Sitting in the office of the chairman of Hurricane Construction, Yang Dongxu, who has taken care of his official duties, is browsing the Internet for news.
At present, news in the entertainment sector occupies an increasingly large portion of online news panels, especially when many portal websites find that reporting more of such news can attract more visitors.
In the future, even if a celebrity's dog gives birth to puppies, he will be in the news. On the contrary, the length of some real-time news and some people's livelihood news has been greatly reduced.
When I opened the news column today, the bold and enlarged headlines on the front page showed that Weibo was online.
This software has attracted enough attention from netizens from the very beginning. Xinlang, Ninetowns and even the conglomerate Samsung have joined forces to claim that it can change the ecological situation of the entire Internet portal website.
Finally, after months of public anticipation, the public beta officially started today. Just after the public beta, the effort was definitely not small. Two kings, three queens, plus more than a dozen first-line stars, all announced at the same time that they had opened Weibo. Account and let your fans pay more attention to it.
All of a sudden, Weibo's traffic increased explosively. Within three hours of its launch, the number of registered users exceeded 10 million, heading straight towards 20 million.
In fact, there is nothing too new about Weibo. The functions it has are actually available on Space or 51 websites.
It just turns adding friends into adding followers. Space is for showing oneself to friends. 51 has set up a campus network to show oneself to people in the same school.
Weibo magnifies this point again so that people across the country can follow you, so the entire function of Weibo has actually appeared before.
Weibo is like a high-end tailor who sews these things together and turns them into a work that amazes the world.
For example, celebrity fans can only see their idols on TV news compared to the past. As long as you follow your idol, you will know immediately when your idol is eating noodles at home, and you will be closer to each other instantly, as if your idol is right next to you.
At the same time, when registered users reach a certain level, celebrities will take the initiative to embrace Weibo after they feel that Weibo can better increase their exposure.
As for whether Weibo will pay celebrity endorsement fees, it depends on when other websites will catch up.
According to the trend of later generations, Xinlang became popular immediately after launching Weibo, and instantly stepped on Sohu and beat NetEase to become the leader of portal websites.
Therefore, major software companies on the Internet have launched their own Weibo. After all, if you can sew clothes, so can I. And with you as my gem in front of me, I don’t have to think about the shape of my clothes, just follow your wishes.
So NetEase Weibo, Baidu Weibo, Sohu Weibo and all other Weibos were immediately launched.
In order to increase the number of user registrations on Weibo and attract traffic, celebrity joining has undoubtedly become the most direct and effective way to attract fans, so various celebrities began to be divided up by these Internet giants.
Today the king is on Baidu Weibo, and tomorrow the queen has more than 5 million followers on Sohu Weibo. The day after tomorrow, a certain sports star actually opened a Chinese NetEase Weibo.
In short, it was as lively as a wet market. Various celebrities were waving tickets to invite celebrities to open Weibo at their homes, and they paid a lot of money.
In this way, when these celebrities join Weibo, they become a kind of alternative endorsement for Weibo, and the fees paid are naturally indispensable. Therefore, the value will naturally rise with the tide.
"Cut off the cancer of zombie fans, control the scale of news, and deal with some people's livelihood cases. Follow up and report and finally win. This is promising." Yang Dongxu murmured in his mouth while scrolling through the news about Xinlang Weibo. With.
Is Weibo good?
Good and good!
As one of the mainstream self-media news portals in later generations, Weibo’s success has been tested by time.
So if this is done well, it can be said that there is great potential, but how far it can grow depends on how much social responsibility it can shoulder.
When it comes to large companies shouldering social responsibilities, many people feel that this is a big talk and an empty talk.
Leaving aside other companies, Weibo wants to go even higher, and social responsibility must be taken into consideration.
After all, people will always get tired of celebrities if they eat too much. Even if later generations of traffic niches begin to become the mainstream of the entertainment industry, entertainment news accounts for 99% of all front-page headlines.
Do you think that as long as you do news about traffic stars, or news about celebrities, you can survive in the long term?
It is too naive to think like this. It is just like if you have been flying in the sky for a long time, you will always find a piece of land to land on. People's livelihood issues are the landing point of online news portals.
Observe people's livelihood, follow up on people's livelihood, and use their influence to assist the government in dealing with people's livelihood issues and guide positive public opinion and news.
Make yourself like a state-run media that gives people a sense of trust, and be as lively as a street tabloid. This is the way to go in the long run.
Throughout the entire development history of Weibo, Baidu, NetEase, Sohu, etc. have only had the head of a tiger, but the tail of the snake has not been seen.
In the end, although the Xinlang family was left as the dominant one, it did not have the domineering power of one family. The fundamental reason was that the barbaric growth was too strong before, and public opinion was flowing freely. One person set the pace, and the entire network yelled at them together.
The officials just sat back and watched the excitement, only paying attention to what kind of traffic this incident brought to them, and not asking about anything else.
Gradually, the reputation of the company disappeared, and so did the trust of the people. As a result, a good hegemon fell into second-rate status.
Buzz buzz...
The phone on the table vibrated.
Yang Dongxu reached out and took it, "Hey!"
"Big boss, have you read the news jointly released by Xinlang and Jiucheng?" Qiu Bosong's voice came from the phone.
"Look, I just refreshed the page. It is reporting the news that Weibo has more than 10 million registered users within three hours of its launch."
"Then let's..." Qiu Bosong sounded worried.
"Why do you see others getting jealous?"
"No, to use your words, I'm a bit jealous, but I can't be jealous. After all, both 361 Browser and 361 Guard are currently number one in the country, and even a single Weibo account has not made me jealous.
It's just that this time the other party's registered users are so exaggerated just because they came up. This star effect is really eye-catching.
I'm a little worried that his subsequent methods will have an impact on Rising Sun Technology. For example, compared to Tieba, Weibo seems to be more comprehensive and has a wider audience. "
"Haha, I was relieved when I heard what you said. This proves that you are still working hard and don't rest on your laurels and feel that you are invincible.
Don’t worry, the impact is definitely there. The market is so big, and although it is still growing rapidly, a giant crocodile suddenly swam in and took a bite of the big cake. There is nothing that can be done about other people's share of the pie being reduced. "
"Then should we do something about this together? When Xinlang announced its cooperation with Ninetowns and Samsung, other Internet companies were already secretly paying attention to Weibo.
Now that Weibo has launched such a bright satellite, companies that originally had the capital to follow up will definitely imitate and launch their own Weibo. "
"The swarm of people is foreseeable, but we don't want to join in the fun. Keep YY as our foundation, and then develop the video website well.
Especially in the game video area, we must do better. When the time comes to interact with the live broadcast website, the scene will definitely not be as big as the scene where Weibo invites the king and queen Gao, but it will definitely make a lot of money. Let Weibo be left to others to figure out. "
"Okay, let me know." Qiu Bosong hung up the phone.
Yang Dongxu touched his chin and looked at the news in front of him and the various hot topics that had been launched on Weibo.
There must be some moisture in registering users and collecting popularity. After all, people have just registered on Weibo, and there are probably sections that haven’t been sorted out yet. If you say that people love Weibo to the death, that’s obviously nonsense.
However, this is not a big problem. Weibo has been very successful in the past few years since its withdrawal. China's three major portals, NetEase and Sohu, have all been in decline. Xinlang has managed to survive by relying on Weibo alone. This shows the combat effectiveness of this product.
It's just that they already have the Dragon Saber and Heavenly Sword in their hands. How large a piece of land Xinlang and Ninetowns can join forces to capture, and how they can consolidate their advantages to form a closed business loop and barriers, all depends on the skills of these two managements.
At this time, it is in the Ninetowns office building which is a certain distance away from the Hurricane Architecture office building.
The whole company was buzzing with excitement, champagne was being sprayed everywhere, and even the usually serious senior management were having fun with their colleagues.
Fire!
Weibo is completely popular!
Since Ninetowns finally broke through the blockade of the mountain of Rising Sun Technology in the game market last year by virtue of its agency "Demon Realm", it has been proud and proud.
A year later, the company suddenly announced the acquisition of CC China's domestic business, dropping a depth bomb.
Immediately afterwards, Ninetowns announced that it would join forces with Xinlang and Samsung to develop Weibo, which made Internet giants cry wolf.
At this time, the wolf had opened its big mouth, and the fire on Weibo made the wolf in Jiucheng bite a piece of fat and oily meat in one bite.
As for how much of this piece of fat can be eaten, it depends on Jiucheng's digestion ability.
Then, coupled with the current increase in daily active users of CC, especially Weibo news and celebrity updates, you can forward it to the CC space with one click to share news about your idols with your friends.
In an instant, the number of CC users online increased again.
Therefore, the influence of Weibo is not limited to Weibo. Through the forwarding function, its influence has begun to penetrate into the lower levels and people who do not even follow Weibo.
Everything is developing in a good direction. An upstart on the Internet has shown his talents, and the entire Nine Cities is glowing with a kind of positivity and vitality that has never been seen before.
However, Lin Wei, who returned to the office after a brief celebration with her colleagues, frowned slightly when she saw the specific statistics on Weibo.
