Wei Fei put his son to sleep, and when he came out, he saw his wife Bai Feng flipping through a pile of photos with profile pictures. What was underneath was not a graduation certificate or work experience, but various live broadcast highlights and information about anchors who were rewarded for their turnover.
"Are you really prepared to invest in this industry?"
To be honest, although the eldest son of the Wei family is dignified, Wei Fei feels a little aggrieved now that he is being complained about as a soft-boiled person. But he really admires his wife Bai Feng.
To say that it was indeed a bit overqualified for him, Young Master Wei, to take care of his husband and raise his children at home, although he was indeed a bit crooked when he was young and had no good deeds or talents.
But this is only relative. I think that Young Master Wei has been influenced by it since he was a child. Although he was not a serious person before, he still has a brain. In addition, he has a good vision and saves troubles, so he can be better than others.
But compared with Bai Feng in this talent, he seems to be quite good at caring for his husband and raising children at home.
As for the complaints from the outside world that he is a soft-hearted person, they must feel uncomfortable. But as a mature man who is no longer a prostitute, but a father.
Wei Fei knew very well that those complaints were all about sour grape jealousy. If Bai Feng wasn't so dazzling, jealous and eye-catching.
If the Wei family is not financially successful in his hands, then these people will make sarcastic remarks, saying that the Wei family's career has improved, but there will be no successors in other aspects.
In short, no matter what you do, it is impossible to satisfy everyone, especially those people around you, and even if you are unlucky, they can still take advantage of you.
“The rise of online media has had a great impact on physical media. Now, except for a few major official media mouthpieces, other media are basically dying early and dying late.
Even if it weren't for the government agencies behind it, it is estimated that 90% of newspapers and media would collapse in an instant.
The previous portals of online media are no longer available. Now you can only watch 361, and Weibo is relatively influential.
Anchors and e-sports star players are also tasks closely related to online topics. It is not suitable for us to directly control a real media or online media.
After all, we are not Yang Dongxu. We only rely on business operations without pursuing an official career. We are even more arrogant than those who pursue an official career. There are too many restrictions within the system, so we can only consider the secondary market.
Some things are influential in online media, and a little guidance to form some public opinion is still very helpful.
For example, although Yang Dongxu's synthetic pharmaceutical companies have not done any direct advertising, they have done a lot of soft advertising online.
For example, acupuncture conditioning, traditional Chinese medicine health care, and some soft advertising of Chinese patent medicines with fewer side effects. This has made many people understand what Chinese patent medicines are.
When I went to the pharmacy to sell medicine for minor illnesses such as colds and fevers, I saw that it was a Chinese patent medicine, and I thought of the soft advertising slogan that it is effective, has few side effects, and is more suitable for the Chinese body, so I naturally chose Chinese patent medicine instead of pure Western medicine. .
Some of our industries need to deal with the media, but the official publicity in the official media is obviously not as influential as some ridiculing advertisements on the Internet, so we need to master some resources in this area. "
Bai Feng said while flipping through the anchor's information in his hand.
"Is this why Yu Feihong has invested heavily in this industry recently?" Wei Fei asked curiously.
"Yu Feihong's situation is different from ours. Although his father has retired and no immediate family members have seats in the system, Yu Feihong is also considered to be full of talents. He leaves before the tea is cold, so he has the same concerns as us, but the situation no the same.
His main industry is basically tied to Yang Dongxu, and even several core industries are invested in Yang Dongxu's company. So he doesn't need to master some online media resources.
He invested in this industry purely because he was optimistic about the future of this industry and wanted to make money from it. After all, the major forces in traditional industries are clearly divided. If you want to expand your financial opportunities, you can only try your hand in this new industry.
What's more, the R live broadcast belongs to Yang Dongxu, how could he not get involved. "After saying this, Bai Feng sighed, not sure whether he was envious or mocking the development of Yu Feihong's way of holding his thigh.
Or both. After all, this kind of development method is really worry-free. You only need to follow the bidding and wave the flag and shout from behind. There is a big Yang Dongxu in front of you. Basically, there is no trouble. You can count the money while lying down. .
But the disadvantages are also obvious. There is basically no autonomy, and all steps need to be followed by Yang Dongxu.
Now generally speaking, the advantages of Yu Feihong's choice outweigh the disadvantages. After all, Yang Dongxu's reputation is absolutely top-notch in the industry. He is the kind of person who will fulfill his promise after signing a contract and lose money, and can directly obtain huge loans in his own name.
In the long run, it's unclear whether Yu Feihong's actions are good or bad. After all, it is tantamount to putting the initiative in the hands of outsiders. Yang Dongxu has a good reputation now, but where will his successor be in the future?
Of course, whether it is envy or ridicule, this kind of development method is not suitable for everyone, and it does not only need money.
Yu Feihong's success is not only because he is willing to spend real money to invest, but also has a direct relationship with the various resources behind him.
Otherwise, it’s not like Yang Dongxu couldn’t get the bank’s low-interest loan, why would he have to let you share the meat?
"Are you ready to combine online media with products to build a brand?" Wei Fei asked, looking at Bai Feng who had in addition to the anchor's personal information, a business plan.
"I plan to give it a try. The influence of this year's sailing competition has been greatly improved compared to last year. And Yang Dongxu has made a lot of moves in the sailing game. It can be expected that the attention of next year's competition will skyrocket.
Didn’t Yang Dongxu and I cooperate to start a functional drink company? I plan to use this company as the team owner and tie the team to the company to see the publicity effect.
Although Yang Dongxu received dividends on the beverage side, the reason for taking the dividends was to serve as a shield for us, so we cannot ask him to do more.
But leaving this giant Buddha unused is obviously a waste. So I came up with this idea. Xuri Technology belongs to him, and Qifan’s e-sports is also promoted by him.
Even the new online anchor market was developed by him. So tying up the beverage company with the team and some anchors is considered to be doing things on his territory.
If there is something really wrong by then, as one of the major shareholders of the beverage company, can Yang Dongxu keep his eyes open and pretend that he can't see it? "Bai Feng laughed.
The smile is a bit like a fox.
Wei Fei also laughed, and at the same time he finally understood why Yang Dongxu looked constipated whenever he saw his wife, whenever they talked about business matters.
Thinking about it for yourself, it seems that every time Bai Feng and Yang Dongxu discuss business matters, they always get a little advantage.
Of course, taking advantage is mostly a joke, and everyone can be regarded as mutually beneficial. But Yang Dongxu’s deflated expression is really funny.
Not only Yu Feihong, but people like Bai Feng who were pulled in by Yang Dongxu and believed in Yang Dongxu were ready to place bets on e-sports and online live broadcasts.
Some other capital and some people are also paying attention to these two industries. For example, Haoran Studio, Li Ming of the now absolutely star-level e-sports team Dynasty Team.
Compared with the huge capital of Yu Feihong and Baifeng, Li Ming can only be regarded as a small shrimp, with a net worth of only tens of millions. Although he is a person who started from scratch, he is nothing more.
However, little people also have their advantages. For example, this time Li Ming made a big bet right on the target. Dynasty team has great hope of winning this year.
Therefore, although e-sports has only turned a blind eye to the trial operation this year and its expansion into the market has not been very large, as the first person to eat a peach, no matter how small the peach is, it is still a peach.
Therefore, the Dynasty team, which is the favorite to win the championship, has been receiving calls from various advertisers during this period. It can be said that it has received soft calls.
In addition to advertisers, the only live broadcast platform R Live has also extended an olive branch.
When others sign a contract with R Live Broadcast, they are all trying to gain access to the platform’s traffic.
Only the Dynasty team brings traffic to R live broadcast, so the contract comes with various advantages, which makes people jealous and jealous.
In addition to R Live Broadcast, Ninetowns, which is also preparing to do live broadcasts, and Baidu, which has been very active recently and is also preparing to do live broadcasts, have invited Dynasty Team. The treatment and conditions are as good as second-tier stars.
After all, if you want to have a live broadcast platform, you must have traffic, and in addition to the big anchors who dig the R live broadcast platform to bring traffic. A team like Dynasty that has its own traffic is naturally popular.
"The popularity and traffic are about the same. You can sign an endorsement contract, but you must choose the brand well and not discredit the team. However, you can't sign too many deadlines, and it's best to sign once a year.
This year is only the first time it has such a huge influence, but there are still many big brands waiting to see. If the competition is successfully held again next year, its influence will definitely reach a higher level.
At the same time, this sailing platform will be a hot spot in this industry for at least the next five years. The endorsement fee will definitely increase by then, and it may not double compared to this year.
As for players signing up for a live streaming platform, I would first prefer R Live. After all, it is the largest and most stable live broadcast platform now.
Other companies that want to be on the live broadcast platform are shouting loud slogans, and no one can say what the specific results will be.
And although competition among large platforms is fierce, if we can win the championship. The Dynasty team directly landed at the top of the live streaming pyramid without fear of competition. "
In Li Ming's office, Li Ming crossed his hands and fingers in front of him, his back straight, and his eyes exuded the light of wisdom.
Opposite him sat Sun Yizhou, the team's head coach, and Li Ming personally served as the team's general manager for the time being.
As for other team members, Li Ming basically recruited them from outside rather than promoting them from the game studio.
He even began to consciously separate the team from the studio. Because he vaguely realized that if the team developed well, his career would have an opportunity to soar and take off.
By then the team will still be tied to the studio, and the studio will no longer be a help but a burden.
