The late spring cold ended in early March, and the weather finally began to steadily warm up. Everyone who was exposed to the sun looked lazy.
The negotiations between Xuri Technology and BMW have basically been completed, and they just need to hold a signing ceremony. However, Yang Dongxu didn’t want to attract too many people’s attention, so he didn’t promote it much.
Just prepare the contract and let Chen Xin from Magic City sign it on his behalf, so there is no need for him to make a trip to Magic City. So before he left for the UK, his busy focus was still on YY.
But because he has too many cards to play, YY Yang Dongxu is not worried. Now the main work focus is on music platforms and video websites.
At present, the preliminary registration of the company has basically been completed, and YY Music and YY Video have entered the trial operation stage. As a supplementary part of the YY aircraft carrier.
Although the launch of these two software does not mean to target CC and MM. But there is only one restriction that only YY accounts can log in.
Let these two companies start to curse each other. There is no way that the three parties are fighting in the chat software market. As a result, YY was very unruly and called two more helpers. Isn't this obvious bullying?
Yang Dongxu doesn't know whether to bully others or not. Anyway, he attaches no less importance to these two platforms than the game department, the company's core industry.
"Production is done online but not offline?" Qiu Bosong looked at Yang Dongxu with some confusion.
Let’s not talk about the video website for now. They only include some old movies and TV series that have obtained copyrights. Although the click-through rate is constantly rising, the specific profit cannot be seen yet.
But because the music website has experience in foreign Yiting Technology, not to mention the music list, its role in promoting new songs is definitely an existence that makes all record companies jealous.
Especially now that YY users have exceeded the astonishing 10 million mark, and some music websites have more than half of the conversion rate. With such a large user base, a small fee for promoting new songs is a huge expense.
Even if Xuri Technology finds a few good songs, it can easily bring out several good online singers, and then start harvesting and making money. So Yang Dongxu didn't do anything offline, which puzzled Qiu Bosong.
"YY, 361, and 361 Guardian, the game departments under their control are all developing rapidly. We can't spare the manpower now and recruit another entertainment company to bring in Xuri Technology.
In other words, there is no need to do this at all. Now that the YY platform has been launched, we can cooperate with other companies. If they want to use this platform to promote their newcomers, they should give them a fair deal for advertising fees. Yang Dongxu said.
Setting up a separate entertainment department to get involved in the entertainment industry, let alone whether it will cause an overlap and waste of resources with Haina Entertainment. The entertainment industry alone is not something you can get into if you want to.
Even though people in the entertainment industry seem to be very kind to Heina, they even smile most of the time. You can face a newcomer and the company will teach you how to behave in minutes.
But if you ask Haina to come out to the platform, it would be better to cooperate with Haina directly and leave the offline work to Haina. After all, they are professionals, why do they have to set up an entertainment department in Xuri Technology?
"What you mean is that we only build this platform. As for who pays to promote on our platform, it depends on how much money he gives to get on stage, whether it is Haina or other companies?" Qiu Bosong figured out something. .
Compared with setting up an entertainment department and working alone, this platform seems to have a better future. After all, as long as the platform is big enough, you don’t have to worry about not having collaborators, and you don’t have to worry about not being able to sell at a high price. If this platform were to be run into an entertainment company with a solid platform and smooth flow, it would be extremely awesome.
"Including Haina, but now the music copyright basically belongs to Haina. So if you do too much and Brother Li Zongsheng comes to trouble you, I will not help you." Yang Dongxu said with a smile.
"How can that be possible?" Qiu Bosong's face suddenly became embarrassed, and then he thought that the music platform today has the great efforts of Haina. In addition to the song copyright, even the predecessor of the website was packaged and taken from Heiner.
"My company must take care of it, but while taking care of Haina, as long as other companies pay. We will help promote it and not sign an exclusive agreement.
But not everyone pays to promote it, and the quality here is also under control. A big enough platform can create singers, and a good enough singer can also bring glory to the platform.
As long as the music website shows some signs of profit, Parkson and Feixun will definitely follow suit. Don't let the songs over there be better than the others, but our songs are all stinking shit. That would be fun. "Yang Dongxu reminded.
Yang Dongxu has no objection to charging advertising fees, but there must be a certain degree of control here. If you want to be ranked like Baidu, whoever has more money will be the father, regardless of whether the things they promote are true or false, your reputation will soon become bad, and it will be a matter of time before you are done with it.
"I understand this." Qiu Bosong nodded, "But can I cooperate with the offline people from other companies?"
"This is a good idea." Yang Dongxu pondered for a moment and said: "This way, when collecting advertising fees, we can sign an offline cooperation contract.
For example, the platform charges less for the promotion of new songs by some online singers, but waits until they become popular. When participating in offline commercial performances and concerts, our platform needs to take part of the share. "
If we only charge advertising fees, online singers are a relatively new thing. No one knows the exact amount of profit, but Yang Dongxu does, so he wants the platform to raise advertising fees higher.
But other record companies have no idea and are definitely not willing to pay so much money. It is a very good cooperation model to tentatively extend online publicity to offline cooperation and distribute benefits. This dispels the concerns of record companies and increases the revenue of music platforms. 88
One piece of news that he remembers very clearly is the song "Mouse Loves Rice". It is said that the song's peripherals and other related items have earned 100 million. But the portion that this billionaire singer gets is definitely very small, most of it is money earned from operating the company. This shows how terrifying online singers’ ability to attract money offline is if they manage it well.
In addition, many online singers are actually short-lived, and they are rare in the music industry. So on the surface, it seems that the platform is promoting artists to other record companies.
In fact, YY can make a lot of money just by harvesting the profits from one or two popular songs by online singers. After all, not everyone is as productive as Zheng Yuan, Daolang and others. After most online singers have one or two masterpieces, their talent gradually fades away.
"Okay, I'll contact Heiner's side first to come up with something. At the same time, I'll also talk to Heiner's side and ask them to cause some trouble for Parkson and Feixun over the song copyright, so as to prevent them from being so picky. Music websites don't have How do they play music?" Qiu Bosong snorted, obviously still disgusted by the other party's imitation of the space show.
"Let's forget about the copyright issue of Hainaka's music. There are too many loopholes in our domestic copyright environment. Nowadays, the awareness of copyright on the Internet is even more vague. If you really care about it, it may not necessarily have a good result in the end.
So I have already said hello to Haina, and I will test the pressure of two companies first. Then, whether the other party wants film and television copyrights for a video website, or song copyrights for a music website, we sell them in packages. Of course, the price is definitely higher than that of Xuri Technology. "
"What you're doing..." Qiu Bosong frowned. He always felt that his boss's decision was a bit like turning his elbows outward.
In other words, they are patronizing the interests of Haina Company and treating Xuri Technology as their little son.
"You still haven't seen the essence of the matter clearly." Yang Dongxu looked at Qiu Bosong and said: "Whether it is a music website, a video website or a background show. The key to victory or defeat here is not at all whether Hainer gives the copyright to whom.
The real core is the user base, so don't miss the center just because music websites seem to make a lot of money immediately. YY is still the core of the final competition.
As long as we have enough YY users, we can even snatch away all the users of Parkson and Feixun. At that time, we were the most powerful with a huge user base. No matter how much film and television copyrights and song copyrights they hold, they will still be dead ends. Without users, what would record companies still promote on their platforms? Go up and enjoy the cool breeze? "
Qiu Bosong, who was originally frowning, looked suddenly enlightened. During this period, YY's grades were very good. Coupled with the fact that music websites could suddenly reap huge profits, he was indeed a little dizzy. I almost lost the watermelon and picked up the sesame seeds.
But my big boss is a bit bad. Don’t think that whether it is Parkson or Feixun that wants film and television and song copyrights, the contract period for the copyrights will only start in three years, or even five years.
But YY doesn’t need to say five years to kill these two companies, or even three years, or it can kill each other in one year by playing all the cards in its hand.
So Yang Dongxu asked Haina to sell the copyright to Parkson and Feixun. It was obvious that he was taking advantage of these two companies to cut a piece of meat with a knife when they seemed to be still very rich.
I wonder if when CC and MM were defeated by YY, the heads of these two companies would be furious if they knew that Yang Dongxu had taken advantage of them in advance.
"What's that look in your eyes?" Yang Dongxu glared at Qiu Bosong.
"No, no. I just feel that the big boss's foresight is really admirable. I almost made a mistake before." Qiu Bosong laughed.
"It's weird to believe you." Yang Dongxu rolled his eyes. He has experienced the baptism of the Internet in later generations. How could he not see that the way Qiu Bosong looked at him just now was like looking at an old yinbi.
Of course, Yang Dongxu would obviously not acknowledge this title. Using various methods to weaken opponents is normal business competition. How can we say it is an old silver coin?
"Okay, I won't talk to you anymore. The video website has almost recorded it. Taking advantage of the cooperation between the music platform and other record companies, let's see if we can get some of the latest film and television works on the website. .
Let’s start with movies. After those movies are removed from cinemas, they will become useless to film and television companies. They can make a little profit by selling the copyright to us.
But don't be stupid and buy it out at a fixed price. As time goes by, the number of views of the movie will become lower and lower. Until the last month, no one may have watched it.
After all, there are too few classics that people keep looking back on, so when signing the copyright, we wanted to see if we could come up with a cooperation model that would be beneficial to us based on playback volume and so on. "
"Then I will have a meeting with the people below to discuss it later. It is really not cost-effective for us to buy out directly, even if some film and television companies have a record department. If we cooperate with the record department and use the off-the-shelf movies as supplements, I think everyone will Yes." Domestic film and television copyright protection is indeed not as complete as abroad.
After the movie is taken off the shelves, you can still sell video tapes and other peripherals to make a second wave of profits. Sometimes the second wave of profits is even higher than the box office. But in domestic movies, if you don’t make big profits in theaters, it will basically be a hit on the street, and you won’t be able to develop much value in the future.
"It's up to you. If there's anything you can't decide, tell Sun Yang and let him communicate with me. I'll stay in China for another week at most, and I'm going to the UK. The time I can stay there is uncertain for the time being, and the company will I leave it to you." Yang Dongxu said.
"I understand." Qiu Bosong nodded.
He didn't feel anything wrong with Yang Dongxu using this method to improve Sun Yang's status and influence in the company.
After all, the chairman's assistant is the big boss's eyes in the company. What do you want to do if you show dissatisfaction with the chairman's eyes?
