Knock knock knock…
There was a knock on the office door.
"Please come in!"
After waiting for a few seconds, Zhang Jing opened the door and walked in.
"There is a document here that needs you to review and sign quickly." Zhang Jing said.
And he walked over quickly, opened the file and placed it in front of Yang Dongxu.
Yang Dongxu glanced at the contents of the document and found that it was a financial appropriation, so he picked up the document directly.
Seeing Yu Feihong opposite, he had no intention of leaving.
"Why are you still sitting here, waiting for me to take care of the food?"
"Look at your stinginess, what's wrong with eating your meal? You go about your business first, I'll wait for you, I haven't finished asking the questions yet." Yu Feihong said angrily.
Yang Dongxu ignored this guy and looked at the appropriation review documents carefully.
The appropriation is not money for projects, it is money to repair holes. Although it has been four or five months since the stock market crashed in May this year, the subsequent impact is still there.
For example, at Hurricane Construction, a few senior executives who dared to misappropriate project funds to surpass were found out, but many funds are still frozen because they are still going through the judicial process.
Moreover, the trial of a case takes time. It is common for a judicial process to take a year and a half.
But even though people have entered and their funds have been frozen, the wages of project workers below cannot be stopped. So we need to allocate funds again from the Finance Department.
The aftermath was started when the Shuoshu was caught, but Yang Dongxu didn't fill the hole all at once. Instead, they were moved down in batches, making everyone in the company nervous.
Otherwise, if a hole is just made here, your side will be covered up. How I usually live my life is how I still live now. How I used to spend the company's money lavishly is how I still spend it now.
So what's the point of being caught out and sent to a cell?
Are employees allowed to be used as a source of conversation after dinner when they have nothing to do?
When people who break the law enter, people who have not broken the law will also be made to feel uncomfortable. This way in the future, when colleagues, leaders or subordinates embezzle project funds.
Only then will they think of this sad time, and then they don't want life to be so difficult, so they will naturally take the initiative to report it.
He looked at each payment, which was Yang Dongxu's habit of reading documents.
In the TV series, the secretary brings a document to the boss to sign, and then the boss signs it without even looking at it and asks the secretary to take it and reply.
In his previous life, Yang Dongxu felt that such a big boss was too stylish. Now that he is the boss, he suddenly feels that this scene was shot... Anyway, he basically doesn't watch urban movies now, especially commercial movies.
Things like promotions, struggles in the workplace, etc., no matter how you look at them, they feel awkward and speechless, so you simply ignore them.
Zhang Jing did not wait aside, but changed a cup of tea for Yu Feihong and him, then went out to close the door and returned to her assistant's office to do her own business.
After Yang Dongxu had completed the review and signed without any problems, he came in to get the documents and refilled the tea for the two of them.
"Tell me what's going on. Come on, I have to go home to be with my son after I finish my work. I don't have time to quarrel with you."
Yu Feihong didn't mind Yang Dongxu's impatience at all.
He slowly took a sip of tea and said, "Since you are making such big talk, I think I need to follow up. For example, R Live is currently in contact with players from the top 30 teams and is preparing to sign contracts with them.
At the same time, many businesses have also found my team, hoping to use their products on my team's uniforms, or other equipment manufacturers, such as mice and keyboards, to promote their products.
Nowadays, the top 30 competitions on Qifan Platform are watched by at least one million people, and the competition videos have tens of millions of clicks.
Compared to Qifan Game Platform, there are quite a few merchants who want to advertise, right? "
"The main point, the main point, don't go around here." Yang Dongxu tapped his fingers twice on the coffee table.
"Let's get to the point. I'm going to increase investment. When you were reading the document just now, I thought about the formalized operation you mentioned.
In fact, it is a commercial operation, right? Just like basketball and football clubs, let results speak for themselves and make money from players and fans.
So I am planning to set up a formal club and commercialize its players. But I have never done this before, so now I want to hear if you have any good opinions. "
As expected of a big boss in business, I just felt incredible about the operation of a formalized sports league that Yang Dongxu mentioned. During this period of time, we have seen that the so-called formalized operation is actually the essence of commercial operation.
Making money and making profits is the core. If you don't have this brainstorm, you will invest money to play with you.
"This is also my first time doing this. I am still groping across the river and constantly learning from the experience of various leagues. I can't give you too much guidance.
But you are right about one thing. Results, players and fans are the core of building commercial operations. Therefore, your team must achieve good results and let more e-sports fans know your team.
The more people like your team, the more traffic you generate, the more money you make. As for the first two channels for making money, you also mentioned that one is commercial endorsement and the other is live broadcast.
The live broadcast is more straightforward, that is, the fans like the player, and the fans’ rewards when the player is live broadcast will directly generate benefits. As for endorsements, you can refer to celebrity endorsements, the models are pretty much the same anyway. "Yang Dongxu pondered for a while and didn't say much to Yu Feihong.
It's not that he doesn't regard Yu Feihong as a friend, but that although the e-sports industry chain has taken shape now, it is just a basic and many content supporting facilities that have not kept up at all, and the overall environment and atmosphere are not good.
Constrained by the environment, Yu Feihong knew that no matter how hard he tried, he would never be able to take off directly on the highway. The reference examples he mentioned are enough for him to digest.
"Then what do you think about me setting up a guild on R Live and letting famous anchors help me sell goods?" Yu Feihong continued to ask.
"Why do you think of doing this?" Yang Dongxu couldn't help but asked in surprise.
"Isn't this the team's fault? Some merchants asked for endorsement fees. I didn't care about this at first, but now I pay more attention to it?
Needless to say, the live broadcast of the game on 361 Film and Television is purely to attract traffic and there is no way to make money directly, and you won't let me get involved. So I paid attention to the R live broadcast and found that some anchors seemed to be doing a good business selling goods.
And if I find a few famous players here and sell mice or keyboards, I will definitely make a lot of money. After all, famous anchors have hundreds of thousands of viewers during their live broadcasts. If they are promoted well, the sales volume will be huge. "
"If you want to, you can give it a try. It shouldn't be too bad. But pay attention to the quality. Don't just make money. What you end up selling will make people scold you."
Yang Dongxu glanced at Yu Feihong thoughtfully. This guy's brain is really smart. Even if he doesn't hold the title of yamen, he can easily become a multi-millionaire, or even a billionaire, just by having a sense of finding ways to make money when he encounters new ideas and new things.
Many people in later generations feel that live streaming only started after the short video platform became popular.
But in fact, live streaming has started since the live broadcast platform appeared. At the beginning, it only brought some cigarettes and the like that are not allowed to be advertised in reality.
Later, I started to carry various snacks, and eventually many anchors started to open their own Taobao stores to buy clothes, shoes, etc.
With such continuous development, when anchors discovered that they could not only rely on fans’ rewards to make money, various methods of bringing goods began to emerge in endlessly.
In fact, the live broadcast platform is suppressed when it comes to bringing goods. Because if the anchor cannot attract fans to tip, then the platform will not be able to take commissions, and naturally it will not be able to make money.
In the end, it gave the anchor a free advertising platform for nothing, but this kind of thing cannot be banned. After all, it is not illegal, and now the country also encourages the development of online shopping.
However, if you only bring goods but no performances, your fans will be lost very quickly.
In particular, the platform places various live broadcasts of highly rewarded anchors on the homepage for recommendations. For those anchors who are not listed, you may not be able to find her sexy moves after flipping through several pages.
Guild operating accounts began to emerge slowly. Guild operating accounts generally have two functions. One is to pretend to be a rich man and keep giving rewards, stimulating other idiots in the live broadcast room to follow suit and give rewards.
Another one is to use the appearance of a wealthy man in a certain live broadcast room who angrily spends hundreds of thousands or millions as a gimmick. Attract traffic to the anchor, and then wield a small sickle to harvest by bringing goods.
Live broadcast platforms generally turn a blind eye to this point. After all, it doesn’t matter whether you are an operating account or a real rich man.
At most, it will give you some benefits because you recharge, and the money you recharge will definitely not be returned to you.
Think of it like giving rewards to anchors. After the reward is done here, it is impossible for the anchor over there to push the allocated money to you in private.
There is profit to be made, so the live broadcast platform naturally has no objection.
At the same time, the platform seems to be ready to take advantage of the products brought by anchors, but this is still being discussed and no new rules have been formed.
"Then what do you think I want to invest in the live broadcast platform?" Yu Feihong asked.
This is an obvious step-by-step association, from e-sports players to anchors bringing goods, from anchors bringing goods to directly investing in live broadcast platforms, from being original players to bookmakers.
"Vote for R live broadcast?" Yang Dongxu looked at Yu Feihong with a strange expression.
What makes it weird is that Yu Feihong didn't know that R Live Broadcast was also a company he held shares in behind the scenes.
"Of course it would be best to invest in R Live Broadcasting. Not only is he a pioneer in the live broadcasting industry, he is also the unrivaled leader in this industry. I just contacted him and he seems to be very wealthy and does not need investment.
However, if you cannot vote for R live broadcast, you can also vote for other live broadcast websites. I heard that Ninetowns and Baidu have already launched live streaming platforms and are now raising funds. I can get involved. "Yu Feihong touched his chin and analyzed.
After saying this, he thought of something, "The R live broadcast is not yours, right?"
This question suddenly flashed into his mind, and he was shocked when he asked it.
But when I analyzed it in my mind, the more I thought about it, the more it seemed possible.
After all, R Live Broadcasting can be said to be the king of the world, and its speed in expanding the market is so weak that it can only compete with the Rockets.
And when it was in the market, the driving force behind the rocket was the original advertising campaign of YY and 361. The intensity of the promotion had never been greater.
Many people also analyzed at the time, who was the financial backer behind R Live Broadcast, who spent hundreds of millions of dollars in advertising without blinking an eye, and who was more arrogant than the advertising king of Yangma.
Now when I think about it, if the R live broadcast is Yang Dongxu, the money is put into the pocket with the left hand and the right hand, how can it not be awesome if the advertising money is spent?
