As the saying goes, money can make the world go round, and this sentence is quite true.
In just one week, Fiat agreed to sell Ferrari without Yang Dongxu imagining that it would take a long period of negotiation.
And all contracts were signed very quickly. Of course, what was even faster was that two days before the signing, the bailout loan that Fiat's management could apply for was directly received.
Just two days after the bailout loan was received, Fiat and Dai'er held a signing press conference. This conference was hailed as a major blow to the rise of British cars and a cross-era transaction for the sports car brand.
Ferrari's milestones and other slogans are the headline slogans of many media. It is precisely because of this slogan that Ferrari beats its competitor Porsche and has a good sense of presence in front of the world's sports car manufacturers.
Also announced at the same time is Ferrari's latest sports car, the Ferrari FXX series, which is Ferrari's most advanced GT sports car to date.
This sports car has both sports car technology and racing experience. Only 29 units are sold in the world, except for the price of 1.5 million euros and 13.5 million yuan.
If you want to buy this car, you must first get official approval from Ferrari, and you must own at least two Ferrari sports cars for more than two years. In addition, your social influence and control over the car must also be included in the assessment.
In short, this is a sports car recognized by car king Schumacher, and it is not a sports car that you can buy if you have money. You must also have excellent strength in other aspects.
But just after the press conference, Ferrari's official consultation hotline was still flooded with calls. After all, a group of sports car fans are crazy about this most advanced GT-type sports car that is truly a racing car.
This is just a public notice and it has not been officially sold to the public. There are sports car fans who are not very qualified on the black market and are willing to pay 2 million euros to buy this car.
The current ratio of euros to soft coins is 1:9.5, and half a million euros is equivalent to 4.75 million Japanese yuan. That's a lot of money to buy a pretty good sports car, and it's just a markup to get the Ferrari FXX.
When Ferrari starts to officially sell this car to the outside world, those who want to get it will definitely increase their prices even crazier, because those who meet the conditions to get this car are basically people who are not short of money.
After all, the prerequisite for purchasing this car is to pass the official review of Ferrari. Even if Ferrari officials are crazy, they will not be able to pass the purchase application of some scalpers.
Therefore, it is almost impossible to buy such a commemorative limited edition sports car from someone who is not short of money.
If you can't buy it and there are only 29 units in the world, the value of this car will definitely increase over time. After all, there are too many people in the world who are not short of money and like sports cars.
Not to mention anything else, if you drive this model alone, you will definitely kill all the sexy bitches in an instant. They all drive sports cars. How can ordinary sports cars be compared with this limited edition sports car? This is the gap between status and wealth, showing off top-notch luxury goods.
The day after signing the acquisition contract, Yang Dongxu couldn't wait to come to the Ferrari production workshop and first inspected the Ferrari FXX, which was currently being hyped by the media and sports car fans.
This is indeed a sports car that makes people excited at first sight. When I see it, I can't help but think about it and want to drive it for a crazy lap on the track.
However, as the boss of Ferrari, Yang Dongxu did not take the lead in destroying Ferrari's sales conditions for this car.
Don't do whatever you want just because you are the big boss. Only if you abide by the rules set by the company and use your status as the big boss to maintain these rules can the greatest improvement and recognition of brand value be achieved.
So when Yang Dongxu left, he did not take away the heart-warming Ferrari FXX, but a customized Ferrari Enzo.
This is a sports car designed in 2002. It was originally planned to produce only 349 units. Later, due to too many customized customers, the production number reached 399 units, and one of the special models was presented to the Pope in Rome.
Later, the car was auctioned, and the auction proceeds were donated to the people affected by the disaster in South Asia last year. This is another good story.
Yang Dongxu's customized model belonged to Ferrari's stock at the bottom of the box and was going to enter the Ferrari classic car exhibition hall, but it ended up being pocketed by his big boss.
After all, the new FXX is indeed too shameless to buy one, but it is still necessary to collect such a classic Ferrari Enzo. As the boss of Ferrari, he does not own a Ferrari sports car. This is ridiculous.
However, because it is a customized version, you cannot drive it away immediately after taking it. Yang Dongxu was pulled to measure various data, and even drove several laps to the cannonball not far away to collect some data on his driving habits.
Then based on these data, the car will be modified to suit his driving habits and body shape, and then the car will be airlifted back to China.
In the end, Yang Dongxu paid US$1.2 million as a friendly price to the finance department. According to the current exchange rate of US dollars and RMB 1:8.3, the value of this car is 9.96 million RMB.
If you mention something more meaningful that you want, then it will basically be over 10 million. This is Yang Dongxu's first time buying such a high-end sports car, and the one he bought is produced by his own company.
He always felt strange after paying the bill, but he admired Ferrari's business strategy even more.
After the model is designed, it is not sold directly at all. Instead, it first holds various exhibitions at the station and shoots various fashion magazines for promotion. After orders are placed, the production line is started.
Produce as many vehicles as there are orders, and there will never be too much production that cannot be sold. At the same time, when new models come out, the old models are directly discontinued.
If you want to buy a second-hand one from other sports car owners, you can only order it from Ferrari. If you want to special order a model that has been discontinued, the price is not as expensive as usual.
The ordinary price of the Ferrari Enzo is only US$600,000. Yang Dongxu’s specially made model was later modified according to his body shape and driving habits, and finally he received a friendly price of US$1.2 million from one of his bosses, doubling the price.
If other car fans want to customize the discontinued Enzo and don't have $1.5 million, Ferrari will ignore you.
Moreover, for limited-edition sports cars, such as the FXX series, 29 units will be produced if the company says it will produce 29 units. Once the order is fulfilled, production will be discontinued. If you want to buy more cars, they will not help you produce them even if you want to pay more. The business is so arrogant.
But fans who can afford Ferrari can only be so bold and bold. This is the power of the brand. So after a visit, Yang Dongxu couldn't be more satisfied.
Carlo and Matthews, who were following him, also looked at him with their eyes shining. One of them was the CEO of Maserati, and the other was the current sales manager of Huaxia Security in Europe and the United States.
Both are experts in the automotive field, and Carlo is a competitor with Ferrari. He previously wanted to surpass Ferrari. Being praised by these two people, it can be seen that there is a reason why Ferrari can become the world's top sports car.
"Ferrari will conduct independent research and development in the future. It will be a completely independent subsidiary. As long as it moves forward at its own pace, its sales strategy may be adjusted in the future.
However, this adjustment will only strengthen the current sales convenience and expand more markets, and will never weaken. At the same time, Ferrari’s senior management and research department..."
At the first Ferrari shareholders' meeting, Yang Dongxu, the big boss behind the scenes, took a seat and gave a speech, instantly winning warm applause from Ferrari's top management.
It was originally acquired by a British man, and then a Chinese boss appeared. Some of the panicked Ferrari executives now put their hearts in their stomachs and can continue to write their own history and legends at full speed.
"Does what you said before about selling Ferrari to me in a package still count?" After coming out of Ferrari, Dai'er looked back at the Ferrari Prancing Horse logo office building and asked.
Before visiting Ferrari, she thought it was just a top sports car manufacturer, but after visiting Ferrari, especially after being a shareholder, she came into contact with the internal situation of the company that outsiders could not access.
Dai'er was deeply fascinated. How could this be a sports car brand? This is simply a bank cash machine that can last a lifetime.
Um...well, Del is obsessed with Ferrari, not with Ferrari's sports cars, but with Ferrari's ability to make money...
"Have I ever said this?" Yang Dongxu turned his head and looked at Dai'er with a confused look on his face.
Dai'er just gave him a pair of eyes. This guy didn't think he was a man, so she curled her lips angrily and said, "I want a FXX."
"You can talk to Ferrari's CEO about this. Anyway, I don't intend to take the lead in breaking these regulations that are conducive to brand building."
"If you don't want to sell, just say so. There are no rules." Dai'er became even more angry.
"It's not about the rules, it's about the facts. In fact, it's very easy for you to apply. After all, as the princess of the Spencer family, your status is here.
If you get a customized FXX, it will also be a kind of publicity for this model. In addition, you are the big boss of Ferrari to the outside world, so your other conditions are barely passable. After driving the car for a few laps on the track, you will probably be able to pass.
After all, beautiful women get preferential treatment in many things. Yang Dongxu said.
"You are prejudiced. Why do beautiful women have preferential treatment in many things? You are contemptuous of women's rights." Dai'er snorted.
However, the raised lips and the arrogant little expression all indicate that this guy is duplicitous. He is obviously very happy to be praised for his beauty, but his face is still very arrogant to show that he doesn't like it.
"Are you going back to China?" Dai'er asked.
Yang Dongxu nodded, it took long enough to come out this time.
Things at Google were resolved very well, and Chen Xin was still watching over the follow-up. The acquisition in Italy also went extremely smoothly. It was indeed no big deal for him to stay abroad.
"Then I'll go back with you and take a ride on the private jet. This is a high-end product that I rarely get to fly on." Dai'er said.
Yang Dongxu wisely chose to shut up.
When did the princess of the Spencer family become so interested in building a private jet?
This is obviously a trap.
Silence is the best response.
