Change brand? "In a high-end restaurant, Yang Yao couldn't help but be stunned when he saw Zhuo Qing'er sitting opposite.
"To be precise, I am setting up an independent brand of Huaxiu abroad. I have already thought of a name called Qianyi, or Thousand YI for short in English as TY."
"Can't you switch from export to domestic sales?" Yang Dongxu understood something when he heard that a branch was established abroad.
"Are you really thinking that the Chinese are stupid? Don't say it, just say that there are more and more rich people now, and many people choose to travel abroad.
As a result, when I see brand stores abroad that are either Armani or Versace, our brand is not carried at all. What will people think? "Zhuo Qing'er rolled his eyes.
"Don't Huaxiu have flagship stores abroad? I heard the sales are quite good." Yang Dongxu said.
"The strangest thing is that the big-name celebrity endorsements Huaxiu hired have really good results. Whether it is in the European and American markets, or in the Japanese and Korean markets, the sales are very good.
But after doing statistics, I was surprised to find that for the Huaxiu clothing brand, which is obviously full of Chinese elements, more than 70% of its customers are foreigners. They like these clothes with Chinese elements and even customize some evening dresses with cheongsam elements.
But the Chinese don't like the Chinese embroidered clothing that is obviously closer to the Chinese. Chinese people even prefer things that are full of Western elements, as they seem to feel that they are more advanced. "Zhuo Qinger said helplessly.
"So you are planning to launch a foreign brand?"
"What can I do if I don't get it out? Anyone who is not blind can see that from now on, China will be a battlefield for various luxury goods and even various industries to compete for.
But Huaxiu's current clothing brands are blooming all over the world, but the Chinese people don't buy it, and even the big-name celebrities who endorse them have mediocre results. The only way is to make the clothing brand foreign, then follow the foreign high-end route, and then counterattack domestically. "
Speaking of Zhuo Qing'er, her face was full of helplessness. She studied so hard and desperately wanted to create a big domestic brand. As a result, foreigners feel that this brand can be trusted and has entered the threshold of luxury goods, but Chinese people do not accept this trick.
On the contrary, they are flocking to those pseudo-luxury goods from the United States that are obviously popular brands but are randomly packaged in China. Even eating ice cream feels like eating Haagen-Dazs is awesome. Little does anyone know that Haagen-Dazs is also sold in domestic roadside stall freezers abroad. freezer in old freezer.
Therefore, domestic consumers are now very busy in consumption and only recognize foreign brands. At the same time, these people can be roughly divided into two categories.
One type is the real rich people with good taste. They have seen the world and know what real luxury goods are, and what kind of things are really valuable and worth buying.
The other group is the group of people who have just become rich. They seem to be very eager to get rid of their status as mud-legged people.
So even if I borrow money, I still have to wear various big brands on myself, especially those foreign brands that seem to enhance their style by wearing them.
In short, in their perception, expensive and foreign brands are good and high-end. Wearing it on your body can completely separate yourself from your previous identity of carrying bricks and eating dirt.
After all, there are only a few people who really understand luxury goods, and since they understand it, they will obviously become more rational when consuming. More importantly, there are only a small number of such people.
On the contrary, those who have little knowledge and want to package themselves are the main force in luxury consumption. Although many people have to save and save for half a year before they can afford the lowest style bag.
I can't stand the fact that there are so many people like this, so these people can't consume individually, but group consumption accounts for about 90% of the entire luxury goods industry, which is simply the best thing.
So Zhuo Qing'er naturally couldn't sit still as he watched waves of leeks like this being harvested by mass brands casually packaged by foreigners, and more importantly, squeezing out his own market share.
"Did you force yourself to tell Mr. Bao about this?"
"Said, she has agreed. In fact, I have been doing all the branding in these years. But what Mr. Bao values more is the overall situation of the entire textile industry.
The clothing industry is only a branch of the textile industry, not the entire textile industry. Therefore, Mr. Bao has always wanted to be the leader in the textile industry, not the clothing industry, although we are already the leader. Zhuo Qing'er said.
"Then do it if you want to." Yang Dongxu said, "How can I help you by telling me this matter alone?"
Again, even if you don't make the money, the money will still be made by foreigners. So since it's not illegal, but it's legal and taxable, there's no reason not to do it.
"Heiner is with the Hollywood branch, a star artist who has just become popular in the past two years. There are also players from the 76ers and Barcelona who have just made achievements in recent years and have market expansion prospects.
Qianyi is a newly established brand, and many old celebrities, entertainers and players are basically branded with many brands. So I only want promising newcomers.
And in the next three to five years, I will continue to expand stores abroad and establish my own luxury image like Huaxiu did before. In the next few years, you will basically not be able to get profits from me. "
"I know, if you don't have enough money, tell me and I will invest some more for you." Yang Dongxu nodded.
There are two ways to establish a brand. One is to spend time to increase your own knowledge bit by bit, and finally build a reputation as a century-old store with excellent brands.
One is to spend money, keep throwing money and spend a lot of money, and hire whoever is popular to endorse. That designer won the grand prize and asked that designer to design new clothes.
The former requires patience, while the latter is a shortcut. Taking shortcuts is generally easy to cause trouble, but as long as the quality control is in place and Yang Dongxu is a big backer behind him, Zhuo Qing'er basically has no risk of collapse, so it's okay to take shortcuts, and maybe he can win by surprise. A dark horse comes out.
"I won't be polite to you when necessary. And when the general framework is finalized and implemented, I hope you will organize a few celebrity banquets, and then let those rich ladies or socialites appear at the banquets wearing Qianyi's evening gown. And it’ll be on the front page of tomorrow’s newspaper.”
The atmosphere can be led, especially for many people who have no access to the real upper class society. What many people like to do most is to imitate the clothes of rich people.
There is no way, whether it is a villa, a luxury car, or a yacht. They don't have the ability to imitate these things, so they can only work hard on their own limited range of clothing. Therefore, when some rich people start to lead the trend, the effect is often better than that of celebrities.
After all, celebrities are just actors, and they only get paid to endorse, and they also endorse many other things. The rich are really rich. Since the rich choose this thing, it is obviously really good and not as utilitarian as celebrities getting endorsement fees.
"You know I don't like these things." Yang Dongxu raised his eyebrows.
He didn't even want to attend many so-called celebrity gatherings, and it was even less possible for him to hold them himself. Nowadays, most of his dinner parties are with acquaintances, and the places everyone goes to are not necessarily very high-end, and even having skewers on the roadside doesn't matter. After all, the important thing is the friendship, not those gatherings where everyone wears a mask and talks.
"Just one or two times will be enough. This will help me a lot." Zhuo Qing'er put down the tableware in his hand and reached out to help Yang Dongxu fill a bowl of soup.
"Well, if my friend Superstar has a party, and they don't mind reporting it to the newspapers, they can let you try."
"Is it good enough?" Zhuo Qing'er asked.
This time it was Yang Dongxu's turn to roll his eyes and be picky for you. But considering that this is also my own business, this unhappiness seems a bit untenable.
"Don't worry, it must be of high quality. For example, is the Kennedy family's banquet high enough?"
"Really?" Zhuo Qing'er looked shocked.
Yang Dongxu instantly felt a sense of vanity and great satisfaction.
"You go about your business first. Let me know when you are ready. I will discuss it with the Kennedy family. I have a friend named Dai'er. You can also let her become a shareholder. She is a British aristocratic lady who promotes clothing brands. Not too small either.”
Many rich people in the United States don't make much news. After all, it's the big fish hidden in the deep waters. For example, many people know about the conglomerates in the United States, but they know nothing about the real control of those consortiums, except for a few spokespersons promoted by these families to face the public.
However, the politicians group is exactly the opposite of these plutocrats. They need a certain degree of exposure to attract votes. Therefore, this matter was considered a matter of course for the Kennedy family. It is unclear why they were very grateful to Zhuo Qing'er for spending money to publish it in the newspaper.
"That British nobleman who cooperated with Bai Qian?" Zhuo Qing'er asked.
Yang Dongxu's expression paused, and he immediately wanted to slap himself. Because I was afraid of trouble, I wanted to push this matter out, but in the end I forgot about it.
"It doesn't matter who it is, as long as it's useful to you. By the way, you and I are going to buy Hedong Garden. Your sister-in-law may hold a housewarming ceremony by then. Many celebrities in Hong Kong will have returned by then. You can make arrangements for it by then. This new brand is at the forefront." Yang Dongxu forcibly changed the topic.
Zhuo Qing'er didn't say anything, but stretched out her hand to pick up vegetables and put them in the bowl.
Compared to Bai Qian, the women Li Fuzhen and Chen Xin. Zhuo Qing'er is undoubtedly a person who can appear next to Zhou Ya. But although it is normal for two people to meet, it will not be awkward. But Zhou Ya is definitely a big fan, so Zhuo Qing'er will consciously restrain herself on some things.
"You and Sister Zhou Ya only plan to have one child?"
"That's the decision for the time being. I'd like to have another one in the future, preferably a girl. But this is not part of the plan. It's just my idea. It's up to you whether you agree or not."
Yang Dongxu nodded. Although Zhuo Qing'er no longer mentioned Zhou Ya's matter, he still had a headache when it came to the child. Because of Bai Qian's sudden pregnancy, these women, who had a close relationship and could never be separated from each other in this life, undoubtedly had the idea of growing up.
But although Bai Qian was pregnant and Zhou Ya didn't say anything, Yang Dongxu felt guilty. If several other women were also pregnant, he would not dare to go home.
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