After many trials and difficulties in the past few years, Chinese traditional medicine has completely established a foothold in the domestic pharmaceutical market in recent years.
In particular, the two flagship products, Ganmaoling and Pikanping, have officially established their own brands in the market, and the brand value of Huayi Traditional Chinese Medicine has finally been recognized by the market.
The pharmaceutical market is actually a bit chaotic right now. First of all, let’s not talk about the products whose quality cannot be guaranteed by small factories. What guarantees the sales of medicines is not their own quality, but the commission that medicines can give merchants. This is undoubtedly a very unhealthy market situation.
From the beginning, the products of Zhihua Pharmaceutical Factory suffered from this aspect, because the real materials are effective and cost-effective, and the sales revenue is low.
Therefore, it is difficult to open up sales. Even in some pharmacies, the medicines are basically placed in some corners or in an inconspicuous location below.
Because of this matter, Wu Zhou, the general manager of the pharmaceutical factory, suffered from headaches and hair loss. Even the leaders of Jiaocheng City were very concerned about this issue. After all, Hua Pharmaceutical Factory is a star-level industry in Jiaocheng. If it fails due to poor management, the impact will be huge.
Therefore, for a period of time, not to mention the outside world, even within the pharmaceutical factory, there were questions about whether to reduce the efficacy of the medicine, so as to reduce the production cost and give enough benefits to the dealers to compete with other products at the same price.
Yang Dongxu also held more than one meeting with the Traditional Chinese Medicine Alliance, although he was the absolute majority shareholder of the pharmaceutical company. But before, because we wanted to unite everyone in the Traditional Chinese Medicine Alliance, other people in the alliance also had shares.
Although he has the final say on many things, he cannot ignore the feelings of others. Otherwise, the team that you have managed to bring together will become disillusioned.
However, after repeated meetings and consultations, the final result was to ensure the quality of the drugs. As for the sales issue, Yang Dongxu came up with his old trick-having money and being willful.
If you want to eat eggs, just set up a breeding farm yourself, so you apply for a pharmacy business qualification certificate. Aren’t you not going to buy my medicines, and even put them in the corner?
Okay, I'll open my own pharmacy, and it's okay to display the medicines in a conspicuous place, right?
In addition to pharmacies, our own Huayi University also started to cooperate with other hospitals and opened its own Huayi Traditional Chinese Medicine Hospital in Zhucheng while maintaining cooperative relationships.
And after four years of development, coupled with the support behind the wealthy man Yang Dongxu, it has now opened 5 branches across the country.
Huayi Traditional Chinese Medicine Hospital specializes in traditional Chinese medicine conservative treatment, bone setting and meridian treatment. Moreover, it is very inclusive and also mentions Western medicine to a certain degree of importance, greatly strengthening Yang Dongxu's previous insistence on a development plan that focuses on traditional Chinese medicine and flexibly combines traditional Chinese and Western medicine to complement each other.
In this way, part of the pharmaceutical factory's income will be divided into translational research and new drug research for the traditional Chinese medicine factory, and part of the hospital's income will be used for the school's laboratory to conduct traditional Chinese medicine research.
At the same time, the hospital is connected with the school, allowing many students to have the opportunity to practice with patients during class. You will not become a novice intern doctor who finally graduated from medical school and has a lot of professional knowledge but no practical operation.
Of course, whether it is a pharmaceutical factory or a hospital, if you want to develop, you cannot rely on yourself. So Yang Dongxu once again resorted to the "rich and willful" method to poach people.
Although this approach makes many colleagues can't help but scold them. However, both traditional Chinese medicine factories and traditional Chinese medicine hospitals have developed rapidly in just a few years due to their excellent quality and efficacy, and have gained a good reputation.
In addition, the YY in Yang Dongxu's hands now suppresses CC and MM so much that they can't even lift their heads. The search function of 361 Browser has infinitely surpassed Baidu Search.
He is not afraid at all of blocking information on traditional Chinese medicine and traditional Chinese medicine hospitals because of malicious advertisements. So in addition to the fact that Chinese medicine prescriptions are always maliciously registered by Japan and South Korea.
Whether it is the traditional Chinese medicine factory, the Chinese Medical University, or the traditional Chinese medicine hospital, Yang Dongxu, the chairman of the board, has become more and more leisurely in recent years.
"How are the young students studying Western medicine? Are there any problems with taking the qualification certificate?" After inspecting the traditional Chinese medicine factory, Yang Dongxu came to the campus of the University of Traditional Chinese Medicine.
Yang Dongxu does not ideally want to train students from Hua Medical University into all-rounders who are proficient in both Chinese and Western medicine. This is not realistic. After all, even a genius cannot thoroughly study traditional Chinese medicine that has been passed down for thousands of years and understand Western medicine.
One of the reasons why you need to learn a certain amount of knowledge about Western medicine is that Western medicine does have its advantages. You cannot completely deny that Western medicine is not good just because you insist on Traditional Chinese medicine.
One is to obtain a medical qualification certificate. Traditional Chinese medicine is not recognized internationally, so if you want to get a medical qualification certificate, you must take the Western medicine qualification certificate.
Too high-end Western medicine qualification certificate is difficult to pass and is a waste of time, but it is not very difficult to start with the health care medical qualification certificate. Therefore, most students at universities of traditional Chinese medicine now have ambitions to develop abroad. They all learn certain knowledge of traditional Chinese medicine based on sports and health care.
Of course, even students who do not want to merge traditional Chinese medicine with western medicine and insist on taking the traditional Chinese medicine route should cultivate some attempts at western medicine, trying their best to preserve the essence of Chinese culture while also being able to look at the world broadly.
"The training went well. Especially after some students entered the hospital for internship, they learned a lot from Western medicine in some hospitals, which was very helpful for taking the medical qualification certificate. Many students even showed that they are more suitable for blood traditional Chinese medicine. His talent for Western medicine." Chang Yinong had never seen a smile on his face.
In other words, the smile on his face has become brighter year by year in the past few years. After getting through the embarrassing period of not being able to accept students in the early days of the school's establishment, he has become famous as a traditional Chinese medicine factory and a traditional Chinese medicine hospital.
In particular, the Chinese medicine practitioners from several Chinese Medical Alliances are very famous in international medical care. In recent years, the number of students enrolled in universities of traditional Chinese medicine has begun to increase year by year.
“We should develop talents wherever they are gifted. We are not saying that a TCM school must train all students into TCM talents.
Since some students are better equipped to learn Western medicine, we should train them more in this area. He has strong Western medicine skills and understands some Chinese medicine theory. When demonstrating the superb skills of Western medicine, using some traditional Chinese medicine methods is also a good promotion of our traditional Chinese medicine.
On the contrary, insisting on the development of traditional Chinese medicine and adopting simpler Western medicine techniques on some issues is also a good motivation to promote the development of traditional Chinese medicine. Therefore, we must actively guide and promote this aspect. Yang Dongxu said.
Now the school recruits students, although the students selected from some college entrance examination registrations are far lower than those recruited from the primary school and middle school affiliated to Huayi University.
There is nothing that can be done about this. It is not that Yang Dongxu Hua Medical University discriminates against those foreign students who took the college entrance examination. But compared to Hua Medical University, in addition to teaching cultural knowledge from primary school, it also cultivates children's knowledge of traditional Chinese medicine.
In the attached high school, the study of traditional Chinese medicine was further strengthened. In addition to the scores of college entrance examination students, only a few students learned some medical knowledge by themselves before being admitted to Huayi University.
The other students are basically better at mathematics, physics and chemistry, but their medical knowledge is almost zero. For such students, four years of Western medicine assembly line teaching is barely enough. If you want to train a qualified Chinese medicine practitioner, four years is probably too long to memorize all the Chinese medicines and their properties. How can you train a qualified Chinese medicine practitioner?
Therefore, after several years of exploration, Huayi University has also summarized certain experience, which is to further refine the disciplines.
For example, when medical students learn bone setting, they only learn orthopedic acupuncture points, meridians, and some traditional Chinese medicines and prescriptions that have good therapeutic effects on bones. There is no need to memorize an entire encyclopedia of Chinese medicine.
Even when orthopedic treatment is combined with acupuncture, the effect will be better, but acupuncture is a profound knowledge, so separate acupuncture and let others learn it alone.
It is to train ordinary students into specialized talents. Although the scope of this specialization is a bit small, as long as they can learn it, they will be a useful talent.
Those all-rounders who can become masters of traditional Chinese medicine should be left to those geniuses who learn quickly. Or, after these specialized talents start working, let those graduates who still want to pursue their dreams learn other things on their own.
The school only needs to provide certain support and convenience in this regard. For example, students who are willing to study on their own and are already working can come to the school to listen to classes for free in their spare time, or ask the teacher some questions for free, etc.
In short, it is to use the limited time to teach students in accordance with their aptitude, and it is no longer a crazy education that grabs beards and eyebrows and feeds students. As a result, after students graduate, they only have a lot of majors in mind, but when they start working, they don’t know what they should do...
"The school has held a special meeting to discuss this aspect, and has a detailed plan that is currently being implemented with good results." Chang Yinong said with a smile.
"That's good. Is there anything I need to solve at the school?" Yang Dongxu asked.
Leave professional matters to professional talents to solve. What you have to do is to supervise and not go astray. He has always done a good job in this regard.
"There is no trouble at all. Apart from the teaching issues, the school expansion has been approved by the city and the Education Bureau, and there are some other minor issues.
oh! By the way, I do have some worries. Can you talk to those celebrities and foreign athletes? Don't run to school whenever you feel sick and seek medical treatment from our teaching teachers.
If you are sick, go to the hospital. Now our hospital has opened 5 hospitals across the country, covering basically all the big cities in the world. Why do you have to fly to Zhucheng and squeeze into the school? The teacher still has to attend class, and still has so much time to treat them? "
Chang Yinong still complained, but there was no resentment in this complaint. Instead, the smile on his face became brighter and his tone was a little arrogant.
There is no way, Sister Mei's previous illness is no longer a secret in the circle. Ronaldo's injury makes many Westerners think it is a miracle.
It's just that he has a tough mouth and is curious at heart, but he doesn't want to praise Chinese medicine. Not to mention the NBA, many teams are now consulting the 76ers medical team on athlete injury treatment.
Therefore, for ordinary people, they do not have much experience with the development of traditional Chinese medicine, both at home and abroad. But for some celebrities, many people have already included traditional Chinese medicine in their treatment considerations.
And because in the past, in order to gain fame and ensure that there would be no problems, when these celebrities were treated, it was all seniors of traditional Chinese medicine from Hua Medical University who worked together.
For example, when treating Sister Mei, although the attending doctor was Sun Banxian, there was no other older generation member of the Chinese Medical Alliance to discuss the treatment plan and medication.
Not to mention when treating Da Luo, even Chinese medicine with similar efficacy to Zhonghe Black Jade Intermittent Cream was obtained. Moreover, a large group of old Chinese doctors were treating Da Luo, and suddenly a foreign Japanese patient appeared. Everyone was curious.
These old Chinese medicine doctors are basically teachers of Hua Medical University. This is also related to the embarrassing situation when Hua Medical University was first established and had no students and no teachers, so they had to go to school themselves.
As a result, who would have thought that the reputation of traditional Chinese medicine would be established and recognized. But originally everyone was a little skeptical about traditional Chinese medicine, so since there were successful cases, it was natural to find a traditional Chinese medicine doctor who had successful treatment cases to perform the surgery himself.
They still have some rejection and doubts about traditional Chinese medicine hospitals. This led to a group of patients running to the Hua Medical University, which didn’t even have a ward, and actively crammed in one by one.
"There's nothing I can do about it. The old-timers set up the signboard. Now they themselves are the signboard. There's nothing I can do about it if the patients only believe in them?" Yang Dongxu also laughed.
This situation can be said to be the trouble of happiness, which others may not necessarily have if they want to have it.
However, it is not an option for patients to always run to schools. After all, schools are places for teaching, not hospitals for treatment.
"How about this? Don't the teachers in our school take turns to teach students half in school and half to take students to the hospital for practice? When those patients come to school, they will be sent to teachers who take students to the hospital for practice.
In this way, they will go to the hospital several times for treatment and the results will be effective. Knowing that the hospital is of good quality, they will not forget to go to school. From now on, the school will not provide any expert consultation. Even if it does, the teacher will be asked to go to the hospital for consultation to plug this hole. "
"This is a good idea." Chang Yinong's eyes lit up.
To put it bluntly, these people who run to school still don’t trust Chinese medicine. As long as trust is established, this happy little worry will naturally disappear.
"Are there any other questions?" Yang Dongxu asked again.
"If there are any other questions, it's the issue about foreign students that I mentioned to you last time. I've been reminded several times by the above recently, and although I tried to explain it away by saying that enrollment has stopped this year, it's obvious that this issue still needs to be resolved. Yes. After all this year's prevarication has passed, there is still next year." Chang Yinong said helplessly.
It’s not that Chang Yinong doesn’t want to recruit foreign students. If he wants to promote traditional Chinese medicine to the world, foreign students are also a very good means of promotion.
But how can you let foreign students who don't even speak Chinese well come to Hua Medical University to study Chinese medicine?
Do we need to have a professional translator around us?
But sometimes there are many important explanations of medicinal properties, and there are no proper words in English. How to teach this?
