When Yang Dongxu arrived at the conference room, everyone in the meeting had already arrived. Unexpectedly, Chen Xin also came.
Now, in addition to being the head of the Rising Sun Technology Investment Department, Chen Xin is also a shareholder of BMW and concurrently serves as the deputy manager of the Finance Department.
However, she is obviously a temporary deputy manager, but even in this temporary position, she has considerable power, especially for some financial accounts of BMW Motor Company. She can basically review and audit the accounts personally.
Qian Liang and others have already set a precedent for the transparency of company financial accounts to shareholders. Therefore, the company does not feel inappropriate for Chen Xin, a new shareholder, to audit the company's accounts regularly.
Especially when he took office as a new employee, it was not General Manager Han Jun who brought her to get familiar with the company. It's Wu Aibing, the head of the Supervision Department who doesn't work in the company but seems to be everywhere. This makes many people have no opinions. There are many sensitive things that even people choose to repay.
"The current car sales in the new quarter are good, with an increase of 5.62 percentage points compared with the previous quarter. Among them, the sales volume of imported cars continues to rise, and at the same time, the sports car series has not been very satisfactory in the past. The results of this quarter are also very gratifying."
At the beginning of the meeting, Han Jun gave a report first. When reporting, he must first say something nice. Of course, the company's top executives all know Yang Dongxu's temper, so after talking about the good side, he made people feel happy and uplifting. Naturally, some unpleasant things will follow. This is what Yang Dongxu wants.
"Compared to the continuous increase in sales of A4, A6 and Mercedes-Benz S series, the sales volume of our newly launched SUV model has dropped significantly after the popularity when it was first launched.
There are three reasons for this result. One is that although the technology of SUVs is not mature, at the same time, there are some things that obviously cannot keep up with the technical reserves and vehicle configuration of new models.
The second reason is that many automobile manufacturers have launched SUV models. In particular, Volkswagen, German BMW, Toyota, etc., whose technical reserves are no worse than ours and even stronger than ours, have also launched SUV models one after another. It has had a certain impact on our sales.
The third point is the fuel consumption issue of SUVs. We have never had an advantage in this technology. After all, whether it is an Audi series or a Mercedes-Benz series.
While we design advanced and fashionable models, we also focus on German quality. Therefore, the weight of the car has always been one of the highest among similar models. Due to its own weight, other car parts have been simplified as much as possible, but the fuel consumption has not been reduced. "After Han Jun finished his report, he sat down and the conference room fell into silence.
Maserati started out as a sports car. Who cares about fuel consumption when driving a sports car? Therefore, BMW China has this inherent shortcoming in this regard.
Although the Audi and Mercedes-Benz series launched subsequently have realized this and increased investment in research and development funds, the results have not been so ideal.
In addition, whether it is a heavy Audi series or a business Mercedes-Benz series, it does not matter if the fuel consumption is slightly higher. After all, considering the vehicle configuration and weight, driving this car is fun.
And quality has always been a reputation that BMW Motors insists on building, so the fuel consumption is slightly higher than similar models, which is acceptable to consumers.
But SUVs are obviously different. First of all, the size and weight of SUVs vary, which has already increased fuel consumption. In addition, BMW Motor Company's technology in high fuel consumption is not good, so the fuel consumption of this model has undoubtedly increased.
Putting it all together, the fuel consumption is really incomparable to that of Japanese cars that have always been advertised as fuel-efficient and energy-absorbing. It is even higher than the German cars that have always had the problem of burning oil and also have high fuel consumption.
In this way, after consumers have spent the first time seeing the novelty of SUV, a new model that is both off-road and business. Just like men and women have passed the sweet period after marriage and begin to enter the ordinary life of daily necessities.
Consumers are not stupid either. Even though they have bought a car worth hundreds of thousands of dollars, many people feel that the amount of oil costs only so much. But many customers care about this. It's like online shopping in later generations. You can buy anything for hundreds or thousands of dollars, but just because you don't want to pay for the express delivery fee of one dollar, you don't want to take any of these things.
"The SUV market can be deeply explored, so the issue of fuel consumption must be strengthened. If this is not possible, we can reduce the weight of mid- to low-end models while ensuring quality.
Since fuel consumption is our own shortcoming, many competitors use this to suppress us. Then try to avoid shortcomings and highlight the advantages.
For example, the quality reputation we have accumulated over the years, the safety of our cars, after-sales service, etc. In short, even if this market cannot achieve profitability now, it must not be lost. "Yang Dongxu pondered for a moment and said.
The construction of domestic highway transportation is advancing faster than in the previous generation. It is not impossible for cars to go to the countryside within three years at most, but compared with the roads in big cities, the roads in rural areas are undoubtedly more bumpy.
Therefore, SUVs have become the first choice for many rural people to buy cars, and rural people also feel that such cars look very respectable.
Therefore, when cities began to shout about energy conservation and emission reduction, many office workers chose to buy cars in order to save some money. At least seven out of ten cars in rural areas are SUVs.
Of course, BMW has always taken the mid-to-high-end route. Even the Audi A4, the worst current model, starts with a base price of more than 200,000 yuan. It is common to slightly customize the price to a base price of 300,000 yuan.
In the low-end market of SUVs purchased in rural areas in later generations, domestically produced cars and joint venture cars dominate the market. But in a few years, if one of the 100 people in rural areas who buys an SUV buys a BMW SUV, it will also be an extremely huge market.
What's more, BMW's current SUVs are mainly focused on the mid-to-high-end urban market. Many business owners and wealthy people will include BMW's SUVs in their car purchases.
At this point, Yang Dongxu paused and continued: "The weight of mid- to low-end models can be reduced to maintain market share. Mid- to high-end models, especially high-end models, can be weighted by a certain proportion.
For example, high-end models can be customized and bulletproof, and models can be closer to large off-road vehicles such as Hummers. But the appearance and fashionable elements are indispensable.
In short, it is safe, stylish and looks more respectable when driven than other cars. A car can show the financial strength of the buyer, which is an unshakable point that high-end models must accurately grasp. "
Speaking of this, Yang Dongxu couldn't help but think of the Q5, Q7 and Mercedes-Benz's big G series in later generations. Especially the Big G. To be honest, even with this life's aesthetic perspective, the car's model is still extremely ugly.
It’s not even as good-looking as other Mercedes-Benz SUVs two grades below it. But the price, which can easily reach millions, has used money to cover up the ugliness. Therefore, BMW’s high-end SUV operating model can go in this direction.
The concept that driving a big G is awesome is attached to BMW's high-end SUV. The fuel consumption is not a problem at all. After all, the Chinese people have always been hungry and have the greatest dignity.
Next, there were several small issues discussed, which were basically reported by the people below. Yang Dongxu stopped expressing his opinions and everyone started discussing.
After more than half an hour, seeing that the meeting was about to end, Chen Xin, who had not spoken much, said: "I'm going to tell you a question I learned recently.
In Hangcheng, there was a customer rights protection incident over the BMW 4S point in West Lake half a month ago. He put up a banner to sue our company's 4S car dealer for selling substandard cars and selling accident cars as new cars. "
After Chen Xin finished speaking, the entire conference room suddenly became quiet. Everyone was thinking about Zhou Chengfeng, who was sitting in the middle on the left side of the conference table. He is the general person in charge of the company's after-sales service.
This kind of thing happens all the time in the automobile industry, such as cars that have been soaked in water, old cars with code gauges, other car parts used, original parts replaced and sold for money when repairing cars, etc. Today's car sales are comparable to real estate sales, and it all depends on whether the uncle wants to buy it or not.
Therefore, such problems have been solved by the after-sales department in the past, and everyone has remained silent. Now as a shareholder, Chen Xin, who is still related to Wu Aibing of the Ministry of Supervision, suddenly raised such a case. Obviously, things are not that simple.
"This matter was settled a week ago. The customer who caused the trouble signed a settlement agreement, and the media also said hello and it did not cause excessive adverse consequences." Zhou Chengfeng raised his eyebrows and said.
While thinking about this matter quickly in his mind, he was also guessing whether he had offended Chen Xin in some way, and if there was really anything wrong with such a thing. You can discuss this matter with him in private. There is no need to bring it up directly in a big meeting where the big bosses are present. This is undoubtedly a slap in the face.
"The processing you mentioned seems to be different from the processing I know. It is true that the customer signed a settlement agreement, but he was forced to sign it. Because the 4S point did not know where to get a car inspection report, saying that New car.
Moreover, the store deceives customers and uses our company's name to test pressure on local law enforcement agencies and even the customer's unit.
Moreover, greeting the media is not handled by the 4S store, but the company's resources are still used. What's more important is that it was indeed an accident car. I checked the vehicle sales records and found that it did not go through the company's new car sales process. It was a self-sold behavior at a 4S point. "
When the last words came out, it wasn't just Zhou Chengfeng. Everyone in the conference room changed their expressions, and Yang Dongxu, who was originally calm, could not help but raise his eyebrows.
This is undoubtedly the obvious 4S point below that is trying to pull the skin of BMW Motors Corporation, using shoddy products to benefit themselves. He ate the cake himself and put the blame on the company.
It stands to reason that the company and the 4S point of sale, whether franchised or directly operated, can be regarded as one family. If there is any small friction, the BMW Motor Company will definitely be on the side of the 4S point.
But this kind of lining one's own pockets is undoubtedly beyond the bottom line. It is obviously ruining the brand that BMW has finally built up over the years, and then seeking personal gain for itself.
"Let Manager Wu investigate this matter personally." Yang Dongxu said.
Then he got up and left the conference room.
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