Ma Fengyun has been a little anxious lately because eBay has blocked him so completely. All channels that can be linked to the Internet have been completely blocked, and they have been given a direct channel for Internet propaganda.
So he can only give lectures everywhere, go on TV, etc., just like those who sell fake medicines.
But even so, he has never bowed his head like Yang Dongxu, compared to the excitement and excitement he felt when he received investment when he first started his business. Ma Fengyun, who is also growing like his own company, has actually realized that he has fallen into a big pit.
Although Ali is indeed in charge now, and he holds the largest share. But one day he suddenly realized that the core of his family was not actually named Ma, but Yang.
Everyone thinks that the most important thing about a shopping website is the website. After all, the website carries customers, merchants and transactions. Everything on the website is in vain if it is not done well.
But after working hard to make the website in his hand good, Ma Fengyun discovered that although the website was important, the shopping website was revolving around another core, and this core was Alipay.
If Yang Dongxu hadn't appeared, Alipay would have belonged to Ma Fengyun. Then Ma Fengyun is equivalent to holding a trump card in his hand.
When Alibaba was developing, Ma Fengyun actually insisted on it again and again, but he was stronger than others. If he wants to develop faster and better, he must introduce capital. After all, the Internet is really a money-burning thing.
But even with so much capital introduced, the entire Alibaba almost lost control, and he was almost occupied by others. In the end, we were able to turn defeat into victory because we had the trump card of Alipay.
When the shopping website was no longer centered on the website, but began to revolve around payment numbers, he easily took control and kicked out all the shareholders who had evil intentions.
After all, without Taobao, I can still have a Tmall, or even a Tengu. Controlling Alipay's big data flow is simply a sure-fire weapon.
But now this sharp weapon does not belong to him but to Yang Dongxu, and a core part has been held by others. After giving away control of the website, Ma Fengyun felt like he was going to pack up and get out.
Although Yang Dongxu was very optimistic about him from the beginning to the end and was very optimistic about the future of the shopping website, I believed that he would never point fingers. But there is an extra boss on top, which always makes people feel not so happy.
Therefore, after some dealings with the situation, Ma Fengyun, who was having a very difficult life, once again announced a major decision. The Taobao website will once again be free for merchants for three years without charging any store fees.
The news was announced, and Taobao merchants were so happy that they set off firecrackers. However, there is not much optimism from the outside world. Everyone feels that Ma Fengyun is struggling under the complete blockade of eBay. Even eBay itself thinks so.
So they still go their own way and discuss store rental fees with merchants. In order to dominate the mainland website shopping market, the advertising fees they invest are simply astronomical.
Now only Ma Fengyun is left struggling, and it seems that he won't be able to struggle for much longer. So the folks at eBay felt it was time to harvest leeks.
"Ignore what they do. If we pay them, we will continue to advertise. If we don't pay them, we will let them go." Yang Dongxu was sitting in the car heading to Huaxiu and talking to Qiu Bosong on the phone.
eBay, which has found that it has no rivals in domestic shopping websites, has undoubtedly been a little distracted recently, and it has not paid attention to Ma Fengyun's desperate struggle. For the advertisers who were licking their faces before and begged for help, they also began to feel like they were straightening their backs, raising their chins, and pointing their nostrils at people.
It seems that he is the only domestic shopping website. If the website does not advertise for them, then there will be no advertising revenue from this area. So should the originally inflated advertising fees be appropriately reduced?
Of course, this decline is definitely not small. Who wants this to be their own business? So the other party cut the advertising fee in half when they came up.
In fact, Yang Dongxu realized that such a day would come when he signed the contract before. Because eBay used the excuse that the single advertising cost was too high.
I am not willing to sign a long-term contract. Not to mention the general rule in the advertising industry that one is signed once a year. They are not even willing to sign one every six months or even every quarter.
He said he wanted to pay monthly, which meant that after the advertising was finished this month, we would have to discuss whether to sign a contract next month. Of course, in order to show your sincerity, the price of a short-term contract can be increased by one more.
Signing such a contract is obviously because people think that they will terminate the contract immediately after killing all the domestic shopping websites or shopping websites, and they don’t want to be taken advantage of anymore.
Therefore, when the advertising contract is signed next month, eBay, which was already a bit shaky, has lost its previous positivity and enthusiasm. It became procrastinating and started to handle things.
And Yang Dongxu is obviously not a person with this kind of temper. He likes to cooperate or not, and there is no way to reduce advertising fees. Besides, the other party's strategy of despising Ma Fengyun has failed. It's only a matter of time before they get out. Why give them face?
"You don't like Yi Bei?" Qiu Bosong seemed to hear something from Yang Dongxu's voice.
"It's not that I'm not optimistic about eBay. They are already big international giants. What right do I have to look down on them? I'm just more optimistic about the Chinese people's obsession with the word 'free'." Yang Dongxu said with a smile.
It is said that free is the most expensive luxury, but this trick has been tried and tested no matter which industry it is used in. Of course, it was precisely because of the free sign to attract merchants that the good ones and the bad ones picked up the baskets full of vegetables. This made Ali's reputation not very good in later generations.
Ma Fengyun even stood up and explained: "People believe that you can buy a Rolex online for ten yuan. What can I do?"
It may seem innocent, but it's actually a bit of a shameless statement. It caused a lot of complaints on the Internet. You also know that you can’t buy a Rolex for ten yuan. Then why do you allow such merchants to open stores on your website?
In short, including the beauty of my wife and the 100 million she earned from it, everyone is the eldest brother, let alone the second brother. Ma Fengyun only has better positive reviews because he has indeed made more attempts and changes.
In other words, it is true that he has gained a part of the American market, compared with other companies that prefer to buy or sell, and then get out. He has achieved a certain degree of respect for consumers and given consumers a certain degree of protection. Make consumers more willing to pay.
The next day Yang Dongxu flew to Shencheng.
When we arrived at Bao Xiaomei's office at the Huaxiu headquarters, the other party directly handed over a document listing the names and prices of various international superstars.
After these years of development, Huaxiu has become one of the largest textile manufacturers in the world. Huaxiu Clothing has also made its own name, at least it is well-known in China.
However, with the continuous invasion of foreign brands and fierce competition in the international market. Although the brand of Huaxiu Clothing is making progress, the progress is not very fast.
Today, when the market competition is so fierce, standing still is equivalent to going backwards, and making too little progress is also going backwards. Because the gap between you and your peers is constantly widening.
In order to break this deadlock, Huaxiu is preparing to launch a new round of publicity plan. And from the beginning, it was a big deal, from sports to film and television to private customization by some wealthy people. In order to increase the popularity of her brand, Huaxiu is preparing to bleed heavily this time.
"Starting with basketball and football, we will launch new sportswear. Zidane and Ronaldinho's clothing ads are about to expire, so I'll say hello to Barcelona and sign them first. If I can sign Beckham as well, then That's pretty much it for football.
In terms of basketball, Yao is considered one, and he will try to take down Kobe. Film and television superstars are selected from among movie stars. Both men and women should preferably be able to take some red carpet dresses as promotional photos. "Yang Dongxu said after taking a rough look at the list in his hand.
"Is there only one big Yao in the country? Isn't it a bit..." Bao Xiaomei asked.
"What can I do if the domestic environment is like this?" Yang Dongxu shrugged helplessly.
It's not that he doesn't want to use domestic stars, especially those sports stars that he also wants to use. For example, Liu Xiang, Li Na, or Lin Dan are all potential stocks that can be invested.
But what I have to say is that compared to foreign efforts to build the commercial value of sports stars, the commercial value of domestic stars seems a bit tasteless.
Can you believe that your Olympic champion's income mainly comes from championship rewards and regular salary? Revenue from the commercial side is almost zero.
Except for Li Ning who created his own brand, the commercial value creation of domestic sports stars is simply scumbag.
Even though many people have received huge contracts with sky-high prices, most of them are products of foreign brands. Even though there are spokespersons from domestic companies, the advertising and publicity methods are embarrassing to everyone.
In the United States, let alone Olympic champions, the champions of their own state competitions can have the same commercial value as movie stars. On the other hand, in China...forget it, he didn't want to say anything.
Unless the current laxity of the policy for athletes can reach ten years later in an instant. Athletes can appear in variety shows, or guest star in movies, etc. Otherwise, from a business perspective, signing them with the same amount of money is not as good as signing with someone abroad.
At the same time, what’s a little annoying is that if your brand is worn by many celebrities in foreign countries, you will sell well in China. If it is only worn by domestic celebrities, it will not be famous abroad. Then consumers will feel that you are not a good grade, which is obviously not in line with Huaxiuxin's brand positioning.
Huaxiu, which already has a certain reputation and market share, is preparing to take the high-quality luxury route and become an international big-name clothing brand. Therefore, inviting international superstars to be brand spokespersons is unavoidable. Since there was no way around Yang Dongxu and he didn't like trouble, he naturally went straight to the point.
"By the way, your relationship in Russia is still going well, right?" Bao Xiaomei nodded and glanced at the spokesperson choice circled by Yang Dongxu with a pen.
"It's okay, what's wrong?"
"This year's cotton acquisition in Russia has started, but I don't know why it is more active than in previous years. This year, the other side has been a bit delayed, so I asked someone to inquire about it. It seems that someone has come in to disrupt the situation, and the other side's background is not simple. I There is no good solution here at the moment.”
"Didn't you sign an order contract before?" Yang Dongxu raised his eyebrows.
"This year happens to be at the end of the contract, a key point in signing a new round of contracts." Bao Xiaomei said.
"Could it be a double act?" Yang Dongxu rubbed his chin.
"I was skeptical before, but after looking for someone to investigate, the farmer seems to be quite willing to cooperate with us. After all, the cooperation in the past few years has been very pleasant. The price we gave is not low, and the payment has never been received. drag.
This time, it seems that some procedures were delayed because an official from the other exporter had frequent contacts with several international textile tycoons some time ago. After all, such international trade requires government signature. "
"I'll find someone to ask first. You can continue to follow up here. At the same time, we can expand our supply of goods. Whether to sign a contract or not will be discussed later. After all, in terms of transportation costs alone, the cotton from Russia Although the distance is close, the price is not the cheapest, right?" Yang Dongxu said.
Bao Xiaomei nodded. As the largest textile manufacturer in Asia, it ranks among the top textile and clothing exporters in the world. Sometimes it is natural to show a little bit of your own temper.
In fact, she didn't want to tell Yang Dongxu about this matter, she could solve it on her own. After all, if she can't do this little thing well, how can she manage Hua Xiu well?
It’s just that I happened to meet Yang Dongxu today, so I mentioned this matter.
"Zhuo Qing'er hasn't returned to China for more than half a year, what do you think?" After talking about official matters, Bao Xiaomei couldn't help but talk about personal matters.
Because they both work at Huaxiu and have a good personal relationship with Yang Dongxu. Coupled with their common ideals, Bao Xiaomei and Zhuo Qing'er gradually became best friends.
Bao Xiaomei has already put aside her life-long events, so it doesn't matter, but Zhuo Qing'er is obviously still deeply involved in it.
"Um..." This unexpected turn made Yang Dongxu touch his nose in embarrassment.
