The issue of 361 browser charging is indeed not a whim, it has been planned for a long time.
When 361 Browser came out, in order to seize the market, there was no way to make such a profit, so it had to be put on hold temporarily.
Browsers only rely on some advertisements and web games to make their revenue reports look better. Otherwise, no matter how high the external valuation of 361 is, when the company internally looks at the financial reports at the end of the year, senior executives of various money-losing companies will feel uncomfortable, right?
So when 361 was founded, although it planned to make anti-virus software, security guards and browsers, the best thing it did at the beginning was web games, because the entire 361 department pointed to this for year-end bonuses.
Now that web games have been assigned to the Rising Sun Technology Game Department, 361 is left with advertising revenue, so it is natural to open up other sources of income.
In this way, charging for homepage links naturally becomes the first choice. After all, the average daily views of 361 Browser now exceeds 100 million. If this were placed on some portal websites, the advertising fees would skyrocket.
But in order to ensure its quality and reputation, 361 does not dare to randomly accept advertisements. At the same time, the announcement page does not provide much, so it cannot affect the user experience, right?
Therefore, the income from this advertising fee is also limited, so it is urgent to collect advertising fees from major portal websites and various game companies listed on the homepage.
And in order to collect advertising fees this time, 361 even removed the link to the currently popular Fried Chicken Baidu from the homepage of the website.
Remove all kinds of links on the homepage. The ones that are most stressful are actually not the portals with a lot of views, because if netizens simply want to read news, there will be news push on the 361 browser.
If you don’t want to watch these real-time news but want to watch official news, the website links of major official media are posted at the top of the home page. Whether it is political news, military news, sports news, or financial news, you can choose.
And the news reported by these official media is more professional and formal than the news reported by those portal websites.
Therefore, removing the links from these portal websites that currently appear to be wealthy and powerful, in fact, the biggest pressure is not on 361, but on these websites themselves.
Because anyone with a discerning eye can see that the era of portals has passed, and now is the era of traffic. The 361 browser occupies the entrance of traffic, and the peak of traffic is occupied. The portal website is getting worse day by day.
Nowadays, apart from the old netizens who are accustomed to looking at the portal website every day when surfing the Internet, the most new netizens can do is glance at the news pushed by 361.
Then they started playing games directly and no longer contributed traffic to the portal. This was also one of the main factors why the portal began to decline.
So compared with these portals, Baidu is the one that makes 361 feel the most pressure. Due to some domestic Internet barriers, Baidu can now be said to be the largest player in the country.
When netizens want to know what information they want, they don’t look for it in the 361 browser or portal website, but directly search it on Baidu.
For example, when Weibo created various registered user records before, although the 361 page also had relevant push news. But there are still many netizens using Baidu to search for topics such as 'Weibo registered users today', 'Has so-and-so celebrity opened Weibo', 'So-and-so official has opened Weibo' and other topics.
For another example, if you want to watch a movie online, you don’t go to Youku or look for it in the 361 movie column. Instead, you click on the name of the movie and click on the link to watch it.
When you go shopping on Taobao, you don’t just search for items on Taobao. Instead, you directly search for what you want on Baidu, get the link, and then buy it.
Before the notorious 'PPC' was no longer a bad thing, Baidu still had a high reputation in the minds of netizens, and it was also very convenient for everyone to use.
Therefore, Baidu is removed from the top of 361 Browser. When netizens want to search for something, they cannot click Baidu on the old location of the browser and directly enter the Baidu page to search.
Instead, you need to enter Baidu's website address before you can search on Baidu. This brings great inconvenience to users and has a certain impact on 361's reputation in the minds of users.
"At present, although everyone is a little uncomfortable with the newly updated browser page, it is still within the tolerance range. After all, they cannot find a better browser than 361 in China.
At the same time, netizens are actually used to using the 361 browser, and they will not be used to it if they switch to another browser. Therefore, the most controversial issue currently is the discussion of removing Baidu links.
For example, there are many netizens making complaints on Tieba. Some portal websites also have a high number of replies to discussions on related news. It is also a hot topic on Weibo.
The issue of user charges on the 361 homepage is currently the number one hot topic, and the discussion of the inability to use Baidu as before is currently the fifth hot topic. "
In the office of Xuri Technology, General Manager Sun Yang made a detailed report on the current situation.
361 suddenly wanted to charge homepage users, which not only shocked the entire Internet, but even went out of the circle and many official media followed up and reported on it.
After all, according to 361’s external announcement, it is obvious that those listed on the homepage in the future are not necessarily Internet companies. Some other companies can also compete for homepage advertising space. For example, entity companies such as China BMW are a good example.
Therefore, not only the attention of Internet companies and netizens, but also the social attention of this matter has become very high under the influence of some official media.
"Any specific reactions?" Yang Dongxu asked.
"The bosses of several major portal websites seem to be angry in private. I don't know whether they are preparing to boycott us or have other plans.
After seeing the power of 361 Browser in blocking keywords on Weibo, some other Internet companies seemed to have the idea of developing a browser.
Among them, Baidu seems to have become more active. Not only is it working hard to develop its own Weibo, it is said that it has held several high-level meetings to create its own wandering portal. "
Said Baidu Sun Yang subconsciously curled his lips.
To be honest, he admired this popular fried chicken at first. Although his search was imitating Google, in terms of search engines, they did have two top-notch products.
Although the shares listed at such a high price in the United States have some moisture, their own strength is not shown. They are among the current Internet companies that can really compete.
But after the listing, some of Baidu's practices left some speechless. Before the listing, it was just a Tieba imitation of 361. After the listing, it was clear that it had a lot of funds harvested from the stock market.
Kebaidu seems to be becoming more and more fond of bidding rankings. As long as he is willing to bid, he will accept any advertisement.
For example, now that the Internet has become popular, when you search for an Internet name on Baidu, pirated websites are ranked more colorfully in front of genuine websites.
What's even more outrageous is that there is more than one piracy website at the top, there are five, six, or even more than ten. If you want to read a book on a genuine website, you often have to scroll down a few times to find it.
Not to mention the rankings of some hotels and game links, and the rankings of hospitals that are related to personal health are also subject to bidding...
Anyway, even though Baidu Hong is turning purple now, many people are starting to curl their lips in the eyes of his colleagues, and netizens' trust in him is also beginning to gradually disappear.
Although he did make a lot of money this way, his character has begun to deteriorate a little bit.
In fact, 361 suddenly started to charge advertising link fees on the homepage, and many peers also felt that 361 wanted to achieve a hundred-degree bidding ranking. So everyone is a little bit shy about the operation of 361.
As the founder of this industry and the current big brother, Baidu is naturally more vigilant about this. The senior management has held several meetings because of this matter.
And while working on its own Weibo project, it is also the most active company in wanting to develop its own browser. After all, the entrance to this traffic is in the hands of 361, so how can you rest assured that it is in your own hands.
Besides, browsers don’t have very high technical barriers. The most important thing about this thing is its popularity. Baidu is currently very popular. When using Baidu, there is no technical difficulty in popping up a pop-up window to install Baidu browser.
"Continue to pay attention." Yang Dongxu said.
He is not very worried about other Internet companies developing browsers. From a technical perspective, browsers do have high-end technologies.
But just because anyone can do it without high-end technology, competition will become more intense. In a market environment where anyone can do it, 361 Browser, which is already the leader in the industry, will basically not fall from its position as the leader as long as it does not commit suicide.
As for the issue of charging for homepage links this time, it is obviously not as high as seeking death. It is just a bit turbulent, but it cannot shake its position as the leader in the browser market.
When these companies that want to control the browser entrance hit the south wall, they will naturally know the pain. After all, the portals are now beginning to decline. You can imagine how difficult it will be for these people to kill the 361 browser.
At the same time, because competition is too great, if you want market share, you have to burn money. When it comes to burning money, it seems that no one is afraid of Xuri Technology, which is backed by various blood transfusions in the huge game market.
Knock, knock, knock, there was a knock on the door.
"Please come in!"
"Director Yang, Manager Sun."
"Manager Chen." Sun Yang stood up and greeted, "If nothing happens, Director Yang, I will go out first."
"Well, let me know if anything happens." Yang Dongxu nodded.
Chen Xin nodded to Sun Yang as a farewell.
"What's the matter?" Yang Dongxu asked.
"The latest news from the United States is that Yahu wants to acquire Facebook."
"When did it happen?" Yang Dongxu was surprised.
Facebook, in addition to Google, has a large presence in the US market. Is Yahu going to acquire Facebook?
Then why doesn’t he, the major shareholder, know?
Well, now we know!
"Yesterday, that is, late at night here, Yahu's people had contact with Zack."
