Live streaming has been very popular recently. Of course, this popularity is only relative, after all, compared to the era of universal live broadcasting in later generations. The live broadcast in front of you is just on the live broadcast website, with performances attracting fans as the main purpose and supplemented by bringing goods.
Instead of directly opening a live broadcast to bring goods like later generations. It's a bit like moving the silent advertisements on TV that say "98 is not required but 98" to sell products on the Internet live broadcast platform.
In this era, live streaming is still very simple. A big anchor sees that he has a lot of fans, so he opens a Taobao store to sell clothes and snacks.
Or game anchors sell mice, keyboards, computer peripherals, etc., such as bird's nests in sugar water, XO with free shipping for 9 yuan and so on. Nowadays, everyone still has some bottom line and is not that outrageous.
"How is the target selection going?" Yu Feihong, who was drinking tea, asked when his assistant came in. Qian Liang sat next to him.
When I talked about e-sports and online anchors with Qian Liang, Li Yihang and others before, these people were interested, but most of them were still waiting and watching.
After all, they didn’t know that the R live broadcast belonged to Yang Dongxu, although they knew that Yang Dongxu was vigorously promoting the development of e-sports.
But how to combine live broadcasting to turn e-sports star players into cash cows is not yet so clear.
Especially after they deeply understood the anchor reward mechanism, their wait-and-see attitude became even firmer.
After all, the current mechanism for anchors to make money is very similar to a line from Ge You in "Let the Bullets Fly": Let the wealthy gentry take the lead in donating money, and then the public can follow suit.
After the donation was completed, the money donated by the wealthy gentry was returned in full, and the money donated by the common people was divided into three accounts. Moreover, it is the Seventh Gentleman and the Third Bandit played by Jiang Wen.
The big anchors seem to be very lively and reward hundreds of thousands or millions of PK every day, which is roughly what they mean. The eldest brother took the lead in giving rewards. After the PK, the eldest brother's money was returned in full, and the money of the tourists who hung silk was divided into 30 and 70.
After understanding this internal situation, Li Yihang and others naturally questioned the ability of the Internet celebrity economy to attract money. After all, this is still the golden age for celebrities to attract money.
He fell in love with a beautiful girl and spent money to make her famous. In the end, not only does it cost nothing to pick up this girl, but she can also become your cash cow after becoming famous, which is really cool.
And not to mention that even in later generations, Internet celebrities are everywhere. The so-called big Internet celebrities with tens of millions or hundreds of millions of fans always feel a little inferior when compared with celebrities.
Even if a lot of capital consciously promotes Internet celebrities to participate in various variety shows, they even spend money to make movies and TV series.
But the gap between Internet celebrities and celebrities has always existed. Even though many celebrities personally go live to bring goods, they still feel that their status is higher than that of internet celebrities.
However, some people hesitated, and naturally some people took action. Yu Feihong was the activist, and Qian Liang came in to have fun. Anyway, it didn't matter if he lost money, which was just a little pocket money.
Yu Feihong began to place bets, and even started to set up a live broadcast guild, and began to select Internet celebrities with a goal to prepare for an in-depth test. Most of the reason was that he knew that R Live Broadcast belonged to Yang Dongxu.
After so many years, Yu Feihong understood very well, regardless of whether he could understand Yang Dongxu's operations or not. As long as Yang Dongxu does the right thing.
What's more, whether it's investing in e-sports teams or investing in live streaming guilds to poach Internet celebrities. For Yu Feihong, the cost is just a drop of money, and even if he fails, he won’t have to worry about anything. Naturally, he has no worries.
"Five male anchors were screened out, two of them have good voices and sing, one is handsome and sings love songs, and one plays bboxing. The remaining three are game anchors, one is a dream anchor, and two are sailing anchors. .
The female anchors screened out 7. Three of them had good looks and good personal qualities, and their voices were okay, so they performed singing and personal talents.
The remaining four are also game anchors. One sets sail, two dreams, and one is about swordsman romance.
At present, R Live Broadcast has basically obtained the anchor rights of all popular domestic games, so there is still a lot of potential for game anchors to explore, and it can basically cover all games. "
"What's the cost of poaching these anchors?" Yu Feihong asked.
"The anchors that are currently popular on R Live are basically trained by R Live itself. Although R Live is relatively fair to private anchors, it must give priority to taking care of its own people.
Therefore, 80% of the people we poach are anchors who have signed contracts with R Live Broadcasting Company, and they will have to pay a lot of liquidated damages.
The remaining 20% were from other guilds, and some were killed by me taking advantage of the fact that no one knew much about live streaming. "The assistant said.
"There are so many people digging into R's live broadcast, will they have any objections?" Yu Feihong raised an eyebrow.
Others don't know, but he knows that R live broadcast is Yang Dongxu's property, poaching Yang Dongxu's corner... He is not so courageous. Besides, the two of them are very good friends. How could he possibly poach his friend?
"There is generally no problem. R Live does not seem to have the intention to develop its own live broadcast team. In the past, training anchors was more about giving examples to people who do not understand live broadcasting, so that others can understand how to play live broadcasting.
Rather than tying up the anchor, the boss of R Live seems to want to build a platform. A platform that embraces all rivers and accommodates all major guilds. Instead of closing the door and eating alone.
So as long as we are willing to pay the liquidated damages, there is basically no big problem. And although the liquidated damages for the anchors we are interested in are not low, they are not outrageously high. At most, they are a little painful.
It's okay to poach people by paying liquidated damages, but there is a non-competition agreement in the contract terms of these anchors. That is, after we dig up these anchors, we cannot bring them to non-R live broadcast platforms and broadcast them on other live broadcast platforms.
And this R live broadcast is very complete. Anchors who have signed a non-competition agreement will receive additional non-competition agreement compensation in addition to personal salary and reward bonuses.
So if we take these anchors to other live broadcast platforms, the non-competition agreement can not only ban these anchors. Moreover, a large amount of compensation is required, which is several times the liquidated damages. "
"It smells like Yang Dongxu." Yu Feihong muttered in his heart and said, "The non-compete agreement is understandable. After all, there are still several companies interested in developing live broadcast platforms.
How could R Live agree to let the anchors it worked so hard to train live on other live streaming platforms with huge traffic? You must know that the anchor is not himself, but a large number of fans and tourists.
At the same time, R Live is now the largest live broadcast platform in China, with the largest number of daily active users. We don’t want to be a live broadcast platform and dig a few big anchors to drive traffic. So a non-competition agreement is a non-competition agreement. "
"Understood." The assistant nodded.
"How about the flow data of these selected anchors?"
The person asking the question was Qian Liang, who was about to place a bet compared to Yu Feihong. Qian Liang mainly thought that this industry was very new, so he just followed it.
As for whether you will form your own guild or form a sail team or something in the future if you see a profit, you need to wait until later to see if you are interested.
Because he invested money, Qian Liang is also a shareholder of Yu Feihong Live Broadcast Association, so he naturally has the right to ask about relatively private data.
“Female anchors have the most objective profits, and the one with the most profit is an anchor named Ziyuan. The highest reward she received for a live broadcast was 700,000, and hundreds of thousands were recorded in one day.
In addition to female anchors, male anchors with game skills who are good at chatting and funny are more popular, and then there are men with some talent and good looks.
As for those with average talent and average looks, or even a bit ugly, no matter how talented they are, the rewards in the live broadcast room have never been enough. However, occasionally when a big brother is happy, he will directly praise it, but this is an accidental event and no reference is made.
At the same time...this is only online income. As for offline income, it depends on one's own methods. There is no way to calculate the income. Therefore, if the boss signs a contract with the anchor, there may be some contractual restrictions in this regard. "
"Forget it offline, what I want is the streamer's traffic to help me do things, and I don't want to be a chicken head to get a commission." Yu Feihong rolled his eyes.
Even if Yu Feihong goes bankrupt and his family declines, he still won't be able to make chicken heads, not even in this life.
"Yes, yes, yes." The assistant nodded in agreement.
Qian Liang next to him blinked slyly at Yu Feihong, and Yu Feihong rolled his eyes at him in return.
"Don't just poach anchors, poach a few operations managers. No matter how many anchors there are, no matter how good the anchors are, without a good director, everything will be in disarray."
"The best operations manager must be the staff of R Live. This is not easy to find. And it is not just us. Several companies that have begun to bet on developing live broadcast platforms are also poaching the staff of R Live."
"Tsk, tsk, tsk, Tang Monk's meat, from top to bottom, all the monsters want to eat it."
Qian Liang looked at Yu Feihong's face with some puzzlement, which was a bit ridiculing and a bit gloating about the fun, and a puzzled expression appeared on his face, "Does Yu Feihong know the boss of R Live Broadcast?"
But he didn't ask about this guess. After all, since Yu Feihong didn't say it, there was a reason why he didn't say it. If he took the initiative to ask, wouldn't it be embarrassing for both of them?
So after taking a look at Yu Feihong, he finished his attack and said, "You seem to be one of the monsters."
"Get out of here." Yu Feihong glared at the other party speechlessly, how could he try to cause trouble like this?
The assistant next to him, Ren Jun, tried his best to control the expression on his face.
"Managers are poached from other live streaming guilds or gaming guilds. There are also talented people in the private sector. In addition to the head coaches of gaming teams, there are also star players who have performed relatively well during this period.
Or players who don’t have any exciting moves but have good potential, or experts in folk games. Please contact us if you want to collect some information.
When the head coach is in place, we will pull these people over for trial training, since we are ready to do this. There is basically no hope of winning the championship this year, but we will definitely win the championship next year, so don’t be stingy with money, even if you smash it, you still have to win a championship. "
"I wholeheartedly agree with this. Just now in the quarter-finals, Rising Sun Technology has been too soft on the endorsement fees. This year, it was just common sense to expand the business sector and it was so successful.
It will definitely take off next year if nothing goes wrong. By then, no matter how much money a champion brings in traffic, a few star players will be able to earn back by just accepting a few endorsements. "Qian Liang added next to him.
Although he is new to this industry, he is really enthusiastic about the ability of Qifan Economic Competition to attract money.
Before this, who would have thought that a battle game that allows you to play for free without selling equipment and props to make a profit could turn into such a great money-spinner.
