In fact, not only Parkson, but Feixun also thought this way during the meeting. There are even many websites that have seen the business opportunities and launched this project.
However, neither Parkson nor Feixun paid much attention to 361. Because no matter how popular campus address books are, there is still a gap compared to instant messaging software.
And the campus address book, to put it bluntly, is to recommend some people you may know from the same school, plus the simple function of uploading photos and writing a few sentences.
This is actually a bit like an extension of Tieba, because Tieba can also post a few pictures for everyone to discuss together. Tieba now claims to have 10 million users, more than both MM and CC.
But have you seen Tieba’s influence on MM and CC?
And now that major portal websites have launched their own discussion bars, the users of Tieba are actually being diverted little by little. Even though 361 has taken various measures, it is still the leader of the discussion forum, and no one can replace it.
But everyone in the know knows that this product has its own limitations. In other words, it has its own upper limit, but instant messaging software has unlimited possibilities, and it has more stickiness and market prospects than Tieba.
"I think this alumni address book can be further developed." Qiu Bosong from 361 Company said after taking a look at the number of users of the alumni address book in the background that continued to grow.
"How to develop?" Yang Dongxu had a smile on his face.
"I was inspired by the avatar show of Parkson and Feixun. Do you think we should have an address book show or something?" Qiu Bosong said, touching his chin.
"How do you want to show off? Will your avatar be changed later when you log in?"
"It's not just about the avatar, I'm talking about the background of the address book. Don't you feel that the unchanging web page background is a bit too monotonous? We can develop various backgrounds, such as the four seasons scenery, and the Fantasy Westward Journey cartoon background. Something like that. Especially those who play the Fantasy Westward Journey game will definitely like it.
Then it is logical that legends and swordsmen can do this. Just like Japanese animation releases cartoon figures, we can release exclusive backgrounds for games. I have actually discussed this with Chang Hao.
He also feels that this project has great potential, and the figures are actually very consistent with the content of the game. But as you know in our country, before we have launched this, various sticker toys have been released.
They are all small factories and there is nothing you can do about them, but the background of this webpage is different. You must first have users before you can sell this thing. Currently, only Parkson and Feixun have this condition. But we can sue them if they use it, so we don’t have to worry about piracy. "The more Qiu Bosong said, the less excited he could hide his face.
However, he also has a worry, that is, campus address books seem to be very popular now, and the number of users is also increasing. But if we develop a new function for this background show, would it be a bit too anxious to charge a fee?
But if there is no charge, then saving the various photos uploaded by these users, replying to messages, etc. will already occupy a large amount of the server's memory. If we do this background show again, the server load will be increased again and there will be no output, which feels a bit thankless.
"Then make it. As for the charging issue, don't worry. You can make more background boards and make some simple ones for free. Don't make too many, two or three common ones.
It looks better than the current single background board, but not much better. Then we will make some products for a fee, and make them as beautiful, luxurious, and stunning as possible.
In addition to the background board, you can also add background music. The song happens to be available on Haina Music’s massive network copyright. But as you said, it must be technically stuck, and you can’t hang up a link to try out some special backgrounds and music for free. "Although Qiu Bosong is still a little hesitant, Yang Dongxu knows that he can do this.
To put it bluntly, this is the QQ space show. Let’s take a look at the 10 yuan a month yellow diamond in the Tencent empire.
In fact, he couldn't remember whether QQ launched Space first or who came up with it first. But the campus address book in front of him was inspired by the 51 website.
Yang Dongxu clearly remembers how crazy it was when friends who were online started playing the 51 website. Going to an Internet cafe to log in to QQ is an inevitable operation, and when the 51 website was popular.
The first thing I do when I go online is log in to QQ. The second thing I do is log in to the 51 website to see the photos I uploaded. Then I go to my friend’s page to see the photos uploaded by the other party, and then I step on them.
However, when it comes to alumni address books, Parkson and Feixun are very accurate. That is, although this thing can be popular for a while, it has great limitations.
The popular 51 website only flies across the sky like a meteor because it has users but lacks adhesion. Finally, when QQ Space came out, the two functions were almost in front of the huge QQ user base, and they were naturally killed instantly.
In short, with QQ space, I can stop playing 51, but with 51, netizens still need to log in to QQ to access the Internet. This is the gap.
"What's the appropriate charge?" Qiu Bosong asked.
"10 yuan a month."
"Isn't it a buyout?" Qiu Bosong was stunned for a moment. You must know that a set of background boards can be sold in many copies. In his opinion, selling a copy for a few yuan is a big profit. After all, apart from a little effort during development, Besides, the rest is just copy and paste and costs nothing at all.
"How can you make more money by buying out than by paying continuously? Besides, if you can't afford it, you can always use it and use the free ones. In this way, when every new background show is launched, it will be free for all users to use for three days.
There are also weekly song recommendations, that is, in addition to the free background boards, there is a weekly song recommendation on the left. Free for one week and then charged.
If you don’t have money, use free backgrounds and free songs. We don’t force fees. However, the most used backgrounds and songs during the trial period will be included in the paid list later, and we apologize for not recommending a second free trial in the short term. "
Qiu Bosong looked at Yang Dongxu. He didn't know why the word 'profiteer' suddenly came to his mind at this time!
Although it was very bad to say this about my big boss, these two words could not be taken away. He just wanted to get some backdrops and make some money.
As soon as the results came out, my big boss had clearly thought of all the tricks. It’s not compulsory to consume. You haven’t compulsory consumption. But if you induce a crime, you won’t be sentenced?
But I have to admit that this shady trick has room for maneuver, and now the campus address book has begun to discuss which photos look good.
If this is the background, 'comparison', which is one of human nature, will be infinitely magnified. I looked at my friends’ backgrounds, each one more amazing than the other, and the background music was all paid for. You are all young and frugal, so you should get one for yourself.
Besides, 10 yuan a month seems a bit extravagant, after all, you can buy a real toy at this price. Buying a one-month membership online is a big loss.
But this price is not high at all compared with the Internet fee. After all, it is very common to pay two or three yuan an hour to surf the Internet. Registering as a member with this background only saves you a few hours of Internet use, so you can just save some money.
"Then I'll tell them to make a few versions and try them out." Qiu Bosong said.
"Go to Xuri Technology and ask Changhao for some game artists and background design programmers. They are professional in this area, and they are not limited to games.
For example, you can develop a set of starry sky backgrounds based on the twelve zodiac signs, and a set of zodiac year backgrounds based on the twelve zodiac signs. In short, this thing has a lot of topics to choose from, so don’t update it too frequently.
Just update one or two sets every two to three months. In this way, members will feel tired of using this background for a month or two. When I was considering whether to continue paying, another background I liked came out. This can stabilize customers. "Yang Dongxu pointed out.
Qiu Bosong didn't know what to say. He could only say that the big boss was the big boss, and there was no one else who could use this method to dig into users' pockets. What’s more important is that you can’t call him greedy, because there are free ones available. If you don’t want to use the free one, if you want something better, then of course you have to pay.
"By the way, there is nothing wrong with the account application data. Can it be seamlessly grafted?" Yang Dongxu asked.
The background show proposed by Qiu Bosong gave him a surprise, but he only wanted to create the campus address book before YY went online. This was to pave the way for YY. The campus address book is the predecessor of YY space in the future.
That’s why I first created the campus address book instead of launching YY directly and then creating the YY space. It is mainly related to the current Tieba users and game user account formats.
Yang Dongxu didn't pay attention before, or he was used to the game account format. For example, in the previous life, except for Tencent's own games, you could log in directly with your QQ account.
Other game account formats are basically composed of numbers and letters, and some are simply the .com email format. It feels okay to play games with this account format, but it would be very troublesome if you directly transfer it to YY to become a login account.
So Yang Dongxu first got out the campus address book. When the campus address book user applies to find it, it will be a series of numbers, and it is a fixed account that cannot be changed.
However, this fixed account can be bundled with a game account and a Tieba account. In other words, in addition to adding alumni from the same school, the current campus address book can also add content from Tieba and games.
This small change did not attract the attention of Parkson and Feixun. They thought it was just that 361 just wanted to more conveniently observe the number of its own user registrations.
Because this registration mode directly opens a section, for example, between 1,000,000 and 200,000, the first registered user will randomly have an account in this range, and when this range is full, it will extend to the next range, and so on. In this way, the latest registered user has an account in that range, which proves that the number of users has expanded to that range.
Therefore, Parkson and Feixun only thought that 361 suddenly changed the user account model. It was different from Tieba and web games. It was just for convenient statistics. They did not expect that this was a secret attempt to exploit Chen Cang.
