Ran Feifei did not go back to her home or the courtyard, but came to Bai Qian in Chaoyang District.
"Why are you running here at this late hour? Aren't you obviously disturbing our harmonious life as husband and wife?" After hearing Ran Feifei's announcement that he and Bai Qian would sleep together that night, Yang Dongxu, who was alone in the empty room, immediately became unhappy.
"I'm willing, why don't you throw me out?" Ran Feifei glanced at him sideways.
Yang Dongxu had no choice but to retreat and vent his anger with an unreasonable woman. In the end, he must be the one who suffered internal injuries.
Bai Qian smiled as she watched Yang Dongxu and Ran Feifei argue with each other, and placed a plate of fruit in front of Yang Dongxu. Feeling angry for a moment, Yang Dongxu took a piece of fruit and looked at Ran Feifei in protest.
Such a childish action directly greeted Ran Feifei with a blank stare.
"I heard that Haina has terminated many artists' contracts recently?" Ran Feifei asked.
Ran Feifei, who was playing with Xiao Wenwu, couldn't help but look at him.
"A normal contract is terminated. People feel that the outside world is bigger and want to pursue a solo career. Heiner received the liquidated damages stipulated in the contract. Not only did he not lose anything, he also made a profit."
"It's really not a loss. Did I hear that two big names left?" Ran Feifei didn't believe it.
"Even if all of Haina's artists are gone, Haina will not lose money as long as he pays liquidated damages."
"Killing the goose to get the eggs?"
"It's not that exaggerated." Yang Dongxu stuffed the cut apple into his mouth, "Now, although the star effect is still there in both TV and movies, it is far less exaggerated than before.
The entertainment market in Xiangjiang is constantly being impacted by the mainland. This is a good example. Although there is indeed a bit of chronology there and there are certain reasons of its own.
It can be said about superstars and influence. There are many Asian-level movie kings, movie kings, and singers in Xiangjiang. On the other hand, when it comes to the real big names in the Mainland, they are simply not comparable to others.
In other words, he is a first-class actor recognized by the country and has some status. But the cards will be the cards, and the market will be the market. The market for big names in Hong Kong is still larger than that of the mainland. This is an indisputable fact.
But why is it that with so many top celebrities in Asia, the entertainment industry in Hong Kong has been so severely impacted by the mainland? This shows that the siphon effect of big names exists, but it is not as exaggerated as imagined.
The era of letting work speak for itself is quietly coming. There are many examples of a play or a good movie directly praising newcomers. On the other hand, the older generation of artists have been scolded for accepting too many bad movies in recent years. "
"It seems to be true. In reality, it's okay. After all, reading newspapers is just for fun. In online forums, or under reviews of movies and TV shows, the scolding is called fun." Ran Feifei couldn't help but nodded.
"Hainer has always let its works speak for itself since its establishment. Although it has also signed contracts with artists, directors, and even screenwriters. It's just a matter of troubled times.
We follow the times, but we also lead this era. Therefore, as long as you have excellent works in hand, the money you can earn from just creating peripheral products cannot be compared to the artist's remuneration and advertising commissions.
Therefore, these people will not lose money if they terminate the contract now and pay the liquidated damages. If they want to find actors for good works in the future, they can just put them out there. There are many actors to choose from, and there are no constraints. Yang Dongxu shrugged and said very relaxedly.
"Although this is true, there are not many big names in charge. Who knows who you are, Haina?" Ran Feifei said.
It is the norm in this era to recognize the stars but not the great directors when watching movies. I don’t even know the director, let alone the film’s production company. The audience, that is, when the movie started, saw the film company's logo and felt a little familiar.
"It doesn't matter. Anyway, Haina is not planning to go public to make money. It doesn't matter if he is famous or not. Besides, Haina doesn't just make money from these works, there are many other ways to make money and invest.
Even if he is not famous at all, he is still the leader in the industry. If I give those people ten years to catch up, I will not look back. "Yang Dongxu said a little bit stinkingly.
Ran Feifei and Bai Qian rolled their eyes at him, but Ran Feifei's eyes were obviously dissatisfied with her stinky fart. And Bai Qian is a little admired.
"Why don't any of your companies go public? Do you want too much control?" Ran Feifei couldn't help but ask.
Bai Qian also became curious when looking at Yang Dongxu.
"Part of the reason is this, but it's not as dark as you think. It's just that I don't want to go public.
The company seeks to go public for two reasons. The first is that it is short of money to go public and raise money, and at the same time, it cuts a wave of leeks and stuffs them into its own pocket. The second one is what you also feel, those vain names. Big companies with billions or tens of billions just sound nice. "
"Xutou Ba Nao's reputation is also very useful, right?"
"It works, but the expansion of my company doesn't seem to need to rely on such a reputation, right? You don't plan to let Yang Jiayan go public, don't you also feel that hard power is here, and you can still expand smoothly without playing with these lies? ?
So I am not short of money. I have such a big company, and banks are queuing up to give me loans, but I don’t even want to take them. Hard power is here. Expansion does not require a strong momentum, so why should I go public and let others share my money? Isn’t it delicious if I take all the company’s dividends? "
"You just have too much control and like to eat alone. What's your excuse?" Ran Feifei snorted.
Yang Dongxu shrugged and was too lazy to argue.
But Ran Feifei also knows that it really doesn't matter to him whether it is listed or not. Other companies go public for better development, but when Yang Dongxu's company goes public, it all depends on whether it is necessary.
In fact, Yang Dongxu does not have to build an independent kingdom. It’s simply unnecessary. Just like he said, wouldn’t it be delicious to share the dividends and eat it yourself? Why are you looking for so many shareholders to share your money?
There's something wrong with your brain...
"Your online news recommendation is very effective. Now the Yang Family Banquet is being discussed on the Internet." There was no point in continuing the discussion, so Ran Feifei changed the topic.
"That's not true." Yang Dongxu couldn't help but feel a little arrogant when he said this. "There are a lot of people reading newspapers now, but the growth rate of Internet users is also terrifying. Besides, the current 361 browser covers 99% of the country's market share. Woolen cloth."
"I heard about this. Some entities' news media seemed to have some opinions. Some people went to meet with senior officials to discuss it." Ran Feifei was a little worried. This was the fundamental reason why she started this topic.
"Let's discuss it. Anyway, the trend of online news is irreversible. We should discuss a charter as soon as possible to set up supervision for online news.
It is not a resistance to online news, but a motivation. The market can also develop in a more orderly and healthy way. "Yang Dongxu is not worried at all about the traditional media's dissatisfaction with the feeling that his cake has been passive.
After all, the general trend is here. Not to mention that when portals led the Internet era, the Internet market was still very rough and full of loopholes.
I have never seen traditional media knock down portals.
Now 361 is more on the right track and more impeccable. There is no reason to be suppressed by these people.
Therefore, no matter how hard traditional media struggles, there is only one final result. That is, the trend is unstoppable. Either we lie down and cooperate, or we are eliminated by the market. There is no third way.
Seeing Yang Dongxu's confidence, Ran Feifei stopped saying that she really didn't understand this aspect, so she couldn't give any suggestions.
"How about advertising my cosmetics online?" Bai Qian asked.
"It's still mainly about physical coal, and then you can buy ads at the beginning of movies or TV series played online. However, it's better to look for the main dramas for movies and TV series, don't try to find those small productions during your lifetime, or try to find a few together. A team made up of stars."
"Why?" Bai Qian was a little confused, and Ran Feifei looked at him curiously.
“Because this is conducive to building a brand, physical media is still very authoritative. After all, online news is a bit messy now, with so much false information, so focusing on online announcements is a bit behind.
This is different from the Yang Family Banquet. The Yang Family Banquet is not an advertisement, it is just a very hot topic. So the effect on the brand is positive.
If the advertisements for Dabao's new products are only placed online and not in physical media, or if the advertisements are played at the beginning and end of some short dramas, the first impression will be that this is a third-rate product.
Therefore, if you want to package Dabao's new products in a higher-end package, you must spend money to find big stars, and then win some prime-time advertisements on satellite TV and even CCTV. Even if you have to bleed to get a standard king, it is worth it. "
Bai Qian nodded thoughtfully, and Ran Feifei nodded in agreement.
Although online news and advertising now seems to be faster and more effective in delivering influence, it is also necessary to distinguish what product the advertisement is for.
If you just want to create a wave of popularity, online advertising must be the first choice. After a few recommendations, you will create a controversial post, which instantly arouses heated discussions among the majority of netizens.
If it is possible to build a brand, traditional media is still the first choice. The audience's recognition of traditional media cannot be replaced by current online media.
Even if in more than ten years the Internet is super developed and everyone has self-media, traditional media still occupies a certain position in terms of advertising authority.
Of course, those small TV stations selling fake medicines and 998 advertisements are not included. Those originally the lowest-end third-rate market has nothing to do with authority.
"I'll have a meeting with the senior management when I get back. From now on, the Yang Family Banquet's advertising will be on the Internet, and traditional media will be included." Ran Feifei said after thinking for a moment.
Yang Dongxu gave her a thumbs up. This understanding ability is super strong.
Yang Jiayan is a long-established catering giant. It has eight major cuisines, state banquet dishes, imperial dishes, etc. It sounds high-end at first glance, and it has a high reputation among the people.
There is no need to advertise aggressively in traditional media. Continuously creating gimmicks in online media to increase national attention and let more people know about the existence of Yang Jiayan is what Yang Jiayan needs now.
The situation of Bai Qian's Dabao is different from this. Although Dabao is a skin care product recognized by ordinary people. But the high-end market doesn't recognize it, so Baiqian wants to occupy a place in the high-end market and make people feel that Dabao is a high-end luxury product of a big brand.
The only way is to use traditional media to spend money, and spend a lot of money.
People who say that money for high-end products is just its most vulgar expression, and taste is its true connotation, are actually people who are full of farts. If you don’t have money to spend on advertising, people won’t know that you are a big brand, and your connotation is nothing.
Drink the northwest wind!
Or do you only sell content, but the price is very affordable, just 9.98 to try?
Money is the most direct manifestation, everything else is nonsense.
