The anti-addiction thing is getting worse, especially after some other game companies took the initiative to take the lead. Rising Sun Technology’s online players have experienced a continued decline.
After the previous incident of "insiders brushing gold coins", Legend has finally regained its strength, and the maximum number of online players is heading towards the peak of 120 people.
As a result, three days after anti-addiction came out, the maximum number of online users was less than 1 million. There are many popular areas where parties are held 24 hours a day, and the queues are almost instantaneous these two days.
Not to mention Fantasy Westward Journey, which had high hopes from the company right after it quit, but ended up suffering a failure. After several updates, a small fire started to ignite, but the fire was extinguished by anti-addiction.
Legend of Sword and Fairy players also experienced violent fluctuations. Many players gathered together inside the game to protest in the 'current' chat window.
The only one that has not been affected is 361's web game. This game was originally intended for office workers, and minors were only a minority.
And there has never been a crowded queue. Therefore, although it is necessary to register anti-addiction information for verification, many players feel that taking off their pants and farting is unnecessary. However, everyone filled it in casually, and then it basically had no effect when logging into the game.
In addition to fluctuations in the game's online players, various rhythmic protests began to occur within the game. The official forums of these three games, which were already very lively outside the game, also exploded.
There was almost the first explosion incident since the establishment of Tieba. Even Yang Dongxu was shocked. Obviously, he had never thought that these players would be so restless before.
And this matter quickly made the headlines of some portal websites, and even some real-life media and newspapers rushed to report it. After all, games have always been a hot topic in public opinion.
Many parents regard the Internet as a scourge. More than half of the reasons are attributed to games. Therefore, Xuri Technology has now stepped forward to come up with such a real-name system to prevent addiction, which instantly made many parents feel that the dark-blooded game company finally has a conscience.
The irony is that it has obviously been recognized by parents in the society and established a positive company image. The number of players of Rising Sun Technology is declining day by day.
Originally, the company's performance from the beginning of the year to the present has been very good, and employees within the company all thought that they would have a good year by receiving bonuses at the end of the year. Who would have thought that a move by the big boss would instantly bring the company to its knees.
At the same time, in addition to players, media and parents, there are also some other game companies who have come forward to show their face.
"Anti-addiction is good and can effectively reduce some minors' addiction to games. We are also studying this recently and will launch it in a while."
There is no doubt that this is just a matter of talking about the popularity and not doing anyone else's business. It is said that it will be rolled out in a nice way. It is true that if there are no policy changes, it will be impossible to roll out in this lifetime.
Looking at Xuri Technology, a leading game company that was originally so awesome, because of this anti-addiction moment, there is a trend of serious damage to the vitality. Who dares to play this?
"Anti-addiction is something that should be done, but when launching it, we need to pay attention to the methods and methods. We can't just introduce it as a one-size-fits-all approach without considering the feelings of players at all. Such game companies have not considered the rights of players at all."
This is undoubtedly using Xuri Technology as a stepping stone to increase their presence in front of the majority of players, hoping to win their favor.
"As a game company, we do have to take social responsibility for minors who are addicted to online games. However, our company is still researching on anti-addiction. Whether to implement anti-addiction measures will be announced after the company holds a meeting."
The person who spoke was undoubtedly quite conservative. He did not say that he would also launch an anti-addiction game to stabilize his own players first. Nor did they pull Rising Sun Technology over to step on them.
"The company's employees' year-end bonuses will be based on the performance appraisal before the introduction of anti-addiction." In the office of the general manager of Xuri Technology, Yang Dongxu put down the document in his hand and said to Changhao.
To be honest, he had thought that the launch of anti-addiction would cause violent fluctuations in the company's game players, and he also thought that it would definitely become a hot topic in the industry and even society. But he didn't expect that this incident would affect the instability of people within the company.
"I'll let the personnel department announce it." Changhao breathed a sigh of relief when Yang Dongxu said this.
As long as the internal personnel of the company are stable, nothing will happen. Even if the big boss failed this time, with the foundation of Dongxu Technology and the three ace games in hand, Dongxu Technology will still be the leader in the industry after taking some time off.
It's just that this anti-addiction is now like a steel pipe inserted into the body of Xuri Technology, constantly causing Xuri Technology to bleed. So he looked at his big boss and hesitated to speak.
Seeing Chang Hao's look, Yang Dongxu seemed to know what he was thinking and said, "We'll see in two days."
Although I don’t know why I’m still waiting, I should stop the loss immediately. But seeing his boss insisting, Chang Hao could only nod his head: "Okay."
When Yang Dongxu was using his year-end bonus to make some people feel stable within the company.
Other game companies are as lively as the Chinese New Year every day, especially some bosses who live and eat in the game company 24 hours a day like programmers.
New dungeons, new game equipment and pets, and even new data chapters are being formed rapidly. We must take advantage of this time when Xuri Technology is in trouble and take the initiative to snatch players.
As long as you take advantage of players' resentment towards Xuri Technology during this period, let players enter their own games and play for a few days. The most important thing is to be able to generate consumption, and then be reluctant to throw them away. In this way, basically this player will stay and dig. Rising Sun Technology's corner success.
In this way, some game companies are preparing to update their games in the near future, regardless of cost, and all kinds of whimsical ideas are emerging in order to better retain players.
Some game companies have even launched generous newcomer gift packages, which are simple, crude, and direct in order to retain players who enter the game in the first place.
This eagerness for quick success has undoubtedly made some veteran players in the game dissatisfied. After all, when I first started playing this game, the game company was very demanding. Many things I bought with my own money, but now they are given to newcomers for free, which naturally makes them feel unbalanced.
Therefore, there was an instant instability inside the game, which made the senior management of the game company seem to be following the old path of Xuri Technology. He quickly made amends. The newcomer gift package must not be revoked. After all, it has attracted many new players of the game after its launch. How could it be canceled?
Therefore, we can only provide some compensation to some old players, such as giving away some inexpensive game props, and offering discounts on props that originally cost a lot of money.
And this time the game company was smart and didn’t give away all kinds of gifts right away. Instead, different levels of gifts and discounts will be given based on the amount that old players have recharged to purchase props in the past.
This undoubtedly fully takes into account the mood of the money-hungry man in the game, so that the more you spend, the more free things you will get. Although these are all rubbish to the krypton gold master, but I don’t like you but you need to give.
After such an operation, after a few days of observation, the game company was overjoyed. New players are increasing every day. Because of this promotion of game props, not only did it not affect the company's original income, it also pushed the sales of game props to a new high. It was simply killing two birds with one stone.
The leader of the game team who came up with such an idea also received a commendation from the leader and received a real bonus of 10,000 yuan. When the company makes money, it doesn't make money, it just gives something real. For a time, the enthusiasm of employees within the company was also mobilized.
The entire company is thriving and full of energy, so the company's leaders feel that surpassing Xuri Technology as the number one player in the domestic gaming industry seems to be within their reach.
When other game companies took a look, this little guy’s method was very effective.
So I took it and used it myself, and various game companies imitated it one after another. It feels quite like the whale in Rising Sun Technology dies, and then a large group of marine creatures come over to feast on it.
Just when the major game companies were talking about Xuri Technology, the Ministry of Civil Affairs, which had not happened for a long time, finally spoke out.
However, this statement was a bit different than expected. The Ministry of Civil Affairs just gave Xuri Technology a thumbs up. Full praise for such a socially responsible game company.
Then I also clicked on the Ministry of Civil Affairs' concern for hot social issues. At the same time, working with Rising Sun Technology to create this anti-addiction product is also a manifestation of the government departments' active participation in solving social issues.
This statement undoubtedly confused everyone. They originally thought that the Ministry of Civil Affairs was here to give Rising Sun Technology a platform. Why do you feel like you stand up and just show your face and then withdraw?
Could it be that the rumor that Xuri Technology has a huge background is false? In fact, Xuri Technology is just a paper tiger, and this time it didn’t work well enough to reveal its secrets?
Just when everyone was making suspicious guesses.
Snap!
The Ministry of Telecommunications took action.
However, the Ministry of Telecommunications did not take action to support the Rising Sun Technology platform, but announced a policy of the Ministry of Telecommunications.
Starting from December 8 this year, the Ministry of Telecommunications will join forces with local police to conduct a thorough investigation of all Internet cafes across the country. Strictly crack down on the harm of illegal Internet cafes to minors, as well as problems that seriously threaten the safety of citizens such as improper management and failure to provide fire protection.
And while conducting a thorough investigation, the Ministry of Telecommunications requires that all regular Internet cafes must see the identity cards of Internet users to see if they are of age. In other words, in the future, you will not need to pay money to open a machine to access the Internet. You must bring your personal ID card.
Although everyone is still using the first generation ID card, the second generation ID card is still under development. There is no way to bind the ID card to the Internet cafe user and swipe the ID card to access the Internet.
However, the Ministry of Telecommunications' wording is very harsh. If the Internet cafe owner does not strictly check the identity cards of Internet users, he will deliberately allow minors to access the Internet for profit.
It has been found that the fines are light and the business license may be revoked directly.
You must know that an Internet cafe license now costs at least 100,000 yuan.
As soon as this announcement came out, all game companies were a little dumbfounded. Although the Ministry of Telecommunications did not mention Rising Sun Technology a word from beginning to end, it seemed that it was just for the sake of the domestic Internet cafe environment that was somewhat politically chaotic.
But now more than 90% of Internet users come from Internet cafes, okay?
Residents who surf the Internet in Internet cafes are also the main force in the game. You asked all residents who surf the Internet in Internet cafes to carry ID cards. Is it difficult for the other party to use their ID card to prevent addiction?
And this matter is not over yet. Next, the Ministry of Telecommunications and the Ministry of Civil Affairs came out with another joint statement, who brushed their faces and prepared to leave.
The contents of the two statements are also very simple. They hope that Internet practitioners can actively fulfill their social responsibilities and develop the Internet industry in a better and healthier way.
At the same time, the statement also contains several national plans for the progressive development of the Internet industry, which will be implemented step by step after the cleanup of Internet cafes is completed.
We have seen some of the country’s preferential policies and subsidies for the Internet industry, and this time even the gaming industry, which has caused social ills, is covered by the policy.
The major game companies should be happy, after all, Central Dad finally remembers them. They are no longer the wild children that people beat up.
But why does this thing that should have been very joyful now not feel so good?
And it even makes other game companies feel a little bit frustrated.
Especially the phrase "better and healthier development".
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