While Yang Dongxu is thinking about how to make his game industry chain more benign, other game companies are not idle either.
Half a month after the Legend incident, the in-game equipment and gold coin market finally hit bottom. Changhao began to recycle a large amount of excess gold coins and equipment in the game, directly stabilizing the in-game economy that was about to collapse.
Faced with Xuri Technology's own sales of buy-back equipment and game currency, other game companies have no solution. After all, the game is not theirs, and they cannot invade the legendary backend system to earn gold coins and equipment.
In addition, where the relatively healthy explosion rate originally formulated by Legend is placed, these equipment and gold coins are recycled less and less, and the market is flooded with equipment and gold coins that are greatly reduced. In addition, after some people had fun in private servers, some private servers ended up being unable to find the server after playing for two or three days.
Many players who had enjoyed it cursed and returned to the original legendary game. As a result, the demand for equipment and gold coins began to increase, while the market was shrinking.
The ratio of legendary equipment to gold coins has begun to gradually pick up and rise, and Rising Sun Technology has exposed the key points of legends and put on armor, which makes many games reluctant to accept it.
However, while they were taking advantage of the loss of legendary players, they launched a lot of activities and novice gift packages for their own games, which allowed many new players to adapt to the game faster. It was good to retain some players.
Therefore, after seeing that there was no opportunity to take advantage of Legend, in addition to secretly participating in setting up some private servers, he not only took advantage of Xuri Technology, but also created obstacles for Xuri Technology. Lin Wei from Jiucheng took the lead in making a new move.
Today's game market is dominated by the three pillars of "Legend", "King of Kings" and Ninetowns' "Stone Age". The legendary leader who had previously taken the lead suffered a severe fall due to this incident. As a result, the following two companies have narrowed the distance between them and saw the hope of surpassing him.
In order to give herself more strength, Lin Wei handed over 30% of the dividend rights of "Stone Age" to Parkson Technology. The two parties reached a cooperation and Parkson chat software MM began to attract players to "Stone Age".
To be honest, don't look at Feixun's CC and Parkson's MM dominating the chat software market. Basically, each of them has more than 5 million player registrations, and the number of users is likely to exceed 10 million tomorrow.
However, what seems strong compared to occupying a huge market is actually weak profitability. Both CC and MM currently have a huge user base but cannot convert it into cash, so they are currently operating at a loss.
Now Parkson and The9 are cooperating to attract players to "Stone Age". This is actually an attempt. At the same time, they probably have the ambition to peek into the game market, as long as this cooperation is successful.
It is very likely that Parkson will join the game market war and use its huge user base to divert traffic to the games it represents to earn huge profits.
"Are you starting to get together so soon?" After receiving the news, Yang Dongxu rubbed his chin and his expression became serious.
Regardless of whether it is Lianzhong or Parkson, the games they represent are very popular now, but he didn't pay attention to them before. Because both game companies have their own limitations, let’s not talk about their own game creation capabilities. Just being a game agent is not 100% guaranteed to make money.
Seeing that the game market is booming, the capital entering this industry has been increasing day by day in the past two years, but how many of them have really taken off? So the agency game is a double-edged sword.
Game agency is somewhat similar to gambling. If you get it right and it becomes a popular game, the game company will make huge profits. If you get it wrong, you will lose everything because the agency fee is non-refundable.
These game companies cannot conduct independent research and development. Even if they have independent research and development capabilities, they may not be sure that the games they develop will be popular. So it’s not Yang Dongxu who doesn’t know which game can be popular and which game can hit the streets.
In addition, there are far more popular games than popular games, so such competitors cannot put pressure on him at all, but it is different when MM participates.
MM chat software with a large number of users has various opportunities that can be tried. For example, if you develop a game and directly attract players to it, you can make huge profits if it succeeds. If the game is not successful, the game will be cut off. These users will still be MM users. will run away, and then he can come up with another game and continue trying.
If it doesn't work, these chat software with huge user bases are likely to follow the old path of Tencent. When they see a popular foreign game, they become agents of that game. If they don't provide agents, they will copy them.
In short, in this era where traffic is king, they have a huge number of Internet users to squander. As long as they grab one of ten, they will make a profit.
"Authorized login. It seems that the general manager of Jiucheng is very powerful." Open the "Stone Age" client and you can easily see two login modes.
One is the registration and login mode that existed before "Stone Age", and the other is the MM account authorization login mode. In other words, MM does not need to register and just click to log in, then check the box under the player terms to agree, and then you can directly enter the game.
Rather than the current mainstream, it is similar to pop-up promotion when MM users log in, but there are also pop-up promotions. Then combined with this, the conversion rate of authorized logged-in users is a bit scary.
At the same time, Qian Jincai, the person in charge of Parkson Technology, fell into deep thought after seeing the data fed back on the first day. Nowadays, MM has a golden mountain in vain and doesn’t know where to start digging, so she can only accept the golden mountain and beg for food.
In addition to discovering a way to make money in games through this cooperation with Ninetowns, his eyes flickered as he stared at the news that popped up in the pop-up window of the software icon in front of him. This was undoubtedly another way - advertising push.
This was originally the portal's main source of income, but now it can undoubtedly be converted into a source of income for MM. After all, compared to logging into the portal website to read news, pushing advertisements here is more direct. Once the user has logged into MM, one push can be accurate to every user.
Currently, MM has eight million registered users. Of course, this is just a false report. In addition, one user may register two or more accounts. Currently, MM has nearly five million users, which is a relatively reliable number.
An advertisement can be placed so accurately that five million people can see it. The ratings are probably no worse than those of some provincial satellite TV stations, so this is undoubtedly a big way to make money, especially now that the number of Chinese netizens is booming.
MM's users are expected to exceed 10 million next year, which is definitely not a false number. By then, the accurate advertising volume of 10 million users will make money and money shine brighter and brighter, and you can even hear your own heart beating wildly.
"Inform the company management to hold a meeting." Qian Jincai pressed the phone in front of him and said to the secretary outside.
He felt that the opportunity for MM's explosion had come. Seizing this opportunity, he felt that MM's market value could at least double next year and begin to enter a period of rapid development.
But after being excited, he frowned again, because MM can do this, and Feixun CC can also do this. As the two giants in the domestic chat software market, CC is also faced with the dilemma that MM's huge user base cannot be converted into profits. So if he has already taken action, the other party will definitely follow suit.
And according to the current information, Lianzhong intends to cooperate with Feixun to use a portion of the profits from "King of Kings" to let CC introduce players to the "King of Kings" game.
When Parkson General Manager Qian Jincai finally saw his company's profit opportunities and held a meeting, The9's Lin Wei was also looking at the backend data of "The Stone Age" in front of the computer.
In one hour, just one hour of push, the number of players of "Stone Age" increased by nearly 100,000. This is definitely a very amazing data.
For this cooperation, Lin Wei can be said to have tried her best to do the best details. For example, don't underestimate the authorized login. When many ads are converted into users, many users who originally clicked in are stuck on registration.
For example, a MM user clicks on an advertisement in an Internet cafe, and the Internet cafe downloads the game Stone Age, and then the login window of "Stone Age" pops up directly. If registration is required to play, there must be many MM users. I turned it off and went to chat with my friends in MM.
But when the "Stone Age" login window popped up, the MM user unexpectedly found that it marked the option for MM users to log in directly, so he directly clicked on login and checked under the agreement, and instantly he entered the "Stone Age".
And since you have come in, you may take a look at the game content and play it a little. Once you play it, you are very likely to become a real Stone Age player. Therefore, in order to successfully divert MM users, Lin Wei’s details this time can be said to be full of details. full.
"If the chat software market is run properly, it may become a giant in the future." Lin Wei also fell into deep thought while looking at the background data.
In the past, everyone looked down on the chat software market. One reason was that MM and CC had risen too quickly, and they were both behind them, which undoubtedly increased the barriers to entry.
The second thing is naturally to see that although these two technology companies have dominated the chat software market and harvested almost all Internet users, they have never been profitable. Naturally, no one will invest in high investment and invisible profits.
But things are different now. This cooperation has undoubtedly opened up a profit model for chat software with a huge user base, and this channel can be copied.
For example, they can license "Stone Age" today, "King of Kings" tomorrow, and "Legend" the day after tomorrow. In short, the three major game companies stand in the front and fight fiercely, while Parkson and Feixun can stand in the back and count the money.
But fortunately, she was smart enough to sign the uniqueness of the game authorization before. That is to say, in the next year, the game authorized by MM can only be "Stone Age" and cannot be authorized to other game companies with similar login modes. Of course, for this reason She also offered the other party a jealously high price.
But before, I had to insist on a high price despite all objections, but now it seems that everything is worth it. If this number of new players continues, even if the conversion rate is only one-fifth, MM can bring one million players to the Stone Age.
And even if only half of these million players stay in the end, the number of Stone Age players will increase by 500,000. Therefore, how cost-effective the share given is compared to the increased number of players.
