Time has entered November, and Yang Dongxu spent half of this month on the plane, flying all over the country to meet with the management of various companies.
After roughly reviewing the companies under my control, except for Dongxu Technology and Hurricane Construction, other industries only need to make steady progress. After all, this is a period when real estate and the Internet are emerging together, and other industries are not as bright as they are, so they are not as high-profile as the ones they do.
However, not being high-profile does not mean that it is not promoted. For example, for Huaxiu's clothing brand, the quality of this thing is actually secondary. As long as it is not made too poorly, or everything you customize needs to use real materials.
More than 90% of the other brand value is based on the reputation it promotes. It invites major celebrities to endorse, invites sports stars to endorse, advertises on TV stations and newspapers, and participates in various clothing exhibitions to enhance its own style.
In short, clothing brand design and quality are important, but if you want to enter the high-end clothing market, reputation must be the first priority, or the added value of the brand must be the first priority.
For example, the cost price of an ordinary piece of clothing is 100 yuan. If it is sold by an ordinary brand, it will be sold for four to five hundred yuan, which is the limit. But if it is labeled with a famous brand, such as Nike, Adidas, etc., it will start at least one thousand yuan.
And clothes of the same style and quality. Nike and Adidas, if you wear a different brand, it will give people a completely different sense of vanity and satisfaction, and the people who are used to eating will look at you differently.
In short, if you want to go into the high-end market, especially the clothing and cosmetics segment, everything else is secondary and reputation is the most important. If you find an opportunity to let some business leaders or some foreign royal families purchase your clothes, the brand value will increase again.
Why do many big stars wear clothes or use cosmetics for free? Major manufacturers are vying for sponsorship, and they even give you money instead of asking for money? This is star power publicity.
Zhuo Qinger is currently in charge of the Huaxiu clothing brand. With at least one superstar endorsement every year, the Huaxiu brand has become popular in China.
But this is to be expected. After all, Hua Xiu uses his wealth and background in China, not to mention his assets. At present, one-third of the domestic textiles are basically produced by Huaxiu, and China alone accounts for nearly one-half of the exported textiles.
Coupled with various OEM services for world-famous brand clothing, Huaxiu’s position as the leader in the country is absolutely unbeatable. Coupled with the convenience of the publicity channels provided by Hainer, it is difficult to think about whether it is popular or not.
However, this popularity is only temporary. A brand that cannot go abroad will never become a global brand and gain recognition from more consumers.
Even after the Internet begins to develop in a few years, and everyone knows some of the world's major brands through the Internet, Huaxiu, which cannot keep up, may be eliminated no matter how popular it is now.
This is something that many companies have blindly failed to notice at present, always feeling that their products are popular and popular in the country. A level above others in similar products.
But when the masses know what a big brand is and what a luxury product is, and they use it to fill their own vanity, the quality and domestic design you say are synonymous with old-fashioned products in their eyes.
Therefore, Huaxiu decides to enter the world clothing market next year and challenge other big brands. This will undoubtedly be a tough battle. If Huaxiu wins, it will reach the top of the world stage. If it fails to win, it may become an ordinary brand.
"Don't be so nervous. Those brands have decades or hundreds of years of history. It's not a shame to lose." In a top studio in Shanghai.
A group of photographers were taking pictures around Li Jiaxin, who was wearing an ancient-style dress. The design of the skirt absorbed the advantages of cheongsam in highlighting the lines of a woman's body, and combined it with contemporary fashion elements. Overall, it gave people a sense of classical nobility and elegance. With contemporary women's fashion.
These are the main products of Huaxiu in the first half of the year. They will be sold in the mainland in the first half of next year. They will participate in Paris Fashion Week in June and start to be sold in European and American flagship stores in July.
What she is currently shooting is domestic advertising. Zhuo Qing'er is still selecting stars for international advertising but is always not satisfied. There are not many foreign female stars who can convey the trendy and fashionable feeling of this dress, but the classic nobility and elegance always feel so different. A little interesting.
So Zhuo Qing'er has decided to use Oriental-faced models to wear this outfit at fashion week, but when she thinks about foreigners' aesthetics of Oriental beauty, she feels very powerless.
"Don't comfort me like this. The real history doesn't talk about the history and culture of thousands of years. Just say that the current cheongsam appeared in the 1920s of the Republic of China, and it was the first choice of many famous women at that time. If you really think about it, it has a history of almost a hundred years. Yes." Zhuo Qing'er glanced at Yang Dongxu, and then continued to focus on the shooting of the advertisement.
Hearing that Zhuo Qing'er actually refuted what he said, and even cited the history of cheongsam to refute him. Yang Dongxu knew that Zhuo Qing'er was not that fragile, which also showed how seriously the other party took this matter.
"Hello, Mr. Yang, it's a coincidence that you are here." Bao Xingyu walked in with a large bouquet of flowers. He saw a trace of uneasiness on Yang Dongxu's face, but he quickly adjusted his expression and smiled. Come over and say hello.
"Hello, Mr. Bao, you didn't even say hello to me when you came to the Magic City so that you could show your friendship as a landlord." Yang Dongxu greeted with a smile.
Although the last dinner party seemed to be a great time for the guests and the host, in fact the seeds of conflict had been planted. Because when the Bao family returned to the mainland, they mainly focused on their own business in the shipping and port industry, but they also seemed to be very interested in Chinese embroidery.
As the absolute majority shareholder of Huaxiu, Yang Dongxu naturally cannot let others put a spoon into his pot to fish out the meat, even if the other person is a member of the Bao family, and Bao Xiaomei has contributed a lot to Huaxiu's current status. . But this is not a reason why the Bao family can share the cake.
"I should be the one who invited Mr. Yang to dinner. It's just that Mr. Yang is too busy and always starts to show off." Bao Xingyu also had a smile on his face. If someone didn't know the inside story, he would think that the relationship between the two of them should be okay. It's so polite to invite someone to dinner whenever they meet.
"There are a lot more things at the end of the year." Yang Dongxu smiled and nodded. At this time, the lights in the studio lit up, and Li Jiaxin's filming was completed.
Bao Xingyu smiled apologetically at Yang Dongxu, then walked towards Li Jiaxin holding the flower. Li Jiaxin, who was about to go backstage to change clothes, suddenly saw Bao Xingyu's face paused, but still showed a polite smile.
When she saw Bao Xingyu bringing the flowers to her, she subconsciously glanced in Yang Dongxu's direction with a panicked look on her face. But then she felt something was wrong. Although she quickly withdrew her gaze, everyone around her saw her action.
Bao Xingyu's expression changed, and there was a hint of irritation between his brows. Whenever he liked a woman, he would have to look at other men's colors to receive flowers.
"This dress is very beautiful and suits you very well. I wish you will become more and more beautiful." As a child of a big family, although he cannot yet express his emotions and anger, Bao Xingyu has good self-regulation ability and does not seem to notice. He sent the flowers over just like Li Jiaxin did.
In fact, Bao Xingyu came to visit the class in person today to deliver flowers. The real purpose of Bao Xingyu was to invite Li Jiaxin to a party. Of course, it would be better if they could talk about love after the party.
But now it seems that this request is difficult to fulfill. If he puts it forward again, it is likely to be rejected and the face will be even greater, so he did not make any request and just sent a blessing.
"Thank you!" Li Jiaxin was not a newbie. She also had a certain eye for people's worldliness and observation of people's emotions. So when she heard Bao Xingyu's words, she did not hesitate this time or look at Yang Dongxu's actions. Instead, she looked at Yang Dongxu. He took the flowers with a smile and thanks, and gave the other person a step up.
On the other side, when Bao Xingyu sent flowers and Li Jiaxin looked at him subconsciously, Yang Dongxu showed a look of surprise on his face.
Although he has some thoughts about this beautiful woman who makes all the rich ladies in Hong Kong fearful, these are thoughts that all men have, but if you have thoughts, you don't necessarily have to act on them, even if Andy took Li Jiaxin to have dinner with him before.
But in fact, except for a few occasional meetings, the two parties have no contact at all, and naturally there will be no in-depth relationship. So when Bao Xingyu gave him flowers, Li Jiaxin looked at him as if she was afraid that her boyfriend would be jealous, which surprised him.
Surprisingly, he also felt a murderous aura. This murderous aura did not come from Bao Xingyu, but from Zhuo Qing'er who was standing beside him.
Compared with Zhuo Qing'er, who was slightly young in the past few years, she has independently established her own brand in the past two years. Whether it is clothing or personal accomplishment, she is constantly approaching the goddess-level beauty, and this kind of goddess is not that kind of beauty. vase for decoration. She is the kind of goddess who has the talent and ability to make many men feel ashamed.
"Would you believe me if I said that she and I have never met each other a few times, and we only met by chance?" Yang Dongxu turned his head and whispered to Zhuo Qing'er.
"How about I call Sister Zhou Ya and ask her if she believes it?" Zhuo Qing'er glanced at Yang Dongxu lightly.
Yang Dongxu shut up instantly. He really had to be crazy before he took the initiative to explain this matter. Such explanations would only make things darker and darker. The most correct thing to do is to admit it even to death. Even if you are caught in bed, you can say that you were drunk and unconscious, or that you were helping Li Jiaxin test the script, but it just happened to be a sex scene...
At the same time, he also felt that Zhuo Qing'er had changed too much in the past two years. He would not be surprised if Zhuo Qing'er would rise up after misunderstanding before, or even make a cold war with him.
But now Zhuo Qing'er didn't do any of this. Instead, she just told him to shut up with one sentence. She felt extremely guilty even though she had never done this before, and even felt a little scared.
"Okay, everyone is tired today. I will treat you to dinner later. The cameraman will check as soon as possible to see if there are any missed shots. We have to change the scene tomorrow, and it will be troublesome to reshoot then. If there are no missed shots, then everyone Let's clean up the work and go to have a dinner together." After Zhuo Qing'er dismissed Yang Dongxu with one sentence, she began to enter the working mode of a big sister.
