Since Apple released Apple 4, although it has not caused the same tsunami in the smartphone industry as it did in the previous generation, it still makes some Westerners and Westerners cheer for joy.
Domestic smartphones suddenly fell silent at first, like the calm before the storm, and then in May, several smartphone manufacturers suddenly emerged.
No matter what, Vivo, Bird, Huaxia, Great Wall, and even Lenovo, which assembles computers, have stepped in... In short, seven or eight smartphone brands have popped up all of a sudden.
And as soon as they came up, they were stuffed one by one, and offline physical stores were opened as if they were free of charge. At the same time, China Mobile, China Unicom, China Telecom, and China Telecom business halls originally only provided mobile phone communication services and broadband services.
Nowadays, various cooperative brands have begun to sell mobile phones, but their model of selling mobile phones is different from that of specialized mobile phone stores.
These telecommunications carriers sell mobile phones, and their main business and mobile phone business are separated. Just like selling insurance with a bank card, this is outsourced and has nothing to do with the bank itself.
It's just that after people bought the mobile phone, they applied for a mobile phone card in the store on the spot.
Communications providers are not directly responsible for these mobile phone services, so no matter what quality problems or after-sales disputes arise. Those are disputes between consumers and mobile phone brands and have nothing to do with them.
It's just that everyone mistakenly believes that the mobile phones purchased at the mobile phone booths of these communication operators' business halls are only sold by these mobile communication operators.
But no matter what the relationship is, the stores of the four major communication operators can be said to be spread all over the country. The number of stores is unmatched by Internet cafes.
After all, there is only one Internet cafe on a street, or even several streets, and for these communication operators, you can see a store within a few steps. One store per store on a street, which is four directly, not to mention that there are more than one store on a street. .
Therefore, these newly launched smartphone brands seem to have appeared overnight. Consumers just slept for a while, and when they woke up the next day, they originally had the choice of either Honor or Apple. As a result, they suddenly had seven or eight more choices. choose.
But this is not over yet. Although Lei Jun is no longer involved with Xiaomi in Honor, Meizu, Smartisan, and Warwick are all on their way.
It is foreseeable that the domestic smartphone market will begin to enter the chaotic Spring and Autumn and Warring States era in the future. This kind of war will even spread to the world.
The smartphone market in the world is undoubtedly more lively. In addition to Apple and Samsung, veteran mobile phone powerhouses such as Ericsson, Nokia, and Motorola are also rectifying their traditional mobile phone businesses and are also rushing to join the market. on the way.
So smartphones that were originally strange and felt full of technology, overturned the traditional mobile phone industry, and even seemed to change the world, in less than a year, suddenly felt like a mess.
With many smartphone brands launching almost at the same time, the intensity of competition is self-evident. I don’t know which company was the first to use the sharp knife of the price butcher. Smartphones, which were originally much more expensive than traditional mobile phones, suddenly started to cut them in half.
In less than half a month, smartphones priced below 1,000 have filled the entire market. There are even more outrageous mobile phone brands that directly cooperate with communication companies and launch a campaign to recharge 1,000 yuan of phone bills and give away mobile phones.
Although the quality of such smartphones is worrying, after all, smartphones have just been released for a year, and WeChat has not yet been released. The only chat software everyone uses on their mobile phones now is YY.
Not to mention online games such as King of Glory and Chicken Dinner. There are no short video platforms like Kuaishou and DouM. Even people are not used to using Taobao and JD.com online.
When shopping online, I still habitually turn on the computer.
Therefore, for such a cheap smartphone, as long as the traditional mobile phone functions can make calls smoothly, and the YY video can be opened, these two most basic functions will be enough.
For the rest, try to ensure that the mobile phone's computing is not stuck, and that's it. Anyway, if this thing can last for three years, the manufacturer is considered conscientious.
Of course, this advantage will still be offended when later generations of users see it.
Because the various functions of later generations of smartphones are so fast, their service life is also pitifully short. Originally, it was not a big problem if a mobile phone was used for five or six years without being considered damaged.
After that, all-in-one computers will basically need to be replaced every two years.
The functions are much more powerful. Playing games is really smooth. That’s how long the service life is...
But this is all for later. In short, the major mobile phone brand companies that have sprung up like bamboo shoots after a rain are trying their best to seize market share by various means.
Under the attack of such price wars and routines, the sales of Apple's Crazy 4 mobile phone, which mainly targets domestic and foreign customers, fell directly.
After all, although these foreign lickers really want to support Apple, but with similar functions, the price of other brands of mobile phones is only a fraction of Apple's.
When you think about buying one Apple phone, you can buy several other phones, and you can use one and throw away the other, and keep replacing them with new ones.
More importantly, as a pioneer of smartphones, smartphones are currently the absolute leader. In the eyes of Yang Chui, even if he doesn’t want to admit it, he knows in his heart that holding an Honor phone is indeed more respectable than holding an Apple phone.
Therefore, Apple's sales in China directly encountered Waterloo.
At this time, Honor Mobile directly announced that the new model of mobile phone Honor RS series will be launched on June 1st. Judging from the published data, the new model of RS mobile phone is better than other smartphones on the market now, including Samsung and Apple. advanced.
At the same time, compared to all the sizes of mobile phones on the market today, they all imitate the shape of a Honor mobile phone, that is, the 3.5-inch screen of the Ai Feng 4, which is known as the shape of a mobile phone that is most suitable for the size of a human palm.
The screen of the Honor RS1 mobile phone is 4.0, which obviously looks larger than all smartphones on the market. It instantly widens the visual gap with these sexy bitches.
Not to mention that Honor phones are still ahead in terms of systems and various software.
The new mobile phone is released, priced at 7,999 yuan. The Honor mobile phone released just last year has begun to reduce its price to 4,999 yuan. Suddenly faced with the smartphone market where the heroes are competing for hegemony.
A new model of Honor mobile phone, while continuing to maintain its absolute position in the high-end market, it also shifted its focus downwards and gained a vote in the mid-range market.
This makes countless mobile phone manufacturers envious and jealous, but there is nothing they can do.
At the same time, the appearance and style of Honor RS mobile phones were instantly imitated by major smartphone manufacturers, and they also launched a series of mobile phones with larger screens.
But Honor mobile phone once again leads the trend of smartphones, and its brand influence that is deeply rooted in the hearts of the people and reaches the sky is undoubtedly something that these people cannot imitate.
"Ignore them, don't worry about appearance patents and so on. Fighting such a lawsuit with them at this time is simply attracting attention for them and helping to increase their popularity.
As long as the other party doesn't use our mobile phone company's LOGO, let them do the rest. Even they have a mobile phone with a 4.0-inch screen.
It just makes the screen bigger, and the kernel and software can't keep up. Such mobile phones will soon be scolded by consumers, so we don’t need to take action.
Real news like their mobile phone garbage will be pinned to the top of the Internet for a few days without any news blocking. If any consumer feels deceived and sues them, they will definitely collapse.
In other words, just imitating the style of our new mobile phones and making quick money is not enough to make up for the loss of their brand image. So ignore this and focus all your energy on R&D.
I originally thought that these smartphone brands would have little impact on Honor phones even if they were launched on the market, but I didn’t expect that the competition would be so fierce. I had to launch new models in advance and lower my focus to feel at ease. "
"There is no way, who told us to promote smartphones in the sky and on the ground. But many consumers simply cannot afford Honor phones.
Therefore, when such a cheap smartphone comes out, naturally everyone can't wait to buy one. It means that we open the way in front and let the other party reap a wave of dividends from behind.
But it’s not us who suffer the most, it’s traditional mobile phone giants like Nokia and Motorola. I originally felt that my business could still struggle for a while.
As a result, it was directly eliminated by these low-priced smartphones, except for elderly phones. In the future, when it comes to mobile phones, there will be no market for traditional mobile phones at all. "
"Yes, maybe this matter will also affect their capital chain and further slow down their research and development of smartphones." Yang Dongxu said with a smile.
Facing these world mobile phone giants who are already a thing of the past, although Yang Dongxu clearly knows that they have no room for improvement in the mobile phone market.
But in this era, it seems like just yesterday that I personally experienced the glory of these giants. Facing such big guys, it is impossible to say that there is no inner pressure.
Therefore, it would be easy for everyone if we could completely eliminate the opponent at this time.
It is estimated that Samsung and Apple are also paying this attention, so when it comes to mobile phone prices, facing the preemptive occupying of the high point by Honor mobile phones, they directly push the price to the middle range, further suppressing the local market.
"I went to a symposium a few days ago, and several mobile phone manufacturers expressed their hope that we could release Honor's Pangu system," Lei Jun said.
"I think they want to eat shit, so don't pay attention to them." Yang Dongxu curled his lips disdainfully.
If there was no Android system, in order to ensure Huaxia's advantage in the smartphone industry, perhaps the higher-ups would act as lobbyists to get him to let go of the Pangu system.
Now... there is no way to do it. It is estimated that the leaders above are too embarrassed to come and talk about this matter.
After all, Honor has set an example by letting go of many smartphone patents before, and has already suffered a lot.
Asking him to let go of the independent system is inevitably too bullying. Do you really think that Young Master Yang is an easy bully?
The reason why these mobile phone brands put forward such obviously unreasonable demands is actually to build plank roads openly and covertly.
Since you are not disclosing the system, should some smartphone patents be more liberalized?
You refuse the first request, and then refuse the second request. Isn’t this a bit too blunt?
Compared with the time-consuming and laborious research and development of new smartphone technology, it is undoubtedly more delicious to directly use the technology of Honor mobile phones.
At that time, you can still use the same patented technology of Honor mobile phones to gain popularity, but now some people are shameless to do so.
Although everyone knows that it is fundamental to develop and develop your own core technology, you can't bear to use the technology of Honor mobile phones to make money quickly.
Compared with the money earned from mobile phone sales, the fee for patent technology is nothing.
As the representative of Chinese mobile phones and a world-class leader, Honor mobile phones can still set the price of these patented technologies at sky-high prices for domestic brands?
Just be shameless and force yourself to do it. Anyway, if you win, you will make a lot of money, but if you don't, you won't lose much.
