Compared with being cautious and cautious before, this time the Ministry of Telecommunications seems to be very confident in the internal system and the technology it masters. Therefore, no single place was selected as a pilot.
Instead, the four communication companies were allowed to start the mobile phone real-name business in first-tier cities, and then extended to second- and third-tier cities. As for backward rural areas, it will take three to five years to gradually popularize it.
It seemed a bit aggressive to launch it in all first-tier cities at first, but considering the underdeveloped network and communications in grassroots towns and villages, it took another three to five years for it to gradually spread.
Such a plan requires both speed and stability. It can be said that everyone is very satisfied from top to bottom, but there is a little doubt about how to guide citizens to actively apply for real-name mobile phone cards.
Some people think that there is no need to provide any preferential policies at all. After this policy is officially launched, all applications for mobile phone cards in first-tier cities must be real-name.
There are only four communication companies in the country, and they only need to use a unified voice. Then this policy can be implemented very well, and there is no need to worry about organizing activities and discounts to guide it.
And these days, except for a very small number of people, most mobile phone users change their cards very quickly. You have one number when you go out to work, another number when you go home to celebrate the New Year, and another number when you go out to work in another place next year.
So with such a fast and frequent number change, it can only take a year or two at most. When the mobile phone real-name system is extended to the following areas, maybe you go home for the Spring Festival, or you change places to work, the previously non-real-name mobile phone numbers will be replaced by real-name ones.
Yang Dongxu doesn't have any objections to this. After all, things can be done well without giving any discounts. There is no need for him to jump out and be a good person.
The questionable point is: whether to cancel roaming charges.
The mobile phone real-name system is very helpful for stabilizing customers, so the four major communication operators naturally respond actively to this policy. However, the mobile phone cards after the real-name system obviously cannot be used as mobile phone cards in arrears. If you feel that the arrears are too much, just throw them away and change to another mobile phone card.
If the real-name mobile phone card is no longer used, you need to cancel it at the business hall, and the mobile phone card cannot be in arrears when canceling, otherwise the account will definitely not be cancelled.
Therefore, as long as a mobile phone card is issued under a real-name system, the mobile phone card is basically bound, and the frequency of mobile phone users changing cards will be greatly reduced.
But if the roaming fee is not cancelled, what will happen to the bound mobile phone card during the holidays, or if I forget to cancel the mobile phone card when I go home and go to work in another place next year?
Therefore, Yang Dongxu's advice is to appropriately reduce roaming charges so that a person with a real-name mobile phone number can travel across the country. Naturally, customers can be bound more firmly, instead of making mobile phone users troublesome to keep running to the business hall.
For this reason, communication operators are naturally unwilling to consider this in their own interests. After all, mobile phone roaming charges are also one of the major sources of income for communication companies. It is very painful to be cut off like this.
“Reducing the frequency with which mobile phone users change mobile phone cards will be of great help in improving customers’ loyalty to communication companies and consumption stability.
In addition, real-name mobile phones also have a certain curbing effect on preventing some fraudulent text messages and other illegal activities. In other words, this matter is beneficial to our telecommunications companies and beneficial to the country's management of rectifying the telecommunications industry.
But we cannot turn this beneficial thing into a trouble for mobile phone users. Considering customers and improving service quality from the customer's perspective are the qualities that a company should have to become bigger and stronger. Yang Dongxu said.
He put forward the point of view, so he naturally has to stand up. Of course, you should also emphasize your catfish effect while standing on the platform. From the customer's perspective, it is undoubtedly in line with senior management's requirements for muscle training in the communications industry. But the other bosses must be disgusted, after all, this will cost them a lot of money.
Of course, Yang Dongxu would not offend all these people to death. They were all peers and people with status. He does not have the height of thought to dare to die generously for the people of the world.
So after sorting out the commanding heights, looking at the unhappy expressions of several other communication company CEOs, he continued: "If canceling roaming charges is more troublesome, I have a compromise, one is to change cards in other places for free.
For example, a client is working in Shenzhen this year, but will be in Shanghai next year. Then he can directly go to the business hall of Magic Card Mobile Card to apply for migration services and move his place of ownership from Shenzhen to Magic City.
This approach is beneficial to both of us and can further bind customers. After all, many customers are using China Unicom in this place this year, and maybe they will use China Mobile if they change places next year. "
This method made several bosses look better. Yang Dongxu, who always felt that he was always indifferent, finally said something humane. In this case, at most it will just increase the business of a business hall. But it is still worth it to bind a customer in this way.
And it does not affect the collection of roaming fees, after all, you do not start this business. By then, if they really go to work elsewhere, they will not be able to apply for number migration. The most likely approach is that the mobile phone user throws away the mobile phone card and applies for another one. Then the binding of customers after the introduction of the real-name system will lose its meaning.
What is the difference between this and the previous non-real-name system where everyone changed their mobile phone numbers when going to a place?
What's more important is that there is no need to reduce or even meet roaming charges. Anyway, if you move to another place to work and you cannot transfer your number, your mobile phone card will be thrown away and replaced with another one. There is no roaming fee in this case.
Therefore, communication companies will not lose anything, and those who are on business trips abroad will indeed have no loss as roaming charges are still being collected. Therefore, everyone nodded in support of this proposal.
"What about going home for the holidays? Now during the Spring Festival, I will stay at home for at least a week, and at most for a month or two. How about the roaming charges for mobile phones during this period?" Minister Huang asked.
Several bosses were relieved again, and Bai Feng couldn't help but glance at Yang Dongxu. It's just that this guy can arrange the implementation of the real-name system if he has nothing to do. He doesn't have to ask for roaming fees.
Now Minister Huang clearly feels that from the customer's perspective, what Yang Dongxu just said, he cannot let a new policy make it easier for him, but trouble his customers. He agrees with it.
Because for the communications industry that wants to go global, this is a service that must be implemented. Otherwise, in foreign countries, you are not the only four companies to choose from, there are many other communication companies. So these muscles must be exercised.
"Apply for a roaming monthly subscription service, for example, a 30 yuan monthly roaming subscription service, and 30 minutes of free call time. Then after applying for this service, if you make calls to other places in the country where the mobile phone card is not located within a month, you will not be charged for roaming services. , we will only charge you according to the long-distance call charges." Yang Dongxu thought for a moment and said.
Minister Huang looked at Yang Dongxu with interest. It was obvious that the cancellation of free shipping just now meant that he was charging an exorbitant price to pay back the money. Mobile phone card migration and roaming monthly subscription services are undoubtedly Yang Dongxu’s real purpose.
Of course, if possible, Yang Dongxu would naturally want to do it in one step and cancel the roaming fee directly. But this thing is not something he can do just by thinking about it. Leaving aside the technical aspects, the current environment alone makes it impossible to take such a big step, otherwise it will be easy to mess up.
In the last life, it was not until 2017 that the three major operators jointly announced the cancellation of domestic roaming fees. And this year is only 2002. How can the gap of fifteen years be overcome in one step?
So what he can do now is to open a window first to facilitate mobile phone users. Let the operator make some changes in advance, and then plan them step by step. When the technology is further in place and operators see that although roaming charges are delicious, they are not something they can't let go of, they can simply cancel them.
"The roaming monthly subscription service is actually not less profitable than charging roaming fees. In fact, in my opinion, canceling roaming fees will make more money than actually charging roaming fees." Seeing Minister Huang supporting him, the other bosses were silent and Yang Dongxu said. .
Bai Qian rolled her eyes. This guy had gone around a lot.
Looking at the reactions of several people, Yang Dongxu touched his nose and decided not to talk about it anymore and said: "Roaming charges are actually suppressing the occurrence of mobile phone charges.
For example, for people with average incomes, a few hours of casual phone calls at home during the holidays will cost hundreds of dollars in phone bills. Most of them cannot afford this consumption.
Therefore, when I go home during the Chinese New Year, I try not to make phone calls. Even if I answer the phone, I say a quick word and then hang up. Unless there is an emergency, you really won’t get much money from this roaming fee.
But applying for this roaming package is different. First of all, 30 yuan can be charged directly. A 30-minute free call may last a day or even one phone call.
Then the user knows that he has a roaming package and only charges 30 cents per minute for long distance calls instead of high roaming charges.
Isn't it common to contact someone from another place to say New Year greetings at the same time, or to talk on the phone with a girlfriend in another place for half an hour? In total, this actually saves more money than not making phone calls. But the customers were happy. "
Yang Dongxu's words couldn't help but make several people fall into deep thought, while Minister Huang's eyes flashed with a bright light.
In fact, his ideas and views are not very profound, and they are not unexpected by many people. I just think that what people say doesn't work, or maybe the current corporate-oriented thinking is too serious.
For example, there is no businessman who does not suck blood. How can a businessman make money if he does not suck blood?
But domestic companies are very interesting, that is, I lie on your body to suck blood, and you still call me "I am my father." If nothing happens, I will punch you twice. I feel very awesome. Therefore, there are always many conflicts and unpleasant things happening.
Foreign companies are different. They are very good at this. I lie on your body to suck blood, and I am willing to serve you as a grandson. Then before you know it, you empty your wallet just when you feel like you really are God.
Therefore, in the eyes of most people, foreigners are civilized, and product quality and service are good. But in fact there is no difference in the nature of businessmen. It's just that one forces you to be deceived, and one is willing to be deceived.
It is precisely because of this that as the domestic market continues to open up to the outside world in recent years, foreign companies have begun to become popular. At this time, if many domestic companies really have poor technology and their products are not as good as people, forget it.
But the products are obviously better than those from foreign countries, so why can’t they be sold?
At this time, a large group of entrepreneurs or experts jumped out and began to scold the Chinese people for worshiping foreign things and being spineless. Everything seems to be better abroad, and the moon abroad is rounder than the moon at home.
Yang Dongxu had always scorned those who worshiped foreigners and favored foreigners, but in this matter, he stood on the side of these people who worshiped foreigners and favored foreigners.
Spend the same money and sell the same product. One gives you the feeling that if you don't like it, get out of here, and the other one will bring you tea and water from the moment you walk in, and say "you" at each mouthful. If it were you, where would you spend your money?
And when many foreign companies began to localize and began to bully customers, domestic companies finally realized that the importance of service began to increase.
Although the domestic operations of foreign companies seem to be getting worse year by year, it seems that the real rise of domestic companies is finally better than these outsiders. But in fact, people have already made a lot of money.
And internationally, they still provide high standards of service and quality. Those products and services that have not been affected by the localization of "stores that bully customers" still cannot compete with many domestic companies.
Therefore, in Yang Dongxu's view, the rise of the domestic economy and the improvement of hard power are indeed gratifying. But there are too many areas that need to be strengthened in terms of soft power. It is better to do it sooner rather than later, so that we can have our own combat effectiveness in the world earlier.
