. Haina is not short of the money. If you fail, it won't be worth the loss." Yang Dongxu pondered for a while and said.
Just like Liu Zongsheng said, it would be a waste not to use such good resources in front of us.
And this is not all bad for artists. They can make more money, which is mutually beneficial.
Of course, although he agreed to Liu Zongsheng’s proposal, Yang Dongxu still reminded him, “This is just a side job, just treat it as a benefit to company employees.
Don’t be distracted by the fundamental development of your side, and at the same time, accelerate progress on matters such as original intellectual property rights. After all, if we want to build a world-class platform like Hollywood.
Some basic rules must be clearly defined without hesitation from the beginning, leaving no gaps. Otherwise it will be too troublesome to make up for it later. "
"Well, I have been working on this seriously. And I communicated with the State Intellectual Property Office at the beginning of this year.
Prepare to crack down on plagiarism of songs, movies and TV series in the entertainment market. It was just postponed due to the severe disaster. We are actively preparing these days and can start next month at most.
At that time, I will invite several entertainment industry bosses from Xiangjiang to participate in this severe crackdown. It just so happens that you want to rectify the entertainment industry in Xiangjiang. You can kill two birds with one stone and save time. "
"As long as you can distinguish the priorities." Yang Dongxu nodded with satisfaction.
