The Mainland after 2000 was the era of the Chinese music scene. During this period, there were also excellent film and television works and excellent variety shows. But whenever we think of this era, the first thing that comes to mind is the endless stream of good songs about gods and goddesses from all walks of life fighting each other.
People in this period rarely complained that these songs were just mouth-watering songs with superficial lyrics, similar compositions, and no artistic depth at all.
Of course, if it sounds good to you and you feel that the song touches you, then it is a good song. As for how long this song can move me, and how long I will be moved by other new songs in the blink of an eye from time to time, that is another matter.
In short, when I accidentally hear these songs that once moved me many years later, I am filled with memories and feelings. That’s enough.
Yiting Music has basically been merged into the YY platform and was renamed YY Music. Domestic YY music can almost be said to dominate the world, at least in terms of formal copyright.
As for the various pirated websites and pirated songs that have been repeatedly banned, they must be severely cracked down, but after each batch is cracked down, another batch always pops up, which is as annoying as weeds.
YY music can be switched with YY space background music. This is another new initiative after the current market saturation. Although YY Music and YY Space require two members to switch between each other for free, it is a bit ugly.
But the benefits from these two items are really great. After all, in addition to background music, members of YY space also have a variety of cool and unique member background boards, as well as large-capacity photo albums and the production of various phantom photo albums.
As for YY space membership rights, background music overlaps with YY music. But both have memberships. If you change 10 background music every day, you won’t be charged more, right?
Compared with the previous charge of separate background music, this is very conscientious. Of course, it still looks ugly. But the income from this part continues to increase, and the food tastes really delicious.
"Cooperation? Huayi is a film and television company, right? Why are you cooperating with us in terms of music?"
In the office of the CEO of Xuri Technology, he was buried in a pile of documents. He felt that nothing would happen if he didn't come to the company and that all departments were running normally. As soon as I came to the company, everything was going on, and the number of documents that needed to be reviewed on the table never decreased.
"Maybe he wants to follow the trend and let his artists get familiar with the songs first. After all, YY Music has now launched the song MV function. Unlike before, you could only hear the singing, and you didn't know who the singer was when you saw him. " Sun Yang said.
Now he has basically begun to accept the daily operations of Xuri Technology, especially the external cooperation and entertainment aspects. He has basically taken over all the aspects. Qiu Bosong and others were happy to treat him to meals for several days in a row. These troublesome tasks were finally thrown away. , I can finally write code and engage in technology with peace of mind.
"What level of cooperation? They spend their own money to buy a few good songs for their newcomers to shoot MVs and put them on our platform. They pay for advertising and we help attract traffic. It's still the same as Haina's, connecting to offline activities To carry out comprehensive cooperation with business?" Yang Dongxu asked.
"The lover over there who was talking to me about this matter seemed to want to try to cooperate first. After all, compared to the traditional model of star-making, ours seems to be very powerful at the moment, but the status of online singers in the entertainment industry In terms of status and labor fees for commercial performances, I always feel that they are not as good as those traditional singers." Sun Yang said.
In fact, it is not only this, but also that once the identity of an online singer is confirmed, it is still unknown whether this mark will be easy to get rid of when developing in the film and television industry. After all, even Haina has not made such an attempt yet. .
It's just a matter of bringing together a large number of online singers to do charity to increase their background, and then promote and tour online in various ways. The reputation is there, and the audience is familiar with it. But as Sun Yang said, compared to traditional singers, I always feel that they are on a lower level, and the appearance fee is not high.
However, this is not high, but compared to traditional singers of the same fame. Generally speaking, whether it is online singers, Haina or Xuri Technology are making a lot of money in this aspect.
So even if I risk not being able to take off the mark of being an online singer in the future, it will give people a feeling of not being up to par. There are still many companies in the circle who plan to give it a try. After all, this method saves a lot of cost compared to the traditional growth route of singers, and more importantly, it really makes money.
"Then just follow the rules and regulations established by the company before. We are a platform. As long as it is not illegal to pay advertising fees to the other party, we can cooperate." Yang Dongxu leaned on the back of his chair and shook his neck.
In fact, when we first wanted to build YY Music into a platform where anyone could come up and showcase themselves, except for the deepening cooperation with Haina, other companies in the entertainment industry basically took a wait-and-see attitude.
Qiu Bosong was worried at first, but later he saw that he had made a lot of money by cooperating with Haina and was no longer worried. Profitable without losing money, he sat firmly on the Diaoyutai and waited for others to take the bait. So Huayi is not the first, nor will it be the last.
After all, whether it is an artist or a singer debuting, it is too slow to follow the traditional model. In addition to the traditional model, there are currently two channels: participating in variety shows and participating in talent shows.
In terms of variety shows, the requirements for the strength of variety shows and TV stations are very high. To put it bluntly, people in variety shows can only be popular if they have ratings across the country.
Currently, the only program that has this capability is Yangma’s "Avenue of Stars". The others are not that far behind in terms of influence or strength, and the conditions for becoming popular are basically as demanding as traditional channels.
Of course, there are other TV stations in China that have very good variety shows, but the current indoor variety shows are basically hosts, not artists.
Because the prerequisite for participating in such a variety show is that you are already a star, and then you will be invited to participate to advertise your new movie or new TV series.
Therefore, this kind of variety show is not like the variety shows of later generations. In the beginning, he was an eighteenth-tier artist, but then he became a first-tier artist instantly after appearing on a good variety show. Now you are not a big-name artist, you can’t even get into variety shows.
In the end, only the draft is left, but it turns out that during the draft, dozens of top picks have become famous with the help of this big platform.
But after the draft is over, apart from the top three, the rest will be not to mention the top dozens, even the top ten, or even the top five. Without the big platform of the talent show to gather popularity, it will soon be lost among the crowd. The company behind it needs to spend money and advertise according to the traditional artist route to maintain exposure. Whether it will be successful is still unknown.
And whether it's "Avenue of Stars" or a talent show, the time span is too long for people who are increasingly impatient. Although it is still many times faster than traditional channels, which take ten years to sharpen a sword.
But compared to the speed at which one song from Xuri Technology can become popular all over the country, and then various MVs are exposed, commercial performances and various charity tours keep up, the former two are indeed too slow.
And after Xuri Technology cooperated with Haina, various online singers paid out in batches. As for variety shows and talent shows, there is no way to compare with just a few people in one season.
"Should the annual Internet Music Chart be pushed back? Inform those entertainment companies that have not made any move yet and give them some preparation time. The number of participants and influence of our Music Chart event can instantly increase to a higher level. .”
"There's no need for this." Yang Dongxu shook his head, "Seeing that it won't be long until the Spring Festival, we can't postpone the annual music chart until the beginning of the year, right?
Besides, there is no need to change the plans that our company has made because of these people. If we can catch up, we will participate. If we can't, we will participate next year.
Anyway, with the support of Internet singers like Haina, the popularity and gold content of this music chart are enough for us to make money. At the same time, we should also show it to these hesitant people.
Of course, if the first issue is successful, both the popularity and attention will increase. As for the second phase, and those who continue to join in to seek cooperation with the platform, both the cooperation fees and advertising fees are not the current prices. "
"If the event is not successful, the price will not be the same as it is now. Not only will it increase in the future, but even the price of Huayi's cooperation will also increase this time. The influence of our current platform is not comparable to that before." Sun Yang smiled. said.
This is not a price hike, but since Yiting Technology merged with YY, YY has dominated the instant messaging software market, instantly raising the number of YY Music members to a new level.
This is just the number of members. Music software is installed on almost all home computers, and YY Music is basically one of the first choices. In addition, YY’s own daily active users are approaching the 30 million mark, and registered users are heading straight towards 50 million.
And when the time comes for advertising, 361, the dominant browser, will push ads together. This target audience can almost cover all domestic netizens. I still want to use the previous cooperation conditions with Haina to discuss cooperation, let alone the door and the window.
"You just need to be confident in your own mind. They have a lot of influence in the Beijing circle, and some of the so-called singers who joined later have people behind them. Please pay attention to this aspect." Yang Dongxu reminded.
Those who can afford the capital to make a splash in the entertainment industry are basically at the boss level. Otherwise, you won't be able to get into this industry at all. After all, it's like a mountain to another industry, not to mention that it's a place like the entertainment industry where burning money is easier than drinking water.
"I understand." Sun Yang nodded.
"Of course, we can't exaggerate others' ambitions and destroy our own prestige. We are the bosses of this platform. Those who can give in will see the face of the big guys behind it, so we can sit down and have a good negotiation. For those who go too far, let them get out. If you really don’t want to get out and you can’t handle it, let them come to me and I will throw them out myself.”
Yang Dongxu spoke domineeringly at this time. Sun Yang kept smiling and giving thumbs up, "Boss is domineering and mighty!"
