The Yanjing International Trade Center Haina Entertainment Office was definitely one of the top large companies that could come to work in such a high-end office building five or six years ago, especially if it was one company occupying two floors of the office building.
Nowadays, a company with such an office size is also a big company. After all, the rent here in Guomao is not cheap. But the current scale seems a bit shabby for Haina headquarters.
In the past two years, Haina has been committed to exploring overseas markets. While entering Hollywood, he is also cultivating the Japanese, Korean, and Southeast Asian markets.
Therefore, if it were not for the annual annual meeting, when all the stars gathered together in Yanjing, and if they were scattered around the world at other times, the company's office area would still seem a bit small, let alone the annual meeting.
After Chen Hong retreated behind the scenes, Haina Company found a new CEO Liu Zongsheng. In addition, in recent years, the main development resources have been invested abroad, and Yang Dongxu came to Haina less and less often.
But today, the employees of Haina felt that something big might happen to the company, because the big boss they hadn't seen for a long time came to the company, and Chen Hong, who had become more and more mysterious, also came, as well as the current general manager Liu Zongsheng, plus Li Zongsheng, the head of the record department, and four people started a secret meeting in the chairman's office.
"This is the information currently investigated. At this stage, the other party's sudden reinforcement has begun to overwhelm Haina. After all, although Haina has made some achievements abroad, these cannot be effectively fed back to the country.
For domestic audiences and some outsiders, Heiner has been on the same page in recent years with no highlights. Haina, who was once the invincible player in the country, seems to have declined. "Liu Zongsheng put the information in his hand in front of Yang Dongxu.
As the CEO of Haina, although he said that Haina was in decline, there was no expression of concern on his face, even though the wind of decline seemed to have started after he took office.
Looking at the information in front of him, Yang Dongxu raised his eyebrows and said, "The person who came here is not evil."
What was placed in front of him was the investigation report of Huayi Brothers Entertainment. This company has been established since 1994. In the past few years, this company has been tepid.
After finding director Feng Xiaogang to join the film, he first made his name as a New Year's film with "Party A and Party B" in 1997.
After that, Huayi invested in Feng Xiaogang's Lunar New Year films every year and began to gain fame and make a lot of money at the same time. In the past two years, Heiner's main film investment has been in Hollywood, although he has begun to make US dollars.
However, because Hollywood movies currently need to go through layers of review before entering the country, the channels have not been completely opened. Therefore, there are occasional news reports about how much money Hainer made from the movies he invested in Hollywood.
But it's just a report. After all, the audience on the other side of the world has not been baptized by Hollywood movies. So I saw the reports and was like, 'Wow, that's a lot of money,' and then... nothing happened.
After all, the movie audience couldn't see anything other than a gasp. Naturally, it cannot be as simple and intuitive as Feng Xiaogang's New Year's films. Therefore, in recent years, Feng Xiaogang's Chinese New Year films, Huayi, can be said to have suddenly emerged.
Originally, the domestic film market was dominated by the three pillars of Haina, China Film Group Corporation, which has a strong background, and Feiyang Entertainment, which clearly failed but always supported it. Now there is basically no trace of Feiyang Entertainment. After all, since Wei Fei quit, the remaining second generation is a bit helpless.
Therefore, in the past few years, the influence of Feiyang Entertainment has been continuously divided by other newly established entertainment companies. But most of the time in the domestic film market, there is a sense that Haina and China Film Group, which has a strong background, have the final say. This is the first time that Huayi has dominated both companies.
The reason why Huayi has been in the limelight during this period is mainly because of a big news some time ago. Wang Jinghua, known as the number one agent in China, led a large number of her star artists to directly join Huayi as partners. The stars she leads include big domestic stars like Chen Daoming, Carina Lau, and Hu Jun.
In an instant, Huayi, which was already in the limelight, suddenly became star-studded, attracting the attention of everyone inside and outside the district. In addition, several big-budget movies have recently been released, and the approval of projects has attracted enough attention. gained attention.
"Are there any countermeasures?" Yang Dongxu put himself in front of him and looked at Liu Zongsheng, the leader of Haina whom he personally selected.
Although Heiner is now almost divided into three, the Heiner company in Hollywood counts as one branch, the Heiner company responsible for the Southeast Asian market counts as one branch, and then there is Heiner company responsible for the domestic market.
However, no matter how it is divided into domestic Haina companies, it is the headquarters, so Liu Zongsheng, the general manager, still has a lot of power. It's just that the resources are tilted towards the Southeast Asian market and the Hollywood market. This is the development plan of Haina Company for the next few years that Yang Dongxu had made before he took office.
Therefore, after he took office, the boss of the headquarters seemed to be taking the blame. In the past few years, Haina Entertainment's domestic reputation has gradually declined. He has been criticized a lot. There were even rumors that he was about to be laid off not long after he took office.
"Judging from the market response in recent years, the domestic entertainment market has become more and more active, and the film market in particular has ushered in a period of rapid development. It can be seen from the increasing box office of films in recent years that the domestic film market has Entering the fast lane of development.
Therefore, I propose to increase investment in resources in the domestic film market and cultivate a group of film superstars of our own. Of course, it would be great if we could cooperate with Hollywood to cultivate domestic film superstars into international superstars. Liu Zongsheng pondered for a moment and said.
Yang Dongxu watched Liu Zongsheng tapping his fingers on the table, and spoke after a few seconds: "This proposal is very pertinent, but you have to know that although Haina has invested more resources abroad than at home in recent years.
But the domestic market has not given up. Of course, compared to its dominance of the domestic box office market in the past few years, Haina's domestic film investment does seem to be declining in recent years.
But as the boss of the company, you should know that this is just a superficial phenomenon. The annual increase in the box office of Heiner's movies has shown that our movies are very profitable. Nowadays, the movie box office of Heiner's company still accounts for one-third of the total domestic box office. "
"I know this. In the past, it dominated hundreds of millions a year. Now, even if it only accounts for one-third, it is more than a billion a year. It seems that the influence has declined, but in fact Haina has become more powerful.
And as the domestic entertainment industry develops more and more formally, it has ushered in an era when a hundred flowers bloom. The fact that we can occupy one-third of the market shows our background.
But there is no box office and word-of-mouth, but our leading stars have not made progress with the development. The people currently active on the screen are still the same people from before. It has been several years since we have promoted a first-line movie star.
And in the past, whether they were movie stars or singers, they were basically poached from other companies. In other words, Haina, who looks good on the surface, actually has a problem with his talent training ladder. You can only replenish blood from the outside, but you can't make your own blood. "
Liu Zongsheng was very bold and his words were very sharp. He hit the current Heiner's weakness with one word.
In fact, this weakness has always been there, but it was just hidden under Dingsheng Haina's strong muscles. Now when Haina's light is slightly obscured by the outside world, this hidden weakness begins to risk being exposed.
"This is indeed a problem." Yang Dongxu touched his chin. Instead of being embarrassed by his subordinates because he was the big boss, he started thinking with a trace of solemnity on his face.
In fact, he had seen this problem a long time ago, so he never solved it. One is because Haina had grown too fast before and had no capable people at all. Li Zongsheng, the director of the record department, was almost split in half, let alone the heads of other positions.
Coupled with the fact that he has the bug of future generations, he digs out people accurately and cultivates his own talents step by step, which is as simple and crude as directly robbing the stars trained by others. So this problem remains unresolved.
But now this problem has reached the point where it has to be solved. After all, with the development of Haina and the continuous poaching over the years. As long as they are not fools, everyone will be optimistic about their own artists.
At the same time, with the development of the domestic entertainment industry, many things are becoming more and more mature. If you want to use money to poach people again, although it is still a powerful tool, the cost is getting higher and higher.
At this time, compared with recruiting talents and cultivating talents yourself, the cost of the former is rising rapidly, while the cost of the latter is quietly declining. In addition, the bug of who can become famous can still be used when training new people. Naturally, it is necessary to adjust the strategy at this time.
"Do you have any suggestions?" Yang Dongxu asked after a while.
Liu Zongsheng glanced at Li Zongsheng and Chen Hong next to him, and then said: "I want to set up the company's new training department to recruit trainees from 15 to 20 years old.
Then, borrowing the experience of the current Korean branch, these trainees first formed a team to debut singing, and after becoming famous, they began to act in movies or TV series. If you really meet a particularly good talent, you can just act in a movie or TV series. "
This suggestion was obviously not something Liu Zongsheng came up with on the spur of the moment, but was carefully considered. This is actually the mainstream development of entertainment companies in later generations. In addition to targeting major art academies, trainees will occupy half of the entertainment industry in later generations, and even the young talents who almost dominate the Internet traffic are basically trainees.
A singer who doesn't want to be an actor is not a good director. This sentence may seem nonsensical but actually explains the direction of the development of the entertainment industry in later generations.
Form a boy band or girl group to debut, gain fame through singing, and start acting after reaching a certain level. It can be said that actors started to become directors after reaching a certain height. These things can be said to be common in later generations.
But basically, Yan Eryou has introduced many great directors, such as Xu Zheng, and Chen Sicheng, who was jealous of all the men in the mainland and wanted to steal his wife. They are actually the best among them.
When a boy or girl group becomes famous after their debut, they are very good at acting in Korea. Well in China...anyway, small traffic figures are scolded much more often than praised.
