After drawing a big pie for Smith in Silicon Valley and mobilizing the enthusiasm of all employees in the company, Yang Dongxu left Silicon Valley for Detroit.
The world's automobile industry can be said to have been booming in recent years. Especially the rapid development of China's economy has allowed many automobile companies to find a huge and promising market. The entire automobile industry seems to be recovering.
Detroit, like an old man coming back to his old days, seems to be showing signs of recovery in recent years. But in the eyes of many discerning people, this recovery is obviously just a flash in the pan.
The decline of Detroit has penetrated deep into the bones. The city is destined to enter the dust of history and cannot return to its former glory days in a short time.
So even though the people of Detroit feel that life has been better than before in the past two years, in terms of the overall economy, the city's economy is still declining, it's just the speed of the decline.
When Yang Dongxu came to Detroit, he first went to his own car factory for inspection. Domestic cars gave people the feeling of being low-end or defective and became more and more popular.
At this time, the only solution is to maintain the market share in the mid-to-upper market, or to give customers in the mid-to-upper market a sufficient sense of vanity and brand value.
In the second half of this year, all BMW car models will be imported from abroad. The price of the same car model will be increased by at least 30% just because it is processed and produced abroad. However, there is still an endless stream of customers buying cars. .
Rankings such as imported, joint venture, and domestically produced have increasingly become the mainstream of the market. For customers in the middle and upper markets, the practicality of buying a car is second, and face is the most important.
For example, the emergence of Daben came into being for business purposes, so driving Daben is not only because of the good quality of the car, but also because of the intangible value it comes with.
In order to improve one's own performance, or to let people know that one is the big boss when they see oneself, it is natural to choose Daben and spend more money to choose imported ones.
"Has your BMW gone abroad?" Following Yang Dongxu everywhere these days, Bai Qian feels that she has been more surprised these days than in her whole life.
But every time she thought this might be Yang Dongxu's limit, there was always a bigger surprise waiting for her. China's automobile industry is in an absolute disadvantage, even worse than Russia's economic decline. This is an indisputable fact.
Therefore, if the domestic automobile industry wants to develop, it has to leave the domestic market and find joint ventures with some big international brands. And just when everyone was still having headaches about how to develop the automobile industry, BMW Motor Company actually went abroad and entered the United States. If you hadn't seen it with your own eyes, you would have felt that someone was joking with her.
"Not yet, but it will be soon. BMW will prepare to raise funds next year, not domestically, but from international venture capital. After all, it is preparing to be listed in the United States. At that time, some cars will be sold in the US market." Yang Dongxu said.
There was one thing that Yang Dongxu didn't understand very well in his previous life, and that was why people with higher wages liked to find foreign venture capital for financing.
Such an approach has been called a traitor by many people. Of course, there are some rational netizens who feel that this is excusable. After all, compared to domestic investors who reinvest their profits, international venture capital investors have a longer-term perspective.
But in fact, the most fundamental reason is that if you are looking for investors in China, it is only the domestic market that is convenient. If you want to enter the international market but do not have a strong backbone, then finding international venture capital will become a shortcut.
At present, BMW's automotive technology reserves can only be compared with other automobile giants in the world, such as Volkswagen of Germany, Toyota of Japan, Ford of the United States, etc. There is no comparison, but it cannot surpass each other.
With such a close match, and automobiles being a relatively weak industry in the country, large foreign venture capital companies naturally became his first choice if he wanted to go global.
"What are these?" Bai Qian pointed to the production line that was currently running at full power.
With the scale of this car factory and the non-stop production line, the number of cars produced every day is definitely not a small number.
"Most of them are sold domestically, and a small part are sold in Europe and the United States. However, the sales situation is not very good. The sales of business cars can only be said to be barely satisfactory. The sales of sports cars are not bad. However, the production line of sports cars is not here in Italy." Yang Dongxu He spoke.
"It looks like I'm going to get rich." Bai Qian calmed down a little, and a smile she hadn't seen for a long time appeared on her face. However, compared to the beautiful smile that made people shine before, the smile now blooming on her thin cheeks seemed a bit forced. .
"So take good care of your body. When BMW goes public, you will become a billionaire in an instant. And you will be a US dollar billionaire. Don't have so much money that your body will collapse and you will lose your life." Yang Dongxu laughed. said.
"If I put your name as the beneficiary of the inheritance, would you stop saying that?" Bessie said.
Yang Dongxu looked confused?
Are women’s brain circuits so abnormal this year?
Even if Zhou Ya is pregnant, she will be stupid for three years. But Zhuo Qing'er is very sharp now and Bai Qian seems to be getting neurotic. What the hell is this?
I am the major shareholder of BMW. Even if I raise funds and sell part of my shares after going public, I will still be the absolute major shareholder. Will I be interested in your money?
"After financing, I want to cash out, please help me get a good price." Regardless, Yang Dongxu continued with a speechless look on Bai Qian's face.
Yang Dongxu, who was originally confused, was stunned for a moment when he heard this, and then he thought of something and frowned: "With the current situation of Baijia, the most you can hear when you throw the little money in is to make a sound."
"As expected of a big boss, he has more than one billion RMB. Since he said it was just a noise." Bai Qian teased with a smile on her face, but before Yang Dongxu could speak, Bai Qian's face darkened as she thought of something: "Grandpa hopes Baijiahao, don’t let it decline in just three generations, I want to give it a try anyway.”
"How to try? Needless to say, the private property of Baijia will definitely be divided up after you come back this time. As for the others, no one can touch you in your position over there.
After all, you have done well in the past few years, and the market value of mobile phones has been rising year after year. Although many people are jealous of your current position, the senior management may not necessarily take the risk of making a temporary change.
The fiber optic cable may be a little troublesome, but it's not a big deal. After all, state-owned enterprises have the final say. You may have had some influence when the old man was alive, but your words don’t carry that much weight now.
In other words, all the resources you have left belong to the country, and the country values you, but if you use the resources in your hands to benefit hundreds of families, you probably won’t be able to hold this position for long, and it won’t be long before you finally get out. Possible jail time.
What you have can't be used. What you can use has nothing to do with you now. Or...you said that if the people in your family knew that BMW Motor Company had passed several rounds of financing and then went public, and the shares in your hands were worth hundreds of millions or US dollars, how would they react?
Do you think that your investment is not a personal investment, but was obtained in exchange for Baijia's money and Baijia's resources, so they also get a share of the money? "Yang Dongxu had a sneer on his face.
He originally took Bai Qian out to relax for fear of touching her scars, so he avoided certain topics to avoid irritating her again. But now it seems that it can't be done without stimulating. Now the Hundred Queen's mind is very unclear.
"Isn't there still you?" Yang Dongxu's stimulating words did not change much on Bai Qian's face, but he said lightly.
Yang Dongxu was stunned when he heard this, and wanted to say: "Never mind my business."
You can see Bai Qian's thin face, and think of the unclear relationship between the two people before. This sentence cannot come out.
In the end, I could only give Bai Qian a fierce look: "The shares in your hand belong to me, and you have no power to dispose of them. Now you are a pauper."
After finishing speaking, he saw that Bai Qian not only wasn't angry, but also looked at him with a smile. I feel that what I just said seems a bit not serious enough, or not serious enough: "I'm serious, I won't open my mouth, I will see who can exchange your few shares for a dime."
The smile on Bai Qian's face grew wider, and she put her arm around Yang Dongxu's arm. Her mood seemed to improve a lot in an instant. Seeing that he was so serious and Bai Qian was still so happy, Yang Dongxu wanted to show off his face again, but the look on his face had been brewing for a long time and he still couldn't show it.
"MD, I owe you in my previous life." Yang Dongxu couldn't help but curse.
The smile on Bai Qian's face was completely beautiful for a moment.
The two of them walked forward for some distance together. Yang Dongxu turned his head to look at Bai Qian, whose smile was no longer forced, and said sideways: "Seriously, human greed is like a bottomless pit. Your grandfather wants Baijia not to have three generations." I understand, and I agree with you fulfilling your grandfather's last wish, but do you need to change the way you do things?"
"How to change?" Bai Qian asked.
"People are mean-tempered. They don't know how to be grateful when you give something to them. Instead, they feel that it is what they deserve. If you don't give it, even when they kneel on the ground and beg you, if you give a little charity, they will Be grateful.
So don't be so stupid and take the money back, but be ruthless and arrogant. Grasp the resources you have now, and then develop them to a height that they can't reach. In this way, even if you yell at them casually, they will stick to you like candy and kneel down and lick it. "
"What did you say?" Bai Qian seemed to understand the meaning of the last two words and slapped Yang Dongxu.
"In short, the truth is rough or not. This is the truth. If you..." Yang Dongxu explained.
But looking at Bai Qian's smiling side face, he stopped mid-sentence, and he felt as if he had been fooled again.
He didn't bother to pay attention to Baijia's affairs at first, and never thought of intervening. Otherwise, instead of calling Bai Qian to go abroad to relax, he would stand directly on Bai Qian's side and consolidate the assets that were originally in her hands.
It can be said that he ignored Baijia's mess, but now he warned Baiqian and gave him ideas...
Alas... people are indeed mean-tempered, especially men...
