Ford, General Motors, Volkswagen, BMW of Germany... As the domestic economy is opening up better and better, major international multinational companies have also begun to invest in the country, among which automobile investment is the focus of all investments.
The domestic economy around 2000 can be roughly divided into three golden mountains: home appliances, automobiles and real estate. The Internet is very hot now, but it is one level behind these three. As for other machinery manufacturing, it seems that it is far away from the lives of ordinary people. There's a gap.
The real estate industry has local exclusivity. After all, no matter how good a company you are, it is basically impossible to play in real estate without a Chinese registered permanent residence. It is okay if you invest in a few domestic real estate companies.
If you want to do it yourself, except for a few projects that require the introduction of foreign investment, other projects are not as free as local registered residence, so there are many joint venture real estate companies. Basically, they all appear to be Chinese companies, but in fact it is not clear whether the major shareholders are ordinary Chinese people.
While real estate needs to be covered with a layer of skin, home appliances and cars are completely opposite. Now, as long as they are foreign brand home appliances and cars, they are unified under the same name - high-end goods.
I don’t know how this understanding came to be, but everyone thinks so. Therefore, when buying home appliances, the older generation may consider domestic brands to support domestic products and believe in products made in their own country. Most of the younger generation cannot afford foreign brands because they have no money in their pockets.
The same is true for cars. If you have money, buy purely imported ones. If you don't have a lot of money, then joint venture cars will definitely be your first choice. If you really don't have money, you can only buy domestically produced cars.
In fact, compared to the various domestic brand cars of later generations that have been criticized by netizens, although the domestic cars of this era are certainly not as technically advanced as those of foreign countries, the materials they use are very practical, and they have more minor flaws but are more durable.
During the great liberation of production in the 1970s and 1980s, you can still see their presence in the freight industry. If we do not consider the issue of vehicle pollution, vehicle models and vehicle equipment, whether they are lagging behind.
In fact, you can really drive a National II or III car for a lifetime. I remember that in the later generations, the National VI vehicles came out, and the figures of National II and National III vehicles can still be seen in the second-hand car market.
Therefore, if you buy a car at this time, you don’t need to consider the quality of the main components at all. It is normal for major components not to be replaced after driving for ten years.
But buying a car is even more important than buying a house at this time. After all, a house is a necessity for Chinese people, and a car is a luxury for ordinary families.
"Why are you going over there? I can't afford the car over there." Wu Xue took Yang Dongxu's arm and dragged him over.
Yang Dongxu has been busy in the Magic City these days. After Wu Xue settled in his home, he also saved some money in the past few years and thought about buying a car for transportation.
The main reason is that self-driving travel has slowly begun to rise in the past two years. Compared with rural people who tend to go to big cities, people living in cities can now pay attention to their quality of life. It is very convenient to drive to the countryside during weekend breaks. Popularity. So buying a car and taking his parents out for a walk on the weekends was Wu Xue's purpose of buying a car.
"How about I give you one as a gift." Yang Dongxu said with a smile.
The place they were in was the Automobile City of Shanghai. Gao Fushuai liked to play with Gao Fushuai and did not want to have a poor loser around him. The poor loser seemed to feel hurt by standing next to Gao Fushuai.
Anyway, I don’t know what designer planned it here in the Auto City. There is one area for cars starting at 200,000 yuan. The core area is filled with luxury cars worth millions. There is one area for Volkswagen brands with no more than 200,000 yuan. There is a spacious road between the two. The roads are clearly divided.
The 4S point Yang Dongxu wants to go to is naturally the 4S store of his own car brand. In order to cater to the consumption concepts of Chinese people, the Chinese BMW brand is not a national independent brand but a joint venture brand.
In fact, it is covered with a layer of joint venture skin, and all the components inside are basically produced domestically. Even for some purely imported vehicles, the parts are shipped abroad and then assembled and shipped back to China. Exporting to domestic sales is a very popular business operation method at this stage and even for a long time to come.
Wu Xue pulled him into a Volkswagen Santana store without saying a word.
"How about you give me the cost price." Yang Dongxu touched his nose and said.
"I'm angry when you're like this." Wu Xue glanced at him.
"Okay, okay, you choose. Whichever one you choose is the one." Yang Dongxu stopped talking.
Wu Xue obviously didn't mean to ask Yang Dongxu to give her a car when she invited him to look at the car. If she wanted it, she could just ask. Yang Dongxu definitely didn't need these tricks.
Wu Xue really wanted to use her own money to buy a car that her financial conditions could accept. As for bringing Yang Dongxu over, she mainly wanted to spend hundreds of thousands to buy a car at once. This was almost all her savings. Without a knowledgeable person, She felt uneasy when people came over. Among the friends she knew, the only one who was knowledgeable was Yang Dongxu.
This is undoubtedly a wrong misunderstanding, just like many people now think that as long as they go to college, they can do everything. Agriculture, breeding, medical treatment, and repairing home appliances. In short, if you are a college student, you must be proficient in all these, right?
Although Yang Dongxu is the boss of BMW Motor Company, he has also participated in the design of some models. But to be honest about cars, if you talk about some stereotyped information in books, he will know it. After all, as a boss, you need to learn some basics.
But if you talk about something very professional, he will also look confused. For example, if you want to buy a car, it is not as reliable as just going to a car repair shop to find a mechanic.
"Hello, sir, madam, are you here to look at cars? Do you have a selected model that you like?" The two people walked into the 4S point, and the salesperson immediately greeted them with a smile on their faces.
A man and a woman are still so young. Whether they are shopping in a mall, buying a car, or going to a gold and silver jewelry store, they are definitely the shopping guide's favorite customers.
If the young man and woman are not married yet, as long as they enthusiastically recommend a few styles and the other party likes them, then the order will basically be secured. Unlike other customers who kept asking questions for a long time, they finally decided not to buy with a look of pain on their faces.
If you don’t buy it, it’s not yours. What does it mean when you look so hurt? Feeling sorry for the merchant that they have lost a customer like you who is unwilling to spend money?
"Let's take a casual look first. Do you have any good recommendations?" Yang Dongxu said casually after briefly glancing at the cars in the store.
Compared with the large number of mid- to low-end cars to choose from in the future, the current car brands are not so rich. Especially in terms of sedans, mid-sized sedans are still exclusive to luxury cars. Ordinary sedans are generally small, and occasionally you can see some compact ones.
"Then you can take a look at this Santana, which was just launched this year. It is a slightly smaller compact car on the market. Compared with small cars, it is larger and more fashionable..."
The staff at the car shop opened the car door enthusiastically while introducing it, allowing the two people to go in and experience some of the interior. To be precise, the interior generally feels good, and the Santana brand also has a good reputation.
After all, a brand that can be purchased for decades, and brands of the same era have been swept into the garbage dump of history, so it makes sense that Santana is still selling it.
However, compared to Santana, Yang Dongxu actually prefers to buy some more femininely designed cars such as Porsche, BMW and Maserati.
It's not that he looks down on the Santana brand, but when he mentions Santana, what flashes in his mind is an old man sitting in the driving seat, not a young beauty like Wu Xue.
Just like when people mention big truck drivers, their first reaction is that they are shirtless rough men. When no one hears this, the first thing that comes to the mind of a truck driver is that of a sexy girl.
Therefore, this car is enough and suitable for Wu Xue's father to drive. It would be awkward for Wu Xue to drive it.
But Santana is not suitable. Volkswagen also has a more suitable car, the Golf. Although this car feels a bit stingy for men to drive, it is very suitable for women to drive.
In fact, if there is a Cruze now, it would also be suitable for women. It's a pity that Chevrolet hasn't launched this model yet. Then there are Japanese cars.
Because of their lightweight body design, most Japanese cars are suitable for women to drive. However, Wu Xue obviously had no intention of choosing a Japanese brand, so the last two people stood in front of a red Golf.
Except for the first generation of Golf in 1974, they now consider it to be the fourth generation of Golf. The overall model looks a bit like a smaller version of a van with an elongated head. If it is not so small and boastful, it also looks a bit like a later-generation SUV. shadow.
However, this model is a bit ugly in Yang Dongxu's opinion, but now it is very fashionable, especially the compact appearance and internal space design are also very reasonable and suitable for home use.
I walked around casually and looked around, then sat in and felt it for a while. Wu Xue was very satisfied. Wu Xue was satisfied that Yang Dongxu would naturally not say anything more, so he asked about the basic equipment and performance of the car.
There is no need to ask the question of whether to have a T or not. Turbocharging is not a factor when buying an ordinary car these days, so Yang Dongxu mainly asked about the difference between the engine and gearbox in the medium, high and low configurations.
One is the internal design issue. As for the additional installations and gifts mentioned in the 4S point, in fact, they sound high-end but are actually just that, so there is no need to pay too much attention to them.
Then there is the issue of loan and full payment. Now there is not much difference between full payment and loan purchase of a car. It all depends on your own spending power.
Especially for mid- to low-end family cars like this, there are actually many people who pay full price for them. After all, I had just lived a good life, so I took out a loan to buy a house unless my son wanted to get married. Otherwise, most people still feel that it is better to pay the money in one lump sum, so as not to owe the bank so much money and have trouble sleeping at home at night.
Yang Dongxu chatted with the clerk, while Wu Xue sat in the car and watched Yue talking with a smile. Ten minutes later, Yang Dongxu came back.
"I gave you some discounts. I chose the mid-range version for you. There is no need for the high-end version if some things are not applicable. The full payment plus insurance, purchase tax, license plate, etc., totals 113,000. Can you accept it? "
