After returning to China, Yang Dongxu first went to the BMW China Automobile Factory and had an in-depth discussion with Han Jun about the development plans of BMW China in the future.
Although it has signed a contract with Dai'er, the first thing BMW China needs to do is not expand into the European and American markets. That market has been deeply explored countless times by Japanese and Korean car companies, as well as German Volkswagen and BMW. It is simply impossible to open up the situation in a short time.
Unless it's what Matthew suggested, there is a breakthrough in pure electric vehicles, even gasoline-electric hybrid models. Otherwise, if you want to open up the situation in the European and American markets, you will have to do it step by step and slowly, and it is impossible to launch a satellite right away.
Therefore, compared with expanding into the European and American markets, the first thing BMW China needs to do now is to properly handle the pure import of all models.
Although BMW China already has its own car factory in the United States, it produces cars according to European and American standards and then sells them domestically as imported cars.
But for one reason or another, the domestic market is okay, but the peripheral markets have been delayed in opening up. Now with the endorsement of the Spencer family, BMW China Motors can definitely be said to be famous in Yanshun when it comes to imported cars, with security inspections and quality certificates for every procedure.
In this way, when entering other countries, you will not be stuck as before. There will be no jealous car companies in China making sarcastic remarks, saying that BMW China's cars are fake imported cars, blah blah blah, blah blah, blah blah. Now these people can shut up.
“While all domestic commercial vehicle models are starting to establish production lines in the United States, improving our imported cars and exporting them to neighboring countries, we should not give up on sports cars.
I will notify the Italian side to cooperate with you, because the contract signed with Daier is mainly executed by China BMW, so you may go to the UK more often.
At that time, you can take a closer look at Aston Martin and Jaguar sports cars. The next model after the Maserati sports car is too monotonous. Yang Dongxu said to Han Jun.
Don't worry about commercial vehicles. BMW China has developed several models, such as the government-owned Audi A9 and the Daben series that wealthy businessmen love. There are also SUVs that are about to be launched, and the Quattroporte series, which is Maserati's flagship product and is stylish and awesome.
In short, China BMW has a variety of commercial vehicles. Whether you like thick, fashionable, and stylish, you can always find a model that suits you in China BMW models.
On the other hand, Maserati sports cars are a bit stretched, except for the Zonda series, the first sports car that Yang Dongxu bought very early. Although Maserati has done a good job in developing sports car models in recent years, it still feels like it's still not up to par. Compared to Ferrari, it is always beaten.
"I know, I will pay attention. If we get in touch by then, is it suitable for us to cooperate with each other to develop new models or something?" Han Jun asked.
Compared with the booming Chinese BMW, Maserati's sports car business is indeed a bit bleak. However, as the domestic economy continues to develop, the younger generation's demand for sports cars is increasing. As the CEO of BMW China, Han Jun also sees this and is anxious in his heart. Now that there is an opportunity to change this situation, it is natural to work hard.
"If possible, just acquire it directly. The British auto industry is very weird anyway. I always like to sell the car brands that I have finally developed and gained market recognition, and then develop others again.
But when buying them, don’t just look at a brand that has already been recognized by the market. The main thing is to obtain some technology patents and retain talents. Even if you spend more money in this regard, it will be fine. Yang Dongxu said.
The UK has very good soil for nurturing new car brands, but it has always been unable to allow them to thrive and mature the final fruits. I always like to cultivate the fruits and then sell them to others. I don’t know what the logic of these British people is.
"What about the Spencer family?" Han Jun asked.
"The bargaining chip of the transaction is the shares of Motorola's mobile phone business and the sale of part of the shares of Nokia's mobile phone business. Dai'er did not want the shares of BMW China, so there is no need to inform her of what our company is going to do.
In addition to smoothing out the business of importing commercial vehicles, you also have another important task this time, which is to go to the UK. Get all the automotive resources that should belong to us in the contract from the Spencer family.
Matthew will help you with this. He was a former Land Rover executive. Therefore, it is very clear that those resources in the European and American markets are old and those resources are useless. In short, these things must be in your own hands even if you don't need them now. Don't let our side start to gain momentum by then. The Spencer family will be jealous and arrogant. "
Although Yang Dongxu holds a contract in black and white in his hand, he is on someone else's territory. Even if the contract is signed, it is not foolproof, not to mention that the Spencer family is still so chaotic, and he knows when they are fighting for family property and getting involved.
So now that we have just signed the contract, we are so satisfied with the chips exchanged. Then cash in all the chips as soon as possible. If there is any dispute in the future, it will be another negotiation. Whether to continue cooperation depends on whether the chips Dai'er brings out can satisfy him.
After handling the matter with BMW China, Yang Dongxu flew to Hangzhou by plane.
Although the news of the previous shooting aroused public opinion in the country, after all, it has been more than a month and the heat has subsided. Currently, the hot spots in China are dominated by YY and Shengda.
The launch of YY made CC and MM instantly realize that the wolf was coming. So the previous struggle for hegemony between the two powers instantly turned into a melee among the three kingdoms. At the beginning, everyone thought that the newcomer YY was from Shu.
Not only is it the weakest, but it also has no territory of its own. It needs to grab points from CC and MM, and scrape together points there to survive.
But what no one expected was that YY, which was originally the weakest, would make various recruiting moves in just a few months. In an instant, the country of Shu, which was the weakest, became the country of Wei, which was the strongest. Looking at this situation, it seemed that they were not ready to fight CC and MM. Start gathering troops and prepare to unify the world.
Such arrogant and domineering behavior made CC and MM executives scold them constantly. He even accused YY of being immoral and even blocked them from the two main channels of chat software, namely games and Tieba.
In response to such accusations, Yang Dongxu just smiled faintly, and then treated them as farts. Naturally, he kept moving forward to smell the polluted air.
So these two families can say whatever they want and accuse whatever they want. Even if he clamors to sue YY for unfair competition, Yang Dongxu will accompany him.
Anyway, no matter how noisy these two companies are, YY users are increasing rapidly, and the pace of conquering cities and territories has never stopped.
What makes CC and MM especially popular is that the popularity of the two softwares has been rising since their launch. But in recent times, not only has its popularity declined, but user activity has also begun to decline.
Although the decline is of this magnitude, it feels like a normal decline at the peak of the rise. However, YY's user activity has hit new highs repeatedly. Such a comparison of seemingly normal data is undoubtedly very abnormal. This made the two families even more anxious.
In the communication and chat market, YY grew rapidly and started to compete with each other, which surprised peers and some big guys who paid attention to this matter.
Rising Sun Technology, which has always dominated the gaming market, finally faced a serious challenge to its position as the leader. "World of Warcraft" represented by Shengda is even more arrogant than YY in the chat software market.
If the CC and MM that YY can do are complaining, it is because they have sufficient ammunition reserves. Whether it's a space show, a chat group, or the updated game voice chat, every shell can seriously injure CC and MM.
Then the rise of "World of Warcraft" is a bit unreasonable, after all, whether it is Fantasy Westward Journey, Swordsman, or other domestic games.
I want to compare with the extremely rich game "World of Warcraft" in terms of content, graphics, and playability. In short, they will be beaten in various ways.
This game came out of nowhere just like Future Soldier. From its launch to its popularity, it swept all the way. No one can stop it from reaching the top.
At the same time, the explosive popularity of "World of Warcraft" has made Chen Daqiao even more aggressive. The pace of building your own online Disneyland is beginning to accelerate.
Not to mention that he has embarked on a path of development beyond the times. According to Chen Daqiao's frequent moves, if Shengda can be listed next year, then Lao Huang, who will become the richest man in the country this year, will be in the spotlight despite being engaged in real estate and finance.
Once Shengda is successfully listed next year, Lao Huang's position as the richest man will have to give way. Let Chen Daqiao, a great man who ultimately failed because he was too far ahead of his time, sit on the throne of the richest man and feel what it's like to be the richest man.
"Currently, YY is operating well, but now Changhao, Mr. Chen and I have differences on some implementation policies. I think the development of voice functions has a certain technical threshold.
CC and MM cannot catch up as quickly as they did before by imitating our spaces and chat groups. Therefore, the launch of YY’s new features can wait a little longer.
Wait until CC and MM invest a lot of money to conquer the technology of voice chat function. We will launch a new version, so that the little money in the two companies' hands can once again be dragged into the quagmire of keeping up with our pace.
According to the information I have so far, although because of imitating us, the financial income of the two companies is much better than before. However, in order to keep up with our pace, the investment in R&D has already stretched the funds of the two companies.
Just two more times, or even just one big update. The capital chain of the two companies may be broken. At that time, any external stimulus can cause them to collapse directly. "In the office, after Qiu Bosong reported the company's recent situation, he came up with issues that required Yang Dongxu to make decisions.
"What do you two think?" Yang Dongxu looked at Chang Hao and Chen Xin.
Chen Xin and Chang Hao looked at each other.
Finally, Chang Haolai spoke on behalf of the company: “My and Manager Chen’s views are that the binding of mini-game platforms can be carried out now. This will allow YY’s income sources to begin to diversify.
This will also increase YY's ability to bind users, so we can launch the YY membership system. Although now after some research and promotion, users’ acceptance of the membership system is acceptable.
But Manager Chen and I both feel that there is greater potential to be tapped in the membership system. And now even the launch of the YY game platform is a way to tap this potential.
The YY membership system has the function of quickly improving the YY level. This is only of interest to some YY users, and YY members can get certain discounts by purchasing backgrounds and music in space shows.
It is possible to increase the number of YY members. Now if the game platform is launched, especially the Happy Landlord you proposed before.
Members can get 1,000 more Happy Beans every day than non-members. In addition, members can enjoy certain discounts when purchasing Happy Beans. Then the number of YY members will definitely increase rapidly again.
And this increase is a virtuous circle, especially the members attracted by the small game platform. Since they can't just get those 1,000 extra Happy Beans every day when they apply for membership, every such member actually has the potential of Xiao Fei, it depends on how we guide them. "
It can be said that both sides have their own reasons. Qiu Bosong considered it from the perspective of defeating CC and MM, and wanted to use the cards in his hand to bring down the opponent.
Chang Hao and Chen Xin, on the other hand, consider it from the perspective of the company's revenue, since they can expand the company's money-making channels. Then this project must be launched quickly, and the most important thing is that the money is secure.
And if you play the cards early, you can also deal a blow to CC and MM. In this case, there is no need to hide them.
