"Where did you find this song in your space and how did you get it?"
"Does your background cost ten yuan a month? It's so beautiful."
"Wow, that's so cool, I want to get one too."
When everyone was discussing the fun of World of Warcraft and Fantasy Westward Journey, advertisements for various mini-games kept popping up in the advertising pop-ups.
The space show launched by YY is like a depth charge, instantly detonating the campus address book that originally seemed to have no tricks. But what is surprising is that no matter how much Feixun and Parkson scold Rising Sun Technology for being shameless, they are not democratic at all.
Even without the user's consent, the campus address book account and YY account were forcibly converted. When everyone feels that the wolf is coming in the instant messaging software, they are ready to move a stool and prepare melon seeds.
The public opinion about democracy or non-democracy caused by Parkson and Feixun has not been raised. And YY's carefully crafted and shining debut didn't seem to attract much attention.
Isn’t it just a chat software? I have a CC account and a MM account. There seems to be nothing wrong with having multiple YY accounts.
Users obviously don't care about this, but what makes them care and even feel cool is the background board and various songs of YY space.
You must know that nowadays, people always feel that things on the Internet are very mysterious and high-end, and cannot be messed up by ordinary people. But one day you can decorate your own space at night. Not only can you change the background and choose songs, but you can also create a phantom light for the photos in your album.
In an instant, all netizens seemed to have found a novel toy and began to try various things tirelessly. Originally, Qiu Bosong felt that launching eight new space backgrounds for the first time was already a lot of attempts. Who would have thought that this would not be able to satisfy the enthusiasm of users.
Needless to say, in terms of music, future generations may not necessarily change to a new space music every half a year. But now it changes several songs almost every hour, and you can hear different music every few minutes when you come in.
We originally thought it was fun to upload a few photos to our address book to show to our friends. Suddenly you can create a phantom photo album, and the number of uploaded photos in the space increases dramatically in an instant.
Especially you can leave comments and comments under the photos, which is undoubtedly an extension of the Tieba. However, in the post forum, everyone is discussing something else, while under the photos in the space, they are discussing themselves, which gives a strong sense of immersion.
In addition to the photo album, there are also comments, and you can also like and comment on the comments. You can share your mood at the moment with your friends all the time. It is simply addictive.
So not only the audience was surprised, but Xuri Technology itself was also surprised. The original preparations for YY's possible user surge turned out to be that all resources were mobilized to the space. The space was almost overcrowded because there were so many people. You must know that YY uses the world's top and largest servers.
"Does that mean everyone is playing space now, not YY?" Yang Dongxu, who was sitting in the boss's chair, looked a little strange.
No one asks about the well-built chat software, but it is a supplementary component of the chat software and it becomes very popular.
"For the time being, this is the case in terms of traffic distribution." Qiu Bosong nodded.
Thinking of the day-to-day research and development of YY, I was afraid that there would be some small flaws inside before the public beta, which would lead to failure. As a result, no one looked at the flowers that she had carefully decorated, and everyone went to finish the flower vases.
"What about the friend invitation?" Yang Dongxu asked.
"The activity level is not very high at the moment." Qiu Bosong said helplessly.
In order to increase the number of users of YY, forced conversion of campus address books is only the first step. Datou is still inviting friends. Because the users in the campus address book were originally YY’s food.
Only by continuously inviting users to register and use YY from the game and other places can we seize CC and MM users to strengthen ourselves. As a result, this step went well. When I was about to proceed with the second step of invitation, the sword got stuck halfway out.
Yang Dongxu frowned and fell into deep thought. This was not a good sign. After all, the space is fun, and there is only so much playability, and you will soon get tired of it.
The most important thing for YY is to take advantage of this enthusiasm to accumulate more users. When everyone's enthusiasm for the space comes over, basically YY's users will be almost stable. This is the cornerstone for competing with Parkson and Feixun.
Yang Dongxu's fingers tapped rhythmically on the desktop. After thinking for a moment, he said, "Is it difficult to make a link to share?"
"What kind of link sharing?"
"Isn't the phantom photo album the most popular now? Just create a link option directly below the phantom photo album. For example, if there is the word 'share' below, click Share to share the phantom photo album with your YY friends, Tieba friends, and games Friends.
In short, you can share it with all friends related to this YY account. And friends who saw the link he shared wanted to see the phantom album.
Just click on the link to get to the YY space. It doesn’t matter whether you register as a YY user or not. The important thing is to make him feel curious and interesting about the space. Then he took the initiative to register a YY account. Yang Dongxu said while tapping his fingers.
"This is very feasible." Qiu Bosong's eyes lit up.
"Then when you click on the link, do you need to register a YY account before you can watch it? Will this be more direct?" Chang Hao asked.
"It's different." Yang Dongxu shook his head: "People are lazy, although users are very interested in the shared welcome album.
But if you ask him to register an account before he can watch it, if it’s not his friends who urge him to watch it, help him like and comment on it, etc. The biggest possibility is that I just turned it off out of fear of trouble.
But after watching the phantom light photo album, especially after entering the space and listening to the music and looking at the cool background. They take the initiative to register. These are two behavioral patterns. "
Yang Dongxu is simply not too clear about the laziness of netizens, the most obvious example. Alipay has become so popular in later generations that it almost dominates the entire QR code payment industry.
But why did the sudden rise of prestige grab a lot of market? Is the prestige better than Alipay?
Obviously this is not the reason. The biggest reason is that everyone is lazy. At that time, everyone used Weixin to open it easily, and then scan it to pay.
Usually, if you don’t consume online or buy something, you basically don’t open Alipay. There are not many people chatting on Alipay. Therefore, you need to click separately to pay with Alipay.
With such a simple and casual action, Weixin successfully grabbed a lot of Alipay's market share. You can imagine how lazy human beings are.
So when you click on the link, the first thing that pops up is what you need to register. The reaction of many people is to turn it off casually, delaying my game play.
You can just click in and see a lot of things that interest you. When you want to upload photos, you need to register or something. Then the user's initiative and initiative cannot be compared to what was previously clicked.
In short, anyone attracted by the space will basically be converted into YY users. If you can't be attracted by the space, if you ask him to register before, this account will probably become a zombie account, which will not contribute anything except increasing the number of registered YY users.
Because he registered casually at that time and probably didn’t even remember his YY account. When YY becomes popular in the future and they want to use YY to chat, 99% of people will not look for their previous YY account, but register a new one. So previous registrations don't make much sense at all.
What's more, most people are likely to turn it off without registering. Therefore, giving full play to the player's subjective initiative has a much higher conversion rate than forcing it.
"Shameless! How could he do this?" Qian Jincai, the head of Parkson Company, couldn't help but cursed when he looked at the data collection report in his hand.
Also scolding him was Cheng Yunxiang, the person in charge of Feixun.
They really don't take the campus address book seriously because it's really not that big. It also gives them ideas for developing space. However, YY's sudden rise is undoubtedly equivalent to stealing their home base.
Especially since they originally imitated the campus address book to create their own space, but now they see that the imitation has been successful and even surpassed the activity level of the campus address book. Unexpectedly, he was slapped by Xuri Technology on his backhand.
It used to be a good space that was even better than campus communication, but now it is like shit in front of the YY space.
In the past few days of data collection, the most common question reported by users is why the background board cannot be changed in MM space. Why is there no music in CC space? Why can’t I create ghost photos in my photo album?…
They originally felt that their home space was better than the campus address book, but before they could feel complacent. As a result, YY Space directly killed them in all directions.
Now, here comes another group of friends sharing links without any blind spots. This is undoubtedly poaching CC and MM. Every user who is attracted to register in the YY space has a precursor to the loss of his own users.
"Can we make these things in YY space?" Qian Jincai stared at the technical director opposite him.
The technical director felt that if he said at this time: "No."
Then what he will face will definitely be to pack up his clothes and run away immediately.
"It can be done, but..."
"But what? Lack of manpower, or lack of technology? If there are few people, go to the technical department to transfer. If the technology is not good, let me public relations. This thing must be made." Qian Jincai said with red eyes.
Faced with Rising Sun Technology's all-out punches, he really has no good way to parry now. And before thinking of an offensive method, you must stabilize your own position. Only in this way can we have time to think of ways to deal with it. Otherwise, when we think of a way, our users will be lost seriously, and we will become the commander-in-chief. How can we still play this?
"No, it's not these problems. The background and photo album are easy to make. We did a profile show before, and the art and design were no problem. It's just that one is a cartoon pattern and the other is a background panel. There is not much technical difficulty. Mainly songs, songs We don’t have the copyright.” The technical director said quickly.
"There are so many small pirated music websites in China, are you telling me about copyright?" Qian Jincai stared angrily.
Piracy on small websites is like an annoying flea. If you deal with it in a big way, the gain will outweigh the losses. If you don't deal with it, it will itch. All in all, it's very annoying, but you don't have much to do with it.
So there are too many edges and corners to play in this area. Especially for a company with a huge user base like Parkson, if a certain singer is challenged because of copyright infringement, then it’s a matter of course.
A period of time passed by pulling and pulling, and I had been using the other party's songs for a long time. In the end, even if the lawsuit is lost, he can turn around and block the singer's songs from his huge user base.
Didn't you let me use it because of copyright?
Then millions of netizens will no longer be able to hear your songs online, so I asked you if you are afraid?
Therefore, in this era when Internet laws are not very sound, or in other words, domestic copyright awareness is very weak. In reality, piracy is everywhere. It really shouldn’t be too easy to pirate something online.
"I understand, I will assign the task right now." The technical director said quickly.
Just now, he subconsciously felt that there would be a problem with music copyright, so he brought it up. But he regretted it after mentioning it. Isn't this just asking for scolding? This is domestic, not foreign. Besides, this is still online. Do you need to be so serious?
"How long will it take?" Qian Jincai stared at the technical director.
YY suddenly appeared, making him feel extremely threatened. So he couldn't care about anything else at this time and could only transfer his fear to the pressure of the technical department.
"It can be done in one week, at most one week. Originally, our space was developed relatively well. Whether it is the background board or the music, it is actually just a matter of a few pendants, which can be completed quickly."
"Then get it done quickly. I'll give you a week this time, but there must be no problems." Qian Jincai said very seriously.
Although he hopes to get this thing out as soon as possible, he also knows that he can't make mistakes while busy. Otherwise, it is very likely to cause further dissatisfaction among users, which may lead to user loss.
