When he got home in the evening, Yang Dongxu not only saw Bai Qian, but also Ran Feifei, who had just returned from abroad.
"I heard that you want to get a piece of land here in Yanjing?" Yang Dongxu asked casually, taking a sip of tea.
Bai Qian, who hadn't seen her son for a day, looked very strange with little Wenwu beside her. From time to time, Ran Feifei stretched out her hand to tease Wen Wu's chubby face.
"We are going to build a building that combines catering, accommodation and leisure. I am planning to leave the accommodation to Li Fuzhen to design it. The main focus of Yang Family Banquet is dishes, and this old business cannot be lost.
Then at the leisure center, I am also planning to hire professionals to manage various maintenance and massage services. In short, I am planning to build a super flagship store with the name Yang Jiayan. Ran Feifei nodded and said.
"Why do you think of doing this?" Yang Dongxu couldn't help but be curious.
"There is no way, who said that Yang's family banquet has now come to an end. What we need to do next is to maintain the brand, and then continue to develop new dishes, or restore the state banquet dishes.
If you want to increase the income of Yang Jiayan, in order to maintain the brand, you can not only introduce new dishes. The price increase of old dishes can only be based on market conditions, and cannot be increased indiscriminately because of the reputation.
So after much deliberation, the only thing left to do was to expand the business chain with Yang Jiayan as the core. Aren’t we talking about dining and leisure these days? So I'm going to give it a try. It can be considered an improvement over the current Yang Jiayan operation. "
Building a comprehensive dining and leisure center was not Ran Feifei's whim decision. After her inspection of the market and her years of experience in managing Yang Jiayan, she definitely made adjustments to the business direction of Yang Jiayan.
Yang Family Banquet will continue to create top-notch state banquet dishes, and Chinese food in various top-notch cuisines will not change. This is fundamental. While keeping this book, Ran Feifei didn't want to put the Yang Family Banquet into operation and sell it on the market for some frivolous thing. Therefore, expanding the business chain has become a good choice.
"How much are you prepared to invest?"
"This is also something I want to discuss with you when I come back this time. The land here in Yanjing is not cheap. In addition to construction and decoration, we are currently planning to invest 300 million."
"So many?" Yang Dongxu was stunned for a moment.
"This is just a conservative investment. The money for land, construction and decoration will account for the majority. The various facilities inside will definitely be of the highest quality. In addition to personnel training and various technology-related things, the total cost will be 5. About 100 million."
"How big are you planning to do?" Yang Dongxu couldn't help but ask. Almost 500 million can be used to build buildings.
And Ran Feifei just used so much money to build a comprehensive hotel. This investment is absolutely generous.
“The floors are certainly not as high as an office building, but the floor space is certainly larger than that of a large shopping mall. Because I have no plans to set up a restaurant lobby for dining.
Whether it is eating, bathing, or taking care of yourself, it is a completely private and separate area. In other words, when you enter a large suite, you can not only dine alone there.
There is also a bathing center, massage, maintenance, a small personal cinema, and even a relatively independent reading area. The space occupied by such a guest will be much larger. If you want to receive more guests, it will definitely not work if the space is small. "
"It feels a bit like a club." Yang Dongxu said after a while.
“Some places can learn from clubs, and there will also be karaoke rooms and even small bars where you can have fun with friends.
However, I don’t engage in any kind of networking or business, it’s just leisure and entertainment. After you come in, you can enjoy the greatest relaxation, eat good food, and enjoy the most comfortable service, which is better than staying in a five-star hotel. "
"Are you preparing to expand into high-consumption groups?"
"The Yang Family Banquet originally had a lot of high-spending customers, and a small set of state banquet dishes alone cost nearly 2,000 yuan. A larger banquet basically costs tens of thousands, so how can you not afford it if you don't have money?
So since there are so many high-spending customers, it would be a waste if we don't expand the profit model. Another point is to make Yang Jiayan famous. "
"What do you mean by making a name for yourself?" Yang Dongxu was a little confused.
"What else can I say? I just want to tell my colleagues and those who don't know about the Yang Family Banquet. The Yang Family Banquet is a tyrant, and a thief with money.
Although this kind of fame seems a bit vulgar, Chinese people like it now. If it were you, you would feel that it would be respectable to spend money in a super flagship store where the decoration and some supporting facilities alone cost hundreds of millions.
Or do you think it would be more respectable to go to Yangjiayan and other old restaurants that are just full-time restaurants? Now there are several so-called giants in the catering industry that have begun operations and have gone public.
With that slogan, even if you don’t have three melons or two dates in your pocket, you dare to say that you are worth more than one billion. After going public, you will hit the tens of billions of catering giants and be the first in domestic catering.
They are first, what is the Yang Family Banquet? Nowadays, the fragrance of wine is also afraid of deep alleys, so since we are not planning to go public, we must let those who don’t know the industry see the strength of Yang Jiayan.
If you place a super flagship store worth more than RMB 500 million, wouldn't it be great if you go public? Isn’t it claimed to be an attack on the tens of billions of catering giants? Don’t you feel ashamed of the best flagship store, which is a place with a rent of over one million a year? "
Ran Feifei curled her lips after speaking, with a look of disdain on her face. Obviously, some catering colleagues are using the media to start hyping things, and now the financial market is operating and listed. If you don't cook well, you have to make those fancy things. 17
I won’t go public, and I won’t promote it, so I’ll just spend 500 million in cash to build a super flagship store. If you’re not convinced, don’t say 500 million. If you actually invest 100 million in cash, I will give you a thumbs up.
"Domineering!" Yang Dongxu couldn't help but give a thumbs up.
My aunt is currently an absolute strong woman, and she is also a resolute and resolute iron lady. Although I don’t accept any media interviews, I don’t do any hype either.
But for those who dare to show their teeth to me, I will definitely slap them back without mercy. You originally promoted your own, but she didn't even bother to pay attention to it.
But when you promote it, you must involve the Yang Family Banquet and talk about how the Yang Family Banquet is and how you are doing. Sorry, I'm too lazy to have sex with you, so I'll just slap you to death with my money.
Ran Feifei snorted with her chin and nostrils, and glanced at Yang Dongxu very proudly. Although he didn't say anything, his expression clearly said, "I'm domineering and you can use it to describe me."
"Have you chosen a good place?"
"Not yet. I am hesitating whether to open it in the city center or in a place with convenient transportation within the Third Ring Road. The city center is really too congested, and the land is too expensive." Ran Feifei said helplessly.
When it comes to showing off one's status, having this super flagship store in the city center is definitely the first choice. After all, as long as one's status is displayed in the city center, it is a level higher than those coquettish bitches outside the third ring road without saying anything.
But as the helmsman of the Yang Family Banquet, Ran Feifei is obviously not the kind of leader who only cares about face and does not care about the actual situation.
Opening a super flagship store in the city center is not very cost-effective except to highlight status. Let’s not talk about the cost of acquiring land in the city center.
The heavy traffic alone will be a huge headache. Nowadays, it is very common for many big bosses to take the subway to work.
Because during the morning peak and evening peak hours, the traffic within the third ring road, especially the second ring road, is so congested that it makes one’s life doubtful. Therefore, choosing the location of the super flagship store in a place with convenient transportation is an issue that must be considered.
Such big bosses and small gold collars drive directly into the parking lot of the super flagship store. There are dedicated waiters from the moment you get off the bus, and they will serve you until the guests have enjoyed all the package facilities. The B slot is absolutely full. Make your trip worthwhile and make your guests feel that it is worth the money spent.
"Choose in the Fourth Ring Road. The land is cheaper and you can get more land for the same money. And the further out you go, the more places you can choose from.
When choosing a land, try to pick one near parks, lakes and natural landscapes. It should not be too close to the CBD and of course not too far away. If it is too far away and the customer has to drive for a long time, he may give up on spending there. "
Yang Dongxu gave his own opinion.
"Isn't the fourth ring a little too outside?"
“It does feel a bit outside now, but you have also seen Yanjing’s development speed. It is estimated that within a few years, both the fifth and sixth rings will be developed.
By then the Fourth Ring Road will no longer be a remote place. And you are planning to build a super flagship store yourself, not just buy a building and decorate it yourself.
Therefore, from land acquisition to construction to decoration and putting into use, it takes at least one year to complete the project with overtime work, and a year and a half is less. Let alone one and a half years, let alone half a year, the development of Yanjing will reach a new level. "
"Then the Fourth Ring Road." Ran Feifei made a decision, "Is there a subway on the Fourth Ring Road?"
Before, her eyes had only wandered around the city center and the Third Ring Road area. She really didn't understand the Fourth Ring Road.
"Even if there are no subway entrances in some places, they are not far away. After all, if Yanjing wants to continue to expand, the first place to expand must be the subway.
Whether it is a subway line or a station entrance, the planning has just been completed and announced to the public. The surrounding land prices will rise immediately. With such a good source of funds for the development of the city, it can be done with just one plan. Why do we have to seek a bank loan? "
Ran Feifei nodded thoughtfully.
"Then I will have a meeting with the senior management of the Yang Family Banquet first and come up with a specific implementation plan before asking you to sign it."
"Okay, if the location is suitable, it's okay to invest more. After all, the land prices in Yanjing are rising day by day. Even if we don't open a super flagship store in the future, we won't lose money just by selling the land."
"Why do you feel like you are cursing me for not being able to open my super flagship store?" Ran Feifei looked at him sideways.
"No, I definitely don't mean that. This is purely from an investment perspective. I am also planning to build the Yang Family Banquet into a century-old restaurant and pass it on to my son. How can I curse it and become obsolete." Yang Dongxu apologized quickly.
Although I feel that this woman's brain circuit is too weird. She was obviously just talking about investment, why did she suddenly get involved in curses?
But this kind of thing obviously cannot be taken seriously. Once you take it seriously, there will definitely be more weird brain circuits coming out, so it is a wise choice to stop here.
Bai Qian, who was holding her son next to her, saw Yang Dongxu shriveled up and couldn't help but said nothing, still watching with gloating.
